For my final project, I will be taking a close look at the social media outlets of Robert Downey Jr. As he is known by many currently as Iron Man, he has been a famed actor since a fairly young age, following in the footsteps of his father. Born in New York City on April 4, 1965, he had done acting jobs as a child and into his adult years, began to struggle with drug abuse. Up until around the early 2000’s, his drug abuse would continue to take its toll on his career, getting him caught up in court case after court case, then finally, into a drug treatment facility.
But, this actor in particular is one who is unlike the people around him. Once in that treatment facility, life had given him an opportunity like none other. He would not only be known as Robert Downey Jr. to everyone, but as the infamous Iron Man to children, teenagers, and overall comic book fans all around the world.
Social Media Presence Overview
Robert Downey Jr. uses a variety of social media platforms:
Analysis and Evaluation
On social media, his personality comes out and brings out the nerd in everyone who follows him. He makes himself known, as he literally takes on the personality of his beloved character, posting memes from every Marvel based movie, especially anything Iron Man related. He does this, as well as keeping himself updated in what goes on around the world by making lots of posts on current issues and events he would like to draw attention to. The best part about the attention he gains from these, is that he uses them as an excuse to begin donation pools, and donate as much money as he can fundraise to said events and issues.
Currently, Robert Downey Jr. uses the following social media outlets: Facebook being his very best one, at an astounding 29,422,575 likes, under this name and link (https://www.facebook.com/robertdowneyjr/). His cover photo is of a fundraiser and his profile photo is a nice portrait of himself. He posts mostly Avengers related memes, but also fanart of himself or whatever Marvel ranted fanart he finds on the internet, giving proper credit in the process. He posts about a few times a week, typically once a day on average. The interaction with his fans is sometimes, though rare, the snarky attitude he displays in his own comments section, which is filled with wit and humor for the most part unless someone gets on his bad side.
His Twitter is more about current events and issues than anything. At an incredible 10.9 million followers on twitter, he uses it as both an outlet for memes, just as he did for his Facebook, but also as a way to create donation pools and fundraise for current events and issues. His name on Twitter is @robertdowneyjr and his cover photo is him in his Iron Man costume, with his profile photo a very clean cut portrait of himself. He replies to his fans much of the time when he gets directly tweeted to on the social media website, and responds in some witty manner, depending on how he feels about the content of the tweet. His posts are mostly about fundraisers and videos of him trying to collect for these donation pools.
His Instagram is impressive but not too heavy in fans, due to the limitation of how one can post. Robert Downey Jr mostly posts memes and fundraising on here as well. His amount of followers comes up to 22.5 million followers, following 36 blogs himself, with 239 posts made by him. His profile photo consists of himself wearing a set of sick shades. He doesn’t interact with his followers very often on his Instagram, but when he does, it is typically in the comments section of his posts.
When one runs a simple google search of Robert Downey Jr., much of what you might find is him in Marvel screenshots or at Marvel based events. There are also lots of personal pictures of him, as well as a few articles of him speaking out about his previous drug issues and how his life had changed since he became directly involved with the Marvel Cinematic Universe. Or, literally becoming Iron Man, as many of his fans see him as.
As a whole, all this celebrity in particular wants to do is to create awareness of the world around us. From creating donation pools for tragic events to brightening up the dreariness and terrible things that the world throws at every individual. Society can be a cruel gathering of humans, and depending on where someone is in the world, it may only want to take a person down and keep them under their own ideals and standards. Life in general is absolutely unpredictable. Even so, Robert Downey Jr. tries his best to be a beacon of hope, for not just nerds, but for everyone who finds themselves unable to get through tough times. For example, he occasionally talks about his past abuses in order to teach people who struggle with the same issues that there is indeed a way to recovery. If that isn’t Iron Man quality, I am not quite sure what is.
For images, portraits of him are everywhere, mostly in suits. Some of which are him at events of all kinds, but also out of films both old and new. Though you would have to scroll further down, a lot of those older photos are lower in the result
Commendations and Recommendations
In the uses of his social media outlets in a general concept, all he wants to do is create awareness of current events and issues, as well as find a way to convey his assistance to anyone who may need to reach out to him. He does work on things like raising money for Hawaii right now and the residents displaced by the fissures caused by a soon erupting volcano that was once dormant. But, he also uses his media outlets for other purposes, such as visiting children in the hospital in his Iron Man suit.
Facebook is used for memes most of the time he on the account. It spans from fanart to terrible photoshopping, there is a whole quarry of art that fills up his Facebook page. Art of all kinds, or anything that generally catches his humor is how he decides to post on his page.
Twitter is mainly used to interact with fans, but also to function just as his Facebook does. At the end of the day, his Twitter remains to be his least popular social media platform, with only 10 million followers. So it makes for a more meme base than anything else, besides advertising his fundraising campaigns on the side. He would save important posts like that for bigger following out,etc. such as Facebook or Instagram.
Instagram is used for simple things, too. Once again, memes and photos the celebrity has taken. As for the content of the photos, it can kind of be seen as a album of his life. While the social media account is barely used, he enjoys it regardless, simply for the ability to post photos of himself and the things he does, especially if it can get his fans into a frenzy. All in all, he loves his fans and shows it very much in the use of this Instagram blog.
If Robert wanted to truly improve himself and his image on the internet using social media tactics, there’s quite a few ways he could do so. To start with, while his reposting of memes makes him out to be almost like one of the fans, it would be refreshing if he could create his own! It’s not hard to make them, wouldn’t take up that much time for him to do or for his representative to create.
Generally, the brand this celebrity is going for is one of a true hero. Between Marvel posts and all the fundraising he does, it is clear as day what he wants to be seen as in the world.
Their digital footprint is about the same. Oriented in the idea of being a real time hero, he is almost entitled to it, through his roles in movies in the last decade and the amount of helping humanity he attempts to do.
To conclude this, there is all sorts of use in the social media world for our celebrity. In fact, his work going through all these sites is so impressively collective, that it kind of makes him better in real life, just as much as it does improve his internet scene. All in all, he is found to be popular, with or without the help of social media. Yet still, he still had room to improve.