Case Study #3 – Social Media Usage

Overview

Wendy’s was founded in 1969 by Dave Thomas. It is a fast food restaurant that has recently been booming on social media. Wendy’s Facebook page has 8,409,835 likes and 8,052,120 followers. Wendy’s Twitter account or @Wendys has been going viral as of recently with 102K tweets and 1.92M followers. Wendy’s only follows back 1,258 users and the list consists mainly of other companies or celebrities. This fast food restaurant has a massive amount of followers but joined not too long ago in July of 2009. Wendy’s Instagram account has 199 posts that consist of colorful, clean, and happy pictures of their food and beverages. This social media account has 552K followers, but only follows back 35 users which is a very low number.

wendys instagram
Wendy’s Instagram Account

Analysis 

Facebook

Starting off with Wendy’s Facebook profile picture, it is the Wendy’s logo against an almost tinfoil looking background. Next to its profile picture Wendy’s cover photo consists of multiple photos collaged into one. These photos consist of step by step scenes to making one of Wendy’s sandwiches. Fresh looking meat and other ingredients are featured. The first picture is an empty bun, then the cheese, hamburger on the grill, and etc.. The about tab to this Facebook page gives the company’s general information such as the founded date, price range, contact information, and company overview. The about tab also includes a message from Wendy’s that describes what the Facebook page consists of and then these two paragraphs go into to asking the best from Facebook users/customers. Wendy’s ask for every follower or commenter to stay positive and not be inappropriate. Following this message the company’s privacy policy is spoken about and linked below. 

Regarding the Facebook account’s content the posts have around the same likes so I wouldn’t say any popular posts are featured or stand out from the rest. Wendy’s posts mainly consist of advertisements of their food/drinks, special offers or deals, events sponsored by the company, and old/new advertisement videos. There are a lot of photos and video footage in every post and occasionally there are links to any events sponsored by the company. This Facebook page consists of original posts made by Wendy’s, there are barely any shared posts. Wendy’s follows a short list of other pages that include other companies, celebrities, and organizations. There is generally a few hundred comments, but there is always thousands of likes on each post. The comments are generally mixed between positive and negative. A lot of the negative posts consist of unsatisfied customers with photos of their poorly cooked meals, videos of poor customer service, or making negative posts against the company. One thing that is clear is that Wendy’s usually replies to every unsatisfied customer. The company will start their response with agreeing with the customer, apologizing, and then seeking the customer’s contact information so Wendy’s can resolve the situation or offer something for the customer’s inconvenience. The audience interaction is definitely high, there are a lot of comments from customers whether they are dissatisfied or happy. Some of Wendy’s loyal customers even stick up for the company from time to time in the comment section. 

Wendy’s Facebook page clearly shows that they provide good customer service and try to touch base with every unsatisfied customer and that is an extremely important part of having a company. There’s not much this company needs to work on regarding the Facebook account. The advertisements are effective, colorful, and intriguing. One thing this company might want to do is follow a few more pages to show to customers that Wendy’s supports other businesses, people, or charitable organizations. 

Twitter

Wendy’s profile picture for Twitter is the same as the picture for Facebook. This photo is the Wendy’s logo with a tinfoil background. The banner image for this account is the same photo for Wendy’s cover photo on Facebook as well. The bio for this account is comical and mentions how the company’s food is better than an average fast food restaurant.

wendy's twitter bio
Wendy’s Twitter Bio

One of Wendy’s most recent popular tweet was one from a customer pleading for a year of free chicken nuggets. Wendy’s replied to this customer and said to get a free year he would need 18 million retweets, and he did receive that many so the company gave him nuggets for a full year. #NuggsForCarter went viral. 

a man needs his nugs
Wendy’s Response

Other than this recent tweet Wendy’s tweets are generally popular with likes and retweets. The company’s tweets are original and written by Wendy’s. The tweets involve lots of photos, videos, and gifs that advertise food, beverages, and special offers.  When Wendy’s occasionally retweets it is usually posts that involve them. For example social media famous Youtubers were sponsored by Wendy’s and released a video of them reviewing and eating the company’s salads while playing a game. Wendy’s tweeted about them and retweeted them. During the #NuggsForCarter Wendy’s account retweeted lots of other accounts such as Google, and @TheEllenShow. 

The audience interaction with Wendy’s Twitter account is extremely interactive. @wendys gets tweeted at a lot by customers and similar to Facebook the company responds and asks the customer to privately message Wendy’s if they are unsatisfied. Wendy’s also tweets back to other companies, or even to be a little comical towards customers such as Carter who received free “nuggs”. Thousands of people retweet Wendy’s posts but the favorites usually outweight the retweets in most cases. Wendy’s typically only retweets posts related to the company or if there is a social cause that the company believes in. 

Wendy’s Twitter account is doing very well and doesn’t need much work. The company shows a personal and funny side to customers through some of their tweets which is important and creates Wendy’s to become more popular.

Instagram

The profile picture for this Instagram account is different from the other two social media accounts. The profile picture is the same Wendy’s logo but with a white background. The bio for this account is positive and talks about how the company serves fresh food.

instagram bio wendys
Wendy’s Instagram Bio

Wendy’s photos generally get a few thousand likes and the same amount with the short videos/advertisements that are posted. These short videos only get a few thousand likes but they tend to get up to 35K views. 

Regarding the audience interaction there aren’t ever too many comments on each post. The most a photo or video will get in comments is a couple hundred, but generally the comments are either 100 or below. Based off of the first 10 posts on Wendy’s Instagram account the comments are mixed between positive and negative, but in the majority of the posts the negative outweigh the positive comments. This social media account is the least interactive. Wendy’s rarely ever appears in the comment section. 

Instagram is definitely the least interactive social media account Wendy’s has. This company should start replying to customer’s on this social media account as well. Also instead of only posting professionally taken photos/advertisements Wendy’s should include real customers enjoying their meal. The company could hold a small competition and choose a winner every month and post the winner’s picture of them enjoying a Wendy’s meal or beverage. This competition could be another way Wendy’s could become more interactive with the customers on this account. 

Conclusion

After analyzing all three social media platform, Wendy’s Twitter account is definitely the most interactive. This social media platform shows a funny and playful side to Wendy’s which creates a more popular and relatable image for the company. Also on this account Wendy’s replies to a lot of customers and other companies. This social media platform is also very appealing with pictures, videos, and retweets. A lot of Wendy’s tweets have went viral so this fact also makes the account appealing to see what’s next for the company and audience interaction. Wendy’s Instagram account is also very appealing. The photographs are colorful, clean cut, and pleasant to customers but this account needs some work done when compared to the other two accounts. 

Case Study #2

Daily Cup Of Yoga Blog

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I absolutely love the popular yoga blog called “Daily Cup of Yoga”. The author of this yogi blog is listed as a man named Brian and there is actually a whole section of the blog titled “About” that you can click on to see how the blog got started and to learn more about it’s author. As you probably guessed it….the blog is everything yoga related! When you first see the blog, you can immediately tell that someone has put a lot of work into creating it. There are many topics you can click on at the side of the page and at the top of the page there are topics that you can click on and view. There are also photos, social media links, advertisement links that are related to yoga and even health tips. The header/title of the blog itself is the first thing that you see on the page, it is hard to miss. In the “About” section of the site, it states that Brian was in law school when he discovered yoga. He states, “Yoga was kind of one of those things that caught me by surprise”. It seems as if he stumbled upon yoga and it turned into his lifestyle and ultimately a very popular blog! Daily Cup of Yoga is a very interesting blog that can keep any yogi entertained for hours. There are many links, widgets, photos, videos and clickable things to explore. The header and footer of the page is simple and yet it catches your eye immediately. I think it is the size of them that makes it so noticeable. I personally think that is a good idea because it will never confuse the reader as to what blog they are looking at and they will be able to easily tell if they accidentally navigated away from the original page. Also, the audience can participate by commenting on most posts on the site. Allowing the audience to participate and be involved in the blog like this is imperative because it allows their voices to be heard and they will want to keep visiting the blog. The audience can also leave suggestions for the author and their email address so they can receive notifications of updated posts and other information, such as if the blog created a new social media page to follow. The social media links are at the right of the page and are extremely hard to miss. As you already know, when you click on those social media links, they navigate you to the Daily Cup of Yoga social media pages. I think having this on any blog is a great idea because it creates more traffic and gives even more information about it. For any popular brand/business, promoting through social media is crucial and very necessary. Overall, Daily Cup of Yoga is a great yoga blog that is an ideal image of what a professional, successful blog should look like!

Introductory Blog Post: Melissa K.

I have always been interested in television and entertainment! Since a young age, I loved to perform and always wanted to be involved in the performing arts. I started with dance classes when I was in elementary school and I trained in various types of dance. Ballet, Jazz, tap, hip hop and pointe….just to name a few! I had my first ballet recital when I was in the third grade and from the moment I stepped foot onto that stage, I knew performing was what I wanted to do. My mother realized I  had a passion for dance and performing after that and she placed me in a well-known dance studio that was local to where we lived. This is where I had my first real dance performance. I call it a performance and not a recital because it was so much more than just a recital. It took the majority of the school year to prepare for and the costumes were mostly hand made by the woman that owned the studio. You really could not find those costumes anywhere else! The performance was held in a huge, professional auditorium at a close by, well-known university and not just at the local elementary school gym. These dance performances through the studio were my first entertainment experiences ever. From day one, I knew I was meant to be in the entertainment industry. I danced all throughout middle school and high school and the skills I learned in that dance studio are skills that I still apply to my television jobs today. Although I never became a professional dancer, I am still a performer and a professional SAG-AFTRA actor. Those skills I learned from being in those dance performances are skills that I still apply to auditions, on camera work (such as speaking into a camera/interviewing someone) and to every day life. There are many skills that I learned during those dance performances, but one always sticks out above the rest. That skill would be having confidence. I call confidence a skill because we all have our good and bad days, but it takes skill to be confidence in front of an audience regardless of which kind of day you are having. Center Stage Dance Scene

Why is confidence in acting so important??

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Case Study#2

INTRODUCTION

Meet the Parkers is a blog about the Parker family written by the mother Elizabeth Parker. It chronicles the families journey as they raise their two sons Ezra and Judah. Ezra has a rare multiple system disease called Noonan Syndrome. Elizabeth updates on a regular bias on Ezra health and progress.

CONTENT

The blogs layout is very beautifully done. It includes a header with the name of the blog “Meet the Parker’s” along with a little saying “Peace like a river, love like a ocean, joy like a fountain.” The header also includes Elizabeth’s Twitter handle and website.

The flow continues with it broken down into the sections starting with “ABOUT.” This section consists of how Elizabeth found herself documenting her family’s journey.  Second section “MEET JUDAH” is about her oldest son. This section includes pictures of every month and year of his life. Third section “MEET EZRA” is about her second son and his health journey from birth to today. “NOONAN SYNDROME” is the last sections and it is a summary of the multiple system rare disease.

On the side of each page are links to The Noonan Syndrome Foundation page along with several other helpful links related to the disease. Through out the blog links to other social media outlets related to the author. Below the links are all the years of past posts. It goes all the way back to 2010 to about a few months ago.

The audience to this blog are mostly friends and family. Some of the readers are families that are going through the same situations. People comments are always on the positive and up lifting side of things As a young adult with Noonan Syndrome, I wish my parents had something like this blog as I was growing up.

CONCLUSION

During my analysis of this blog I found it quite well done. This was a blog about a families journey through the good times and bad. They are documenting this time in their lives very beautifully.

Case Study #2 – Blog Analysis

Today, I am analyzing a blog titled, “Slightly Astray – an honest look at life on the road.” The author of the blog is a girl named Anna, and her blog’s topic is about traveling around the world. Anna’s blog’s web address is http://www.slightlyastray.com/.

 

The layout of Anna’s blog has an organized feel to it, with a simple, minimal color palette of white, black and green. The header has the blog’s name written in simple, black sans-serif font, with the words, “Slightly Astray” written in capital letters in a line above the rest of the title. Anna’s introduction and information about herself is set up as an aligned column on the right side of the blog’s page, and it is there on some of her blog’s pages. The menu is set up as a horizontal line below the title.

 

Overall, the content of Anna’ blog are her posts detailing her many different adventures in the countries and places she has traveled to. Not every single one of Anna’s posts receive so many comments – a few of her pages that I have seen have no comments on them at all. But I find the generally-most commented on part of her blog is the articles in her “Destinations” section. Anna’s posts contain several photographs – that she takes herself – of her surroundings, the people she is with, and herself as well. Videos, however, are not in her posts. Anna’s blog posts’ titles are overall consistent in terms of brevity – I like how Anna does not make her titles too long in order to get her topic across. While Anna’s titles effectively “promise what they are going to deliver” (Handley), I think in order to make the titles more compelling, Anna could try “placing her reader directly into the headline” (Handley). While it is fun to read about Anna’s travels, I think if she titled her posts something along the lines of, “Travel in _____ with me!” or “Put your binoculars on and look around with me,” it might add more excitement. Of course, readers cannot physically automatically be wherever Anna is, but putting the reader in the headline can add a fun “spin,” so it does not feel as much like you are simply listening to Anna talking about what she did. Sometimes it is fun to imagine like you are there, as opposed to just another person telling you about his or her trip. On Anna’s “About Me” page, she discusses how she transitioned from her job as an engineer to being a full-time traveler with a boy (who ended up leaving her alone), and how she continues to enjoy traveling today. Upon analyzation of Anna’s “About Me” page, she does a good job of telling her story and beliefs in a concise, but smooth-flowing way, and I do not see much more need for improvement. Besides blog entries, other content included on Anna’s blog are tips for traveling, topics related to free-lancing, and other miscellaneous content without a specific topic.

Introductory Blog Post – Parrot Ownership

Interacting with a parrot is great…owning one? That’s a whole different story. I work a pet store and we, unfortunately, sell parrots. I often see little kids and even young adults ooing and awing at the pretty birds and expecting them to mimic what they say and saying how much they wish they could afford one. Well, I’m glad that they can’t. It takes a special kind of person to put up with the constant shit that a parrot is going to give you.

Well, owning a parrot is not all fun and games. Parrots tend to own you, more than dogs and cats could ever hope to own you. They’re loud, they’re messy, they’re intelligent and they are stubborn. It’s like having a toddler in your house that continues to act like a toddler for 20+ years. They are not domesticated like a dog or a cat and have very complex needs that are difficult for the average person to meet. Forget about dietary requirements and caging and vet bills and all of the other considerations that you have to make in order to welcome a bird into your home. The biggest obstacle is their intelligence. Emotionally they are extremely needy and the average person will not able to work with them to make their lives the best that they can be.

In the wild, a parrot will bond with a single mate for life. They’ll never be separated from their mate. They’ll have free flight of the canopies, spending their day foraging for food and flying.  They’ll use their immense intelligence to calculate flight angles, speed, depth, landing and numerous other activities. Now, take that same animal. Stick them in a cage and now they get their choice of humans to bond with. They will pick somebody and when they do, there’s nothing you can do about it. They will want to spend all day with that person and often times will “call” for them when they aren’t within eye sight. And by call, I mean they’ll shoot out a deafening screech every minute or two because they miss you. They don’t understand that they can’t constantly be with you and if you neglect them too much or if you accidentally sexually arouse them (any touching on the back or under the wings *no petting them like a dog*) they will develop behavioral problems. Some may scream nonstop, others may pluck their feathers out and others could turn aggressive. And even if you do everything right, you still may end up with a bird with emotional problems.

No matter how much the bird loves you and how well behaved they are, they’ll be pissy and you will get bit. Some birds are worse than others, but in general if you own a parrot the bird will bite you. Parrots of all sizes can and will break your skin and the larger birds like macaws could easily break your bones if they so choose.

I’m lucky, where my bird, Skittles, is very well behaved. I only get bit if I touch him somewhere he doesn’t like to be touched. With that said, he loves to “preen” me by plucking at hairs on my face, moles, pimples and generally whatever he can get his beak on. If I go to work with no cuts on my hand, and come home with a new one. Skittles is almost definitely going to see what it is by ripping it open. Once I scream in pain he stops and realizes he’s hurting me, but it happens and it will happen. Band-aids? He’ll at first try to rip them off. Gloves? Forget about it. Glasses? Obviously they’re on my face so that he can take them and throw them on the ground.

He’s two years old and has lived with my girlfriend and I for about a year and a half. When I first got him he had severely damaged his feathers due to stress and his prior living arrangements. The first night I had him, I had to sleep next to him on the floor because he wouldn’t shut up. And trust me, you can hear him at my neighbor’s house if he wants you to. He very quickly bonded with me and we have a great relationship. Thankfully he was very quick to learn that being ridiculous wouldn’t get him very far. He tolerates my girlfriend but he will not let her go anywhere near his cage, if she tries to get him out of his cage he will lunge and try to bite her. A couple of times he’s gotten her good and drawn blood. Now, I can reach into his cage and take him out no-matter what. He can be in his most pissy of moods and I can still reach in and tell him to “step up” an and he will without ripping my fingers open. Outside of the cage he’s fine with her and will allow most people to handle him. However, I’m the only one that can flip him upside down or stick him in my shirt or cuddle him like a baby. Anybody else does that and he immediately goes to bite them. Not hard enough to draw blood but hard enough where you don’t do what you just did.

Now, he does do what you stereotypically think a parrot does. He says numerous words, his favorite is “HI!”, he also says “thank you” whenever I give him his favorite foods. He’s very stubborn though, he’ll only say or do what he wants. He knows how to mimic my laugh almost perfectly, yet he rarely does it and he mimics “shut the fuck up” perfectly but he chooses not to ever say it. Each and every month that passed I was able to work with him to be more tolerable. He’ll go to bed whenever I tell him to, and allows me to come and go without driving my family nuts, he’s potty-trained. I tell him “go potty Skittles” and repeat this until he poops. I then say “good poop” and he can come sit on my shoulder or do whatever he wants to do.  He dances and he gives kisses and everytime I walk in the room he says “HI!”

With that said, I get up between 7am and 8am every morning to get him out of his cage and he’s quiet until he realizes around 10 or 11 that I’m up. Then he’ll start off by saying “hi”, “hi”, “hi” and progressively get louder and more irritated the longer that I ignore him. If I continue to ignore him he just screeches at the top of his lungs. If he does that, he gets locked up until he’s quiet. But in general, he’s pretty good. I can give him his favorite toys or make him a salad (he eats more fresh veggies and fruits than I do) or let him hang out with me and he’ll be quiet and let me watch TV or whatever I want to do. Even though he’s capable of flying, he chooses to stand on his cage and flap his wings and whine like a two-year-old so I come pick him up and bring him where he wants to go. He’ll make whiney noises or mumble “hi” and flap his wings over and over. The longer I ignore him, the louder he gets. Besides the fact that I’m at his service 24/7, he’s a good bird.

Granted, some days he doesn’t get enough sleep and I can just tell he’s pissy by his tone of voice and attitude. Those days are long because he has very little patience for me ignoring him. Thankfully they’re few and far between.

This entire blog probably reads about how awful owning a parrot is, but I wouldn’t trade Skittles for the world. I can’t imagine living without him, I’d do anything to keep him healthy whether it means thousands of dollars in vet bills or not moving into an apartment because of his noise. The point is, owning a parrot is a lot more than just having a pretty bird that mimics what you say and gives you kisses.

terribleminds: Analysis

Overview

For this case study, I am analyzing the blog “terribleminds” by author Chuck Wendig. This blog typically covers writing advice and promotion of the author’s books. The blog’s URL is http://terribleminds.com/ramble/blog/

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Analysis

The header of the blog is the terribleminds logo with a short bio of who Chuck Wendig is and what he will write about on his blog (he is a writer who will talk about writing, pop culture, and family). He also notes that the site may be not safe for work because of language. The top left of the page has a button that pulls down Wendig’s detailed About Me page. This lists notable books he wrote, as well as some of his upcoming books. His bio also tells his work history in screenwriting and game writing. It then closes to show where he lives with his family, and some flavor about his character.

Above the logo and this bio is a menu section where you can select the pages for the blog, free stories he has written, merchandise, a bibliography of his work, a list of his upcoming appearances, and his comment policy. The right-hand side of the blog features a search box, a field to subscribe by email, and covers of his last three book releases where readers can click through to find more information about the books. The bottom of the page includes small links to his Twitter, Flickr, and Tumblr accounts. Wendig is very active on Twitter, and always links to his blog with tweets.

Many of Wendig’s articles are about writing advice, and this certainly includes his most popular posts. His site doesn’t list the most read posts, but googling “Chuck Wendig blog” shows two likely popular posts: “So, You Wanna be a Professional Writer? Some Considerations!” and “A Very Good List of Vital Writing Advice – Do Not Ignore.” His posts sometimes include a photo of himself or a close-up photo of an object like pens or toothbrushes. But usually the images used are of books he mentioned in the article.

His blog titles are generally compelling in the sense that he often seems like he is shouting at the reader, such as one post titled “A HOT STEAMING SACK OF BUSINESS ADVICE FOR WRITERS.”  He also posts flash fiction prompts, and those posts will always be structured by “Flash Fiction” and the prompt, such as one post titled “FLASH FICTION CHALLENGE: THE SUBGENRE SMASH-AND-GRAB.” Wendig also makes space for other writers to write advice articles and promote their books. These post titles will always be structured as “Author: Their Title” so you know it is a guest post. By including guest posts and this community content, Wendig has a new post almost every day.

Wendig’s writing style is conversational and peppered with swears and colorful euphemisms. Reading Wendig’s blog posts often feels like being a bartender asking the drunk customer for advice. Wendig is intelligent and funny, but I think sometimes his style goes over the top. I like Wendig’s Twitter presence, but I don’t read his blog regularly unless a post is trending and seems like a must-read. Reading his blog sometimes feels exhausting, and I often feel like his point is lost in the jokes.

On the other hand, a list of 25 tips for writers where tips number 12 and 13 are “Eat Bees” and “Don’t Eat Bees” helps to keep the post fresh and different from other advice blogs, and it helps to poke fun at the idea of there being a one-size-fits all list of instructions for writing success.

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Wendig’s blog reminds me of a film critic who blogs for Birth.Movies.Death who goes by Film Crit Hulk. His gimmick is that he’s the Incredible Hulk and writes very insightful film critique in ALL CAPS. It certainly makes his writing stand out, but it also makes it nearly impossible to read. Wendig’s style is similar – the constant barrage of swears and bizarre metaphors clutter the writing.

Wendig has a loyal audience and comment section. The community is active on every post, and he encourages community activity with his Flash Fiction Challenges. The fun atmosphere of his comments section is maintained through heavy moderation by Wendig. He has a comment policy page where he explains that he has a strict “no jerks” policy, and he has no hesitance to mark annoying or mean posts as a spam.

Conclusion

I think Chuck Wendig engages his audience well with his blog, and has clearly developed a following. His conversational and loose style allows him to speak directly to the reader and makes his advice more interesting than an old grammar textbook. However, this can also make his blog off-putting at times, and it may not be for everyone. His blog is also a successful platform for selling his books since readers satisfied with his writing advice would be interested in his work and fans of his work would be interested in his writing advice. His blog and social media presence has built up his brand well to make him a very popular writer.