Meghan Markle

What happens when a diverse American actress dates and then becomes engaged to a member of the royal family? Meghan Markle has lived this experience. Meghan is a popular American actress known for many roles in TV shows and movies. She is now better recognized as the fiancé of Henry Charles Albert David, also known as Prince Harry. With Meghan Markle’s rise to royalty, it is very unique to see how she has handled her social media and internet footprint. As a result from her recent engagement, Meghan has deactivated her Facebook, Twitter, and Instagram accounts. She has stated that she hasn’t used her social media accounts for a while, thus the reason for deactivating. Prior to deactivating her profiles in December of 2017, Meghan had 1.9 million people following her posts on Instagram, and more than 350,000 Twitter followers. Although Meghan stated is was due to not using the profiles, Meghan’s soon to be sister-in-law conveniently gave a speech in the use of social media just the day after she deactivated her accounts.

Being a royal also comes with a few other guidelines. While she won’t be using any personal accounts, we can still see posts from her through the Kensington Palace accounts. While this may keep her from posting any harmful selfies, memes, or thoughts, this also means she does not get direct say on what does get posted on the social media accounts. While Meghan does have many fan pages, below are accounts that authorized to post media on her behalf.

Facebook

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  • The Royal Family – @TheBritishMonarchy
  • Number of Followers: 4,135,526

Meghan Markle is just one (soon to be) member of the Royal Family. This Facebook account tends to post several times a day and has attracted many users worldwide. Despite their professional profile, this does not keep others from commenting hateful comments to their posts. The profile managers have professionally not responded to any of these comments as responses can always be misconstrued. Out of the last ten posts, only one of them have been about Meghan Markle, featuring both her and Prince Harry on a trip across Wales.

Unlike other company profiles or profiles of celebrities, this Facebook profile is very refined stating facts within their posts instead of opinion. The cover photo depicts a very lively crowd and the United Kingdom flag. The profile picture shows Queen Elizabeth and her husband, Prince Philip.

Twitter

MM Twitter

  • Kensington Palace – @KensingtonRoyal
  • Number of Followers: 1.16 Million

The Kensington Palace Twitter page is now also the home of Meghan Markle. Although she hasn’t been officially added to the bio section, she has been a constant feature on the page as the bride to be of Prince Harry. Out of the last ten posts, she has been featured in all but two of them. This may also be due to the fact that Kensington Palace posts several times a day on their Twitter page as well. Similar to their Facebook page, the profile has a banner consisting of a very lively crowd waving the United Kingdom flag. Unlike their refined Facebook account, the profile picture on the Twitter account shows an image of Prince (Duke) William, Duchess Kate, and Prince Harry.

Comments from other users on this social media account have a much more positive demeanor in comparison to the Facebook account. Similar to the Facebook account, the managers have chosen to not respond to comments and only post statements and facts on the account.

Instagram

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  • Kensington Palace – @KensingtonRoyal
  • Number of Followers: 3.1 Million

Besides the forced layout of Instagram and Twitter, the accounts of the Kensington Palace look almost identical. It shares the same profile picture and recent posts. The major difference is the number of followers and who they are following. Although not a company of official one person, we can also note that all three of these accounts are verified.

Conclusion

Unfortunately for Meghan, deleting her social media accounts does not stop the hateful words or discrimination others on the internet have aimed towards her. Thankfully she no longer has be responsible for what is shown of her on social media. While this may be a weight off her shoulders, it does not stop other accounts from posting pictures of her taken from paparazzi or of other professional photographers. Through social media, Meghan has often been the subject of change. While many people dislike change, no one can predict what the future may bring.

Despite all the change Meghan has gone through in the past few years, joining the royal family is most likely the most transition she’s had to make. While she was in the spotlight previously, she is now a very public figure and expected to follow in the same footsteps as her soon to be sister-in-law Duchess Kate. Unlike Kate, Meghan did not grow up in an English boarding school learning all things etiquette. As many American actors do, Meghan had a large online presence through social media and interviews. While she has still been featured online and in interviews, she is now not only speaking for herself, but as a member of the royal family.

By not worrying about her social media accounts, one can be sure Meghan has had more time to focus on other things like planning her wedding! Disconnecting from the virtual world can often help connect better with the real one and those in front of us. With all the attributes that comes with joining the royal family, her personal social media accounts are most likely the least of Meghan’s worries.

 

Sources

http://www.bbc.com/news/uk-42619509
Meghan Markle deletes all of her social media accounts

https://www.instagram.com/kensingtonroyal/?hl=en
https://www.facebook.com/TheBritishMonarchy/

 

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Dwayne “The Rock” Johnson

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“The Rock”

Dwayne Johnson is a man of many talents, he started off as a college football player is now a producer, actor, semi- retired wrestler from where he got the name “The Rock”, and he also does a lot of motivational speaking, activism and charity work. In 2006 Dwayne founded his charity “Dwayne Johnson Rock Foundation” which works with terminally ill children. At the age of 45 he’s received 10+ awards and honors, and has starred in more than 35 movies from comedies, cartoons and action movies.

Social Media Overview 

  • Facebook
  • Twitter
  • YouTube
  • Snapchat
  • Instagram

 

Analysis and Overview

Facebook

Dwayne’s Facebook states he is a Public Figure with 58.5 million followers. His profile picture is of him and his cover photo is a picture of his most recent movie “Jumanji” his profile has about 5+ posts a month. Most of these posts are photo shoots,movie releases, commercials, sneak peak videos or motivational gym videos. His most recent post is a sneak peak video of him making a commercial for the Patriots vs Jaguars AFC game on Sunday!

https://www.facebook.com/DwayneJohnson/

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Twitter

Dwayne Johnson joined Twitter in February 2011 and has 12.4 Million followers. His Twitter consists of things he retweets or of replies that he tweets back to fans. Also, his latest tweets are about his new movie “Jumanji” that just came out and was a big hit! Seem’s like Dwayne is very active on Twitter and good with his replies to fans.

https://twitter.com/TheRock?lang=en

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Youtube

On YouTube Dwayne goes by “The Rock” with almost 3 Million Subscribers. His videos are of Hollywood Premiers, interviews with him and other celebrities, workouts he does, his segment of “Rock Reacts” which is him watching all wrestling footage or movies of himself and giving the feedback he has now. The latest video was uploaded 3 weeks ago.

https://www.youtube.com/user/therock

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Snapchat

Dwayne’s username on Snapchat is therock, majority of his posts on him on the sets of movies or commercials, behind the scenes, motivational talks, or at the gym. He is always upbeat and happy in his videos on Snapchat.

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Instagram

Last but not least is Dwayne Johnson’s Instagram account @therock where he has 99 Million followers, making him the ninth-most followed user on Instagram! He posts up to 2-3 photos or videos every other day. Most of his post are work or gym related. He also posts a lot of videos of himself giving people motivation or speaking of how lucky and thankful to be where he is today. Captureiyih

https://www.instagram.com/therock/?hl=en

Summary

Overall Dwayne’s Social Media accounts all give of the same message and energy- Motivation, work hard to play hard. The Rock tries to show everyone that if you keep working for it and stay motivated you will always get where you want in the end.

Digital Footprint

First when searching Dwayne Johnson on google a link of him on IMDb comes out which shows all his movies and roles. Second, Dwayne’s Twitter account comes up. Then you can find him on Wikipedia, his Instagram recent videos or pictures that have been posted of him. Also, there was a lot of links and websites talking about a New Musical in London that was inspired by the rock and even a few posts of how Dwayne Johnson may be thinking about running for President in 2024.

dwayne-johnson-running-for-president

Commendations and Recommendations

Overall I think The Rock Posts enough on all of his Social Media cites to keep his fans updated and motivated. Instagram and Twitter seem to be used more often by The Rock with replying to fans or posting videos of him working out. Dwayne Johnson is a very well known person from being a wrestler, actor and Public Figure he’s very easy to google search or find out what his next movie role may be by just looking at his Social Media posts.

 

Quotes by Dwayne Johnson

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References

Dwayne Johnson Strongly Considering Presidential Run in 2024 (EXCLUSIVE)

https://www.instagram.com/therock/?hl=en

https://www.google.com/search?q=dwayne+johnson&rlz=1C1SQJL_enUS778US778&source=lnms&sa=X&ved=0ahUKEwjQvoCil-jYAhVRL6wKHT-rA9IQ_AUICSgA&biw=1600&bih=745&dpr=1

https://www.youtube.com/user/therock

https://twitter.com/TheRock?lang=en

https://www.facebook.com/DwayneJohnson/

“The” President Donald Trump

Introduction

Donald J. Trump is the current president of the United States of America and was elected after a very rigorous and nail biting election in the 2016 Presidential race. He was sworn into office on January 20th 2017, in which before he became our 45th President Donald Trump was a Real estate tycoon and investor, and also was supposedly very successful in launching his reality T.V Series “The Apprentice”. Donald Trump, or we will refer to him as President Donald Trump sells our nations image both literally and figuratively. Donald Trump had announced his candidacy for President of the United States in June 2015, in Trump Tower New York. Donald Trumps T.V reality series “The Apprentice” started airing on NBC in early 2004. After Trump declared his candidacy for presidency of the Untied States, it was agreed upon that former California Governor Arnold Schwernzeneggger would take over as host. The show after that lost significant credibility as its liking and approval ratings dropped to around 35%. As President Donald Trump has made a very serious and emmet and prominent stance on social media throughout his campaign and carried over into his oval office leadership. Donald Trump throughout his campaign and throughout his tenure as President of the United States so far is attempting to, and completing of relaying his message to those who are both in his party and more moderate republicans as they are his target audience. Once in a while on Twitter, Donald will turn his attention to a democrat or even a celebrity such as Selena Gomez just to prove his worth or “stir things up”. In my opinion his use of this method is a bit immature but clearly some people do find it entertaining, as it does make heads turn.

 

Social Media Overview/Specs 

  • Twitter
  • Facebook
  • Instagram

 

Innovation and Social Media(s) Analysis 

Twitter: @RealdonaldTrump (www.twitter.com/realdonaldtrump 

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We certainly have all heart about our generation and our “tweeting” president Donald J. Trump. President Donald Trump’s Twitter page can be reached by searching the @Realdonaldtrump on twitter or simply by using the hashtag #donaldtrump in the search bar. According to his Twitter bio, Donald Trump decided to join the social media platform in March 2009. When he joined he was still a billionaire tycoon real estate investor, and the majority of his tweets post 2009 focused on that idea and targeted that small audience. In a brief follower analysis Trump is considered an online celebrity and has currently 46.9 Million followers and is currently only following 45! Check out that low ratio haha! Putting all politics aside I don’t think that Donald Trump really focuses his twitter page on what he really considers to be unimportant. Donald Trump’s twitter feed and page is filled with the majority of hate and insulting tweets towards anybody who goes against him or is considered an “Anti Trump” may certainly in-fact get a tweet from the president saying something unexpected or even demeaning. I have also noticed that it is very rare for the President to actually tweet about anything considered relavent and important in both his eyes and the nations eyes. Donald Trumps tweets are not active, and he doesn’t participate or engage his followers much on his twitter page, which is a shame considering he has so much to say and is our nations commander and chief.

Instagram : @realdonaldTrump

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Donald Trumps Instagram.. Something that many people seem to enjoy more than the average American Cheeseburger. The President’s instagram currently has 8.3 million followers; 2,932 posts that are surprisingly more interactive than his twitter page and is following 8. In comparison to his Twitter page, Donald Trumps instagram has a more interactive aspect to it, but he is following less people. His Instagram page, is in a way repetitive, as it is just meme’s of him doing certain things as president, and there is very few new content on his page. I think that he manages his instagram page himself as because I don’t see him as a very creative individual and his twitter page and style are a lot different. If you were to look at the average number of likes each of his photos gets on instagram he would average around 43k likes per picture. Donald Trump posts less frequently on his Instagram feed then he does on twitter. This is most likely primarily due to the fact that on twitter Donald Trump can actually use words not just pictures, and can use them certainly maliciously.

Facebook: http://www.facebook.com/POTUS

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Donald Trumps Facebook page is the worst social media page that the president currently owns. His facebook page averages about 6 million likes, and the content on their is just him or his staff for that matter just reposting youtube videos of the President doing things he should be doing. People need to see this and understand that out of all three social media sites that the president Utilizes, his twitter page dominates them all. President Donald Trumps Facebook Page allows him to post text status updates, but they seem very generic and extremely unauthentic.  On his Facebook page, President Donald Trump does very little if anything (although not surprising) to engage his audience and ultimately the people who elected him into office. Sad.

 

Conclusion : Is Donald Trump a Good Icon? 

Donald Trump, President of the United States and leader of the Free World seems to brag  and boast a lot about his communication skills, and how they have helped him grow his business ventures, but as seen from his social media accounts lacks the skill to effectively communicate with his audience through interacting with his voters, constituents, and the AMERICAN PUBLIC! Shocking!?

 

Digiatal Footprint : 

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If one was to make a simple google search of President Donald Trump they would see exactly or something relatively similar to the screenshot set forth above. It would bring up top trending stories of the President, maybe some of the serious and wacky things that may have happened within his administration. Then on the right hand side, it would populate his #wikipedia profile which is strange as it may need to be updated pretty soon. The title for his Wikipedia page is 45th U.S President. Pretty boring and bland no? If you were to click under the top trending news for Donald Trump you would see automatically his twitter page populate as the first digital footprint. This is very interesting as laid out per my analysis in part 1, President Donald Trumps Twitter page is the platform where he is most active.

Commendations and Recommendations for the President

Although everybody on social media has a right to freedom of speech, the right to interpret information and data as they see fit, I don’t think that President Donald Trumps social media usage is a great use of his time, and he certainly could be more proactive on social media sites such as Instagram and Facebook with interacting with the people especially those who VOTED HIM in to office, yes Donald, we want to hear from you. On the contrary however, President Donald Trump does know how to click that “tweet” button! This is a great advantage because it gives him the power to with the sole click of a button share his ideas and thoughts relavent to whatever he sees fit. In a more sinister way its good to know that our President knows how to click Tweet, and assimilates the “Tweet now” button just as if it was the nuclear launch button, ready to destroy the world as we know it. I would improve President Donald Trumps social media presence by first allowing him to “tweet” ; post, and share proactively and intelligently. Donald may not realize that it may come back to haunt him after his presidency. Or does he not even care..?

 

References :

http://www.instagram.com/therealdonaldtrump

http://www.twitter.com/therealdonaldtrump

http://www.facebook.com/potus

http://www.google.com/donaldtrump

http://www.whitehouse.gov

Who is Miley Ray Cyrus?

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Miley Ray Cyrus legally born as Destiny Hope Cyrus was born on November 23, 1992. Miley Cyrus was born and raised in Tennessee, daughter to one of the most famous country music singers Billy Ray Cyrus and let’s not forget to mention that Miley Cyrus is lucky enough to have the one and only Ms. Dolly Parton as her god mother. Being surrounded with all the music and fame it is not surprising that she herself would follow in the same footsteps as her father and god mother and pursue a career as a musician herself. Truth be told she’s not only just a singer she’s a woman of many talents.
In 2004, Miley beat out 1,000 hopefuls to land the starring role of Miley Stewart on the hit Disney Show Hannah Montana and just like that her rise to fame began. In 2008, she stirred up controversy by posing for revealing photographs that appeared in Vanity Fair magazine. The resulting criticism and media frenzy did slight damage to her career. It wasn’t till August of 2013 that Miley stunned the audience with her raunchy performance of her single, “We Can’t Stop.” This is how she removed herself from the sweet and innocent image that so many young girls admired and moved forward to a more provocative woman that now many aspire to be.
Even though you hear so much negative things about Miley Cyrus and how she should not be a role model for so many young women. There is an ongoing list of all the amazing things Miley has done all around the world. Miley gives a lot back to charities and fund raisers. She’s a huge supporter of LGBTQ rights, she started a charity for homeless youth, Fights for woman rights and is part of the #freethenipple campaign. Miley is also real big in improving the environment. One of my favorites stories is when fellow celebrity and friend Ariana Grande Manchester England tragic concert event happen Miley was there to not only support her friend, but sing along with so many other famous celebrities that gave back to help the families and fans that where affected on that tragic day. These are some of the many positive and good qualities of Miley Cyrus. Even though she started as an innocent child actress and yes to many she slipped of the wagon. It seems she was able to rise again stronger and better than ever before. Miley Cyrus continues now as a singer and song writer, showing to the world that there is more to her than simple lyrics.

Social Media Presence overview
Facebook
Twitter
Instagram
Youtube

 

Analysis and Evalution

Facebook

facebook 1
https://www.facebook.com/MileyCyrus/
Miley Cyrus has 45,509,179 people that like her page and 43,470,508 people that follow her Facebook page. Once you into her about me area on her Facebook page you see her hometown (Franklin, TN), her record label (RCA), (#YongerNow out now!) which is a promotion to her new album, Biography (Singer, Songwriter, Philanthropist, Entertainer, Actress), her gender and her current location ( Los Angeles). Her facebook is full of pictures, videos and post she enjoys sharing of her life with fans. She also shares information of tour dates, album release and a lot of family pictures. Both her profile picture and cover picture is from her latest album Younger Now. No matter what Miley post the response back are absolutely amazing, people show her so much love, with comments and likes. The Fans are so supportive of everything Miley Cyrus does in her career and her personal life.

Twitter

Tweeter 2

On her Twitter account her name is Miley Ray Cyrus. She has 38.9 million followers and she follows 384 people mostly celebrities and a few family members and friends. Miley has 9,264 tweets. She has posted 2,296 photos and videos and has liked 270 other tweets. She first opened her Twitter account in March of 2011. Both profile and cover picture are the same as Facebook from her Younger Now album. Her post are pictures from family, friends and with other celebrities. She retweets a lot from the show called The Voice one of the projects she is involved in as a music coach and judge. Her post range, same days she post multiple times, then some days she won’t post nothing at all. It’s like she takes days off.

Instagram

instagram

https://www.instagram.com/mileycyrus
On her Instagram account Miley Cyrus has 73.9 Million followers and 566 people she follows. The people she follows are mostly other celebrities and perhaps a few family members and friends. She has 6,691 post which are a combination of both pictures and videos. Her post is a big reflection on how important family is to her. Then you have pictures of her just flaunting her personal style in cloths and some big moments in her life. The videos are from her in the show called The Voice.

Youtube

https://www.youtube.com/channel/UCn7dB9UMTBDjKtEKBy_XISw
Miley Cyrus has a youtube account that consist of all the music videos she has done. She has 727,047 subscribers. I personally think this is more of a fan based account, then her very own.

Summation of My Analysis

All of Miley Cyrus social media accounts have a lot of similarity, from posting the same pictures and videos. To making sure she updates her fans on album releases and tour dates.

Digital Foot Prints

When you search Miley Ray Cyrus you first get Wikipedia and I’ve always been told never to trust Wikipedia, so I won’t really say much about that link. Then you get a link to her twitter page. Then the third option is a link to Miley Cyrus fan page, where you can see news, videos, events and shop almost anything that she has out there. The fan based page is very colorful and it captures the fan immediately. In this website, there is an area that keeps all the fans on up to speed with news on anything and everything Miley is doing with her career. Then back on google, if I change the words just a little, meaning if I get more specific. Then you have top stories of what Miley Cyrus did or where she is performing, reasons why she is a bad influence. You have articles that trash her and then you have articles that talk about how amazing she is and some of the things she has done around the world. There are links that show you music videos and IMDb which shows what Miley Cyrus has started as actress. Miley sure has an extensive list of different topics that show an entertaining trail of her digital foot print. Also you can narrow down the search, you will read on awards she has received as a celebrity and the amount of charity she does. The life and journey of Miley Ray Cyrus has not been an issue one but I’m pretty sure it has been an amazing one.

Commendations and Recommendations

All of Miley Ray Cyrus social media speaks for itself. They are family oriented and she keeps her fans update with everything she is doing. To many she might seem like a reckless person. The reality is she is and can be a positive role model to many. Also she is trying not to let fame get to her head and live a normal life as best as she can. She is blessed to have an opportunity that many wish they have and she knows it.
If I had to recommend anything it will be for her to post more images with fans. To make sure she shows the fans more love and appreciation, because if it wasn’t for them she would not be where she is right now. Perhaps even post a little bit more of what’s on her mind because the fans love that.
A blog would even be more interesting. Since everyone thinks she’s so outrages. A live blog would be something that would keep the fans interested and watching. People love watching anything that has to do with reality T.V. This is why, a live Vlog would be phenomenal. Specially if she shows behind the scene of some of her projects or things she might be working on. If I had a chance to meet her I would tell her to continue being different, to continue loving herself and don’t let know one shame her for who she is.

References
https://www.facebook.com/MileyCyrus/
http://www.twitter.com/MileyCyrus
https://www.instagram.com/mileycyrus
https://www.youtube.com/channel/UCn7dB9UMTBDjKtEKBy_XISw
https://www.mileycyrus.com/
https://www.google.com/
https://www.biography.com/
https://mic.com/articles/120653/here-s-what-nobody-will-I-admit-miley-cyrus

Digital Footprint of a Dangerous Woman

Introduction

At the young age of 24 and standing at a mere 5 feet tall, Ariana Grande has captivated the world with her powerful voice. While she began her career at the age of 15, acting in the Broadway musical 13, but she did not hit it big until the following year. Her breakout came in 2009 in the form of acting on Nickelodeon in the shows Victorious and Sam and Kat. Ariana released her first album, Yours Truly, in 2013, and has subsequently released two more studio albums, My Everything and Dangerous Woman. Her music has made her a household name across the globe. Grande is also known for her passion about charitable work and activism, a strong advocate for equal rights for women and the LGBTQ population to name a few. Especially of note was her strength and support during the terrible events of the Manchester bombing at one of her concerts. Grande cares deeply about her fans, who call themselves Arianators. She makes sure to connect with them on a personal level through various social media platforms.

Ari

Social Media Overview

With millions of followers across all of her social media profiles and tens of thousands of posts, Ariana has a large digital footprint. Utilizing her social media, Grande likes to personally interact with her fans as much as she can. She is most active on her Twitter and Instagram profiles, posting more sporadically on YouTube, Facebook, and Snapchat. In addition to her social media profiles, Grande also has her own website with music, videos, images, news, tour information, and her official merchandise.

Analysis and Evaluation

Twitter

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Ariana regularly post updates and interacts frequently with her 57.1 million followers on Twitter. Her profile picture is a promotional shot from her line of clothing partnered with Reebok. Her banner image is promoting her latest album, Dangerous Woman, and the accompanying freshly completed tour. Her bio includes references to her songs as well as a link to her Dangerous Woman Tour. Many of her tweets are linked to her posts on Instagram, promoting her latest works and sharing moments with friends and family. Grande routinely thanks her fans and sends them love through general tweets or by replying to specific posts.

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Many of her other tweets are just random thoughts or snippets of what she’s doing or thinking at the time. Overall, Grande does a great job of keeping her followers up to date with what she is involved with, and also interacting with her audience and spreading love. Even with 57.1 million followers, she still manages to personally take the time to reach out to as many as she can. While I think that is it good that her Twitter is connected to her Instagram so her fans don’t miss anything, for those who follow both accounts it can feel less personalized and repetitive.

Instagram

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Grande is the third most followed user on Instagram with 117 million followers, close behind to Cristiano Ronaldo’s 119 million, while Selena Gomez takes the cake at 132 million. Though she has yet to post since New Year’s Eve, Ariana posts frequently, sharing snaps from her tour, music, promotion, but also time spent with family and friends, vacations, and other peeks into her personal life.

Her profile picture is Ariana with a gray wig and her bio simply states Dangerous Woman and shares a link to her own line of emoji’s. While she does include some promotional posts, they are still personalized as they are either her work, music and videos, or her collaborations, arianaxreebok and arimoji. The majority of her posts are insights to what she is up to recently, whether that be on tour, dressing up with friends for Halloween, FaceTiming her grandmother, or various selfies. All of her posts appear to be created by her personally which is why I believe she consistently gets millions of likes on every post, she creates a real connection with her fans through her pictures.

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Grande does a good job of posting consistently with a good mix of what she is working on and insights to her personal life to keep her followers interested. She could continue to improve her Instagram by interacting with her audience more. Perhaps reposting images from fans, creating contests, or posting her own pictures or videos of interactions with fans. Doing this would further reinforce her love for her fans and help to make them feel like she notices and cares about them.

YouTube

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Ariana’s YouTube Vevo page is like a typical music artist’s page with music videos, lyric videos, and videos of live appearances and performances. She only has about 75 videos on this page, all with a professional impersonal feel. Each video links all of her social media pages in the description box as a way to get connected as well as a link to where to purchase her songs. Grande surprisingly also has a personal YouTube page that has been active since 2008. When she first began posting it was before she hit it big.

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Many of the videos are silly skits she made with friends, and her singing covers of songs. Once she had her breakout on the music scene, her videos started feeling more like the ones on her Vevo page, less personal and more of a focus on her music. She used to post frequently on this page, however her latest video currently is from a year ago. While her YouTube page is successful in providing her music to her fans, she has very little audience interaction. Since she started producing music as her main focus, she seemly stopped posting any type of personal videos for fans on this page. I think that the change to more professional definitely needed to occur, on the other hand, she could’ve cultivated a more intimate connection with her fans has she kept up with her videos.

Facebook

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Similar to her YouTube page, her Facebook is more of a professional page to promote her music and other work. All of her posts are impersonal, just highlighting new projects from Grande. Even her about page provides limited personal information, just stating business information about her as a musician. Though her posts obtain tens of thousands of likes and comments, Grande has very little fan interaction. She does not reply to any comments from what I can tell, and she does not try to engage with them through contests or by asking them questions or anything along those lines. This profile is definitely effective at highlighting Grande in a professional light in her work as a serious musical artist, however the only personalization to the page is that it is linked to her Instagram page and thus has some personal pictures from that. Her Facebook page does its job, but it is not her most effective social media platform to promote Grande as both a brand and as a person.

Snapchat

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Grande periodically posts on Snapchat, but is not an avid user at all. Snapchat is probably her least used social media platform of them all. When she does use it, she will post promotional images or just silly videos of her day. Some days she will post numerous videos throughout the day, and other times she won’t post for weeks. As she tweeted back in 2015 when she first got the app, she wanted to use it to connect on another avenue with her fans but she does not like the platform at all.

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Even though she does not use it often, when she does I think that it is effective to show fans in a more casual way Grande’s personality and what she does on a day to day basis. I think that people have mixed feelings about Snapchat as it is a casual simple way to communicate and show your everyday life, but if thousands of people are looking at it, you can become paranoid about what they will think about your daily life. I feel like this might be why Grande does not like the app as she wants to maintain some privacy and less judgement in her life.

Conclusion

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Overall, I found that Ariana Grande is very successful across her social media platforms. She does a great job of posting up to date information that will keep her followers interested. While she is not as active on some platforms, collectively they all work together to form Grande’s brand as a musician, activist, and person. Although they are effective, I think that Grande could greatly benefit from increasing her fan interaction. She does an excellent job of this on Twitter, but not on any of her other profiles. Not only will she make her fans feel more engaged but she will be able to reach a broader audience and develop a more dedicated following. Making fans feel like they are being seen and providing them with a way to connect with other fans will further improve the effectiveness of her social media profiles. On another note, I think that she could greatly improve her digital footprint by either deactivating accounts that she doesn’t use often, or begin utilizing all of her platforms more effectively. Through this, Grande will be able to take advantage of all the different benefits each platform provides, not only getting her work out to more people, but improving her connection to her target audience. If she is able to better reinforce her relationships with her existing fan base, she will then be able to further cultivate a larger following.

References

https://twitter.com/arianagrande

https://www.instagram.com/arianagrande/

https://www.youtube.com/channel/UC9CoOnJkIBMdeijd9qYoT_g

https://www.youtube.com/user/ArianaGrandeVevo

https://www.facebook.com/arianagrande/

https://www.arianagrande.com/

https://www.snapchat.com/add/moonlightbae

Olympic: An International Influence

Olympic
The Olympic Rings

Biography

Olympic is the International Olympic Committee, or IOC, is a company that brings together the different companies, athletes, and media outlets in order to ensure the celebration of the Olympic Games, support of athletes and member organizations, and promotes the Olympic values. According to their website the International Olympic Committee “is the supreme authority of the Olympic movement.”

Here is the quote from their website;

In detail the role of the IOC, according to the Olympic Charter, is:

  • To encourage and support the promotion of ethics in sport as well as education of youth through sport and to dedicate its efforts to ensuring that, in sport, the spirit of fair play prevails and violence is banned;

  • To encourage and support the organisation, development and coordination of sport and sports competitions;

  • To ensure the regular celebration of the Olympic Games;

  • To cooperate with the competent public or private organisations and authorities in the endeavour to place sport at the service of humanity and thereby to promote peace;

  • To take action in order to strengthen the unity and to protect the independence of the Olympic Movement;

  • To act against any form of discrimination affecting the Olympic Movement;

  • To encourage and support the promotion of women in sport at all levels and in all structures with a view to implementing the principle of equality of men and women;

  • To lead the fight against doping in sport;

  • To encourage and support measures protecting the health of athletes;

  • To oppose any political or commercial abuse of sport and athletes;

  • To encourage and support the efforts of sports organisations and public authorities to provide for the social and professional future of athletes;

  • To encourage and support the development of sport for all;

  • To encourage and support a responsible concern for environmental issues, to promote sustainable development in sport and to require that the Olympic Games are held accordingly;

  • To promote a positive legacy from the Olympic Games to the host cities and host countries;

  • To encourage and support initiatives blending sport with culture and education;

  • To encourage and support the activities of the International Olympic Academy (IOA) and other institutions which dedicate themselves to Olympic education.

Social Media Overview

Facebook

Olympic Facebook
Olympic’s Facebook Home Page

https://www.facebook.com/olympics/

Olympic’s Facebook page has 19,032,958 likes and 18,626,394 followers. Their page posts mostly videos with captions. These videos are a mix of current events and competitions as well as throwback videos of amazing feats in past Olympic competitions. They usually post multiple times a day, ranging from 2 to 6 from what I saw when I did my research.

As the 2018 Winter Olympic Games in Pyeongchang, South Korea approach, their posting has been showing past winners and showing who the heavy contenders are for the upcoming competition.

From what I have seen, Olympic does not comment on followers comments on their posts.

Twitter

Olympic Twitter
Olympic’s Twitter Page

https://twitter.com/Olympics

The Twitter page for Olympic has 5,634 tweets. They also have 5.88 million followers as well as 4,728 accounts that they are following.

They post a lot of media, both pictures and videos, of Olympic athletes or Olympic hopefuls, both past and present, as well as media relating to the Olympic Games. The video you see in the picture is a video announcing that North and South Korea will be competing as one unified team during the 2018 Winter Olympic Games in Pyeongchang, South Korea.

When they retweet, it is usually from athletes, media covering the Olympic Games, as well as other companies and organzations relating to sports and the Olympics. The Olympic Twitter account does not reply to replies or retweets of their posts from what I have seen. They also seem to post about 2-6 times a day, just like their Facebook page.

Instagram

Olympic Instagram
Olympic’s Instagram Page

https://www.instagram.com/olympics/?hl=en

The Olympic Instagram account has posted 1,851 posts to date. They follow 1,928 pages and have 1.6 million followers. Most of their content is similar to their Facebook and Twitter accounts where it is a lot of videos of Olympic athletes as well as throwback videos from previous Olympic games and its amazing events and upsets.

They post a lot of original content, but does also repost from Olympic athletes as well as other sports pages when the contest is in relation to the Olympic Games.

From what I noticed, they do not reply to users in the comments. They tend to just post their content and not worry about the comments section.

YouTube

Olympic YouTube
Olympic’s YouTube Channel Home Page

https://www.youtube.com/user/olympic/featured

Olympic’s YouTube page has 2,100,028 subscribers. The page has posted 6,897 videos since it was created in January 2006. Their videos have combined for a total of 1,039,521,743 views.

What I have seen on their YouTube page that is different from their other social media accounts is that they like some pages’ comments on their videos. I have not seen any replies by them, but by liking the comments, they have more user interaction than their other social media accounts.

Digital Footprint

When searching for Olympic on the search engine, the first thing that came up was their website, https://www.olympic.org. When I had searched for Olympic on 01/19/18, news about the trial and hearing against Larry Nassar, trainer for the United States’ Women’s Gymnastics Team came up. Then, when I searched Olympic on 01/20/18, information and news popped up about how North Korea and South Korea are combining teams for the 2018 Winter Olympic Games in Pyeongchang, South Korea.

The next thing to pop up was their Twitter account, as well as http://www.nbcolympics.com, since they are the channel that broadcasts the Olympic Games in the United States.

A little bit further down on the first page of search results was an article titled, “Hosting the Olympics is a Terrible Investment.” This artlcie on https://fivethirtyeight.com/ explains why it is not a good idea to host the Olympic Games and what it can do to the country and city hosting it.

Below that is also an article from https://nytimes.com/ explaining the Olympic Catastrophe in Rio de Janeiro, Brazil from the 2016 Summer Olympic Games. The article states,

On June 17, fewer than 50 days before the start of the Games, the state of Rio de Janeiro declared a “state of public calamity.” A financial crisis is preventing the state from honoring its commitments to the Olympic and Paralympic Games, the governor said. That crisis is so severe, he said, it could eventually bring about “a total collapse in public security, health, education, mobility and environmental management.” The authorities are now authorized to ration essential public services and the state is eligible for emergency funds from the federal government.

When I look up Olympic in the search engine and go to the Images section, I get a bunch of different variations of their logo, the 5 Olympic Rings, seen below.

Olympic Google
Google Image Search Results for Olympic

The further down you scroll, you will also see pictures of athletes from previous Olympic Games.

When I did my search for Olympic and go to the Video section, I got their YouTube channel as the first option, then videos from ESPN, NBCnews, and Time Magazine.

Commendations and Recommendations

Commendations

I commend Olympic for having such positive digital footprint. When there are negative stories surrounding Olympic athletes and members, it does not reflect poorly on Olympic itself. For example, the story around Larry Nassar and the United States’ Women’s Gymnastics Team does not affect Olympic or the Olympic Games in any way, it is more of a negatvie outlook on United States’ Women’s Gymnasticts Team staff and Larry Nassar himself.

There is not much when it comes to digital footprint that I can recommend to Olympic to improve because I think it does a great job at keeping its image and digital footprint positive and in the best light. There may be some decisions that are made by Olympic that people may not agree with, but I do not think it puts the company in a compromising position.

Today, 01/20/19, it was announced that North and South Korea will compete as a unified team in the 2018 Winter Olympic Games in Pyeongchang, South Korea. I have seen some backlash and disappointment from several people on social media expressing their opinions that North Korea should not be allowed to participate in the Olympic Games because of the dictatorship and Kim Jong Un’s threat of nuclear warfare. While I think that people will disagree with this decision, I don’t believe it’ll affect the overall outlook on Olympic as a company or on the Olympic Games.

My final commendation is that their digital footprint is very consistent over their social media. They post the same and/or similar videos throughout all platforms. They post some videos on some of their social media platforms, but not on others, and do a good job of knowing what will do well on certain sites versus others.

Recommendations

My biggest recommendation for Olympic would be to interact more with fans and people that comment on their posts. I think that if they were even going to comment back agreeing with someone, that it could go a long way. A lot of people get satisfaction by knowing big companies and celebrities are paying enough attention to their accounts and their fans to respond to, or even just like, their comments. A small thing such as replying to fans can go a long way.

With the 2018 Winter Olympic Games coming up quickly,  I believe that this is the best time to be interacting with commenters and fans in order to get their name out and give themself an even better digital footprint and view from the outside, in.

References

ColourPOP

An intro to ColourPop

 

ColourPop is a Los Angeles based makeup cosmetics. They were founded in 2014 by Seed Beauty, they have a great reputation for their cruelty free, and affordable products. Colourpop believes in giving people the latest trends with their luxury formulas at a cheap price. “We’re dedicated to creating the best possible products in every shade imaginable for our loyal ColourPoppers & ColourPopettes.”

 

ColourPop prides itself with their positive messages in each order sent out. In addition they keep up with up to date trends. People are able to try out their products with zero commitment because of its cheap price.

 

Social Media Presence overview

ColourPop uses a few social media platforms:

 

  • Instagram
  • Twitter
  • Facebook
  • Youtube
  • ColourPop.com
  • Snapchat

 

Analysis and Evaluation

 

Website

 

https://colourpop.com

final 1

ColourPop’s online shop is like any online makeup cosmetic shop, however, ColourPop includes their best selling items, their new arrivals, makeup looks for inspiration, as well as featured photos from people who have tried their product on their website. While scrolling through their website, it showed a variety of makeup all for a wallet friendly price. They have collaborated with different public figures and makeup artists such as Jenn Im, Alexis Ren, Kathleen Lights, Karreuche, and many other people.

 

Facebook

 

https://www.facebook.com/ColourPopCosmetics/

final 5

ColourPop has 1,586, 482 followers and 1, 582, 836 who like their Facebook page. They are definitely a strong growing industry. Their page is  mixture of fan videos, photos and promotional posts. Each post consist of a video or a photo which is usually from a fan showcasing certain items, such as their matte lip stains and their super shock eyeshadow. Their most recent post is a promotion for five new lip shades and a holiday lip restock. Underneath is a video of someone applying a vibrant lip color. They also do a good job crediting the creator of the video’s Instagram and specifically what shade and what type of lip stain they used.

 

They tend to post about five to six posts a day, trying to maintain a moderate amount of interaction with their fan base. Several of their post have approximately 180 to 600 likes. Most of the time, they post about their products as well as ask a question in their posts to interact with their audience. Every now and then they reply back to people questions to those regarding their makeup. Their most recent response to someone was on January 16th.

 

Twitter

 

https://twitter.com/ColourPopCo

final 4

Colourpop has 744k followers while following 99 people. Their content is extremely similar to their Facebook which includes people who have tried out their products and posted them online. This is to be able to connect to other fanbases besides Instagram and Facebook a means of reaching out to their customers new and existing. They get ten to one hundred retweets and one hundred to one thousand two hundred likes/favorites. They tend to promote their products on each social media platform.

 

Instagram

 

https://www.instagram.com/colourpopcosmetics/

final 2

Colourpop has 5.5 million followers while following 70 people. They post product, fan photos and videos often shown with their product being worn or taken a picture of. Most of their content promotes their variety of products and even the trailers show the consistency of their products to help those interested in purchasing from their company. Whenever they post an Instagram photo, they do not discriminate however they post everyone of whatever gender, race, and skin color or pronoun they are. I think it’s very genuine how they post anyone on their instagram because it creates loyal fans to keep coming back for more products. They post everyday about four post a day and they often times reply to people more on Instagram. The way they connect with their customers is definitely more than what other brands would do.

 

Youtube

 

https://www.youtube.com/user/colourpopcosmetics

final 3

ColourPop’s Youtube has one hundred thousand subscribers. Their videos include promotions to their products, behind the scene collaborations with other makeup artists, how they make their products, test swatch videos, and how to achieve a look with their products. Their most recent upload was three days ago and another upload six days ago. From scrolling through their videos, it seems that they do upload frequently.

 

Their recent uploaded video, “Get The Look: Girl on the Go” has 5.4K views and was posted three days ago. Their videos range to get around 7K views to 80K views. Their views seem to fluctuate on and off depending on the videos they release. Comments are open for everyone.

 

Their most watched video “Swatch Party: No Filter Concealer” has 76.5k views and was posted five months ago. Concealer shades have been a huge controversy on many makeup cosmetic companies. With colourpop’s only fifteen shades, this sparked viewers to see if this company made a variety of shades for their skin which is why they have such a high count of views on this video.

 

Snapchat

 

ID: ColourPopCo

 

ColourPop’s snapchat is the major social media platform where fans are most likely to be the first to see what products are out next. While many other companies stick to swatches or giveaways. However, ColourPop does it all and is in constant activity showing their fans brand new products, unboxing, news to exclusive sales. Personally, they are a positive entertaining brand to follow.

 

They take their fans behind-the-scenes scenes in the company and even share their best giveaways. Many of the things done by ColourPop is for the consumer, which is why they are an up and coming brand. The brand has been getting more and more popular each day especially in my social circle.

 

Summary of My Analysis

 

Their Social Media Platforms are all common in each their own way. Their posts are often advertising their products. It’s important to advertise yourself on all platforms as to reach a new audience. Their audience would be anyone including both sexes who would be interested in trying cheap, quality makeup products.

 

Digital Footprint

 

Personally, I had been following ColourPop Cosmetics on Instagram since they had first launched their website. In addition to purchasing directly from their website. After that I had seen their Facebook and today I landed on their Twitter page.

 

When I received their product, they included my products in tissue paper as well as a cute personal message.

Digital Footprint

When googling ColourPop, their official site shows up, then their Twitter, ColourPop at Sephora from Sephora’s site, ColourPop’s instagram, their Facebook, a site talking about the company’s best products and then the colourpop twitter hashtag.

 

The rest of their search results bring up articles about their company. These are good sites for anyone who wants to purchase items or anyone who wants to be kept up to date with new product releases. Their Instagram and Youtube are both great platforms for marketing because they contain more than what they put out to social media. If a viewer did not like a tutorial they viewed on ColourPop’s personal Youtube they can view other videos of people who made up their own different makeup look. Moreover, I enjoy that ColourPop does not discriminate race when posting representatives for their social media.

 

Commendations and Recommendations

 

ColourPop consistently post similar posts across each platform and they have a fun, positive tone to it. They use a lot of fan based and beauty based fans who genuinely enjoy their products which is an aspect to their company that they should pride themselves in. They do a good job in posting frequently as well as engaging with their audience whether it’s questions about their products or questions regarding their shipping and handling.

 

Their Facebook presence needs to be engaged more. They have similar posts as they do on their other social media platforms, however, they should engage and post live videos to their following on there. Moreover, they should post more videos on Youtube where they do unboxing videos as well. If they are able to show that on their Snapchat, it would be help posting on Youtube since not everyone has a Snapchat. These tie in with posting consistent content on all of their social media.

 

To improve their social media presence and digital footprint, they should continue posting photos of people who have done their own rendition of a makeup look. It’s always a learning experience when you see someone doing makeup in a new and creative way. It would be great to see people who don’t have a high instagram following as it is and it would be nice to see people who don’t have more than a thousand followers being reposted. It is great that Colourpop shares such a positive energy with their audience, and it would work well on their future followers/customers.

 

ColourPop’s digital footprint is consistent with their posts on social media platforms. They are an amazing company, and have a great reputation. They are greatly interactive with their fan base while providing a college student affordable product.