Keith Urban

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Introduction

Keith Urban is a fifty year old Australian country singer. He became known in 1991 in Australia and then moved here. Since then he has grown on the charts for many years. As of today Urban has nine studio albums and also has 37 hit singles. Out of those 37 singles 18 of them have made it to number one on the billboard music chart. Along with all his singing and having two kids, he was a judge on The Voice and American Idol. Keith also has his own line of guitars and other merchandise he sells.

Social Media Presence Overview

Keith Urban uses a few different social media platforms:

 

Facebook

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Keith Urban has a very active Facebook page. On his page it starts off with his cover photo which is a picture of his new album cover. Then you scroll down and see how many people like or follow him. The number of people who like is page is 6,294,804 and the number of people who follow his page is 5,732,664 people. Those numbers are extremely high and tell us that he is a great and well known person. Scrolling down more you have his about section. This section includes a link to his website which includes more information on him and his tours. It also tells you who Keith is. After looking at his age more is looks like he posts everyday if not every other. Looking at the posts it looks like his manager or himself  post on the page. The posts include upcoming shows, contests or news about his recent album. Make sure to check out his page so you do not miss out on important news. On this Facebook page his interactions with his fans are not present. It looks like he does not respond to many people.

Instagram

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Keith Urban’s Instagram is the social media platform that is not used as often as the other two. On Instagram he has 1.7 million followers and he only follows 34. His Instagram profile picture is the same on all three of his social media platforms. On his bio it has a sentence that talks about his new album and saying to go check it out. He also has a link to his website which will tell you about upcoming tours and all the merchandise he sells. After looking through his posts they include videos of him singing or talking and the other posts are pictures of him on tour and on stage performing. Keith sometimes goes live but the majority of his life is spent off of social media. The way he interacts with his fans is slim to none. Most of his posts are fans commenting but he does not respond to anything. If it is a celebrity he will comment back to them but not usually regular people.

Twitter

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Along with his Facebook page is Twitter page is very similar. They both have the same profile and cover picture. All his social media platforms have the same profile picture. Keith also promotes his new album on every social media account in some way. Either in a picture or in writing. Keith has 4.39 million followers and follows 9,363 people. He follows way more fans on twitter than he does on any of his other social media accounts. After scrolling on his page on the left hand side it says where he is located, when he joined Twitter and lastly is a link to his webpage. Urban mainly posts everyday. All the tweets are about what is going on in his life or about up coming tours or concerts he is at. His Twitter page seems to be ran by himself. Keith does not really respond to any of his fans on any of his social media accounts. He knows he loves his fans but does not need to respond to them through a comment.

This is a video of one of the songs on Keith’s new album. This song will hit the charts as number one very soon. Take a look.

Analysis

Keith Urban does a great job with his music and getting it known to the world. He releases a single and in one day he has millions of hits. That tells you his songs have true meaning and his voice is just great to listen to. If you listen to his songs they all have some type of touching meaning rather than made up un realistic stuff. Urban posts on his Instagram story as much as possible to keep us updated with his life but it is hard when he has two kids and is married. Also trying to keep music in the picture. The social media accounts are very helpful for the fans because they know exactly what is going on or what is upcoming. All is social media platforms are very easy to use and you can get all the information you might need right on one of those pages. After doing a google search on Keith Urban I have found a few things. The first thing that pops up is pictures of him. Then on the right hand side is a little blurb about him and how old and where he is from. Then you scroll down and there is a link to his personal webpage which is all about him, videos, pictures, tour dates and merchandise. Then you keep scrolling and his Twitter page pops up and also breaking news about him. Each link is reliable and not made up information on him.

Recommendations

If i got to talk to Keith Urban the only thing I would tell him would be is he should make a snapchat. This is so his fans can see where he is traveling and look at videos from his concerts. Also on his Instagram he should post more that way he can get more followers and fans will want to keep looking at what he has been posting. Other than those two recommendations I think Keith and his team have done a great job with using there social media platforms and I do not have doubts they’ll fail.

Conclusion

In conclusion, Keith knows how to use his social media accounts very well and knows how to keep his fans interested. He also does a good job promoting his new music. This is a great way to get hits so he can be on the number one spot. Keep following Keith and you will not be disappointed.

References:

https://www.facebook.com/keithurban/

https://www.instagram.com/keithurban/

https://www.keithurban.net

 

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Beyoncé

Beyoncé is a worldwide selling artist, and is known for her songs such as “Irreplaceable”, “Formation”, and “Single Ladies”. Beyoncé sold millions of records with her former group, Destiny’s Child, who are known for their songs “Say My Name”, and “Independent Woman”. Her full name is Beyoncé Giselle Knowles-Carter, and she was born in Houston, Texas. She is married to rapper Jay-Z, Shawn Corey Carter, and together the two of them have three children. Beyoncé’s latest album titled “Lemonade” is based off of the process of her learning about Jay-Z’s cheating, and his own album titled 4:44 is his own response to the situation.

Beyoncé sells albums, perfume, and other merchandise that her fans can buy if they wish to. In order to maintain her celebrity status she attends award shows such as the Grammy’s and the MTV Music Awards. She also keeps fans updated on social media with what she is doing, and is going on tour this summer, 2018, with her husband titled the On The Run II Tour.   

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On Twitter Beyoncé racks in 15.2 millions followers, while she only follows ten accounts. The accounts she follows include her former group members, her sister, and artist Mariah Carey. She also only has ten tweets on her account in which she promotes her music, and encourages people to donate to charities such as Chime for Change. She does not interact with anyone on Twitter, and the last time she posted was June 2017.

Beyoncé has 115 million Instagram followers, which makes her the fifth most followed account on the app. She follows no accounts, and has a little over 1,600 posts on her account. On average each of her posts get around 2.5 million likes, however when she posted her pregnancy announcement in February of 2017 she broke a record on Instagram for the most likes on the app. Beyoncé reached over 7 million in twelve hours, and now has 11 million likes. She does not interact with fans on the app, and she does not post on an everyday basis, however when she does post it receives support from millions of people.

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Her Facebook account has 63 million likes, and almost 60 million followers. Beyoncé posts weekly, and included in these posts are promotions for her upcoming tour with her husband, and links to buy her merchandise. Similarly to her other social media accounts she does not interact much with her fans, but she also provides news to keep them updated. There are links on her Facebook page that lead fans to her website, and there are tabs that include information about her, and her upcoming tours.

On her YouTube account, Beyoncé has 16 million subscribers, and her music videos get hundreds of millions of views. For her song “Single Ladies” she has 644 million views, and 108,000 comments. She also posts videos that show behind the scene moments for her music videos, and promotion for her albums, specifically “Lemonade”. She does not interact with fans on YouTube because it can be hard to keep up with all of the comments, but the fans come to the YouTube page for the content and not interactions.

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When you run a basic Google search on Beyoncé the first thing that pops up are news articles regarding her relationships with others. In specific the story that Tiffany Haddish leaked, in which Beyoncé was bit by a mystery celebrity at her own party. The reader is also able to see her full name, net worth, and some of her songs due to the information bar that pops up on the right. Her social media is also visibly linked so the reader is able to watch her videos, or see her posts online. Beyoncé’s song “Crazy in Love” is also linked in an article proclaiming it as the “best song of the millennium”.

Beyoncé’s Twitter activity is appropriate for her branding, however she does not tweet enough for there to be something inappropriate. Her tweets include promotion for her music, which is seen across all of the social media platforms, and tweets for charity. She tweets about Beygood where people can read and donate for specific causes. These include providing clean water, and scholarships for students. Her Instagram activity is different than Twitter because she posts more personal pictures. Recently she performed at Coachella, and her photos include the members of Destiny’s Child, her on tour, and many different outfitsthat she’s worn to different events. This is appropriate for her branding because she keeps fans updated, but she is also able to post more of her life for the fans.

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Beyoncé’s Facebook is very similar to Twitter in the fact that she posts about Beygood, however she does more promotion for her music and clothing on Facebook. This is appropriate for her branding because she keeps everyone updated with her music, and allows fans to supporther by attaching links to her merchandise. Her YouTube activity is appropriate for her branding because she posts music videos in order to express herself, and keep the ideas around her values.

Her social media use as a whole is not as frequent as celebrities such as Selena Gomez, however she does post for important events such as album releases. One thing she could improve upon is using it more, because she has a huge platform and a big following that is not there only for music updates. It is hard to criticize because even though she does not use social media all of the time she is still able to gather millions of likes, or thousands of retweets. Beyoncé has loyal fans that are willing to wait for her updates because they are always worth it.

Beyoncé’s digital footprint does not contradict her branding because she stays away from being in drama, and is known as a good person. Her posting, though not as often, keeps her still in the social media presence, and she does not expose what is always going on behind the scenes.

FINAL PROJECT: WWE

INTRO

 

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The WWE is the biggest sports entertainment business in the world today. Larger than life superstars have been apart of this company, entertaining fans for decades. The WWE (World Wrestling Entertainment) has been around since the 1970s. It was not until the 1980s when Hulk Hogan came to the scene and began to attract fans with his 24 inch pythons, California golden look and Hulk like strength. Since then, the WWE Universe has evolved drastically. The likes of The Rock, Stone Cold Steve Austin, Triple H, Brock Lesnar and so many more WWE superstars, have helped bring the company to a world-wide sensation. The WWE currently airs its weekly broadcast shows of Monday Night RAW and Smackdown Live on Tuesday nights, in more than 150 countries. The WWE currently is involved in many charities and foundations. It is not just the company, the superstars are a big supporter in them as well, such as Boston Shriners, Dana Faber and many more. The WWE has a 24/7 network, available on any tablet or tv where live events are broadcasted along with other past events, matches or tv shows. The WWE has evolved in more ways than one. The smash mouth, people through tables mind-set of the 90s and early 00s has changed to a more role model and family oriented experience that we currently see in todays broadcast. The WWE is a big advocate for equal opportunity, where they recently have activated more female superstars to the roster, started to incorporate their own matches that they originally were never given an opportunity to compete in. For example, over this past year, the WWE fans have witnessed the first ever female Hell in a Cell match, the first female ladder match and the first female royal rumble. The WWE has many positive aspects to its company, other than just an entertainment business of wrestling.

 

FACEBOOK

 

Screen Shot 2018-05-17 at 7.30.24 PM.pngThe WWE currently has over 38 million people who follow and like the page. On the page, you will see news updates of the matches from the weekly broadcast shows. Links to superstars pages, interactions within the community, superstars in the gym, superstars training along with classic matches and memorable moments. There are many people commenting on posts with predictions and ways they would make the company better. There are also a lot of other positive and motivational posts along with negatives depending upon who the superstar is in the post. There is a post conducted every few hours. Very active account. Currently, the profile picture is the logo of the WWE and the cover photo is of WWE Intercontinental Champion, Seth Rollins.

 

 

TWITTER

Screen Shot 2018-05-17 at 7.30.44 PM.pngThe WWE twitter is very similar to the WWE Facebook page. Same cover photo of WWE Intercontinental Champion Seth Rollins. There are over 10 million followers, over 194 thousand tweets, only following 378 others which are mainly the superstars of the WWE. The WWE twitter tweets roughly three times an hours, just about every hour. Very similar to the Facebook page, you can find clips of superstars staring in other events or shows such as The Today Show or Total Divas. You can also find match highlights, memorable moments and promoting other superstars pages.

INSTAGRAM

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Much like the twitter and Facebook pages of the WWE, the page is very active and has the same profile picture of the WWE logo. There are over 14 million followers, over 16 thousand posts and only following 230 people (mostly WWE superstars). Here, you will see a lot of the same material from the twitter posts and Facebook posts. Updateson live matches, past matches and future events. Here is more of a platformto show off the actual work of wrestling, where as twitter and Facebook promote more charitable and public interactions along with wrestling. For instance, the past five posts, on instagram were all wrestling shots, from the past few days of superstars.

WWE.COM

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Just like most major companies, the WWE has its own website. Just like its social media accounts, you will find various blogs, videos and pictures of recent and past events. Here you can access WWE Shop to buy any and all gear to match the WWE Superstars. You can access statistics of your favorite WWE superstars as well. It is also promoting the WWE Network, with a schedule and time for its shows. You can find various news on superstars and trending stories. This official site also allows fans to purchase tickets to events near them.

ANALYSIS

The WWE does a great job broadcasting its content to the world in various ways. Facebook live, WWE network, standard television/cable and also live updates on twitter and instagram. I think the pictures and content is great. The posts of the superstars in action are very cool memories for the fans to capture along with the superstars. All social media keeps the audience informed with what the company is doing. They post social moments of the superstars in public to show they are real people and not just a character. The WWE promotes positive in the world and shows it through their social media sources and in return encourages others to be positive. What is also good is that each social media is marked as verified, meaning exactly what it says. Each social media is basic and simple to understand. Motivating posts keeps fans on their feet, interacting with the WWE universe is a great tool utilized here and most importantly, its easy to find because they all have the same logo, which is not very hard to misinterpret.

MY RECOMMENDATIONS

The WWE is a business. It is promoting its superstars and company which is wrestling entertainment. Every post is something to do with in ring wrestling. There are more inring wrestling posts than other content. My suggestion would be to have a better balance of individual superstars within the community and their life, along with the positive charitable work done. I personally think it is great the direction is going. It is using its income and superhero like characters to push positivity in this world. I would want to see all that more online to broadcast. I feel by doing this, it would be able to get more fans. Not everyone knows about this style the WWE is going to. A lot of people still believe it is the demoralizing of women, the blood baths, the violent tendencies and sexual content. It is not that now. The business did a 180 degree turn to make it watchable for kids of all ages. The superstars are some kids heroes, proving that statement is Make A Wish Foundation. I think there should be more promotion on this than just that of in ring material to gather a broader fan base. Other than that, the WWE seems to be doing a fantastic job. They keep the fans updated online, their sites are easier to navigate, at all hours of the day are posts. They maintain a world wide fan base and announce any pertinent information about the company as far as superstar updates, injuries shows and locations.

References:

https://www.wwe.com

https://www.instagram.com/wwe/?hl=en

https://www.facebook.com/pg/wwe/posts/?ref=page_internal

Taylor Swift’s social media usage

 

INTRO

Taylor Swift is a singer and songwriter. She was originally known for pop country music, before moving fully into the pop territory. She has released six albums and has won ten Grammy Awards. She appears to have been working to get past her “girl next door” look. Her newest album – reputation – really drove that point home.

SOCIAL MEDIA PRESENCE
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INSTAGRAM
Swift stirred up a lot of buzz when her Instagram (@taylorswift) went blank. All of her photos were deleted, as were her photo and bio. A few months later, reputation was released.
Her Instagram now features over a hundred photos and videos, almost all relating to reputation and her tour. The postings seem to be at random times, though they are regular. Her profile picture is that of the reputation album cover. Her bio states “The old Taylor can’t come to the phone right now.”, quoting a line from one of the songs on the album. Her bio also has a link to buy tour tickets.
The Instagram account has over 107 million followers. Swift is following zero people.

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FACEBOOK

Taylor Swift’s Facebook (@taylorswift) uses the same profile picture and bio as her Instagram. Her cover photo is also off of the reputation album. She has a good deal less followers on Facebook, though it is still a huge amount at over 73 million page likes. Almost all of her Facebook posts include a photo with them – adding a visual aspect that better catches the attention of social media users. She seems to post roughly once a day on Facebook. There are many comments, likes, and shares on every post. For example, a tour photo that Taylor Swift posted on May 9th has over 148,000 likes, and over 7,000 shares. The page does not appear to interact with fans.
Swift’s Facebook page has over 73 million likes, which makes it not as followed as her Instagram but still a huge success.

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TWITTER

The Twitter account for Taylor Swift (@taylorswift13) uses the same profile picture and banner as the Facebook page. Swift has not made a Twitter post herself in over a month – it has been all retweets. She does not appear to respond to any tweets. The Twitter posts are all photos, videos, or articles.
The Taylor Swift Twitter has over 85 million followers.

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TUMBLR

Tumblr account, taylorswift, yet again has the same profile and cover photos. Her feed is made up of retweets about her and tour photos. She has connections to her other social media accounts. It also has things linking to her products on iTunes, Walmart, Target, and her own merch store.

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YOUTUBE

The Taylor Swift Youtube account stays with the cover photo and profile picture trend. It also includes widgets to her other social media accounts. It lists TaylorSwiftVEVO as a featured channel.
The uploads includes music videos and lyric videos. There are also videos showing behind the scenes and outtakes for videos, songs, and otherwise. There’s trailers for her tours. She also has some advertisements that she’s starred in and interviews.
The About section features a rather long biography about the singer, and the Community section shows tour photos.
Swift’s channel has over 29 million subscribers.

EVALUATION

Taylor Swift has kept her social media accounts fairly clean and neat. They all hold the same vibe and usually include the same general sorts of content.
It fits in with her website as well. Taylorswift.com features the same sleek white background with her reputation art being the first thing seen. The Taylor Swift store, which you can access off of the main site, features different sections. These sections are Tour, Merchandise, Tour Lookbook, and The Old Taylor. The last section will show merch relating to her past albums. This, yet again, stays with the theme of her being a new type of artist and plays off of her song lyrics.
Looking at recent news about the pop artist and songwriter shows a variety of topics. There is a decent amount of articles on her boyfriend, Joe Alwyn. This is unsurprising considering how the media reacts to relationships and considering Swift’s stereotype of being “boy crazy”. Then there’s the articles on her feud with fellow pop singer Katy Perry. This also goes along with a view on her – that she is “fake” and only cares about drama for attention. Articles on her using a voice recording of Ryan Reynolds and Blake Lively’s three year old daughter (James Reynolds) for the beginning of the song titled Gorgeous also made the news. This adds to “celebrity friendship/shared fame” idea.
Other recent popular news about Taylor Swift includes her stalkers. Mohammed Jaffar was sentenced to six months in jail (along with five years probation, during which he is required to receive mental health treatment) after he stalked Swift at her apartment in Tribeca last year. He also pleaded guilty to attempted burglary. He was sentenced on May 16th, 2018.
Other recent articles talk about a different stalker, Julius Sandrock, who drove straight from Colorado to Taylor Swift’s home in California. He was found outside the house in April 14th, 2018 with a variety of concerning and disturbing objects – including rope, a knife, ammunition, and masks. Swift got a temporary restraining order against the man. The restraining order lasts until June 6th, when they’ll have a hearing on the topic.
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There’s also a lot of talk – in news and among online gossip – on how Taylor Swift has reacted to what her reputation is with the album reputation. The album, tour, and videos all have references to those stereotypes.
The music video for the singer’s song Look What You Made Me Do featured scenes where the “old Taylor Swifts” were falling from a pile, leaving only “New Taylor” standing. The old Taylors featured costumes from old music videos, old tours, and even past award ceremonies. Look What You Made Me Do is also the song that featured the line “I’m sorry, the old Taylor can’t come to the phone right now. Why? Oh – ’cause she’s dead”. There’s an opening scene of her crawling out of a grave stating “Here lies Taylor Swift’s reputation” on it, in case any viewers missed the message. She fully acknowledges things that the media has attacked her for by having her various selves criticize each other at the end of the video (“Stop making that surprised face – it’s so annoying”, “What’s with that b*tch?”, “Oh stop acting like you’re all nice. You are so fake”, “There she goes, playing the victim again”, etc.).
Another play off of her reputation is the feature of snakes. She has snakes everywhere in her videos (Look What You Made Me Do has snakes and a lot of snake jewelry), merchandise, and tour (the reputation tour actually features a giant snake head as part of the set). Importantly, her social media has many of the reptilians present. In fact, her first posts she made after the Instagram disappearance was GIFs of a snake with no caption. This is in reference to a dispute with Kanye West and Kim Kardashian. Many people know of the 2009 drama when Kanye went on stage during one of Swift’s acceptance speeches in order to tell the world how he thought Beyonce should have won the award instead. Th real issue came in 2016 with the release of Kanye West’s song titled Famous though, which featured the lyrics “I feel like me and Taylor might still have sex. Why? I made that b*tch famous”. Swift was deeply upset about the lyrics, but after Kim Kardashian posted a video of Kanye on call with Taylor Swift which appeared to show the singer giving her consent for the lyrics, along with Kim posting a tweet about snakes that was a dig at Swift… The internet went a bit wild. Swift’s social media pages were flooded with snake emojis and hateful messages.
Taylor Swift addressed the drama further on her tour saying “Someone called me a snake on social media, and it caught on…” and later added, in reference to all the snakes she used “I guess with the snakes, I wanted to send a message to you guys that if someone uses name-calling to bully you, and even if a lot of people jump on board with it, that doesn’t have to defeat you. It can strengthen you instead.”
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COMMENDATIONS AND RECOMMENDATIONS

All of these things put together with how Taylor Swift has used her social media pages really tells a story of the artist and sends her message. She’s taking control of the things about herself that people have attacked her over, and she’s making sure that statement is loud and clear. It’s displayed over all of her social media channels – the idea of “New Taylor” and “Old Taylor”. The snakes have certainly become a sort of brand mascot for the singer. I applaud her for taking bad publicity and making it into something positive for her.
Something I think she should do more of is interacting with fans and making her posts personal. A lot of her posts are shared things as opposed to her own messages. Swift has perhaps tried to make up for this with special things like the magazine of her art/poetry that you can buy with a reputation album, but people who are not already fans will not spend the time/energy/money to get those things. For her to have a more personal online presence could draw in more people and show her in a more positive light.
Overall, I feel that Taylor Swift has a cohesive online presence that fits with her brand.

References:
https://taylorswift.com/
http://store.taylorswift.com/
https://www.instagram.com/taylorswift/
https://www.facebook.com/TaylorSwift
http://taylorswift.tumblr.com/

https://www.youtube.com/user/taylorswift
https://www.usmagazine.com/celebrity-moms/news/ryan-reynolds-my-daughter-has-terrible-ego-after-taylor-swift-song/
http://www.dailymail.co.uk/news/article-5737905/Taylor-Swift-stalker-caught-lurking-outside-pop-stars-Tribeca-home-jailed-six-months.html
http://www.canyon-news.com/another-taylor-swift-stalker-arrested/78469
https://www.msn.com/en-us/music/reviews/taylor-swift-e2-80-99s-e2-80-98reputation-e2-80-99-tour-has-bad-blood-good-will-sex-appeal-and-serpents/ar-AAxnz3o

Photos are all website screenshots. The news articles come from a Google search, and the tour photos are from Swift’s Instagram page.

Justin Bieber

Introduction

In case you have lived under a rock for the past nine years, Justin Bieber is a pop-singing, music-producing, living legend. This has nothing to do with my personal feelings towards him – he has broken world records such as having two Top 3 Billboard songs for the most consecutive weeks (a record previously held by The Beatles) and having the most viewed YouTube video of all time for his song “Despacito” which has racked in a humbling 5 billion views. Coming into the world of fame and fortune at the ripe age of 16 did not come without troubles for Bieber; he was arrested back in 2014 for driving under the influence, resisting arrest, and driving with a suspended license. Despite the lows that he has faced in his 24 years on this planet, something that has never been low is his follower count on all platforms of social media. As of today, May 15, 2018, Bieber has 106 million Twitter followers, 99.6 million Instagram followers, and 78 million Facebook likes. Let’s take a deep dive and see how he has come about such success online.

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Bieber on Twitter

For someone with his level of fame, Justin Bieber is not too active on Twitter. There are a couple of reasons this could be, but my guess is that he’s reached a level of fame where he doesn’t really need to be in contact with his followers all that much. Something that I particularly like and appreciate about his Twitter profile is that he is not afraid to tweet things that don’t necessarily involve him or benefit him. For example, he tweeted the URL to his friends new app that launched; this does nothing for Bieber (besides make him a good friend) but this benefits his friend immensely by exposing the app to 106 million people. He also tweeted about how proud he was of rapper Post Malone’s new album. Again, Bieber has no stake in how well other artists do, but it is refreshing to see someone with his level of success wishing well onto upcoming artists and supporting them. Something else that is important to point out about Justin Bieber’s Twitter profile is that he isn’t afraid to share his political opinions. He has tweeted and retweeted posts about the March For Our Lives (not to be mistaken for the March For Life), which is an organization that is working towards gun control and gun safety. Openly supporting this organization has definitely costed Bieber some supporters, but evidently it means more to him to stand up for what he believes in than to be quiet about his beliefs as to not upset anyone. Besides that, his Twitter profile is pretty typical for a celebrity. He frequently shares links to his merchandise, upcoming concerts, and songs that have recently been released.

Bieber on Instagram

My personal favorite social media platform that Bieber is on is Instagram. Despite being one of the most famous people alive today and having almost 100 million followers, he is not afraid to get silly on the ‘gram. For instance, and my favorite example of Bieber being a nutcase is when he did a face-washing tutorial on Instagram Stories. Not only is he being silly in general, but he also opened up about having bad skin which is not something many celebrities would be okay with doing. He’s also not afraid to post wild photos, such as this one of his “sister”. Although he seems to let his hair down a bit more on Instagram compared to other social media platforms, he also continues to post pictures that show him in his professional setting like photos of him singing at concerts or of him in a music studio with other artists. I’m sure he would love to be wild on Instagram like any other 24 year old guy, but I would bet that without shirtless pictures of him singing his following would start to decrease and thus hurt his career. Below is a screenshot of Justin Bieber’s profile. Screen Shot 2018-05-15 at 5.20.26 PM.png

 

Bieber on Facebook

Facebook is nothing to sneeze at – despite its current controversies, it is the social media platform with the most users at around two billion people using the site monthly. Bieber’s profile page is nothing fancy, it just includes links and images that he has also shared on Twitter and Instagram. Although some might think that this is lazy, being from the age bracket that his fans are made of I understand that Facebook is a dying platform among younger people and he does not need to post fresh frequent content in order to maintain his career like he has to on Twitter and Instagram.

Bieber on YouTube

Let’s not forget where he got his start; the wonderful, video-sharing platform of YouTube. Bieber posted his first video on February 10th of 2008 that quickly reached over one million views (now has over 54 million views) and one of those viewers was his now manager, Scooter Braun. Since his first video, Bieber has posted more cover videos, original songs and music videos, including the most viewed video on the website, Despacito, which I’m unable to share the link to due to the video being hacked.

Bieber’s Digital Footprint

Overall, Justin Bieber is doing pretty damn well with his online presence. His profiles have more than enough followers to allow him to continue to rack in the dough and do fun things like rent sports cars and drag race them on the streets of Miami. The only drawback of his digital footprint is his infamous mugshot that seems to pop up everywhere that his name is mentioned.

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Although this wouldn’t necessarily bother his fans, I’m sure the parents of the younger fans aren’t too happy when they search for their child’s favorite artist online and his mugshot appears.

My Recommendations

Not that I’m in any position to be telling Justin Bieber what he needs to be improving on, bu there are a few areas online that he could do a little better in. First things first, he could (and maybe should) tweet more. He only averages about 3-5 tweets per month and that includes retweets. In order to maintain and grow his Twitter audience he should post more and try to engage in direct conversations with his following, even if that means his social media manager posts for him. As for Instagram, I think Bieber is doing a wonderful job. He posts a great blend of silly posts and serious, sort of “sexy” posts to engage those who find him attractive and are fans of his music and those who maybe don’t like his music but will follow him because they think that he is funny. I wouldn’t suggest that he posts more on Facebook since most young people have ditched the platform for Instagram, which is why I wasn’t surprised when Facebook bought the app back in 2012 for 1 billion dollars (chump change, really). Most celebrities don’t post on YouTube besides for their music videos and that is exactly what Bieber is doing so I think he is doing just fine there as well.

In conclusion, Justin Bieber (or his team) has a great handle on his online presence. Although he isn’t as active as he once was, he does continue to post and share aspects of his life that we wouldn’t see or know about from his music.

 

References:

https://www.instagram.com/justinbieber/

https://www.facebook.com/JustinBieber/

https://www.youtube.com/channel/UCIwFjwMjI0y7PDBVEO9-bkQ

 

JetBlue – Social Media Gone Right

Introduction

Founded in 2000, JetBlue is a low cost airline who was the first in the industry to have televisions, with live satellite, on every seat.  JetBlue now serves 40 million customers annually, with 22,000 crew members.  They fly to 101 different destinations and have 1,000 flights daily.  JetBlue boasts both the most legroom in coach and award-winning service.  They also provide 100+ free channels of television and radio.  These key facts have set JetBlue apart from their competitors.

Social Media Presence Overview

JetBlue uses a variety of social media platforms and they put quite a bite of effort to keep them all in use.  Overall, there are consistent posts on each platform and the company, as a whole, works to keep their name and brand in front of their entire customer base.

JetBlue Social Media

Analysis and Evaluation

Facebook

JetBlue FacebookFacebook is a social media platform that JetBlue does very well.  With their 1.35 million followers and 1.4 million users that like their page, it’s a very active page for the company.  JetBlue does a lot of posting here with a post at least once every few days.  This keeps the feed active and keeps the company in their followers minds.  Unfortunately, a lot of the posts from their followers are complaints.  And even though this could seem like a negative for the company, instead it ends up being spun into a positive for them.  The company responds to these complaints with attempts to help the user work through and resolve the issue they are having.  This shows the rest of the customer base that JetBlue is indeed willing, and actively trying, to help resolve any issues their customers may have.  The remainder of the posts on Facebook are upcoming or current sales as well as various contests that the company is currently running.  All of these frequent posts keep their customers engaged in their brand and keep JetBlue in their minds.  This platform, I feel, is one of the best used social media sites for the company.

Twitter

JetBlue TwitterTwitter is another social media platform that JetBlue excels at.  The company is tweeting once every few days and with their 509k tweets, 2.14 million followers and 108k people that they are following, it shows that they are committed to their social media presence and are committed to engaging their customers in their brand.  The majority of their tweets are contest, polls and sales ads, but they also have storm updates and updates on where they fly interspersed in their feed.  It is especially helpful for customers to see the storm updates as they come, and more in real-time, so they can know if their flight will be impacted.  The Twitter feed remains very active, there is a lot of updates and movement for this social media platform as a whole.  There is an average of 100-150 likes per post and with the frequent posting, it again keeps JetBlue in the front of their customers minds for all of their travel needs.

LinkedIn

LinkedIn is one social media site where JetBlue has a smaller presence.  They only have 671 followers and there is not much listed on the site.  It really only has a general summary of the company and the ability for the user to follow them.  There is also a listing of any available jobs posted here.  Since LinkedIn is more of a professional site, it doesn’t surprise me that the company does not spend a lot of time and energy posting here.  This is one site that the company might want to take a closer look at, and expand their presence on it a bit more.  This is especially true with a lot of professional users on LinkedIn every day.  To have a larger presence would help keep the company in the mind of some people that may not be as up to date on other social media platforms, but would be using this professional site more often.

YouTube

JetBlue does not spend a lot of time posting on YouTube either.  This is another platform in which there is a small company presence.  They only have 176 total videos posted and only 22k followers.  The company is only uploading videos once every month or so and there doesn’t seem to be any real rhyme or reason as to what they post and when they post it.  This is not surprising to me however because, as a company, I don’t believe there would be any real reason to have a large presence on YouTube, as it’s more common for individual people to post here than for companies.  This is another site that may benefit from some additional attention from the company.  While it’s more common for individuals to use, with millions of people searching and viewing videos on YouTube each and every day, this could be a lost opportunity if JetBlue doesn’t begin to put a bit more time and effort into posting videos more often.

Instagram

JetBlue InstagramJetBlue has 278k followers on Instagram, along with 135 people they are following and 930 posts.  This social media platform does not showcase the best that the company can do on social media, but they do have a fairly active account.  There is one picture or video posted every 5-10 days and these are typically pictures of maps and planes, or views of the sky.  Since they are a commercial airline company, these pictures make sense as something the company would want to post.  They would want to showcase their brand and the flights they take on a daily basis.  It looks like the pictures posted have a positive impact on their customers, as there are an average of 2,000-5,000 likes on each picture.  The only negative with this platform, are the complaints that are shown there from their customers.  Unlike Facebook, there are generally no replies from JetBlue on these complaints.  This could lead their customers to believe that they are not interested in making them happy and could potentially lead to a negative view by the customers.  This is something they should look at and fix, as negative information seems to travel much faster than positive information.  This could end up being a big miss for the company.  As a whole, JetBlue does use their Instagram account successfully and is keeping their name front and center in their customer’s minds.

Blog

JetBlue BlogJetBlue also has a blog that they maintain.  I do not feel that the blog is very well done as it seems hard to navigate.  There is updates and other stories listed there, but there doesn’t seem to be any sense to them and there is not the feel of a normal blog.  I do not feel that this is something they have done successfully.  Since the blog is very clunky, it would not be something that I, as a customer, would want to spend much time at.  The stories they have added are good, and something that people would want to read, but the layout of the blog should be reviewed and adjusted.  The company should look at the blog and look at ways to make it more user friendly and make it more inviting for their customers to want to peruse and read their posts.

PinterestJetBlue Pinterest

Surprisingly, JetBlue also has a following on Pinterest.  With their 2k followers and only 17 people that they are following, this is one of their least successful social media platforms.  This is not surprising however, as travel is not the first thing I think of when I am looking at Pinterest.  The company does have a board with pins related to travel and different destinations that they fly to, but there is not much else.  There are very few pins, with the total of all pins at only a little over 100.  This is not the most active or well-done social media site for JetBlue.  Again, this may be something the company will want to review and see if they can raise their presence on the platform.

Digital Footprint

JetBlue’s overall digital footprint is positive.  They have many links and stories with sales going on (both news stories with pictures and some with videos).  They also have mostly positive news stories, such as helping with flights due to hurricane Irma, and giving their crew members bonuses after the change in the tax bill.  With the good, there is usually bad as well, but the bad is much less noticeable and highlighted than the good.  The company generally has a positive image, and with the challenging industry they are in, this is a difficult task to accomplish.  The majority of their digital footprint are either positive new stories or links to their social media sites, which just highlights the thought that JetBlue is doing the right thing for their digital footprint.

Commendations and Recommendations

JetBlue seems to have most of the social media platforms figured out.  They post often, respond to their customers and keep themselves in the minds of their customers on a daily basis.  Honestly, I wouldn’t do too much to improve the social media presence and digital footprint of JetBlue, they seem to be doing a pretty good job at managing it all.  The only thing I may do differently, if I were this company, would be to respond to all customer comments and complaints on all of the different platforms.  If they are not responding to each customer complaint, there is a good chance that people will begin to think that they don’t care about their customers.  This could lead to less people buying their airfare and more people talking negatively.  Other than that keep up the good work!

References

https://www.jetblue.com

https://www.instagram.com/jetblue/

https://twitter.com/JetBlue

https://www.pinterest.com/JetBlue

https://www.facebook.com/JetBlue

http://blog.jetblue.com/

Kylie Jenner/ Kylie Cosmetics

kylie-jenner-met-gala-short-hair-bob-haircut-getty.jpg

Via Met Gala 2017

Introduction/ Bio

In Los Angeles, California on August 10, 1997, a game changer was born. Kylie Kristen Jenner is an American reality television personality, model, entrepreneur, socialite, and social media personality to say the least. Kylie was basically handed fame because of her father formerly “Bruce Jenner”, Olympic medalist, now Caitlyn Jenner (that’s a whole different story to explain). Also, because of her mother, Kris Jenner, who was married to O.J Simpson and had several kids with.

Before the fame came to Kylie, she went to a school called Sierra Canyon where she was a cheerleader. She went to this school until her mother Kris Jenner, decided that with their lifestyle home schooling was more appropriate. In 2007, the reality show called “Keeping Up with the Kardashians” came about.

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via E!

Fast forward to present day 2018, this show is currently on season 13. 13 seasons later and the show is stronger then ever. People can’t seem to get enough.At the age of 15, the income of the reality show cut her off for reasons that are unclear. When she turned 17, her income was given back to her and that is when she bought a 2.7 million dollar home. This is where she is said to have come up with her money making idea.

Kylie Cosmetics

In 2016, Kylie became an entrepreneur by coming out with her own cosmetics line called Kylie Cosmetics. This is a cosmetics line she worked very hard on all by herself. Her cosmetic empire is valued at 386 Million Dollars. She released her cosmetics with this statement,

“Welcome to Kylie CosmeticsSM by Kylie Jenner! Known for her love of cosmetic products and makeup, Kylie Jenner launched Kylie CosmeticsSM by Kylie Jenner in 2016 after the global launch of her wildly successful liquid lipstick + lip liner duo, the Kylie Lip Kit. After Kylie revealed the Kylie Lip Kit to the world, her fans wanted more. Kylie CosmeticsSM by Kylie Jenner is Kylie Jenner’s new launchpad for sharing her best kept beauty secrets to her fans. Kylie is currently working in the Kylie CosmeticsSM by Kylie Jenner Lab on a handful of new, top secret products she’s creating to help give you that perfect ‘Kylie look’. Stay tuned for more products coming soon! Kylie CosmeticsSM by Kylie Jenner products are not tested on animals, and all shades of The Kylie Lip Kit℠ are vegan.”

kylie cosmetics.png

via Kylie Cosmetics

Social Media Platforms

Twitter – 25.5 Million Followers

Facebook – 21 Million Followers

Instagram – 108 Million Followers

You tube – 2.6 Million Subscribers

Snapchat


Analysis & Evaluation

Twitter

Screenshot 2018-05-13 at 11.57.20 AM.png

Kylie has 25.5 Followers on Twitter as of today. She stays very active to her Twitter. Kylie post vary from muliple times a day to at least once a day. Her last couple post are of her promoting her collaboration with her mother Kris and Kylie Cosmetics. This collaboration is said to be one for the books. Her posts are a mix of text, photos, and videos. The posts are frequently links to her website. She frequently retweets what some of her fans have to say about her company. She also retweets recreations or looks of fans wearing her cosmetics.


Facebook

Screenshot 2018-05-13 at 12.10.15 PM.png

Kylie has 21 Million Followers on Facebook as of today. On Facebook, I noticed that she has more detailed post. Here she has much more behind the scenes and links to her YouTube channel. She post videos, short video clips, pictures, sales on her cosmetic line, and rants on other things. Aside from that they are pretty much the same as the other platforms. I would say that this platform does show her brand and reputation. Kylie always keeps it sweet and fun.

On this platform, there is little to no interaction with anyone on the Facebook account or just none that I could find. I did not see any interaction with celebrities or fans. I would agree with what my peers have said in the past that ” a lot of celebrities have it set up, with Instagram being their main social media page and even Twitter and then having a Facebook page, but it is only updated by people on their teams.” Overall, everything on Facebook is always the same, the same posts, the same advertisements, the same links to her website.


Instagram

Screenshot 2018-05-13 at 12.25.41 PM.png

Kylie has 108 Million Followers as of today. This is the platform that the most following. Instagram and twitter are Kylie’s main platforms. On this platform, she post a lot of  personal things. If you scroll through her feed, you will see pictures of her and her boyfriend Travis Scott and their Daughter Stormi. She much more down to earth on here. You really get to know her on here. You see some of her vacation pictures, press photos and much more. On here, she post a variety of pictures and videos. She gets over 40 thousand comments on any photo and over 2 million likes easily. If you scroll through the comments, you will see that the comments are in every language imaginable.


Youtube

Screenshot 2018-05-13 at 12.52.36 PM.png

On YouTube, Kylie has 2.6 Million channel subscribers. When you first go on to her channel, you will notice she has a video pinned titled “To Our Daughter”. It was no secret that Kylie hid her pregnancy from the world and she did one hell of a job doing it. This is the platform she used to announce she had given birth to a baby girl back in February. She posted a video and the world went crazy. As you can see, she has over 67 million views alone on the video. If you divide that by the time that has passed that’s over 749 thousand views in a day, mind blowing I know. Her YouTube channel consist of mini series such as “My week in Snaps”, “Cooking with Kylie”, “Clips from Kylie’s App”, “Kylie Cosmetics”, “Kylie up Close”, and “Kylie’s Clique”. There is no interaction on here.


Social Media Usage/Digital Footprint

Many people think that Kylie is famous due to her makeup line, however, she was a very popular social media figure before that. Her popularity on social media is what caused her business to boom so rapidly and outrageously. From the hints and hype she created on Instagram leading up to the release date caused the products to sell out in 1 minute! Her makeup brand isn’t one of the most popular products for no reason. Kylie has been growing her fan base in such a unique way that she, the little girl living in her sister’s shadow, was able to become the only teenager in Forbes 30 under 30 according to “medium.com”. In a day she’ll add about 10 Instagram photos. Some posts promoting her brand, some promoting other brands, and some just because. It is important to note that her endorsements have decreased lately as she mainly focuses on promoting her own brand. But, her endorsements before were very rare and didn’t take away from the majority of the content she put out, which is important as she creates her platforms to focus on her.


Recommendations

I believe Kylie and her team are doing a great job keeping her digital footprint clean and straight to the chase. All of her social media platforms are very clean and PG 13 appropriate which is quite difficult because of the lifestyle she has. Even though Kylie tries everything she can to stay out of trouble, drama still tries to make it her way. When you google Kylie this is what you see:Screenshot 2018-05-13 at 1.28.28 PM.png

Aside from the rumors of her body guard being the “alleged” baby daddy of her daughter Stormi, everything is about her brand or her family. Being in the limelight makes Kylie suspectable to the drama an rumors without a doubt. When I clicked on the news tab, all there is news on the Kardashians and some rumors. Some things I recommend that she does differently is that she post more photos of her fans. I would improve her social medias by posting more about the behind the scenes. I feel like her pages are very centered on her(which is how it should be but to an extent) but I feel like she should have more pictures of her employees,  her store, factory, or even her “Kylie’ Pop up truck”.

Kylie Jenner’s digital footprint has grown tremendously and sky rocketed in 2016 when she started Kylie Cosmetics. Her life took a change for the better. From becoming an entrepreneur at 17 years old to a new mommy to Stormi, Kylie is definitely a role model in my eyes. Aside from the reality show she was apart of, she was able to make it on her own without her mommy’s help. “Kylie is one of the exclusive people who could make 10 second videos and make people fall in love. People adore Kylie and want more of her content because she lives such a luxurious life. She has all the nicest cars, the most expensive jewelry, and a famous boyfriend. She lives the teenage dream we all want, and instead of putting it into a movie she provides that content to us every day.”(Medium)

 


References

View story at Medium.com