Mac Miller

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Mac Miller is not only my personal favorite artists. He’s also a producer and recorder. His real name is Malcolm James McCormick. He was born January, 19, 1992. He’s also very well known for creating music under alter aliases. Some of these aliases include Larry Fisherman, Delusional Thomas, and Larry Lovestein. At the age of 15 Mac delivered us his first mixtape titled “But my mackin’ ain’t easy”. He then moved on to produce multiple best selling albums. One of his best known accolades was creating music without a label. When he released his album “Blue Slide Park” in 2011 it debuted at #1 on the top 200 billboard. This was the first independent album to ever take the number one spot.

Macmillerswebsite.com

http://www.macmillerswebsite.com

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Mac went as far as creating his own website. The first thing we see on this website is a big picture of his most recent album cover “The Devine Feminine”. You can then scroll down the website and find a “buy album” link. Scrolling further down brings us to a link to buy his merchandise. Then ultimately, there’s a music video at the end. Clicking the “shop mac miller” button brings you right to his online store. Here we can find a very neat layout. On the left are a bunch of options ranging form apparel to accessories. He sell clothing with references to any of his music. For example, he has a song titled “Dang” and many of his shirts have this logo right on it. Accessories are all very similar to these music inspired designs. But here we can find everything from hats to throw pillows.

Facebook

https://www.facebook.com/macmillerfans/

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Mac’s facebook page is relatively simple. His Facebook page has an artistic picture of himself as you can see above. The header is neatly laid out advertising his newest album. You can also see a “shop now” butt right below this. Mac has 5,190,298 people liking his page and 4,985,448 people following him. Again we on the sidebar we have some easy to access links. In the about section we can see his birthdate, a link back to his website, and a button to contact his press. Under interests he has “Rapping…. Playing guitar…. enjoying scenery and greenery…. dreaming….”. Next we can make our way down to the events page. Here is a list of his upcoming shows. He’s tour everywhere from Australia to the United States. There are then links to his tour dates, and official store. Lastly, we have the links to videos, photos, and posts. Mac doesn’t seem to make any kind of comments or posts on his own. He usually just re-posts his music videos or interviews. Photo’s on the other hand are posted quite often. He has 655 photos on his timeline alone. These are usually picture of him in places that he visits. There are also photos of his tour dates and concerts. The pictures are all done very well. Filters and editing has been done.

Twitter

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Mac’s twitter has a beautiful header. It’s a picture of him looking towards his profile picture. The profile picture itself is a photo of someone holding an electric keyboard. He has 31.7k tweets, 1,267 people he follows, 8.4M followers, and has liked 2,847 posts. Most of the content on his page are his thoughts and feelings about every day life. Mac is a proud Steelers fan and has been posting a lot about them this playoff season. Here is a photo of his most recent posts. Screen Shot 2018-01-21 at 8.14.13 PM

As we can see many people favorite and retweet his tweets. He has a very active following. Everyone replying to his posts are almost always positive. There are a few people replying with GIF’s and even more people just praising his work. On his second to last posts someone simply just replied “I love you”.

Instagram

https://www.instagram.com/larryfisherman

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Mac’s twitter is filled with content. He has 2,636 posts, 3.2M followers, and only follows 475 people. His bio is also very straight forward with a link to his website. His Instagram profile picture is a hand drawn picture of himself. It’s also worthy to note that his Instagram name is “Larry Fisherman” and ode to his alter ego. His most recent post is a video of him playing the piano. He then posted this video onto his twitter and asked people to sample the beat. As we can see back up in the twitter section Mac got a reply almost instantly. He then retweeted this personas tweet and quoted “Yeaaaa man”. His Instagram is filled with photos of himself, his family, and his music. Not all of his photos are very professional looking. Looking at the top middle photo we can see a lot of work done with filters and a professional level photo. But right next to this, we see a selfie taken without any filters. It’s also worth noting that some of his photos are hard to describe. For example, the photo on the bottom right is a picture of a boy (not Mac) wearing a steelers jersey. He then titled it “ready for tomorrow” (The Steelers were playing that day). I’m not really sure who’s in the photo though. All of the comments on this photo are positive. There are a few people saying the steelers are going to lose. A lot of the replies are also just people tagging their friends. For example, someone said ” This looks like you”, then tagged a friend.

Google Search

A quick google search of “Mac Miller” will first bring up a link to his website. There are then links to his twitter, wikipedia, and Instagram. Next we have a link to youtube and one of his music videos “Stay”. I’ll provide the link here, https://www.youtube.com/watch?v=5WU7oGiwiao

Moving down the google search we see a good amount of posts with interviews with or about Mac. Some of these websites include Vogue, Grantland, and Pitchfork.

 

Conclusion

Mac miller’s social media pressence is profound. He’s doing an amazing job of selling his music. He has links to his website on all of his social media platforms. I think this is an amazing way to get his information out there. As a rapper Mac lives the sex, drugs, and rock and roll life style. With this in mind he doesn’t have anything online that might tarnish his reputation. One slight adjustment I would make is having better quality photographs. His Instagram photos could definitely use a little work. On the other hand, his Facebook and twitter accounts are perfect. He’s making good use of both these tools to sell his brand. Mac’s personal brand is something I would notice anywhere I go; and I think this is something he does best. His fans anywhere would have a hard time not recognizing any of his stuff.

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Meghan Markle

What happens when a diverse American actress dates and then becomes engaged to a member of the royal family? Meghan Markle has lived this experience. Meghan is a popular American actress known for many roles in TV shows and movies. She is now better recognized as the fiancé of Henry Charles Albert David, also known as Prince Harry. With Meghan Markle’s rise to royalty, it is very unique to see how she has handled her social media and internet footprint. As a result from her recent engagement, Meghan has deactivated her Facebook, Twitter, and Instagram accounts. She has stated that she hasn’t used her social media accounts for a while, thus the reason for deactivating. Prior to deactivating her profiles in December of 2017, Meghan had 1.9 million people following her posts on Instagram, and more than 350,000 Twitter followers. Although Meghan stated is was due to not using the profiles, Meghan’s soon to be sister-in-law conveniently gave a speech in the use of social media just the day after she deactivated her accounts.

Being a royal also comes with a few other guidelines. While she won’t be using any personal accounts, we can still see posts from her through the Kensington Palace accounts. While this may keep her from posting any harmful selfies, memes, or thoughts, this also means she does not get direct say on what does get posted on the social media accounts. While Meghan does have many fan pages, below are accounts that authorized to post media on her behalf.

Facebook

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  • The Royal Family – @TheBritishMonarchy
  • Number of Followers: 4,135,526

Meghan Markle is just one (soon to be) member of the Royal Family. This Facebook account tends to post several times a day and has attracted many users worldwide. Despite their professional profile, this does not keep others from commenting hateful comments to their posts. The profile managers have professionally not responded to any of these comments as responses can always be misconstrued. Out of the last ten posts, only one of them have been about Meghan Markle, featuring both her and Prince Harry on a trip across Wales.

Unlike other company profiles or profiles of celebrities, this Facebook profile is very refined stating facts within their posts instead of opinion. The cover photo depicts a very lively crowd and the United Kingdom flag. The profile picture shows Queen Elizabeth and her husband, Prince Philip.

Twitter

MM Twitter

  • Kensington Palace – @KensingtonRoyal
  • Number of Followers: 1.16 Million

The Kensington Palace Twitter page is now also the home of Meghan Markle. Although she hasn’t been officially added to the bio section, she has been a constant feature on the page as the bride to be of Prince Harry. Out of the last ten posts, she has been featured in all but two of them. This may also be due to the fact that Kensington Palace posts several times a day on their Twitter page as well. Similar to their Facebook page, the profile has a banner consisting of a very lively crowd waving the United Kingdom flag. Unlike their refined Facebook account, the profile picture on the Twitter account shows an image of Prince (Duke) William, Duchess Kate, and Prince Harry.

Comments from other users on this social media account have a much more positive demeanor in comparison to the Facebook account. Similar to the Facebook account, the managers have chosen to not respond to comments and only post statements and facts on the account.

Instagram

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  • Kensington Palace – @KensingtonRoyal
  • Number of Followers: 3.1 Million

Besides the forced layout of Instagram and Twitter, the accounts of the Kensington Palace look almost identical. It shares the same profile picture and recent posts. The major difference is the number of followers and who they are following. Although not a company of official one person, we can also note that all three of these accounts are verified.

Conclusion

Unfortunately for Meghan, deleting her social media accounts does not stop the hateful words or discrimination others on the internet have aimed towards her. Thankfully she no longer has be responsible for what is shown of her on social media. While this may be a weight off her shoulders, it does not stop other accounts from posting pictures of her taken from paparazzi or of other professional photographers. Through social media, Meghan has often been the subject of change. While many people dislike change, no one can predict what the future may bring.

Despite all the change Meghan has gone through in the past few years, joining the royal family is most likely the most transition she’s had to make. While she was in the spotlight previously, she is now a very public figure and expected to follow in the same footsteps as her soon to be sister-in-law Duchess Kate. Unlike Kate, Meghan did not grow up in an English boarding school learning all things etiquette. As many American actors do, Meghan had a large online presence through social media and interviews. While she has still been featured online and in interviews, she is now not only speaking for herself, but as a member of the royal family.

By not worrying about her social media accounts, one can be sure Meghan has had more time to focus on other things like planning her wedding! Disconnecting from the virtual world can often help connect better with the real one and those in front of us. With all the attributes that comes with joining the royal family, her personal social media accounts are most likely the least of Meghan’s worries.

 

Sources

http://www.bbc.com/news/uk-42619509
Meghan Markle deletes all of her social media accounts

https://www.instagram.com/kensingtonroyal/?hl=en
https://www.facebook.com/TheBritishMonarchy/

 

Digital Footprint of a Dangerous Woman

Introduction

At the young age of 24 and standing at a mere 5 feet tall, Ariana Grande has captivated the world with her powerful voice. While she began her career at the age of 15, acting in the Broadway musical 13, but she did not hit it big until the following year. Her breakout came in 2009 in the form of acting on Nickelodeon in the shows Victorious and Sam and Kat. Ariana released her first album, Yours Truly, in 2013, and has subsequently released two more studio albums, My Everything and Dangerous Woman. Her music has made her a household name across the globe. Grande is also known for her passion about charitable work and activism, a strong advocate for equal rights for women and the LGBTQ population to name a few. Especially of note was her strength and support during the terrible events of the Manchester bombing at one of her concerts. Grande cares deeply about her fans, who call themselves Arianators. She makes sure to connect with them on a personal level through various social media platforms.

Ari

Social Media Overview

With millions of followers across all of her social media profiles and tens of thousands of posts, Ariana has a large digital footprint. Utilizing her social media, Grande likes to personally interact with her fans as much as she can. She is most active on her Twitter and Instagram profiles, posting more sporadically on YouTube, Facebook, and Snapchat. In addition to her social media profiles, Grande also has her own website with music, videos, images, news, tour information, and her official merchandise.

Analysis and Evaluation

Twitter

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Ariana regularly post updates and interacts frequently with her 57.1 million followers on Twitter. Her profile picture is a promotional shot from her line of clothing partnered with Reebok. Her banner image is promoting her latest album, Dangerous Woman, and the accompanying freshly completed tour. Her bio includes references to her songs as well as a link to her Dangerous Woman Tour. Many of her tweets are linked to her posts on Instagram, promoting her latest works and sharing moments with friends and family. Grande routinely thanks her fans and sends them love through general tweets or by replying to specific posts.

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Many of her other tweets are just random thoughts or snippets of what she’s doing or thinking at the time. Overall, Grande does a great job of keeping her followers up to date with what she is involved with, and also interacting with her audience and spreading love. Even with 57.1 million followers, she still manages to personally take the time to reach out to as many as she can. While I think that is it good that her Twitter is connected to her Instagram so her fans don’t miss anything, for those who follow both accounts it can feel less personalized and repetitive.

Instagram

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Grande is the third most followed user on Instagram with 117 million followers, close behind to Cristiano Ronaldo’s 119 million, while Selena Gomez takes the cake at 132 million. Though she has yet to post since New Year’s Eve, Ariana posts frequently, sharing snaps from her tour, music, promotion, but also time spent with family and friends, vacations, and other peeks into her personal life.

Her profile picture is Ariana with a gray wig and her bio simply states Dangerous Woman and shares a link to her own line of emoji’s. While she does include some promotional posts, they are still personalized as they are either her work, music and videos, or her collaborations, arianaxreebok and arimoji. The majority of her posts are insights to what she is up to recently, whether that be on tour, dressing up with friends for Halloween, FaceTiming her grandmother, or various selfies. All of her posts appear to be created by her personally which is why I believe she consistently gets millions of likes on every post, she creates a real connection with her fans through her pictures.

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Grande does a good job of posting consistently with a good mix of what she is working on and insights to her personal life to keep her followers interested. She could continue to improve her Instagram by interacting with her audience more. Perhaps reposting images from fans, creating contests, or posting her own pictures or videos of interactions with fans. Doing this would further reinforce her love for her fans and help to make them feel like she notices and cares about them.

YouTube

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Ariana’s YouTube Vevo page is like a typical music artist’s page with music videos, lyric videos, and videos of live appearances and performances. She only has about 75 videos on this page, all with a professional impersonal feel. Each video links all of her social media pages in the description box as a way to get connected as well as a link to where to purchase her songs. Grande surprisingly also has a personal YouTube page that has been active since 2008. When she first began posting it was before she hit it big.

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Many of the videos are silly skits she made with friends, and her singing covers of songs. Once she had her breakout on the music scene, her videos started feeling more like the ones on her Vevo page, less personal and more of a focus on her music. She used to post frequently on this page, however her latest video currently is from a year ago. While her YouTube page is successful in providing her music to her fans, she has very little audience interaction. Since she started producing music as her main focus, she seemly stopped posting any type of personal videos for fans on this page. I think that the change to more professional definitely needed to occur, on the other hand, she could’ve cultivated a more intimate connection with her fans has she kept up with her videos.

Facebook

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Similar to her YouTube page, her Facebook is more of a professional page to promote her music and other work. All of her posts are impersonal, just highlighting new projects from Grande. Even her about page provides limited personal information, just stating business information about her as a musician. Though her posts obtain tens of thousands of likes and comments, Grande has very little fan interaction. She does not reply to any comments from what I can tell, and she does not try to engage with them through contests or by asking them questions or anything along those lines. This profile is definitely effective at highlighting Grande in a professional light in her work as a serious musical artist, however the only personalization to the page is that it is linked to her Instagram page and thus has some personal pictures from that. Her Facebook page does its job, but it is not her most effective social media platform to promote Grande as both a brand and as a person.

Snapchat

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Grande periodically posts on Snapchat, but is not an avid user at all. Snapchat is probably her least used social media platform of them all. When she does use it, she will post promotional images or just silly videos of her day. Some days she will post numerous videos throughout the day, and other times she won’t post for weeks. As she tweeted back in 2015 when she first got the app, she wanted to use it to connect on another avenue with her fans but she does not like the platform at all.

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Even though she does not use it often, when she does I think that it is effective to show fans in a more casual way Grande’s personality and what she does on a day to day basis. I think that people have mixed feelings about Snapchat as it is a casual simple way to communicate and show your everyday life, but if thousands of people are looking at it, you can become paranoid about what they will think about your daily life. I feel like this might be why Grande does not like the app as she wants to maintain some privacy and less judgement in her life.

Conclusion

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Overall, I found that Ariana Grande is very successful across her social media platforms. She does a great job of posting up to date information that will keep her followers interested. While she is not as active on some platforms, collectively they all work together to form Grande’s brand as a musician, activist, and person. Although they are effective, I think that Grande could greatly benefit from increasing her fan interaction. She does an excellent job of this on Twitter, but not on any of her other profiles. Not only will she make her fans feel more engaged but she will be able to reach a broader audience and develop a more dedicated following. Making fans feel like they are being seen and providing them with a way to connect with other fans will further improve the effectiveness of her social media profiles. On another note, I think that she could greatly improve her digital footprint by either deactivating accounts that she doesn’t use often, or begin utilizing all of her platforms more effectively. Through this, Grande will be able to take advantage of all the different benefits each platform provides, not only getting her work out to more people, but improving her connection to her target audience. If she is able to better reinforce her relationships with her existing fan base, she will then be able to further cultivate a larger following.

References

https://twitter.com/arianagrande

https://www.instagram.com/arianagrande/

https://www.youtube.com/channel/UC9CoOnJkIBMdeijd9qYoT_g

https://www.youtube.com/user/ArianaGrandeVevo

https://www.facebook.com/arianagrande/

https://www.arianagrande.com/

https://www.snapchat.com/add/moonlightbae

“You get a car…everyone gets a car!!” -Oprah Winfrey.

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Twitter bio picture

 

Introduction:

Everyone knows Oprah, either by her show or by her massive amount of money or even by launching her own T.V network, OWN. Oprah was born and raised by a single mother in a very rural area in Mississippi, where she had a very traumatic childhood growing up, twenty something years later she then moved to Baltimore where she began to host her first television ‘chat’ show People Are Talking. Afterward, she then moved to Chicago to host her own morning show which we all know is the Oprah Winfrey Show. She landed many important roles in great movies such as, The Color Purple, The Butler, Selma, Beloved, The Great Debaters, and many more. She also produced many movies as well. Creating her own T.V. network, having her own talk show, and also gaining ownership of ABC, soon gave her the millions of dollars she has now. Making her one of the richest women in the world. Several assessments rank her as the most influential woman in the world. In 2013, she was awarded the Presidential Medal of Freedom by former President Barack Obama and on top of everything else she has honorary doctorate degrees from Duke and Harvard.

Social Media Overview:

  • Twitter
  • Instagram 
  • Facebook
  • Youtube

Analysis and Evaluation

Twitter:

https://twitter.com/Oprahref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor

Oprah’s Twitter is very active. She has many promotional tweets, giving shout outs to all her shows, and her T.V. network. In addition to the network she also has her newest movie A Wrinkle in Time posted there. Much like other celebrities, she has a an enormous following with 41.4M and like many famous people she follows very selected few, more specifically 289, selected few. Oprah is a person who truly cares about social justice problems and it shows on her twitter. Screen Shot 2018-01-19 at 11.09.02 AM.png

Her tweets are at times topics that are ‘hot’ on the news. For example, her being on the front of Time Magazine, the massive fire in California followed by the mudslide. Another thing I have noticed that other then the ‘hot’ topics she also tweets things like winning the Golden Globes

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@Oprah : Twitter feed

All in All, Oprahs twitter is very active. It also shows how caring she is on certain topics and of course a whole lot of promotion. 

Instagram:

https://www.instagram.com/oprah/

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Oprah’s Instagram Is full of vlog like videos that are about what’s going on in her on the daily. In fact she has more videos on Instagram than actual pictures. On this account she has 12.5M followers and she is following 0 people. Unlike her Twitter, her following is smaller than Twitter, which makes me think that she uses Twitter much more than Instagram. Her most liked post has 4M likes and it was a video of her commenting about the mudslide that happened in California. Her post also vary on the days. So she posted yesterday but the post before was five days ago. So they are not as consistent as her Twitter.

Facebook:

https://www.facebook.com/oprahwinfrey/

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Facebook page: Oprah Winfrey

Facebook tends to be the social media platform that famous people tend to neglect the most. When going into her page the last thing that was posted was dated back a week or so. Much like her other accounts she has a quiet large following, coming in with 11,611,828. and 11,986,108 likes on her facebook page. Oprah set up her page so that it’ll be as consistent with everything on there will be cohesive. From her pictures it seems that she is very welcoming because she has tons of pictures with friends and family over her house. She also has in her about page all the different social medias she is on, and also her T.V. schedule. 

Youtube:

https://www.youtube.com/user/OWN/about

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Oprah’s youtube channel is in fact hers however its actual a channel for her T.V. network OWN. She has about 1.6M subscribers and even though this channel doesn’t really show any content with her doing things like a vlog or like her Instagram. Her videos vary from the different shows she has on her network. Each show has its own playlist with short videos of the different episodes. This Youtube channel was first created back in January of 2006, and from there her views have gone straight up. She also shouts out several famous celebrities she has more than likely worked with.

Summation of Analysis

Oprah Winfrey is indeed someone to look up to. She is very inspirational, a role model , someone who cares for important topics, and stands up for what she thinks is right. She is all about spreading love, and knowledge. Creative and boss like, she stands among the powerful people in her industry like an equal. She does all this through the art of acting. Besides the acting and producing, she goes on tv with messages of hope to those who don’t have much of it left. Not only is Oprah one of the most influential women in the world but she also uses that to spread news and helps those who need help. I mean she was awarded the medal of freedom from our former President Barak Obama because of all the great things she has done, things that inspire others. AP696343092966 Her social media shows all that and more. And if you really look deeper into her Instagram and Twitter you can really see what she does, and say really do matter and it really does make a difference in how people react. 

Digital Footprint:

Screen Shot 2018-01-20 at 7.03.09 PM.png It doesn’t take a huge google search to find out information about Oprah Winfrey. Google, right away tells you everything you need to know about her. Like where she was born, when she was born, her net worth, her husband, and the latest news about her. One of the first things you see on Google is a whole page about her on Wikipedia. Which we all know has all the quick info on Oprah, whether it’s correct information or not. When you keep scrolling it shows you what her ‘top stories’ are. For example, the Golden Globe that she won a week ago or so, and how people really think she should run for President of the United States. Another thing that pops up is her website, http://www.oprah.com, and further more more sites about her bio. And lastly of course all her social medias, Facebook, Instagram, Twitter, and Youtube channel. 

Conclusions: commendations &recommendations

Looking into Oprah’s social medias and her digital foot print, honestly one can really say  Oprah is a Wonderful human being filled with loads of talent and heart. She is a great benefactor, philanthropist, and is a woman with vision, and power. All her hard work and time is spent on showing the world what having power, and money can do in a positive way. Her social media, also shows us that you really can do anything. Reading up on her struggle to get where she came from was truly inspiring and above all great! However, if I were to give her some advice is to be more equal on all her social medias. And I get that she doesn’t manage all of them but perhaps if she is more consistent on all her platforms she could possible get more followers. All in all she one of the popular women on the web, who has the connections of a lifetime.

References: 

Kim Kardashian West

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Kim Kardashian West is well known for being a TV Reality star on Keeping Up With the Kardashians. She is currently married to well known rapper Kanye West. They currently have three kids, North, Saint, and their new daughter Chicago. Kim could also be defined as  an entrepreneur with creating multiple companies like her makeup line KKW Beauty, her fragrance line KKW Fragrance, a children’s clothing line Kids Supple, and many more. Kim is vey popular on social media with millions of followers. Kim shines light in the fashion and beauty industry all over her social media.

Social Media Presence Overview

Analysis and Evaluation

Instagram

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Kim Kardashian West has 106M followers with 4,099 posts. She follows 114 people. She is up there as one of the most followed people on Instagram. In her bio she includes her full name and her website to her cosmetic brand. Her profile picture is a picture of her from one of her KKW Beauty campaign shoots. Kim posts mostly photos on her Instagram but once in a while she will post a video on her page.

She does post ads on her page like a very popular one you will see Sugar Bear Hair. Kim also posts a lot about her products like her makeup line and her fragrance’s. What she mostly posts is pictures of her about fashion and what she is wearing, which is mostly Yeezy, a clothing brand created by Kanye. Kim is very well known to post controversial photo’s on her page like posting nude that gets a lot of talk in the press and on social media.

She does post on her Instagram story as well. Usually it is mostly from her snapchat but she does post stuff about her app and other stuff as well. Kim’s comment section is a mix of positive comments and hate. She is a very popular celebrity so it isn’t so surprising to see hate comments on her page. She gets over a million likes on each one of her posts.

Twitter

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Kim has 58.4M  followers on Twitter and only following 131 people. She has 25.5k tweets in total. Her profile picture is a photo of her at what looks like either a red carpet event or just an event. In her bio it includes a link to her makeup brand and when she first joined which was in March of 2009. Kim tweets often about random stuff but also tweets a lot about her products like her game and her beauty lines. One thing that she does is live tweet with her fans while Keeping Up With the Kardashians is on. She does tweet at her fans often which goes to show that she likes to interact with her fans. What I noticed as well is that she retweets or tweets about charities or political issues going on in the world. Just like Instagram she does get a mix of love and hate but Kim mostly focus’s on the love. She tweets links to her app and photo’s but does not normally post videos, only retweets them. In addition, she tweets very often.

YouTube

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Kim Kardashian West surprisingly has a YouTube channel as well! She has 1,000,859 subscribers and counting on her channel. She has posted around 185 videos in total. She has a few videos that have over a million views but on average she gets around 100k views on each video. What is mostly on her channel is little snippets of videos that her on her app that you have to pay for. When she came out with KKW Beauty is when she started actually posting videos that are around four minutes long. She has a bunch of makeup tutorials that you can watch like the one shown above of her doing her makeup using her products. It is very obvious that she does not film, edit, or post these videos which is understandable as a lot of youtubers nowadays have filters and editors for their videos too, she is a busy celebrity. Her comment section is disabled on all of her videos so you are unable to see what people think about her videos. She does not post often on YouTube as much as she does on her Twitter and Instagram.

Facebook

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Facebook is probably the the least posted or kept up with platform Kim has. Kim has the same profile picture as her instagram profile picture. 30,115,150 people like her page and  29,212,889 follow the page as well. It stats that she is a public figure in Los Angeles, California. In her about section she has her birthday which she was born on October 21, 1980, a link to her app website, a quote saying, “where I’m meant to be…”, and her bio stating her official blog and the link which is her app website. You can only access the articles or posts unless you pay for the subscription. All of Kim’s posts are Instagram posts or tweets she has tweeted on her twitter. There really is not any original posts just for her Facebook. She gets around 30k likes on each of her post. Just like I have mentioned before that her comment sections are a blend of love and hate comments all around. She does not interact with her fans like she does on her Twitter page.

Snapchat

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This platform is probably the most used or popular platform Kim uses. With every snapchat she gets millions and millions of views. Unfortunately it is hard to find exactly how many followers she has currently but from an article from Daily Mail UK back in January 7, 2017 you can tell that she probably has…well… a lot. She snaps multiple times a day everyday. Since her new baby Chicago however, she isn’t on as frequent than usual. I am sure she just wants to spend time with the newborn baby rather than being on social media. Her snapchat profile video is what looks like she took on accident because you can only see the top of her forehead and moving around. The photo above is not what it looks like today. She does get some press for some of her snapchats she has posted in the past. You will always see on daily mail, a news site that can also be on snapchat where they post very often about the Kardashians. I myself follow kim and she posts a lot about her products and brands she has but as well as just her personal life like videos and pics with her family and kids.

Summarization of my Analysis

What I have found is that Kim runs social media. Kim has millions of followers on all of her platforms and its crazy. She keeps up to date and knows how to cater to her audience. Her creating and posting actual YouTube videos and collaborating with youtubers is such a smart tactic for her brand because YouTube is getting extremely popular. She also interacts with her fans, mostly on twitter which is very important if you want to keep your fan base growing. The one thing that she could work on is maybe her Facebook page. She does not post often and her posts are reposts from other social media accounts. Maybe her audience is mostly on other platforms and that is why she does not keep it updated but still it could help her grow. You can tell as well that she mostly post herself which is also important, it keeps her social media personal. All in all Kim Kardashian West knows social media like the back of her hand and knows how and what to do to get the publicity and audience she needs.

Digital Footprint

When you search Kim Kardashian West on google a lot pops up. The first thing I see are three videos from different news sites all about her new baby daughter Chicago because that is all the buzz right now. On the right you see her Wikipedia information with her biography, quotes, and links to her social media accounts. Furthermore, you see links to her twitter on the google search and also her Facebook Mostly what I see are all news sites reporting on Kim. One link was to her website www.kimkardashianwest.com. When  looking at her google images it is mostly photos of her at events and paparazzi photographs. Screen Shot 2018-01-20 at 1.09.20 PM

The photos are also pictures from news sites like US Magazine. Kim is always on the press and news for something that she does and like I have said she knows how to stir the controversy on herself and get out there. She is an A list celebrity and is extremely popular topic. She named her baby Chicago. Obviously this is going to be all over the news and gossip sites are going to take about this. Only celebrities name their kids weird, crazy names, I would never name my kid Chicago or North. Who knows if she names her daughter because she loved the name or just something the public can report about her. Either way Kim loves the attention and this is how she gets paid.

PewDiePie: Social Media Giant

PewDiePie: Social Media Giant

 

Introduction

Felix Arvid Ulf Kjellberg was born on the 24th of October 1989 in the city of Gothenburg Sweden. PewDiePie Started Youtubing in 2009 after dropping out of college and being rejected for an internship. His passion was videogames and he desperately wanted to play–and socialize. He had not idea he would or even could make money by playing games, so to pay for his life’s work he decided to sell photoshop art and hotdogs. Yum! surpassing 1,000,000 subscribers in July of 2012, PewDiePie took Youtube by storm. As of August 15th 2013 he has been dubbed the most Subscribed to channel on Youtube with close to 60 million subscriptions to date.

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I view PewDiePie as a brand centered on light comedy and genuinity. He has been praised for his down to earth and honest content.This content clearly paid off for this photoshop and hotdog salesman as his net worth has grown to an estimated 12 million dollars. He doesn’t keep all the profits for himself though, he also promotes Indie games that he likes by playing them for his users via live stream. Felix at one point hosted a live stream by the name of “Cringemas” that raised a total of 1.3 million dollars to fight HIV/AIDS! (With sizeable help from the Bill and Melinda Gates Foundation)

Social Media Presence

PewDiePie is possibly far more advanced in social media exploration than I, and he may be a member of many other platforms that I am unaware of, but to my knowledge he uses Youtube (obviously), Facebook, Tumblr, Twitter, Instagram, and Twitch. His main outlet being Youtube with 59,935,986 subscribers, then comes Twitter with 14.6 million followers, then instagram with 13.6 million followers, Facebook comes in third with  7,411,863 likes on his page. His Twitch, new as it is, already has over 900,000 subscribers, and as for his Tumblr I cannot figure out how many subscribers he has on there.

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In order to achieve the largest social media following possible, celebrities should follow Pewdiepies lead and be active across a wide breadth of social media. The reason being that not everyone is active on every branch of social media. For example I use Facebook, but I don’t use Snapchat, so if there were a celebrity that focussed solely on Snapchat I would not be an achievable audience member.

 

Analysis and Evaluation

On PewDiePie’s Twitter you will find what I would interpret as his day to day social network how most guys his age use it for. Posting memes and funnies, updating his fans, and responding to questions while all the while keeping his PewDiePie brand intact of course. On the PewDiePie Instagram it appears that he mainly uses the social media outlet to market his clothing and apparel line. Using himself as a model, Felix poses his iconic look cracking a joke here and there. Facebook interestingly enough seems to be an alter-ego of his twitter in a way. Not in the sense that they have the same content in fact, his content seems to be more or less diverse besides his merchandise plugs, but it’s a less used day to day social media account. His posts are spread out (for a social media icon), it is likely he simply prefers Twitter more, or possible he has just accumulated more followers on Twitter and so he puts more effort into that outlet.

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PewDiePie’s Youtube career is one of great grandeur and great scrutiny. He has done and said things on his Youtube channel that have inflamed many voices of disapproval including Disney, who are the owners of the company that Felix was signed with, Maker Studios. After Felix went on screen in full Nazi uniform with A Hitler speech in the background no matter the context, Disney probably felt they needed to drop this guy yesterday. However that’s the thing, they already had dropped PewDiePie the day before because of an article they read in The Wall Street Journal stating he was an anti-semitic. The reason for his video in Nazi uniform was to satirize the ridiculousness of the notion that he was anti-semitic. Some may find that extremely inflammatory, however that is the form of comedy that appeals to PewDiePie’s audience (shock comedy). Having read the article, and watched the videos they reference myself I can tell that there are many statements taken out of context in order to smear PewDiePie as a bad person.

There is no denying that Felix is vulgar and sometimes takes his language too far on his live streams to the point where people feel the need to point it out, but in my perspective PewDiePie is no more vulgar than what is on television already. PewDiePie took a large hit from Maker Studios dropping them. Thay had been in the works of creating a tertiary network specifically for PewDiePie, and that plan was promptly cancelled. Since the PewDiePie has done some scrubbing up, he has made public statements apologizing for and admitting his mistakes by inflaming the public eye. He has even made statements that he intends to not use certain curse words as they do not appeal to his audience. Felix has even gone as far as to remove a large number of videos using profanity or inflammatory remarks, although once it is on the internet it is there to stay, and 59 million people are watching PewDiePie so I’m sure you can find them somewhere if your are determined enough. Sometimes it is not so simple. There have been complaints from the community about his profanity during live streams.

Commendations and Recommendations

PewDiePie does deserve alot of credit for his fame. Many view Internet celebrities to be lucky, devoid of much talent, basically posting the right video at the right time. This is true for some sensationalized viral contents, but not PewDiePie. Over the 9 year span of his Youtube career Felix excelled in audience outreach, personal branding (i.e.: naming his following the BroArmy, and the way he purposely spells and says words wrong  A.K.A. internet slang or “meme speak”) allows him to connect with his audience through audio and visual cues. This also creates a feeling of kinship between himself and his fans as well as a way for fans of PewDiePie to connect with each other. PewDiePie also deserves recognition for all of the fire his channel has taken recently from the gatekeepers (in this case Youtube, Disney, Makers Studios, etc…) for his content some would find distasteful. In a mediascape that is rapidly changing day by day there is a reason no one on Youtube has as many followers as PewDiePie, and that is because it is extremely difficult to stay relevant. Keeping your audience interested is arguably the most important aspect of creating content, and in order to keep you audience’s interest there needs to be conflict of some sort. Children’s movies have villains capable of doing indescribably horrible things, whereas PewDiePie has a tendency to swear sometimes and make an offensive joke. Without the conflict there would be no giant following. If PewDiePie decided to cease playing call of duty and instead decided to from then on only stream videos of him playing minecraft on peaceful mode he would lose his amassed following in a matter of months.

My honest opinion on PewDiePie is not a positive one surprisingly. I find the mannerisms and the tone of his voice headache-inducing. That is not to say that I do not respect him for all the work he has done in the video gaming community as he had a profound influence on the videogame landscape today. My best advice for PewDiePie would be to keep the original direction of his channel, and not to sway to the powers that be. Profanity has an appropriate time and a place, but we are not watching these videos in school or at work, we are watching them at home and are responsible for our own actions and our own children. The fact of the matter is that some of the content PewDiePie releases that a select few find inflammatory, others find to be what makes his channel unique and relatable. If I were Felix I might even go a step farther and openly state I will not change my content for the benefit of larger companies trying to have my content conformed to their vision.

References

PewDiePie’s Youtube Channel- https://www.youtube.com/channel/UC-lHJZR3Gqxm24_Vd_AJ5Yw

 

PewDiePie’s Instagram Page- https://www.instagram.com/pewdiepie/

 

PewDiePie’s Twitter Page- https://twitter.com/pewdiepie

 

PewDiePie’s Twitch- https://www.twitch.tv/pewdiepie

 

PewDiePie’s Facebook- https://www.facebook.com/PewDiePie/

 

Wikipedia- https://en.wikipedia.org/wiki/PewDiePie

 

Video Credit: Wall Street Journal- https://www.wsj.com

 

Picture Credits:

PewDiePie’s Youtube- https://www.youtube.com/channel/UC-lHJZR3Gqxm24_Vd_AJ5Yw

Addweek.com

 

Ellen DeGeneres

An Introduction to Ellen DeGeneres

Ellen DeGeneres is a comedian, actress, writer and producer. In addition, she is a staunch defender of animal rights, vegetarian, and takes interest in humanitarian aid. Ellen, getting recognition for coming out on her own show 1997, has been advocating for human rights, first in her sitcom show, and later in her talk show. It is the talk show that made her even more famous as she was able to recognize the importance of social media, YouTube the most, to further grow her brand.

Further, Ellen can be seen as a pioneer and a master in social media branding. She has been able to connect to a very wide audience not only through her TV show appearances linked to YouTube, but she utilized the internet overall. In addition to social media, Ellen has been careful about leaving the digital footprint to paint a picture that corresponds with her personal and professional brand. She is branding her shows as someone who is current with what is going in the world beyond celebrity and gossip. She promotes herself as a person next door who is there when you need her, a compassionate and empathetic entrepreneur caring about people and animals in need.    Her brand is being promoted via Facebook, Twitter, Instagram, Pinterest, a website called www.ellentube.com, Tumblers, and she is also featured in a few smartphone applications.

Social Media Presence

SocialMediaMarketing

Ellen uses wide spectrum of social media to make people aware of her brand and to further increase her audience:

Analysis & Evaluation

Facebook

https://www.facebook.com/ellentv/

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Ellen joined Facebook in 2008.  She has more than 27 million likes on this particular social media site.  Her personal brand is promoting that she is a comedian, an animal lover and a talk show host. In her own words saying: “I tell jokes about cats to celebrities.” Being a public figure she has 28,375,356 people follow this account. Her Facebook account features video, photo and posts. He video posts usually have over hundreds of thousands of views. Her pictures and posts generate likes in the number of tens of thousands and more. She usually posts 5 times a day. People tend to comment on all of her posts and share them often, yet she is not participating directly in that conversation.

Instagram

https://www.instagram.com/theellenshow/

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Ellen DeGeneres has a large group of followers on the Instagram account name “theellenshow”. Over 50 million people follow this account, where she has posted close to 6000 posts, and followed 314 other accounts. Her log features the new show Ellen’s Game of Games, while the banners still promote her The Ellen Show.  She is posting 5 pictures and videos daily, accumulating up to 6.7 million views and 11.3K comments on one particular post. She posts videos from her talk show as well as funny pictures or links posts that are invoke strong feelings of compassion, such as the animal videos, or reflecting on current events such as the bomb cyclone snow storm, or the mud slides in California.

Her Instagram is well organized to promote her personal and professional brand. In addition to that she has ads linked to her Instagram. One of them is True Value. He Instagram account is mostly for her professional branding, there are very few pictures or videos depicting her personal life, unless it is an event she decides to share with her audience. An example of that was her paying tribute to her just deceased father. She has a large audience which does not rely on her to interact with her. Promoting her new show Game of Games.

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Although this is her Instagram with the most followers, her persona is linked to other Instagram accounts as well. She is promoting her lifestyle brand under the name EDbyellen account ( https://www.instagram.com/theellenshow/), and she also has her private life Instagram account named ellen_degeneres (https://www.instagram.com/ellen_degeneres/) and another account named ellendegeneresshowofficialpage (https://www.instagram.com/ellendegeneresshowofficialpage/). These three Instagram have not become as recognized and have a limited amount of posts and pictures. They seem to be inactive.

Twitter 

https://twitter.com/TheEllenShow    

Ellen is running two Twitter accounts. They each have a separate logo and banner.  Her “Ellen’sReactions” parody account is less known. It was created in 2013.  She has tweeted 3,730 times.  On daily bases, she posts between 3 and 5 posts of funny video and pictures. On this account, she follows 124 other accounts, while she has about 383,00 followers. She has posted 34 likes and l list. This Twitter account mostly contains memes found on the web. Despite the fact that most of them have been viewed more then million times, Ellen generate likes in the range between 500 to 1,700 per post. She also generates retweets in the range of 50 to 500 approximately.  Very few comments are being posted to this Twitter account.

Her other more recognized account EllenDegeneres@TheEllenShow is linked to her public persona and to her show. This account has over 77 million followers, follows 36 thousand other accounts. This account was created in August 2008 in California. On average, she is active on her account at least 10 times a day, but sometimes even up to 15 times a day. Her posts are hashtaged to her new show Game of Games.  This social media is less appreciated by her audience in comparison to another social media. She generates minimal amount of replies, her tweets are retweeted in hundreds, and she received likes in thousands.  Despite the response rate she is very active on her twitter account and links her posts posted in other social media accounts to this account to stay current.

 

YouTube

https://www.youtube.com/user/TheEllenShow/videos

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Ellen joined the YouTube on November 20, 2006. To this day this account called the Ellen Show had 10,990,754,659 views. More the 22 million subscribers regularly watch her YouTube channel.  She uploads between 5 and 7 new videos a day to this account.  They are being viewed somewhere in the range of 10,000 and millions of times. He followers tend to engage, post comments and interact. However, Ellen does not participate in the conversation.

Despite that, YouTube is her most influential social media promoting her brand. The videos posted are carefully selected to further paint Ellen as a down to earth and funny person. In addition to her headlines featured on her daily show, she manages her YouTube account into categories to make it easier for people to browse through. On the sidebar are link recommendations related to her YouTube channel.

Example Video:

Tumblr

https://www.tumblr.com/search/ellen+degeneres

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Again, Ellen has a couple of accounts registered with her name. She uses the goodthingitsellen account to microblog mostly about animals and nature. In this particular account she received between 1000 and 2000 notes. https://www.tumblr.com/search/ellen+degeneres this account is linked to her show. Although, this features blogs from her show it is still not generating much notes. Similarly, it gets about 1000 notes, with some exceptions, when she gets 10,000 notes per blog.

Pinterest

http://www.pinterest.com/ellentv/

Ellen uses the Pinterest to further promote her professional brand.  She has almost 500,000 followers and over 4,000 pins.  The pins pertain mostly to her brand expansion in home design and decorating. The links to her boards are more varied, yet they still manage to stay with the message of who Ellen wants to be seen like. They are funny, animal loving, inspirational, DIY ideas, décor and style, and personal. She has linked her Pinterest account to her website http://www.ellentube.com.

LinkedIn

https://www.linkedin.com/in/ellendegeneres

Ellen DeGeneres is not on LinkedIn personally, but how show The Ellen DeGeneres’ Show has profile describing the brand entertainment and as a partnership company type formed in 2003 employing between 51 and 200 people. There are 186 employees of this partnership on LinkedIn, and with 35,847 followers. Further the LinkedIn account refers the viewer to Ellen’s website http://www.ellentube.com (https://ww.w.ellentube.com)

Summation of my Analysis of Social Media

Ellen’s social media brands have a common message, yet some posts are tweaked to the type of the media the posts are being made to.  Since Ellen has been among the few to embrace the social media since the early start of when they become released, she has a large international group of followers, who seek her posts out. This is a great advantage, because she does not need to put extra effort to connect with her fan base in promote her brand.

Digital Footprint

When googling Ellen DeGeneres for her digital footprint, first her website “Ellen Home Page” https://www.ellentube.com/ comes up. The website is followed her Twitter account, a Wikipedia page, and social media websites Facebook and YouTube. The next link is leading to her show and tickets for the show. Then there are links to her interviews with Vanity Fair, Good Housekeeping NYT and other magazines. These are very good hits for people interested about Ellen beyond her show. The interviews are very interesting and inspiring. In the one from the Good Housekeeping magazine she made a good point that could be helpful for all of us to go by:

“I think it’s good to not be too comfortable. It’s good to keep growing.”

http://www.goodhousekeeping.com/life/entertainment/a45504/ellen-degeneres-cover-story/

She most certainly seems to living by this wisdom, as she connects with her audience and parlays a consistent message about being funny, but kind to everyone. She is the embodiment of honesty and positivity with a great sense of humor.

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Commendation and Recommendations

            Ellen DeGeneres, being a public figure and comedian does not have trouble connecting with audience not only on the TV screens or stages, but is very natural at embracing and furthering her personal and professional brand in social and digital media. She fully utilizes the advantages of social media to post pictures and video of her guests, about current affairs, while also interacting with her audience to some degree.

Although she is very active on the show and often directly works with her show audience, she is not having a dialog on social media websites. Her social media interaction would boost her fan base and eventually help even more the causes she stands for.  This way should would put a more personal touch to her posts, being able to raise awareness about her humanitarian volunteering as well as caring for animals.  People would become more interested and hopefully more included. She does not have to take on a role of a politician to stay a comedian, but still be involved in a more active way.  From the great number of followers there are still people who would like to get involved in helping along with Ellen. She could post contests, or ask questions to entice her social media followers as well.

The digital footprint of Ellen is well managed. Along with her own website, and her social media account, pertinent interviews appear on the first page of Google. The headlines sum up of what to expect of reading about Ellen, the comedian, a happy human being, and groundbreaking person all in one.

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References

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