Amazon: Social Media Smile or Frown

Overview

The company I chose to view their social media usage is Amazon. You can find them on Facebook by clicking here: https://www.facebook.com/Amazon/. The page currently sits at 28 million likes. The site can be found on Twitter by searching @Amazon or here: https://twitter.com/amazon. The company on this platform has 2.69 Million followers. In comparison, the company is following a mere 152 users. The company has made 26 thousand and counting tweets. These numbers are all from Amazon joining in February of 2009. On Instagram Amazon can be found by the username @Amazon or clicking here: https://www.instagram.com/amazon. Amazon has 1 million followers on Instagram. The company is following more than they do on Twitter, following 338 users. Thus far, the company has made 1,742 posts on Instagram.

 

Analysis

Amazon on Facebook uses is company’s logo of a smile that also doubles of a delivery arrow. The cover photo features a new line of wireless Bose headphones and speakers. The cover photo also includes an embedded hyperlink that encourages you to “Shop Now.” The about tab is broken down into neat sections the first being Business Info. The Business Info section lists the founding date of the company which is July of 1994. Next, would be the Mission section here it lists the company’s mission statement. Which is “Our vision is to be Earth’s most customer centric company; to build a place where people can come to find and discover anything they might want to buy online.” A Contact Info section follows, which just lists the company website:

http://www.amazon.com. Next section is More Info which has three subsections the first being the About section that establishes it is the official Facebook page of the company Amazon. It describes the service provided under the next subsection Company Overview that states “Online shopping from the earth’s biggest selection of books, magazines, music, DVDs, videos, electronics, computers, software, apparel & accessories, shoes, jewelry, tools & hardware, housewares, furniture, sporting goods, beauty & personal care, gourmet food & just about anything else.” Then the last subsections titled Products which informs that Amazon has dozens of product lines and a full list can be found here: http://www.amazon.com/gp/site-directory/. It includes it is a retail company as well. The last section Story it informs of milestones including when it was founded, when Amazon reached one million customers in 1997 and most recently the AmazonSmile and Kindle Fire HDX launches.

Most post receive a lot of feedback whether that be positive or negative. The most popular recent timeline posts include one that has a video of Oprah announcing her favorite things with a link from Amazon to be able to purchase it directly on their website. Another one includes a teaser and link to behind the scene video of the making of Maroon 5’s latest album “Red Pill Blues.” All posts are created by the company and includes some sort of media that includes either a picture or video and sometimes both. The post also always includes a link to the official website. This is good for audience interaction because it gives the audience exactly what the post is talking about whether it be in picture or video form with a follow-up link that directs back to the website. There are other likes but only of other pages that are owned by the company. This can be a drawback as customers might not know what other companies, organizations and people the company likes to support. This page also includes a community portion which encourages inviting and interacting of those that like, follow and use the page. The company also does a great job of responding to customers questions that can be lost in the comments of posts.

 

The Twitter page of Amazon includes the same main logo of a delivery arrow that delivers as an arrow. The cover photo is the same Bose headphones/speakers of that in the Facebook one. This can be a positive for the audience in the ability to determine the same accounts. The bio includes: “Official Twitter of http://Amazon.com. Contact @AmazonHelp for customer support. Seattle, Washington. 13.2M Vine Loops. Joined February 2009.” The most popular tweets seem to be that of the moments of last year’s Christmas that celebrates pets for sleeping in empty Amazon boxes, ordering on Amazon in your pajamas and the appreciation of same day delivery during the holidays. Again, all posts seem to be made by Amazon. The only retweets are that of other parts of the company’s posts. The “like” section seems to be used for audience interaction with the redirecting of questions to @AmazonHelp. All posts include a picture or video. The interaction could be improved as their does not seem to be any retweets of customers. The customers are still retweeting and liking their posts and Amazon is responding to tweets directed at them but no retweets of customers. The only likes and responses to customers seem to be from a positive feedback standpoint which should include negative feedback as there is some not acknowledged.

 

Amazon’s Instagram page includes the standard company logo for the profile picture. The bio section simply includes: “Amazon Your place for #allthethings! amazon.com.” The most popular posts include that of announcing new abilities of the Alexa with a funny video that shows how to use it and deals for products like ties for pets in a photo. Amazon does a good job responding to questions in the comments even though ask for people to direct them to their help page. But, the interaction could be improved because there is no “re-grams” of people’s post which encourage more customers to tag Amazon in their posts in hopes of their photo or video making the main page.

 

Conclusion

On Facebook, Amazon seems to be making more of a digital impact compared to the others because it enables an actual community segment for others to interact not only with the company but others. The more appealing is Instagram because they can promote and display things in a more aesthetically easier way with links. Though their audience on all three platforms could be improved as there does not seem to a promoting of customer feedback in the forefront of the pages.

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“Enjoy life and live the Adventure”

Quote by Louis Cole

     Your twenties are the prime age for experiencing life. Whether that means traveling, finding yourself, meeting new people or trying something different, living your best life should begin now. With balancing a minimum wage job and going to school, my days off used to consist of never leaving my bedroom. You can say that my social life was pretty nonexistent. A 21 year old college student with no social life? Something wasn’t adding up. Thankfully, after limiting my online shopping addiction, the only thing that was able to add up was money! This meant that the days of watching other people live their lives (while trying to live vicariously through their Instagram posts) were over! Or at least toned down quite a bit.

     Once I turned 21 earlier this year, I knew that something had to change. I needed excitement in my life, I needed to be spontaneous and start living. I mean, life is too short to be trying to live someone else’s life. This meant that I needed to tone down on binge watching Youtube and Netflix. Although it was hard, I think what inspired me the most was seeing all these video influencers documenting their life and travels. In particular, videos of people around my age experiencing the world made me want to do the same. I stumbled upon this video and listened to her personal experience abroad. Not only did I attempt to journal because of it, I also realized there was a world out there waiting to be explored and experiences out there to help shape us as a person. Continue reading ““Enjoy life and live the Adventure””

Blog Analysis: Film Babble

Overview

The blog I chose to analyze is the blogging site Film Babble. The specific use of the blog is to review indie films and Hollywood blockbusters by Daniel Cook Johnson. The first post that will appear is the author Daniel Cook Johnson’s latest review of the movie Blade Runner 2049 (Denis Villeneuve, 2017).                                                                                        The web address is here: http://filmbabble.blogspot.com

 

Analysis

The header is a nice custom picture for the blog which makes clear your reading the Film Babble Blog. The first title is straight forward and gives you an idea of what exactly the author will be covering. The tagline of the first post “Now playing at multiplexes from here to the off-world colonies,” catches the reader’s eye to excite them for the blog post. Other than inside the post the bio for the author is “Film Babble Blog is written, produced and directed by: Daniel Cook Johnson – A Triangle area, N.C. based writer. His work has appeared in The Chapel Hill News, The Raleigh News & Observer, and Independent Weekly.” The menu is halfway down the page on the right hand side of the page which reads as the Film Babble Blog Archive. The widgets can be found almost at the bottom on the right that only include a widget for PayPal to support the blog and a widget to bookmark the blog. At the top right below the bio there is a Twitter link to follow the blog on Twitter. There is also a link to email the author under that one. After that there is a link to follow the blog on Facebook. The footer consists of a copyright and the theme type which is simple. The “About Me,” is found after clicking the hyperlink of “by Daniel Cook Johnson.”

 

Content

The blog consists of simple theme of a white backdrop and black lettering. It is a straight forward display with not too much distraction. Though there could be improvement for a sleeker theme that incorporates more intriguing features. There are photos on almost every post which ties into each post topic. These photos seem to be of film stills not personal taken photos. There does not seem to be to many videos or trailers.

The titles are well comprised. They are well thought through and compelling to click on and not confusing. There doesn’t seem to be a portion of titles that are most popular. There should be a section of popular posts the audience think are Mr. Cook Johnson’s best so new members can get an idea of his best work.

The “About Me” section includes his photo, name, gender, and location which is Chapel Hill, North Carolina. The Introduction which is the same as the bio. There is information on how long he has been blogging which is since May 2002 and profile views which is 5,766. Lastly it includes Mr. Cook Jonson’s favorite movies, music and books.

There are sponsors for the blog which enables the audience to see different companies that support the blog. There is also a section on other blogs that are friends of the author. This enables the audience to be able find blogs that might be of similar interest to them easier.

The Audience Interaction could be improved greatly. There could be a poll to see which movies the audience they would like to see reviewed along with the others Mr. Cook Johnson intends to already review. There are very little comments even with the comment section. This could be changed by encouraging readers to give their thoughts below whether in agreement or opposition. The blog does have social media links. Though the blog posts do not have any sharing buttons to be able to share each post. This is a negative because if you enjoy the blog post or want others to read it there is no way to share it. Also, there does not seem to be any other encouragement to subscribe to the blog.

 

Conclusion

         In conclusion, the blogging site Film Babble has a straightforward theme. This theme could be improved for a sleeker theme that incorporates more intriguing features. There are social media links and sponsors. The author’s bio is clear and easily viewed at the top right. The blog posts have intriguing titles that make you click. When you do click you are met with the post accompanied with a film still within. Though there is no trailer from the film which is a drawback because you may not have heard of the film being released or anything about it at all. Another thing that could be improved is the Audience Interaction. There could be a weekly poll to see which film the audience would like for Mr. Cook Johnson to review. Also, the site should include encouraging readers to give their thoughts below whether in agreement or opposition. The blog site should add sharing buttons for the blog posts. Another thing is there does not seem to be any other encouragement to subscribe to the blog. The blog is intriguing with informative posts on the which movies to see next yet lacks Audience Interaction that could grow the audience.

 

 

 

 

A Monopoly Game in 1814

From the minds of Peaky Blinders (2013-present) the next cinematic underdog on the small screen is Taboo. It is a co-production from BBC America and FX Networks which is written by Tom Hardy and his Father, Chips Hardy. The series is set for a second season likely in 2018. The first season saw the eight-part series, set in 1814, begin with James Keziah Delaney (Tom Hardy) returning to England after twelve years in Africa following the death of his father and as the war with the United States is nearing its end.

Taboo
Tom Hardy as James Keziah Delaney (Picture: BBC/Scott Free Productions)

The first we see of his character it is at his father’s funeral as his mere appearance frightens everyone as he was believed dead after being on a ship that had sunk. During the burial, he murmured strange words as he painted his face with red dust. Delaney comes home not expecting to inherit anything other than what he brings which is rough diamonds he has stashed, his father’s home and the possessions inside.

Delaney would come to find out though his father owned a sound off of the Pacific Ocean, called Nootka Sound. This sound had become immediately valuable because of the trading post it would give the United States or Great Britain after the war against each other in 1812. A company he once worked for has interest and he sets out to meet them. This company being the East India Company. The asking price is below what he would like and asks for a heftier price. The offer is denied and Delaney leaves without selling. As a result, The East India Company plot his murder. At the same time news of who is holding the rights to the land reach the King of England, the United States and others. Delaney must weave himself through multiple dangerous cat and mouse games in order to see if he can keep the monopoly he decides he now wants.

The new season is set to premiere sometime likely in 2018. The production value of the show including set design, props and costumes is great. The cinematography and directing are Oscar-worthy. The actors including Tom Hardy who plays James Keziah Delaney transform themselves into each character amazingly. I cannot recommend this show enough.

To read and see more about the show and the actors, click here.

http://www.fxnetworks.com/shows/taboo

 

Here is the trailer: 

Kingsman: A Better Bond?

Kingsman: The Secret Service

Kingsman: The Secret Service is a movie that was released in early 2015. It was directed by Matthew Vaughn, who had previously directed comic book movies like Kick-Ass and X-Men: First Class. Like those two films, Kingsman: The Secret Service was adapted from a graphic novel, simply called Kingsman.

The movie mostly centers around Eggsy, a young man who lives with his financially struggling mother and her abusive boyfriend. After getting in some trouble with the police, Eggsy is bailed out of prison by Harry Hart, an older man who confirms to Eggsy that he once knew his late father. Eggsy meets Harry later at a tailor shop (which turns out to be a cover), where the latter invites Eggsy to possibly join an undercover spy organization known as Kingsman.

Soon after, Eggsy begins his training alongside several other candidates, where they’re given numerous tests that include landing on a specific designation from a plane, as well as vowing secrecy about Kingsman even under fire. While all of this is going on, a tech-billionaire named Valentine is coming up with an elaborate plan to control climate change and stop global warming. This plan includes eliminating the great majority of the world’s population and only securing those he deems worthy of saving. It’s up to Kingsman (specifically Eggsy and Harry) to make sure Valentine’s plans never go to fruition.

This movie ended up being a major pleasant surprise for audiences around the world, me being one of them. I was lucky enough to catch an advanced screening for Kingsman, just a little over a month before it was set to be released in the States. Going in, I didn’t have the highest of hopes. It looked like it just going to be a rehash of Kick-Ass, but with spies instead of superheroes.

Some of my favorite parts of the movie are as follows:

  • The overall style and tone. There’s tons of ridiculous fun in Kingsman, but it has enough of an emotional heft to have you invested in the story and its characters. You genuinely care about Eggsy as a person.
  • Plenty of references to James Bond movies, namely the Roger Moore era. I’m a casual 007 fan, so I appreciate how well-thought out they were without being too overbearing or inside baseball.
  • Samuel L. Jackson as Valentine, the villain of the movie. Everything about his performance, from the lisp he uses, to his aversion to blood, to his reasoning for a worldwide cull, makes for a real treat to watch
  • The chemistry between Taron Egerton and Colin Firth, who play Eggsy and Harry respectively. It’s refreshing to see a popcorn movie elevated by a relative newcomer holding his own against a more seasoned actor who’s also holding it down.
  • All of the action scenes are good, but the one everybody talks about is the church scene. It’s crazy exciting, and completely out of nowhere. Possibly one of the greatest action sequences in recent memory.

 

It’s been close to three years since I first saw Kingsman, and it still holds up. It’s become one of those movies that I’ll stop everything to watch whenever it’s on TV. Kingsman is everything you could want in an R-rated, modern spy film. It’s stylish, ridiculous, serious when it needs to be, and above all fun. If you’re still on the fence, check out this review for Kingsman for a more eloquent take on what makes it so great (though there are a couple spoilers.) I think there’s potential for Kingsman to be seen as one of the best spy movies of its time. With how perfectly everything came together in this film, it’ll likely be a while before Bond himself can top it again.