Life in Two Paragraphs

Hello all!

It is not often that one is required to talk about oneself. I feel as if it’s something i have little practice in. But considering this is just an introduction i figure i can be brief. Starting from the basic straightforwards; My name is Nick Bunzick, I’m 22 years old and was born in Boston. I have one sister who just turned 29. My mother was born in London, England and grew up there and my father was born in Connecticut and raised between there and Queens, New York. For most of my life I have lived in the greater Boston area. However for two years of my life, ages 3-5, I lived in England. Two different locations in England actually. The first house was in a place called Burnham. We had a large yard and we lived right next to a levy and a set of docks. It was a beautiful place. The second place was in a town, of which the name escapes me, and in the house my nana and papa lived in. Although my mom thrived being back around her family it was difficult for my dad to integrate and find stability in the workforce. So we ended up moving back here to Lexington, Mass. A standard suburban town in which i grew up. Outlandishly entitled at its worst and boring at its best. Although now I’m out of my teenage years I tend to appreciate the environment I grew up in more.

My first time really living outside of Lexington, excluding my brief stint in England, was when I went to college at University of Maine. A place i would only spend a short amount of time in. I attended the school fueled by the pressures of “supposed to” and feelings like it was my only option. The continuation of this supposed-to path was when I became a business management major. This major basically went against my essence as a human and after one poorly graded semester I gave that up in search of a more creative outlet. That is when i decided to switch into theater production. Specifically set design. I would say this is when my first taste of production hit me. It would be where I would begin making a mental connection to what I wanted to do in the future; Film Production. After two measly years at Umaine I decided not to continue fooling myself and took a much needed gap year. A time of re-discovery of self and of my passions. During this year i wanted to follow a path that allowed me to express the desire to search what my interests are and figure out what potential career avenues I wanted to pursue. Middlesex ended up being my best option. A cheap alternative to most schools and it would also allow me to take classes that I found interesting and challenging. It would be here I would manifest my love for pop-culture into a communications degree. A two year long pursuit which started on the whim of discovery. This spring (2017) was my last semester at Middlesex. It feels satisfying walking out of here with an associates degree and even better than that a potential plan for my future. Im currently attempting to transfer to a school with a dedicated film program in which I can continue to explore my passions while also furthering my education. Im excited to see where I am by the end of this year.

As far as a summary of my life i could probably write forever. But this is intended as an introduction to self, and not as a life story. So i guess this would be a good transition to and end.

Olivia Taylor Dudley

Olivia Taylor Dudley is a 31 year old California born actress currently co-starring as Alice Quinn, in the Syfy Channel’s “The Magicians”. Until The Magicians, Dudley was most known for roles in Paranormal Activity, Transcendence, and The Vatican Tapes. She moved to the Los Angeles area at 17 years old and has pursued an acting career since then. She has a decent social media presence and stays engaged with her followers. She appears to have warm feelings for her fans and a desire to stay connected to them through live question answering events and sharing photos of her life.

Ms. Olivia Dudley can be found on Facebook, Twitter, and her most used account… Instagram.

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Instagram is Olivia’s most followed account, by far, with close to 63 thousand followers. She posts regularly with artistically crafted photos, interesting captions, photos of her cast mate, and cute selfies. I regularly see her posting on the Instagram Story, sharing video clips of her dog, adventures, and friends.

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Her next most popular social media platform is Twitter with 26 thousand followers!

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She uses this platform more lightly than Instagram. Mostly retweeting posts by others, sharing “witchcraft and magic” related gifs, reposting media from Instagram, and updates on the Magician’s show schedule.


 

Finally, Facebook. Olivia Dudley uses this platform the least and has less than 3 thousand followers on this particular platform.

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Much like her other accounts, Olivia reposts photos from Instagram, shares updates of The Magician’s related online events, and show dates. At times she is apart of Q & A events with her fellow cast members in an effort to reach out to fans of the SyFy show.


 

Overall, I believe her social media presence is moderate. She excels at using Instagram to interact with followers and they enjoy staying in tune to her life. She could improve her Twitter and Facebook accounts by incorporating more original content for each platform, rather than only reposting what she posts on Instagram. From my perspective I see Olivia as classic, quirky, warm, and interesting. I think she portrays that image well through Instagram.

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Domino’s and Social Media: In 30 Comments or Less

(I could have sworn I uploaded Case Study 3 onto here before, but it was apparently missing, so better late than never.)

Domino’s Pizza. Everybody loves a good ol’ fashioned pizza when they’re feeling down. But not from Domino’s, their pizza tastes like it was cooked in a burning trash can, and not an empty one either. But what they lack for in quality of product, they make up for in social media presence. On all their accounts, they have a relatively large following.

Facebook: https://www.facebook.com/Dominos/   17,172,955 Likes

The Facebook page itself is likely what you may expect from the page of any major restaurant. The profile picture is a picture of the Domino’s logo, and the cover image is a picture of a phone ordering pizza. The about tab contains information regarding the chain, what services they offer, and a legal disclaimer.

A majority of posts are pictures of deceptively good-looking pizzas along with other items available at the chain, and sometimes other subjects, such as their app. All the content is uploaded by the company, but given the disclaimer, it’s possible they are re-uploads of content submitted by users. It does not seem to like other pages, and the only community interaction is for customer support for those who are understandably dissatisfied with their slop. Most comments on recent posts are mixed with some positive and some irate, with around 100-300 on each.  They could focus more on interactive with their community proactively.

Twitter: https://twitter.com/dominos 1.16M followers  44.4K Following    296K Tweets

Joined April 2009

The Twitter profile is structure more or less exactly the same to the Facebook page, all things considered. The profile picture and banner is the same as Facebook, most of the photos are reposts from the Facebook page. That’s not to say it’s identical to the Facebook page, however. The bio is short and confirms this is indeed the official Domino’s profile. There is the occasional retweet and responses from other users on their page.  There are also jokes related to pizza, with relevant hashtags. Most comments on recent posts are positive, with around 5-20 on each.

These are still significantly more pictures of pizza than anything else, though. Most posts have different text accompanying them, mostly including hashtags into almost every post, as well as the occasional emoticon. Overall, not the best it could be, needs more interaction with random commenters, but still a big step forward compared to the Facebook profile.

Instagram: https://www.instagram.com/dominos/  1M followers 65 Following 1280 posts

Prepare to not be surprised: The Domino’s Instagram account features primarily the same structure/content as the other accounts we have seen. Here, all of their pictures of pizza are put on full display, given the nature of the website. The bio is same as the Twitter, along with a link to Domino’s Wedding Registry. There are many photographs of pizza, and the occasional video ad thrown in for good measure. Again, 90% of the content here is recycled from their other social media channels. There is seemingly little to no interaction with customers/fans on display here. Most comments on recent posts are positive, with around 50-100 on each. Everything you see here is displayed with more content and interaction on both of the other platforms.

Overall, the biggest problem Domino’s is facing is their horrible soggy bread they call pizza, but the biggest issue facing their social media accounts is their sameness. All 3 of the accounts I’ve looked at have had almost the entirety of their posted content be the same across all platforms. They need to add some variety to give people reason to follow more than one account. Also, more audience interaction would help out as well. Perhaps responding to comments and such, adding some personality to your brand has proven helpful for its competitors. Their best platform at the moment seems to be their Twitter, as it includes the most audience interaction, but even that could use a bit of love. Until they get their act together, just stick to Pizza Hut. Or literally anywhere else.

Social Media Presence of YMS

Introduction

The popular YouTube channel YourMovieSucksDotOrg is a channel started by Adam Johnston in 2010 for his film reviews. Adam reviews many kinds of movies and some TV shows. He is mainly known for his comedic and in depth analysis of films he finds to be absolutely terrible. On top of those reviews, he posts quick reviews of recent films he may have seen and list videos of his top movies from different years. He also has a gaming channel where he posts videos of his Twitch streams. He has shown his subscribers what technical problems a film may have or where it excels above most. This YouTube channel is a great starting point to finding great directors and great films.

Analysis

YMS has YouTube, Twitter, Facebook, and he has his own Official Website.

YMS YouTube2

His main platform for content is his YouTube. He has over 550,000 subscribers and many of his videos gain hundreds of thousands of views each month. Adam tries to post a couple of videos each month as they take awhile to record and edit. Some of his videos are close to half an hour long and are sometimes split into multiple parts. He also keeps every one of his subscribers up to date on projects that he is working on and when he expects to have them done. He also occasionally responds to comments on his videos. His audience interaction is very high on his YouTube channel. One of his longest running series of videos is his multi-part analysis of Charlie Kaufman’s Synecdoche New York.

YMS Twitter

On his Twitter account he posts links to new uploads, smaller reviews that he doesn’t have time to make into videos, and commentary on current social events. He has 82,500 followers on his Twitter account. He is able to post more frequently on this account as it allows for free flow of thought. He just says whats on his mind or posts updates on his current activities. Adam does respond to some of the replies on his tweets and sometimes participates in discussions on his opinions of certain social topics.

YMS Facebook

On the YMS Facebook page is links to videos, updates, and links to Twitch streams as they are happening every Sunday night. He also has a link to the official Patreon where fans can donate certain amounts to fund his YouTube channel as it does cost a lot for equipment. Fans who donate get different perks depending upon the amount that they donated. This is his way of giving back to those who allow him to keep doing what he loves.

YMS Website.png

On his Official Website is where he posts his YouTube videos onto VidMe in case YouTube takes his content down for copyright. He follows the correct copyright laws and has never broken those laws. YouTube has an automated take down system that has caused problems for many content creators in the past couple of years. Adam uses his website as a back up for his content in the case of a take down by YouTube until he can get the original put back up.

The entirety of the YMS social media presence is extremely active and engaging. Adam shows a clear love for what he does and he shows his fans that he cares about them. On these multiple accounts, Adam keeps everything updated and explains any situation going on in his personal life that may affect the channel. He also shows appreciation for his friend and collaborator Mark English. Mark edits some of the main channel videos and most of the gaming channel videos. I do not see anything that YMS may need to improve on in terms of his social media presence.

A quick Google search shows that YMS has a subreddit on Reddit and an IMDB profile where he updates his ratings of movies he has seen recently. On Google Images are pictures of his face and some screenshots of his videos. There is not much else on this particular YouTuber when searching on Google. He has not left much of a digital footprint.

Commendations and Recommendations

I believe that YMS has a very well done social media presence on all the right platforms. YouTube and Twitter are two of the most popular social media platforms on the Internet. If there is anything I wish he would improve on, its the way he defends his beliefs on Twitter. He can appear a bit angry at some accounts that reply to his statements as he is very opinionated. I would do nothing else to improve the YMS social media presence as I believe it is better than ever.

Ronaldo CR7

Introduction

Cristiano Ronaldo dos Santos Aveiro, was born in Santo Antonio on February of 1985. His mother is Maria Dolores dos Santos Aveiro, a cook, and his father is Jose Dinis Aveiro, a municipal gardener. He was the youngest of three; his older brother’s name is Hugo and he also has two older sisters, named Elma and Liliana Catia. His father named him after his favorite actor, Ronald Reagan. Many know Ronaldo as the famous striker for the Spanish Club, Real Madrid. However, most don’t know that Ronaldo was raised in poverty, with only a room for his brothers and sisters to share. He has escaped poverty and now he is not only known as the star player for the Spanish Club, as mentioned earlier, but he is also the captain of Portugal’s national team. His exceptional skills have been recognized by numerous awards throughout his career. Most notably, he won the Fifa World Player of the Year award in 2008, 2013, 2013, and again in 2016. At the young age 32, he is praised as being one of the best soccer players of all time.

Ronaldo worked his way up from the bottom, quickly becoming one of the highest-paid athletes in the world as he makes approximately $88 million a year, including $32 million from endorsements.

However, Ronaldo has proven to be extremely generous as he has donated ample amounts of money for charitable causes. His generosity may be motivated by the poverty he experienced in his younger years, causing him to want to use his star status to give back and help struggling communities. He has donated about $100,000 to build a cancer center in Madeira, 1.5 million to fund schools for children in Gaza, joined Fifa’s ’11 Health program to help raise awareness against drugs, HIV, obesity, and malaria, and assisted those affected by the tsunami in Indonesia. Therefore, in addition to his Fifa awards, he has been recognized as “the world’s most charitable sportsperson.”

Aside from playing soccer, Ronaldo is a model and fashion entrepreneur as he has created and promoted his own personal brand called CR7, which represents and signifies perseverance and power. Since he follows numerous diet plans and strict exercise schedules, he has maintained both his appearance and smart body, which aid in the promotion of his products on social media.

Big announcement coming @cr7limitless . Any ideas?

A post shared by Cristiano Ronaldo (@cristiano) on

Not only does he sell his own products, but he is valued by brands across the world who utilize his soccer fame and good looks to promote their products, especially on social media. Emporio Armani, Coca-Cola, Jacob and Co, and Nike are just a few of the brands he has advertised for.

Social Media Overview

Ronaldo seems to excel in all areas, even in social media. He his the first athlete and the 3rd celebrity in the world to reach over 200 million combined followers across Facebook, Twitter, and Instagram combined.

The rise of social media has enabled the Portuguese to promote his products and merchandise online. His charisma has caused millions to want to mimic his style

On Facebook, he has reached a record of 121, 022, 846 likes and 118, 808, 043 followers.

On Twitter, he has gained 52, 324, 175 followers. Finally, on Instagram, he has 101,000,000 total followers.

His social media base is higher than the following of Michael Jordan, Kobe Bryant, Lebron James, Stephen Curry, and Kevin Durant combined!  That makes him not only one of the most charitable athletes in the world, but the most marketable as well.

His most successful posts include shots with wining trophies, pictures of him showing off his new car, and a picture of him running into Jason Statham.

🎤

A post shared by Cristiano Ronaldo (@cristiano) on

🏡😎☀️

A post shared by Cristiano Ronaldo (@cristiano) on

Look who I found!👀💪🏽

A post shared by Cristiano Ronaldo (@cristiano) on

 

Analysis and Evaluation

Ronaldo has gained significant levels of interactions (likes, shares, and re-tweets) from this massive following. According to Hookit, each of Ronaldo’s promoted posts generated about 651, 778. I

With this level of outreach and interaction with people all over the world, Ronaldo utilizes his social media presence to promote his band as well as partner brands, such as his line of Nike CR7 Footwear, Ronaldo uses social media liberally to promote his partner brands. He uses social media often to promote his own line of products with Nike CR7 Footwear, which amounts to $34 million dollars in media value, his ROC headphone line, amounting to $21 million dollars and his Sacoor Brother’s line of suits, amounting to a $12 million dollar value.

On average, Ronaldo’s Facebook post is worth $143,750 of advertising for his brand.

Interestingly, a combined media value of $371 million dollar was generated by the top 100 highest-paid athletes on 6,230 posts with 358 million interactions. Also according to Hookit’s research, nearly half of the total value was generated by Ronaldo alone.

His partner’s are largely benefiting from Ronaldo’s strong social media presence. According to Hookit, which tracked Ronaldo’s sponsorship value in digital and social media, he has generated about $500 million dollars in media value for Nike from his promotional work on social platforms,

Ronaldo’s powerful digital footprint is key when he and his team negotiates with sponsors.

Ronaldo said that 2016 was the best year in his career. It appears to be the most popular year as well, based on his social media.

Commendation and recommendations

The thing Ronaldo does best through his social media that contributes to his success and social media is the relationship he has built with his fans. He is very active on the various platforms and posts very frequently. Furthermore, he voices his opinion and speaks publicly on social issues, such as his video in support of Syria. This helps him to reach out to people across the globe beyond just his soccer fans.

Ronaldo adds a personal touch to his account by posting selfies, and accounting his daily activities and involvements, which makes his followers not only feel like he is personally engaging with them, but it also makes them feel like they are a part of his life. He also does a great job of showcasing his personal life with photos of him with his son or mother, and this makes him seem more down to earth and personable. His followers feel like they can connect with him on a personal level through these posts, and he becomes more likable.

Good night ❤️❤️️

A post shared by Cristiano Ronaldo (@cristiano) on

Love you❤️ #happymothersday

A post shared by Cristiano Ronaldo (@cristiano) on

One aspect of social media marketing that I believe he can improve on his conveying his brand’s message more effectively and clearly. That way, there will be more people interested in buying his brand as it will represent more than just him.

Ronaldo is the GOAT of soccer, and even social media. For him, even the impossible is possible.

References:

Account, Cristiano RonaldoVerified. “Cristiano Ronaldo (@Cristiano).” Twitter. Twitter, 16 May 2017. Web. 16 May 2017. <https://twitter.com/Cristiano&gt;.
Badenhausen, Kurt. “Cristiano Ronaldo Is First Athlete With 200 Million Social Media Followers.” Forbes. Forbes Magazine, 24 Feb. 2016. Web. 16 May 2017. <https://www.forbes.com/sites/kurtbadenhausen/2016/02/23/cristiano-ronaldo-is-the-first-athlete-with-200-million-social-media-followers/#3bca75b21426&gt;.
Chambers, Liam. “The Ridiculous Amount of Money Cristiano Ronaldo Earns for Social Media Posts.” GiveMeSport. GiveMeSport, 17 Feb. 2017. Web. 16 May 2017. <http://www.givemesport.com/988370-the-ridiculous-figure-real-madrids-cristiano-ronaldo-earns-through-social-media-posts&gt;.
“Cristiano Ronaldo (@cristiano) • Instagram Photos and Videos.” Instagram. Instagram, n.d. Web. 16 May 2017. <https://www.instagram.com/cristiano/&gt;.
“Cristiano Ronaldo.” Facebook. Facebook, n.d. Web. 16 May 2017. <https://www.facebook.com/Cristiano/&gt;.
“Cristiano Ronaldo.” Wikipedia. Wikimedia Foundation, 14 May 2017. Web. 16 May 2017. <https://en.wikipedia.org/wiki/Cristiano_Ronaldo&gt;.
Dawson, Alan. “Cristiano Ronaldo’s Social Media Channels Are worth $500 Million a Year to Nike.” Business Insider. Business Insider, 12 Mar. 2017. Web. 16 May 2017.<http://www.businessinsider.com/cristiano-ronaldo-social-media-2017-3&gt;.
Palic, Marijan. “Cristiano Ronaldo and the Power of Social Media!” Overtime Sport Marketing. Overtime, 16 Mar. 2015. Web. 16 May 2017. <http://promoovertime.com/cristiano-ronaldo-power-social-media/&gt;.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

TED TALKS

TED is a nonprofit devoted to spreading ideas, usually in the form of short, powerful talks. TED began in 1984 as a conference where Technology, Entertainment and Design converged, and today covers almost all topics from science to business to global issues and in more than 100 different languages. TED as I stated earlier is a nonprofit organization and does not sell any products online all of their videos can be found on YouTube and other channels. If you want to attend live in conference TED TALKS that is where they get you! Live in person conference talks are very expensive. Some conference can run you eight thousand dollars for five days of conferences. TED talks strategy and approach is to simply reach many people by use of their talks. They want to inspire and spread their knowledge on specific topics that people are always looking for answers to.

TED

Twitter Account

  • 9,860,731 Followers
  • They mainly post videos and articles but the articles do come with a headline photo
  • It is hard to put into time how much they post but there is almost something new every hour to read or watch. There is constant new activity.
  • Interaction is pretty consistent with fans, they are always tweeting back out to their fans and making sure they are letting it be known that they are posting something new that relates to that individual they are tweeting to.

 

Facebook Account

  • 91,953 Followers
  • Videos are the majority of posts but links to articles are also posted as well.
  • I would say that on average there is something new posted every day to two days
  • Does not seem to be much interaction. Most of the communication is comments from the fans and followers.

YouTube Account

  • 7,030,432 Subscribers
  • Videos are the only type of activity posted on this type of social media account
  • On average I would say there is something new posted every couple days to the site
  • There is no real interaction with fans other than the posting of the videos that go up

TED-Talks

 

TED utilizes there social media pretty wisely. It all starts with their twitter account which has over 9 million followers. They reach a lot of people with the tweeting of clips and full videos of their talks. They also use it well to respond to their followers as well be able to tweet directly to someone they know who be interested in a specific talk that they recently did or found in a past talk. The next social media account they utilize wisely is their YouTube account which has nearly 7.1 million subscribers. YouTube has a large viewership and allows them to go and watch millions of former TED talks with a few simple clicks all for free. On a smaller scale TED utilizes a Facebook account but has a fraction of the followers as their other accounts with only 91,953 followers. They post a few photos as well as some of their videos that are newer or want to bring attention to an old video that is becoming relevant again.

On a larger social media scale TED utilizes their social media accounts very well and reaches a lot of different followers in many different ways. TED has become as popular as it is due to the use of all their different social media accounts and without them may have not become as popular as fast or maybe not as popular at all.

When searching the companies digital footprint there was many different articles, videos, blogs and much more information. If you go back far enough you can see the stardom of the company and how fast it grew in the eyes of the public reader.

I believe what TED is doing well is supplying their viewers with lots of free videos for them to watch but then also allow people to come to live conferences for a fee which in returns help fund the company and keep it growing and becoming better.

I am not sure there is much I would have them do differently as a company, besides possibly makes their live in person conferences a little cheaper to attend. People are always easier to inspire in person but a lot of the people who could use the inspiration are unable to afford the high ticket prices to attend the TED conferences.

I would grow the companies social media presence by focusing on growing each of their viewership’s on each site. Right now it is manly twitter and YouTube and all the other social media sites are semi underutilized. If they can grow their followers on other accounts such as their Facebook and Instagram accounts they can start to grow even more than they have.

TED 1

Sources:

https://twitter.com/TEDTalks

https://www.facebook.com/TedTalk-1584707171779455/

https://www.youtube.com/user/TEDtalksDirector

http://blog.ted.com/the-1-myth-of-ted-you-have-to-be-invited/

https://www.ted.com/attend/conferences

https://www.ted.com/about/our-organization/how-ted-works

http://elearninginfographics.com/amazing-growth-ted-talks-infographic-2/

http://www.huffingtonpost.com/john-m-eger/the-incredible-growth-of_b_4098784.html