Kevin Hart is a comedian and actor who uses social media to keep his fans entertained. Kevin is an active member on Facebook and usually posts two posts each day (https://www.facebook.com/hartkevin/). Kevin has a large fan base on Facebook representing 23,827,619 likes. @KevinHart4Real has 35M followers and is following 555 people. @KevinHart4Real has made 34.6K Tweets so far. Kevin joined Twitter in March of 2009. Kevin Hart’s Instagram username is kevinhart4real. Kevin has 54.9M followers on Instagram and is following 429 users.
Kevin’s Facebook page resembles who he is as an entertainer and his passion for fashion. His profile picture contains a picture of himself inside of an elevator. The photo is in black and white and he is wearing black jeans, a black leather jacket, expensive chain, and black sunglasses. His cover photo is an image with several images of him with the name of his upcoming tour “The Kevin Hart Irresponsible Tour.” You can also view the upcoming events of Kevin’s comedy tour. Kevin does not have much information is the about tab: his appreciation for his fans, and his enjoyment of making his fans laugh.
Kevin routinely posts pictures and videos with his most recent post being a video of him telling his fans that he will be running in a marathon in NYC. This video was extremely popular and so far it has 114K views, 1.8K likes, 66 shares, and 77 comments. This video was posted on November 3rd. Kevin’s posts are original and he rarely reposts anything. Kevin’s Facebook pages likes other actors and comedians pages. Fans comment in each of Kevin’s posts. The comments are all positive without any negative feedback. Kevin does a great job promoting his comedy tour but does not interact with his fans on Facebook.
Kevin’s Twitter contains inspirational quotes, pictures from Instagram, questions to his fans about their reactions to his TV show, and updates to his upcoming comedy tour. The profile picture is a photo of him with a serious look on his face. The cover photo is the same as his Facebook cover photo. The bio section is a brief message relating to his hard work and you need to put in hard work to become famous. Kevin’s most popular tweets are inspirational quotes and pictures from his Instagram. Kevin also tweeted out to Chris Brown complementing on his new album which got 5.1K likes. Kevin Hart is also starring in the movie “Jumanji” which has been popular in Kevin’s tweets. Kevin is also participating in a marathon which has been popular in his Twitter account. Kevin will occasionally retweet other users but most of his Twitter account consists of his own tweets.
Kevin uses Twitter to reach out to his followers unlike Facebook where it is a rare occurrence. Kevin is currently promoting his #IrresponsibleTour and people are tweeting to him saying they just bought tickets to the tour. Kevin will tweet back to them which is a huge deal in the eyes of a fan. Kevin’s tweets reflect who is is as a person and as an entertainer. Kevin’s tweets are positive and inspirational. Nothing Kevin has tweeted would jeopardize his career which is the most important aspect for a professional who uses social media. One thing Kevin could do better is tweeting clips from previous shows since people enjoy the comedy portion of his career.
Kevin’s Instagram (kevinhart4real) includes pictures of him representing his taste in fashion, videos of his fitness routine, pictures and videos of his comedy tours, pictures of the films he has been in, and pictures and videos promoting his underwear line. Kevin’s profile picture is a picture of him in a suit and bowtie. It also appears that he might be smoking in his profile picture. The information contained his his bio is a quote, his snapchat username, Facebook username, and Twitter username. There is also a link to his charity which he is running a marathon for.
Kevin’s most popular post is of a video of his pregnant girlfriend dancing with the caption “I’m gonna dance him out of there.” This video is his most recent post and has 5M views and 2,196 comments. Most of the comments are positive and complement his girlfriend. Kevin’s videos are most popular because the videos make the audience laugh. Kevin posted a video of himself as a nineteen year old kid as an amateur in a comedy club. The audience thought this was hilarious and commented almost 3,000 times. The videos are typically clips from movies he is starring in or a clip promoting his underwear line. Kevin posts a lot of pictures representing his taste in fashion which get a lot of likes.
The audience is very involved in each of Kevin’s posts. The audience is for the most part positive but they will make fun of Kevin’s height on an occasion. To be fair, Kevin will post pictures representing how much shorter he is to other people. As an example, Kevin has a few pictures with him and Dwayne Johnson who is much taller than he is. The five most recent posts are a video of his pregnant girlfriend, a picture of him and his director playing imaginary basketball, a picture promoting his underwear line, a video of him training for his marathon, and a picture of his new show on Comedy Central called “Hart of the City.” The audience was involved in each of the five posts. Out of the five posts, the most popular was the video of his pregnant girlfriend and the least popular was the picture of his new TV show. The picture of his new TV show still had almost 40K likes and 200 comments. One thing Kevin does well is represent who he is and one thing Kevin can improve is responding to his audience more.
Kevin Hart is more successful in interacting with the audience on his Twitter account. Kevin posts anywhere from 10-15 tweets each day and will occasionally retweet a fan’s tweet. Kevin usually retweets a fans tweet and thanks them for attending his comedy show. Although this might seem like a simple and minor task, it means a whole lot more to the fan. Having a celebrity retweet your original tweet is something worth bragging about. In regards to more appealing, I think Kevin’s Instagram takes the cake for this one. I think the fact that Kevin posts videos of popular clips from his shows is what draws in more followers. Kevin’s acting career is booming and posting pictures and clips from his upcoming movies is another way to gain followers.