Case Study #3: Griffincastle on tumblr

I chose to do this assignment on one of my favorite bloggers. His tumblr blog is full of some of the most beautiful art and I find his art to be so full of tranquility and peace, so I go on there when I feel a bit out of it and need a way towards more mental peace. His username is Griffincastle, based on a video game called Call of Duty, and his name is simply Griffin to everyone online. He has owned his tumblr blog for a few years and updates semi frequently. The web address is simply The title of the blog is also frequently changed to different phrases and quotes from this video game. Currently, it is “115 water is not for drinking”, referring to a concept in the game where the water is typically poisonous.

The visual layout is very simplistic in both the mobile version of the blog and the desktop. The desktop is a bit more in detail, but maintains the same color scheme as the mobile blog. The header and title are approximately the same thing on tumblr, whether or not it is mobile or desktop, but it is typically uplifting or humorous for whoever can understand the reference being made at the time.

At the very tip top part of the page, which only shows itself to those on a desktop computer, is a music player! The widget is fairly easy to enable in the HTML coding, I’ve even done it myself for my own blogs, and can be edited to add and take out as many songs as you would like. I enjoy this aspect, as it gives a blog a nice aesthetically pleasing feeling every time you come back to it. To the right side, as picture above, is a navigational piece which helps you go back and forth between blog pages, as far as the blog has gone with content. It also has a very short biography which is common for these days in social media. It’s nice this way, as it is short and to the point.

On the mobile form of the social media giant, it is not as chock full of details to go over or to add into a blog. If you only have a blog using the mobile app however, it shows up exactly as it does on mobile when on desktop computers. His icon is simplistic, quite literally his favorite character, and his biography straight to the point just as his desktop site. His about page is probably one of my favorite parts about his blog. For the sake of this project, I am gladly going to add in a screenshot of this, as it is nothing on his personal life, but something for the betterment of this world.

His care goes very far for his fans and followers. And that is not something that I say lightly, either. You could easily message him openly about a problem and he would be happy to help. I know this due to many testimonies of other fans who follow this blog.

His biggest posts are typically of his fanart. His work is fairly popular in this particular video game part of tumblr. The posts almost always are posted by him and contain his drawn work. He almost always posts his work, as well as publicly answering questions from fans that are left in his inbox on his tumblr. He specializes in traditional but also digital art. Recently, he’s began creating gifs by hand, and even has a redbubble shop full of stickers he sells on the side! The remainder of his blog is reblogs of other posts he finds that either have to do with the video game Call of Duty, awareness of any sort, or of General things he finds to his liking.

When it comes to his work, the titles are indeed compelling! They are not too short, but make the point loud and clear. The art is carefully created and every detail added is studied to be absolutely perfect to his artistic resolve. His work with shading has improved very much over the years, and his love for pastel color schemes is obvious in all of his original and fanmade works.

His fan base loves just about everything he creates for the reason that he cares so much about his work. The audience almost always has the ability to talk with him, whether through his inbox or his chat messenger on tumblr, he is reserved yet loving to the people who look up to him. His blog is truly littered by reblogs and is shared amongst everyone on tumblr in this fandom and even out of it! As for other means of sharing his work, he maintains much of his work on tumblr, but as stated before, he does have his work for sale on a redbubble account! Not much else for other media outlets though, which is part of the reserved nature of this artist.

As for that, I think it’s perfectly fine the way he runs his blog. While I do wish there was more content more often or possibly on another form of media, I do enjoy what I get from him now. You can share his work through other media outlets in the very bottom of his post. He pressures no one to follow his blog, he loves deeply those who do, and for those who don’t but still love his work, are highly respected. His reserved nature makes me love him as an artist even more.


e-Sports from the Basement to Madison Square Garden

Credit: Riot Games

When I was 4 I played my first video game. I don’t remember what game it was but i do remember the joy. Video games were such a fantastical concept to me at that very young age. I was instantly hooked. Video games were what I spent all my free time on. Always striving to become better at them, trying to clear a level a little faster or score just a little higher on the leader-boards. I loved the feeling of building improvement and competition between me and my friends. Still to this day i spend most of my spare hours playing video games. Today it the reason I play isn’t much different I find it fun and I love the competition. Some things have changed since then like how much I get to play them and who I can play them with. However, the biggest change that I have seen growing up the past 15 years with video games is the massive cultural shift around them. I remember when I was 9 wishing that I could just play video games forever and even make a job out of it “that would be the dream” is what I thought to myself. I naturally was then taken aback by the creation of the Major League Gaming Pro-Circuit for Halo 3.  It was then in 2008 that I had become aware of what e-sports were. I found the concept so amazing getting the best players in the world and having them compete for money and prizes. It was a wondrous thought to me as a kid that if I got really good at Halo I might be able to compete and win the massive prize pool in my mind of $500. I could have never conceived then how big competitive gaming would become and how large e-sports would grow to be.

The Building Blocks

E-sports are still quite new to the world. With the first real competitions that were beyond just a few people in a town with a mock bracket, only barely predating me and I’m only a few months shy of 20. The early years of e-sports has a fragmented history of scattered events and tournaments whose presentation and format are hard to watch and resemble more of a bad 80’s sitcom than that of a serious competition that could be called a “professional sport”. There was one exception and that was in the nation of South Korea where in 2000 the T.V. station OGN was established that broadcast matches and tournaments of various games with the main game being Starcraft: Brood War a game that had seized the culture of South Korea.  South Korea is where most of early e-sports were developed and it would take a few years until e-sports would take off in the U.S. and Europe. In order for e-sports to start building outside of the super tech focused and interconnected South Korea we would have to wait for the technology to advance and for the age of Social Media to begin.

The First Real League

The next big event for the dawn of e-sports is the founding of Major League Gaming in 2002. An attempt by a group of games media persons to found an MLB style league for video games. The founding of this organization was the beginning of some of the first professional teams in e-sports as now that there was money to be made by players semi consistently some could afford to try to make a career of it. However despite the attempts of MLG to become a definitive league where people could go “pro” in video games they struggled to find success or a solid platform on which to provide the matches to the masses. That is when YouTube came along which aided in getting the MLG branding and matches out to the scattered audiences of gamers across the U.S. and Europe. Consolidating the decently sized but greatly scattered potential audience. This created a burst of growth in MLG to the point that in 2008 the secured $10 million in funding from an investment group to expand operations. They quickly spent the money to expand their leagues into every game they could. At its height in 2009 MLG was host to the largest Call of Duty, Starcraft, and Halo tournaments in the same year. However, MLG was not set to stay king and was soon destined for a total collapse as the players were about to become far more popular then the organization and the players were about to build not only a better leagues but games designed to be played competitively.

Personality Begets Popularity

It was 2010 and Social Media has become staggeringly prolific and internet personalities were going from mere jokes to total celebrities in their own right. This boom in personality developing large fan bases was about to help e-sports spring into the future. It was around this time the most anticipated competitive game of the decade was about to be released. The sequel to Starcraft, simply titled Starcraft 2  created a groundswell of hype in the gaming community as it had been in development for nearly a decade. Leading up to its release Blizzard Entertainment the company who made Starcraft had the idea to begin a new type of ad campaign. The gaming community was one of the biggest groups that flocked to YouTube not to long after its release  and it was filled with videos from players amateur to seasoned veterans.  Blizzard Entertainment got the idea to sponsor and pay pro Starcraft players to play Starcraft 2 on their YouTube channels giving them early access to the game which drove massive traffic to them as they provided a limited glimpse of gameplay of the new game that was available. This greatly boosted popularity for the game and not only the game but the players as well for a good deal of them were quite personable and entertaining. These personalities created a new wave of popularity for e-sports as people where attracted by the entertaining personalities that started to dominate the scene.

One of such videos by Day9 a large at the time e-sports content creator

The Advent of Twitch

twitch_474x356It was a natural progression of format for the media. The live-streaming service of launched in 2011 to serve as a platform for gamers to stream games from the comfort of their own homes. This platform allowed the every man to now to do something that they previously had to rely on a large organization such as MLG to do and that was to reach a large audience live allowing them to now host tournaments of their own in formats they enjoyed far more than the slow to change formats of MLG. The service also allowed the games that were more popular to gain a larger share of screen time and gave a much larger amount of content for people who only liked one particular game. The biggest game to come out of the Twitch boom was League of Legends a game built around and solely for competitive multiplayer. It was a 5v5 team game with the objective of destroying the enemy Nexus before the can destroy yours. It allowed both for team skill and individual mechanical skill to shine.

League the Juggernaut

Today League of Legends is the most played game in the world and brings in nearly $1.6 billion a year in income for the company Riot Games.  It is the most watched e-sport with the world finals last year garnering 57.6 million unique viewers. It has sold out massive stadiums around the world from the Staples Center to Madison Square Garden. Just this year the North American League has franchised itself and has attracted multi-million investments from Disney to the Golden State Warriors. It is a juggernaut in the scene and stands to a testament to how fast e-sports has grown. Here are some numbers for international events in League of Legends from Riot themselves.

For a overall better recap of history watch this video made by Score e-sports.

Case Study #3: DIY


The name of the blog I choose is Me and My Captain Retirement:A New Journey……One Day at a Time. ( and this blog is written by Kari. The topic of the blog is flipping houses. The first post was written November 4, 2013. Kari is a blogger, a cook, a decorator and a gardner. Her posts are  all about the things she does and all sorts of ways to accomplish all her tasks she has set up for herself.



The layout of Flipping Houses, Not so quick and not so easy  is she has a picture of the final project at the top and as you read the post it has pictures of the work before and during. The colors of her blog are very neutral. They are white and blue. Those two colors stay throughout all of her blogs.

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The header she uses is very simple. At the top of the page she has links to her about me, the blogs, the shop she has and her contact info. Another feature she has is a search bar. If you were looking at blogs on her page in the past and can not remember when she posted it you can always search the name of the blog and it will pop up.  She also included a link to save her page to your Pinterest if you wanted to. Another thing she did was add links to all her social media accounts. If we were to click on one of those it would direct us to her accounts and be able to see what she posts and gather ideas for ourselves.

So after all the header stuff we get to a bar with a bunch of links that take you through the blog page it self. She has included pages to her recipes,and  all the houses she has decorated. She then has a picture on the right hand side of herself. This is important because we now have a sense of who is actually the blogger and while reading can now put a women’s voice to the writing.

Her blog is a little different than mosts. On the right hand side under her picture she has a little box where you can enter your name and email address. She has this so when she posts a new blog you will get notified and stay up to date on all her blogs she posts. You can choose to read them or not that is up to you. Another thing she has on the right hand side is a preview to her Instagram and her Pinterest. This is also a good tool because you can see if her social media profiles are worth following or not.

In the middle of her blog she has some pictures related to the month and the corresponding holiday. So the holiday that is coming up with St. Patrick’s Day. Everything is green and gold. Underneath those pictures is another spot to put your information in if you did not do it already. Under that is where you will see the most recent blogs. She has it set up so you can see four different blogs. After scrolling you will come upon her latest recipes. This will bring to her recipe blogs.


Picture from one of her blogs.

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In her blog she does not have a place to tell us what her most popular blogs are. She has 243 different blogs. In order to find out the most popular one I would have to go through every single one to figure out which one had the most views and comments. Her blog is just set up by most recent to the oldest.

One thing I noticed about her blogs was every blog she had there was a featured picture and a little blurb about what the blog was going to be about. Oh yeah the blogs also had the titles of each blog. Then while scrolling through some of her blogs I noticed she included some pictures that she had taken. Also each blog was written out as a conversation or very short so it would keep the reader interested.

At the bottom of her blogs she gives her readers the opportunity to visit her social media profiles, to subscribe or you have the chance to comment and say if you enjoyed or not.

Her about me page is very informative. This page includes who she is, why she created this page and why she became a blogger. Also I noticed she included what she enjoys to do with her family.



The Me and My Captain Retirement: A New Journey…..One Day at a Time is a very well written blog. I will sure be visiting her page again. I have learned new things just by reading two of her blogs. Her blogs are informative and very easy and pleasant to read. Her blogs are all about doing it yourself which is what I live for. I am always doing a bunch of new things and not buying things when I can create them myself.

Her layout is very easy to work and find what I was looking for. Her titles informs the reader what the blogs will be about which is great to know. This is so you do not waste time reading something that you did not want to read about.

Kari is very good at what she does and what she writes about. Every blog I read I did not want to stop reading. The pictures she had on her blog were all pictures that she took and they were very well photographed. Overall the one thing that I did not like was on the right hand side she had a picture of herself but nothing else to go with it. If she had a little blurb of who she was or even her name it would be better.


Dance has been around for quite some time. Dance started back in the 20’s and the popular dance move then was the Charleston. Dance is movement to different forms of music. So think back to the 20’s music and try to dancing to that now. It is kinda hard but would also be fun and very fast. The moves just get harder and more enjoyable to learn. Dance is also for entertainment and excitement.

Dance is a passion of a lot of peoples. It happens to be one of mine and I can talk about it for a while. I have been dancing since I was 4 years old and the minute I stepped into that class I fell in love with it. Every year I got better and better and took more and more classes. Dance is categorized as a hobby and not a sport but I beg to differ. Dancing can be a sport because there is a competitive side to it not just for recreational fun. Throughout my years I have taken many different styles of dance. Those styles include ballet, tap, contemporary, jazz, lyrical, and hip-hop. My all time favorite is jazz. This is because jazz can be broken down into slow and very technical or it can be sassy and up beat. I like to be sassy. I also really enjoy being on stage and showing off what I can do. pexels-photo-206274.jpeg

People do not understand the time and effort dance takes. All I can remember is being at dance Monday through Saturday for at least 4 hours a day. I had no free time to do anything because I was always at dance but that is what I loved to do. Once competition season started I was there all night on Thursdays and all day Saturdays just practicing and perfecting the routines I was in. Then competition weekends forget about it. I never say the light of day. I would have competition all night Friday, all day Saturday and Sunday. Boy was I tired by the end of the weekend on Sunday but it was well worth it.

Dance is not just about competing. It is also about having fun and exercising. I do not dance this year but boy do I miss it. While I was dancing I was exercising which I do not like to do. I felt good about my body and I was enjoying it. I know so many people who just take on class just to work out and get their minds off things. Dance is a huge stress reliever as well. If I was in a bad mood before dance I would never bring my mood into the dance studio because I knew it was going ruin the dance and bring everyone else moods down.

If you have free time on your hand and need a fun activity I highly suggest going to a local dance studio and taking a class. You will not regret it. You will feel great after and will want to go back. You do not have to know how to dance just go have fun and enjoy yourself.

Here is a video of one of my favorite dance routines from my favorite tv show.

Case Study #3


Josh McDaniels to stay in New England

by Paul Perillo

Topic: Coach McDaniels to stay in New England after 2018 season



There are multiple pictures of Coach McDaniels on the top of the screen on a slide show. There is a big header outlining how McDaniels is staying in New England for another season. There is a small picture of the author and his title and role of this article in the top right hand corner of the page. There are also some pictures from twitter with hashtags talking about this topic.  There is a comment section and a like section along with other news stories related to the New England Patriots . There are ads for miscellaneous stuff, links leading to other sites that are also talking about this subject.

Screen Shot 2018-03-04 at 9.44.41 PM.pngScreen Shot 2018-03-04 at 9.45.12 PM.png The webpage is easy to follow. There are several pictures and tweets separating the written paragraphs. The slideshow of pictures throughout the website keeps the reader interested and gives the mind a break from reading a lot.  Like I mentioned, there are several other sources noted throughout this blog to emphasize the shocking story. Josh McDaniels is the offensive coordinator for the New England Patriots. Leading up to the Super Bowl, he verbally committed to be the head coach of the Indianapolis Colts. Shockingly, right after the Super Bowl he announced he was going to stay with the Patriots in his position of Offensive Coordinator. This sent ripples through the NFL about the back stabbing between the two organizations and pure hatred between the two. The other tweets and notable mentions on this blog go into talking about the rivalry and how this just adds to it.

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Overall this was a good blog. The visual was good, the use of other sources relating to the topic was good as well.  This was a very vague topic, so for this blogger to utilize different websites and social media to emphasize the shock of this, was pretty good. There was not much to write about because it was more of a informative news alert but  I thought considering what he was working with, the author did very well. I would like to have seen a little more back story written though rather than just links of videos.

More with Less?

Lean and mean is the old time saying in reference to being in great shape. For the most part, most people would like to be lean and healthy with muscles. Guys want the big arms and chest while females want the tiny waists and defined shoulders. In the aspect of body building, these are what competitors strive for so when they are on stage, they look lean, dry and vascular. For the average person that just wants to look good on the beach, it is the same concept. The old body building styles of lifting would say to lift heavy with more weight and less repetitions. If you wanted to be big, the more stress on the muscles the more they will rip apart and grow. Over the years, like everything in this world, research has proven that theory to be true however, more harmful to the human body. Think about it, a 500 pound bench press a lot of tension on the muscles. Yes, the muscle fibers will break down and then rebuild but what about your elbows and shoulders? That is a lot of stress on those joints to be doing for an extended period of time. Today’s style of lifting has a lot of coaches pushing for more repetitions with less weight. The stigma with this is that you won’t gain any size, which is generally what guys want. A lot of females use this style of lifting, which makes males not want to utilize this style. However, the more repetitions with lighter weight, is doing the same thing as lifting heavy weights. It is putting stress on the muscles where they are breaking down still, but now there is more blood flow through the veins and muscles so it’s not as much stress on the joints and the vascularity aspect is there too. I have lifted both styles and I can honestly say, as cool as it is to say I can lift heavy weight, I feel better lifting lighter and I feel more muscle fatigue and stress (in a positive way) than lifting heavy. A lot of people do not believe that light weight, more reps can gain muscle. It does depend on the goals of the weight lifter. More repetitions will build endurance while heavy weight less repetitions grow strength. At the end of the day, a variation of both ways should be done to shock the muscular system for best possible looking results.

Health and Writing

Writing is my absolute in life. It is everything to me and more. With the ability to write out your feelings, so much joy and comfort can come from the words written out. Of course, with everything that comes from the joy of writing, pain can come right alongside it.

As a writer, there is a lot I love about writing and the skills it comes with. It can be useful in life. But even besides it’s useful features in many of life’s seemingly impossible situations, I cannot stress how it comes in handy for people who have an issue or two in trying to handle situations with more normalcy.

I am talking about people with anxiety. There is so much extra baggage for a person with anxiety, I can almost guarantee there is no way it would not affect them in some negative way. The impacts of anxiety are both few and many, depending on the person. For some, it can be bearable enough that a person may not need any assistance otherwise. Then, there are the people who need a creative outlet. Writing is absolutely perfect when it comes to getting out the frustrating details of life that are sometimes harder to handle for these people than others.

It’s not as easy as many people say it can be. So writing can provide such a wonderful way to get out constant and overbearing scenarios in a head full of complicated theories. A sickness that takes its time clogging up every brain cell and thought process with nonsense. Anxiety just so happens to be ultimately parasitic in its ways, that some people require this outlet to live up a full life. Getting out the thoughts in such a creative way helps incredibly for many people these days.

Proof of that is the many famous writers that lived their lives writing up a storm in every moment that was free to them. For example, William Faulkner worked at an oil rig and didn’t stop his writing, even when he worked his job. Or Stephen King who worked as a teacher and wrote every minute free to him.

I cannot give enough credit to the power of writing. Whether it creates classics and amazing literature for generations in the future to look upon, or simply a source of comfort, writing has many virtues to it.