Kim Kardashian West is well known for being a TV Reality star on Keeping Up With the Kardashians. She is currently married to well known rapper Kanye West. They currently have three kids, North, Saint, and their new daughter Chicago. Kim could also be defined as an entrepreneur with creating multiple companies like her makeup line KKW Beauty, her fragrance line KKW Fragrance, a children’s clothing line Kids Supple, and many more. Kim is vey popular on social media with millions of followers. Kim shines light in the fashion and beauty industry all over her social media.
Social Media Presence Overview
Analysis and Evaluation
Kim Kardashian West has 106M followers with 4,099 posts. She follows 114 people. She is up there as one of the most followed people on Instagram. In her bio she includes her full name and her website to her cosmetic brand. Her profile picture is a picture of her from one of her KKW Beauty campaign shoots. Kim posts mostly photos on her Instagram but once in a while she will post a video on her page.
She does post ads on her page like a very popular one you will see Sugar Bear Hair. Kim also posts a lot about her products like her makeup line and her fragrance’s. What she mostly posts is pictures of her about fashion and what she is wearing, which is mostly Yeezy, a clothing brand created by Kanye. Kim is very well known to post controversial photo’s on her page like posting nude that gets a lot of talk in the press and on social media.
She does post on her Instagram story as well. Usually it is mostly from her snapchat but she does post stuff about her app and other stuff as well. Kim’s comment section is a mix of positive comments and hate. She is a very popular celebrity so it isn’t so surprising to see hate comments on her page. She gets over a million likes on each one of her posts.
Kim has 58.4M followers on Twitter and only following 131 people. She has 25.5k tweets in total. Her profile picture is a photo of her at what looks like either a red carpet event or just an event. In her bio it includes a link to her makeup brand and when she first joined which was in March of 2009. Kim tweets often about random stuff but also tweets a lot about her products like her game and her beauty lines. One thing that she does is live tweet with her fans while Keeping Up With the Kardashians is on. She does tweet at her fans often which goes to show that she likes to interact with her fans. What I noticed as well is that she retweets or tweets about charities or political issues going on in the world. Just like Instagram she does get a mix of love and hate but Kim mostly focus’s on the love. She tweets links to her app and photo’s but does not normally post videos, only retweets them. In addition, she tweets very often.
Kim Kardashian West surprisingly has a YouTube channel as well! She has 1,000,859 subscribers and counting on her channel. She has posted around 185 videos in total. She has a few videos that have over a million views but on average she gets around 100k views on each video. What is mostly on her channel is little snippets of videos that her on her app that you have to pay for. When she came out with KKW Beauty is when she started actually posting videos that are around four minutes long. She has a bunch of makeup tutorials that you can watch like the one shown above of her doing her makeup using her products. It is very obvious that she does not film, edit, or post these videos which is understandable as a lot of youtubers nowadays have filters and editors for their videos too, she is a busy celebrity. Her comment section is disabled on all of her videos so you are unable to see what people think about her videos. She does not post often on YouTube as much as she does on her Twitter and Instagram.
Facebook is probably the the least posted or kept up with platform Kim has. Kim has the same profile picture as her instagram profile picture. 30,115,150 people like her page and 29,212,889 follow the page as well. It stats that she is a public figure in Los Angeles, California. In her about section she has her birthday which she was born on October 21, 1980, a link to her app website, a quote saying, “where I’m meant to be…”, and her bio stating her official blog and the link which is her app website. You can only access the articles or posts unless you pay for the subscription. All of Kim’s posts are Instagram posts or tweets she has tweeted on her twitter. There really is not any original posts just for her Facebook. She gets around 30k likes on each of her post. Just like I have mentioned before that her comment sections are a blend of love and hate comments all around. She does not interact with her fans like she does on her Twitter page.
This platform is probably the most used or popular platform Kim uses. With every snapchat she gets millions and millions of views. Unfortunately it is hard to find exactly how many followers she has currently but from an article from Daily Mail UK back in January 7, 2017 you can tell that she probably has…well… a lot. She snaps multiple times a day everyday. Since her new baby Chicago however, she isn’t on as frequent than usual. I am sure she just wants to spend time with the newborn baby rather than being on social media. Her snapchat profile video is what looks like she took on accident because you can only see the top of her forehead and moving around. The photo above is not what it looks like today. She does get some press for some of her snapchats she has posted in the past. You will always see on daily mail, a news site that can also be on snapchat where they post very often about the Kardashians. I myself follow kim and she posts a lot about her products and brands she has but as well as just her personal life like videos and pics with her family and kids.
Summarization of my Analysis
What I have found is that Kim runs social media. Kim has millions of followers on all of her platforms and its crazy. She keeps up to date and knows how to cater to her audience. Her creating and posting actual YouTube videos and collaborating with youtubers is such a smart tactic for her brand because YouTube is getting extremely popular. She also interacts with her fans, mostly on twitter which is very important if you want to keep your fan base growing. The one thing that she could work on is maybe her Facebook page. She does not post often and her posts are reposts from other social media accounts. Maybe her audience is mostly on other platforms and that is why she does not keep it updated but still it could help her grow. You can tell as well that she mostly post herself which is also important, it keeps her social media personal. All in all Kim Kardashian West knows social media like the back of her hand and knows how and what to do to get the publicity and audience she needs.
When you search Kim Kardashian West on google a lot pops up. The first thing I see are three videos from different news sites all about her new baby daughter Chicago because that is all the buzz right now. On the right you see her Wikipedia information with her biography, quotes, and links to her social media accounts. Furthermore, you see links to her twitter on the google search and also her Facebook Mostly what I see are all news sites reporting on Kim. One link was to her website www.kimkardashianwest.com. When looking at her google images it is mostly photos of her at events and paparazzi photographs.
The photos are also pictures from news sites like US Magazine. Kim is always on the press and news for something that she does and like I have said she knows how to stir the controversy on herself and get out there. She is an A list celebrity and is extremely popular topic. She named her baby Chicago. Obviously this is going to be all over the news and gossip sites are going to take about this. Only celebrities name their kids weird, crazy names, I would never name my kid Chicago or North. Who knows if she names her daughter because she loved the name or just something the public can report about her. Either way Kim loves the attention and this is how she gets paid.