Mac Miller is not only my personal favorite artists. He’s also a producer and recorder. His real name is Malcolm James McCormick. He was born January, 19, 1992. He’s also very well known for creating music under alter aliases. Some of these aliases include Larry Fisherman, Delusional Thomas, and Larry Lovestein. At the age of 15 Mac delivered us his first mixtape titled “But my mackin’ ain’t easy”. He then moved on to produce multiple best selling albums. One of his best known accolades was creating music without a label. When he released his album “Blue Slide Park” in 2011 it debuted at #1 on the top 200 billboard. This was the first independent album to ever take the number one spot.
Mac went as far as creating his own website. The first thing we see on this website is a big picture of his most recent album cover “The Devine Feminine”. You can then scroll down the website and find a “buy album” link. Scrolling further down brings us to a link to buy his merchandise. Then ultimately, there’s a music video at the end. Clicking the “shop mac miller” button brings you right to his online store. Here we can find a very neat layout. On the left are a bunch of options ranging form apparel to accessories. He sell clothing with references to any of his music. For example, he has a song titled “Dang” and many of his shirts have this logo right on it. Accessories are all very similar to these music inspired designs. But here we can find everything from hats to throw pillows.
Mac’s facebook page is relatively simple. His Facebook page has an artistic picture of himself as you can see above. The header is neatly laid out advertising his newest album. You can also see a “shop now” butt right below this. Mac has 5,190,298 people liking his page and 4,985,448 people following him. Again we on the sidebar we have some easy to access links. In the about section we can see his birthdate, a link back to his website, and a button to contact his press. Under interests he has “Rapping…. Playing guitar…. enjoying scenery and greenery…. dreaming….”. Next we can make our way down to the events page. Here is a list of his upcoming shows. He’s tour everywhere from Australia to the United States. There are then links to his tour dates, and official store. Lastly, we have the links to videos, photos, and posts. Mac doesn’t seem to make any kind of comments or posts on his own. He usually just re-posts his music videos or interviews. Photo’s on the other hand are posted quite often. He has 655 photos on his timeline alone. These are usually picture of him in places that he visits. There are also photos of his tour dates and concerts. The pictures are all done very well. Filters and editing has been done.
Mac’s twitter has a beautiful header. It’s a picture of him looking towards his profile picture. The profile picture itself is a photo of someone holding an electric keyboard. He has 31.7k tweets, 1,267 people he follows, 8.4M followers, and has liked 2,847 posts. Most of the content on his page are his thoughts and feelings about every day life. Mac is a proud Steelers fan and has been posting a lot about them this playoff season. Here is a photo of his most recent posts.
As we can see many people favorite and retweet his tweets. He has a very active following. Everyone replying to his posts are almost always positive. There are a few people replying with GIF’s and even more people just praising his work. On his second to last posts someone simply just replied “I love you”.
Mac’s twitter is filled with content. He has 2,636 posts, 3.2M followers, and only follows 475 people. His bio is also very straight forward with a link to his website. His Instagram profile picture is a hand drawn picture of himself. It’s also worthy to note that his Instagram name is “Larry Fisherman” and ode to his alter ego. His most recent post is a video of him playing the piano. He then posted this video onto his twitter and asked people to sample the beat. As we can see back up in the twitter section Mac got a reply almost instantly. He then retweeted this personas tweet and quoted “Yeaaaa man”. His Instagram is filled with photos of himself, his family, and his music. Not all of his photos are very professional looking. Looking at the top middle photo we can see a lot of work done with filters and a professional level photo. But right next to this, we see a selfie taken without any filters. It’s also worth noting that some of his photos are hard to describe. For example, the photo on the bottom right is a picture of a boy (not Mac) wearing a steelers jersey. He then titled it “ready for tomorrow” (The Steelers were playing that day). I’m not really sure who’s in the photo though. All of the comments on this photo are positive. There are a few people saying the steelers are going to lose. A lot of the replies are also just people tagging their friends. For example, someone said ” This looks like you”, then tagged a friend.
A quick google search of “Mac Miller” will first bring up a link to his website. There are then links to his twitter, wikipedia, and Instagram. Next we have a link to youtube and one of his music videos “Stay”. I’ll provide the link here, https://www.youtube.com/watch?v=5WU7oGiwiao
Moving down the google search we see a good amount of posts with interviews with or about Mac. Some of these websites include Vogue, Grantland, and Pitchfork.
Mac miller’s social media pressence is profound. He’s doing an amazing job of selling his music. He has links to his website on all of his social media platforms. I think this is an amazing way to get his information out there. As a rapper Mac lives the sex, drugs, and rock and roll life style. With this in mind he doesn’t have anything online that might tarnish his reputation. One slight adjustment I would make is having better quality photographs. His Instagram photos could definitely use a little work. On the other hand, his Facebook and twitter accounts are perfect. He’s making good use of both these tools to sell his brand. Mac’s personal brand is something I would notice anywhere I go; and I think this is something he does best. His fans anywhere would have a hard time not recognizing any of his stuff.