Marshall Bruce Mathers III, better known by his stage name Eminem, is an immensely popular, talented, and successful rap artist. In fact, he’s the best-selling recording artist in his genre, with it having said that he has sold over 47.4 million albums of his discography in the United States alone. He has also won many different awards for his music, including 15 Grammys and an Oscar for Best Original Song.
The main thing Eminem has to retain his celebrity status is his music, particularly in the form of full-length albums. There doesn’t appear to by any underlying or overarching message with his musical output, he simply tries to release the best product he can each time out, like most artists do. That mostly sums up his brand: he’s an artist, an “emcee”, and he always tries to come through with the best rhymes he can.
Social Media Presence Overview
To this day, Eminem has a handful of social media platforms that he uses, such as:
Analysis & Evaluation
Currently, Eminem has over 89 million likes on Facebook. The bulk of his posts on there are photos and videos, often with enough text for detail. They’re usually posted as promotion for an upcoming project, like his upcoming studio album Revival, or when he’s about to make an appearance somewhere, like when he announced that he would be there for the 2017 Hip Hop Awards. Developments about Revival have made up the majority of the recent posts on Eminem’s Facebook page, most notably the album cover, the track listing, and a video for the Beyonce-assisted lead single, Walk On Water.
Eminem generally doesn’t update his page if he doesn’t have anything to promote or sell, so fans can as long as even a couple of weeks to a month before finding a new post. But when he does have something he finds worth sharing, he’ll usually make a post about it, maybe even more than once over the course of a couple of days. He also almost never responds to the many people who leave comments on his page, with the exception of the one time he held a Q&A to help promote his then-latest album, 2013’s The Marshall Mathers LP 2 (that Q&A has apparently since been deleted, but you can find screenshots here.)
As of now, Eminem has just under 22 million followers on Twitter. The content is very similar to that of his Facebook page, a solid mixture of photos, videos, and text. Once again, the tweets are mostly self-promotional, and it never seems like Eminem uses Twitter for personal reasons, interactions with others, or even to get a feel of what’s going on in the world of that site.
Eminem does have a pinned tweet that is largely emblematic of what many of his tweets consist of: In it, he has a link to a couple of pre-order bundle options for his Revival album. Some come with an Eminem t-shirt or hoodie, while more expensive ones include limited edition dog tags or a steel print of the lyrics to his Walk On Water single, or both.
Again, Eminem almost responds to anyone on Twitter, especially when there doesn’t seem to be any means to an end. The only times has ever responded to anyone in recent years was part of a Q&A he did on Twitter to draw attention to the movie Southpaw, who soundtrack Eminem executive-produced as well as contributed a number of songs to. He has also never followed anybody in the eight years he’s had an account, as well as never liked anyone else tweets before.
The frequency of Eminem tweeting depends on whether or not he wants to sell or promote something he’s done or is affiliated with. If there is something, like a new song or album, he’ll tweet as often as every couple of days. But if not, you in all likelihood won’t be hearing from him for some time.
Eminem’s YouTube channel has over 24 million subscribers. His channel mostly comprises of music videos for songs he’s released as singles in the past, but also includes lyric videos, live performances of certain songs, and even behind-the-scenes looks at certain music videos. Since Eminem is expected to release a new album on December 17th of this year, it’s expected that more videos of these kinds will show up on his account in the near future.
One of his videos, a music video for his hit song Love The Way You Lie, is currently the 34th highest viewed video on YouTube at over 1.4 billion views. One factor could be how long the video has stayed up, but this can largely be attributed to how successful the song was at the time the video was released.
Eminem has gained over 16.3 million followers on Instagram since he signed up for an account four years ago. Most of the posts here are videos and photos, and the majority of them are self-promotional in some form, whether it be his own music, a song or album he appears on, or just an artist he has signed to his label, Shady Records. However, there are some photos where Eminem is seen hanging around other rappers he respects, like a photo he took with Dr. Dre and Kendrick Lamar, both of whom are tagged in the post (or at least, you can see tags for both of them when you click on the picture.)
Eminem currently doesn’t follow anybody on Instagram, and there is no evidence of him even responding to any of the thousands of comments left on his posts. The closest thing to him making any interactions is the couple of times he reposted someone else’s posts.
Eminem joined Tumblr around the last few months of 2013, presumably to help promote his The Marshall Mathers LP 2 album. There is currently no way to tell how many followers he has. Likewise, none of the Tumblr posts provide a concrete date or time for when they were posted, so there is unfortunately no way to tell how frequently Eminem updates his page. Like most of the other social media platforms he uses, his Tumblr page mostly consists of photos and videos, only there doesn’t seem to be any text written anywhere.
One way Eminem’s Tumblr differs from the other websites is that it doesn’t necessarily come off as solely self-promotional. He will “reblog” other videos and pictures that his followers send to him, assuming they have the slightest similarity to him, or he’ll just post it himself and give credit to whoever submitted it to him, such as this picture of him dressed like The Flash. This is also the bulk of his interactions with followers. Considering that there aren’t any posts on his account that relate to Revival, it could be assumed that his Tumblr page hasn’t been properly updated in a while.
Summation of My Analysis
Most of these social media pages appear to have the primary purpose of selling fans and followers on whatever is the most recent project, commercial or otherwise, that Eminem is working on. On top of that, a lot of the individual posts are similar – if not the same – to what he had already posted on a couple of the other sites, particularly on Twitter, Facebook, or Instagram. Meaning if he had already tweeted about something, there’s a good chance it’s already on Facebook or Instagram. Eminem’s main social media audience appears to be those who are already fans of his work, so all the posts about his upcoming projects and the like may be enough for them.
Eminem’s Digital Footprint
If you do a Google search of Eminem, the first hit you’d see would a link to his official website, Eminem.com. Then you will see his Twitter page and his Wikipedia page. In fact, most of the rest of the first half of the first page’s hits are some of his social media pages. You’ll find his Facebook page, his Instagram page, his YouTube channel, a YouTube link to his most recently-released song, Untouchable. This is followed by a link to his Genius profile, an interview he did with Rolling Stone seven years ago, a more recent interview that was conducted by his friend Elton John, and an article about the ostensibly tragic past of his ex-wife and his daughter.
Other than the very last one, these hits are all great results for someone who wants to know more about who Eminem is or what he is known for, especially the Wikipedia page. There’s also a link to “Top Stories” about Eminem, which are more recent articles regarding him. They probably won’t fully inform any newcomers about the first thing about Eminem, but it might give them more insight into what he may be up to, currently.
Ultimately, if Eminem wanted his digital footprint to remind other people searching for of his career and reputation as a successful rap artist, this initial Google search would get the job done. People would see how many followers and fans he has on the multiple social media pages that are shown, as well as the awards and platinum-certifcations his Wikipedia page states his music has earned.
Commendations and Suggestions
One thing that can be respected about Eminem’s approach to social media is how straightforward and and unambiguous everything is. The focus is primarily on informing anyone viewing any of his platforms on what he’s promoting, and for the most part that goal is accomplished. Those methods don’t seem to stop him from selling what he wants, so it would be understandable as to why he wouldn’t want to make any changes in how he goes about things.
But it’s still possible for Eminem to be doing more to utilize his social media presence. While he can’t be faulted for wanting to live a more private life, it couldn’t be too hard for him to take at least a few minutes out of his day to personally reply to some of his legions of fans. This would cast him in a more personable light, and his feed would appear less robotic and wouldn’t read like there’s somebody doing his social media work for him. Maybe he could set up Q&A’s on Facebook and Twitter more frequently for more visibility, and not just when he needs to promote something. Also, it wouldn’t hurt Eminem to consider trying his hand at a broader range of social media sites, like Pinterest. He may not think it would make a big difference to join those sites, but every little bit helps and there’s always the chance he can get more fans to invest in his work.
If I were Eminem, I’d simply do more of everything on social media. I’d set up #TBT (or “Throwback Thursday”) photos every week on Instagram, set up polls on Twitter for get a feel of what his followers like, and generally use social media to open up and what he’s like. That’s not to say he should be overtly personal. As for his digital footprint, there doesn’t seem to be many contradictions to what he stands for, but it can be improved making sure people with any relation to him doesn’t get any unnecessary exposure of their own, like his daughter and ex-wife in that aforementioned article. If he keeps the focus on himself, finds the right balance of opening up and not going overboard, and goes above and beyond on social media instead of doing just enough, both his social media presence and the digital footprint he leaves behind should be in good hands.
Credit for the picture of Eminem’s Facebook page goes to The Social Media Today
Credit for featured image of Eminem goes to facebook.com/Eminem
Credit for Eminem image for About Eminem goes to Chicago Now