Elle Mills

The celebrity that I chose is Elle Mills. You may not have heard of her because she’s a youtube celebrity, gaining success by videos. Recently her videos have been more popular, they have been shared around Facebook multiple times. Her comedic attitude towards anything in life really caught my eye when thinking of a celebrity. I’ve only been watching her videos for a short time and I thought she would be a great celebrity to write about. With her just becoming known she’s already been to so many places around the world traveling for business and meeting fans.


Elle Mills facebook URL is https://www.facebook.com/elleofthemills/ her page has 510,664 people like her page at this moment. Her twitter username is @millselle and has 285 thousand people following her. She is following only 186. Since she has joined twitter in July of 2012 she has only tweeted 910 times. With her Instagram her username is Elle.mills. The number of followers that she has on that social media site is 290 thousand followers and she follows 196. She has posted 144 times since creating her Instagram account.


Facebook- Elle Mills facebook describes a lot about her personality. It has a lot of read and fun typography fonts. This creates a bright and fun atmosphere when just clicking onto her page. Her profile picture is of her wearing a coke shirt making a silly face. Almost like she’s trying to say “I don’t know” or “oops”. It has drawings to outline her body in a cartoon way and she made a crown on her head. Her cover image is very similar to her profile picture. It is her name in red drawing and her picture. The information that is in her about page is her managers email, her youtube link, her Instagram page link, her snapchat page link, and her twitter page link. Her actual about herself is a funny comment that she made to sit back and relax and shell be back with snacks. She put herself under a public figure which I would consider she is. One of her recent videos that she posted on Facebook was a comment and link to her youtube video. it was called “I surprised my brother with a slumber party with all of his exes.” This video got 621 thousand likes and 285,457 shares and even more comments. All of her posts contains a comment from her and a link to her youtube page to a certain video that she posted most recently. There are never posts about articles anywhere on her Facebook page. I would say that posts are created by Elle. I would say this because she is the one that created the videos, edits the videos and does all of her own branding I would say, with a little help from her manager I’m assuming. None of her posts are reposts about anything. Her content mostly consists of videos and pictures about her life and video content that she creates. Elle does not like anyones posts about anything else. I like how each post and the colors of her page are consistent throughout all of Facebook and other social media platforms as well. Her audience interaction on Facebook is very limited. There is not much free expression to talk to people on this site.

Twitter- Elle’s content on her profile contains a lot of pictures and captions about her life. Her profile picture and her banner image are the same as her profile picture and her cover image in her Facebook profile. She keeps it consistent which is a very good way for marketing herself to her viewers. This would make it very easy to find her in any social media site. Her information in her bio includes her managers email and her merchandise website. Her youtube page link is also connected in her bio and also her birthday and the year she joined which was July of 2012. Her most popular tweet is about bringing her high school teacher to a high school party. She also has a link to the video she created about bringing her high school teacher to a high school party. Her high school teacher was her favorite and she retired that year making her really being able to go to a high school party without getting into trouble with the school itself. All of Elle’s tweets are pictures and videos with caption explaining them. All of her tweets seem to be written by herself since she created each video and with her personality I can hear it by reading her captions of each comment. I think that Elle should tweet more about herself as like in the moment type of stuff rather than just her promoting her content. Although since she is doing so well promoting herself I think she is doing a great job because this is what she’s making a career out of it at 19 years old just out of high school. She doesn’t have much social interaction with her fans on twitter that often.

Instagram- Elle’s content on her Instagram profile is clean and funny. I would say its clean because it has the same color scheme throughout the page. Each post looks like she’s enjoying whats she’s doing. She takes time to edit her photos it seems or at least takes them with a professional camera and then uploads it to Instagram. Her profile picture is the same exact photo that she has on her twitter and her Facebook profile pictures as well. It is her with an outline of her body making her looks cartoonish but still have the same photo of her with a professional photo. In her bio she has a link to her youtube page, bringing the audience to her main portal of communication. Her most liked photo of this year is a picture of her sister graduating from college and Elle holding a sign up next to her with the saying “her mom did half of her assignments”. This photo got 66 thousand likes from her fans. I like that all of her photos are edited and taken from a professional camera. This makes the photos seem brighter and less pixelated. Interacting with your audience on Instagram seems hard. You can’t interact with them in any way except reading there comments. Elle does not really do much interacting here on Instagram.


I think that Elle Mills is more successful interacting with her audience on Facebook. I think this because its where her posts gets shared around the most and liked and commented on. Most of her links to other social media is on her Facebook page. Her Facebook page is the heart of her business, this site helps bring so many new people to her page and then to her other social media platforms. I think that Instagram is more appealing though. I feel that pictures show more about a person. Some pictures she posts make you feel and wonder what she was doing and what was happening in that moment. The only way to find out what was going on was to find her youtube page or go back to Facebook and find her content there. Although, I do also believe that Twitter gives off a more friendly one on one vibe. It makes you feel as if you were friends with any celebrity by the way they post and how you can reply even though they might not reply back. All social media cites give you an interactive feel with Elle Mills. All you have to do is watch her and she makes you feel as if you were sitting next to her and have been friends for a long time.


Amazon: Social Media Smile or Frown


The company I chose to view their social media usage is Amazon. You can find them on Facebook by clicking here: https://www.facebook.com/Amazon/. The page currently sits at 28 million likes. The site can be found on Twitter by searching @Amazon or here: https://twitter.com/amazon. The company on this platform has 2.69 Million followers. In comparison, the company is following a mere 152 users. The company has made 26 thousand and counting tweets. These numbers are all from Amazon joining in February of 2009. On Instagram Amazon can be found by the username @Amazon or clicking here: https://www.instagram.com/amazon. Amazon has 1 million followers on Instagram. The company is following more than they do on Twitter, following 338 users. Thus far, the company has made 1,742 posts on Instagram.



Amazon on Facebook uses is company’s logo of a smile that also doubles of a delivery arrow. The cover photo features a new line of wireless Bose headphones and speakers. The cover photo also includes an embedded hyperlink that encourages you to “Shop Now.” The about tab is broken down into neat sections the first being Business Info. The Business Info section lists the founding date of the company which is July of 1994. Next, would be the Mission section here it lists the company’s mission statement. Which is “Our vision is to be Earth’s most customer centric company; to build a place where people can come to find and discover anything they might want to buy online.” A Contact Info section follows, which just lists the company website:

http://www.amazon.com. Next section is More Info which has three subsections the first being the About section that establishes it is the official Facebook page of the company Amazon. It describes the service provided under the next subsection Company Overview that states “Online shopping from the earth’s biggest selection of books, magazines, music, DVDs, videos, electronics, computers, software, apparel & accessories, shoes, jewelry, tools & hardware, housewares, furniture, sporting goods, beauty & personal care, gourmet food & just about anything else.” Then the last subsections titled Products which informs that Amazon has dozens of product lines and a full list can be found here: http://www.amazon.com/gp/site-directory/. It includes it is a retail company as well. The last section Story it informs of milestones including when it was founded, when Amazon reached one million customers in 1997 and most recently the AmazonSmile and Kindle Fire HDX launches.

Most post receive a lot of feedback whether that be positive or negative. The most popular recent timeline posts include one that has a video of Oprah announcing her favorite things with a link from Amazon to be able to purchase it directly on their website. Another one includes a teaser and link to behind the scene video of the making of Maroon 5’s latest album “Red Pill Blues.” All posts are created by the company and includes some sort of media that includes either a picture or video and sometimes both. The post also always includes a link to the official website. This is good for audience interaction because it gives the audience exactly what the post is talking about whether it be in picture or video form with a follow-up link that directs back to the website. There are other likes but only of other pages that are owned by the company. This can be a drawback as customers might not know what other companies, organizations and people the company likes to support. This page also includes a community portion which encourages inviting and interacting of those that like, follow and use the page. The company also does a great job of responding to customers questions that can be lost in the comments of posts.


The Twitter page of Amazon includes the same main logo of a delivery arrow that delivers as an arrow. The cover photo is the same Bose headphones/speakers of that in the Facebook one. This can be a positive for the audience in the ability to determine the same accounts. The bio includes: “Official Twitter of http://Amazon.com. Contact @AmazonHelp for customer support. Seattle, Washington. 13.2M Vine Loops. Joined February 2009.” The most popular tweets seem to be that of the moments of last year’s Christmas that celebrates pets for sleeping in empty Amazon boxes, ordering on Amazon in your pajamas and the appreciation of same day delivery during the holidays. Again, all posts seem to be made by Amazon. The only retweets are that of other parts of the company’s posts. The “like” section seems to be used for audience interaction with the redirecting of questions to @AmazonHelp. All posts include a picture or video. The interaction could be improved as their does not seem to be any retweets of customers. The customers are still retweeting and liking their posts and Amazon is responding to tweets directed at them but no retweets of customers. The only likes and responses to customers seem to be from a positive feedback standpoint which should include negative feedback as there is some not acknowledged.


Amazon’s Instagram page includes the standard company logo for the profile picture. The bio section simply includes: “Amazon Your place for #allthethings! amazon.com.” The most popular posts include that of announcing new abilities of the Alexa with a funny video that shows how to use it and deals for products like ties for pets in a photo. Amazon does a good job responding to questions in the comments even though ask for people to direct them to their help page. But, the interaction could be improved because there is no “re-grams” of people’s post which encourage more customers to tag Amazon in their posts in hopes of their photo or video making the main page.



On Facebook, Amazon seems to be making more of a digital impact compared to the others because it enables an actual community segment for others to interact not only with the company but others. The more appealing is Instagram because they can promote and display things in a more aesthetically easier way with links. Though their audience on all three platforms could be improved as there does not seem to a promoting of customer feedback in the forefront of the pages.

Blog of “Young Adventuress”


The blog that I chose to write about is called young adventures. This blog caught my eye since it is all about a young girl on her own and traveling the world. Liz Carlson writes this blog and shows us her Instagram perfect pictures throughout her travels across the world. Liz tells her audience how she quit her job to travel around the world full time. She just thought her traveling around the world for a year would bring her back to college to later become a professor. She never thought that she would end up loving it so much that she became an English teacher in Spain. She then studied abroad and got to travel more of the world. She has stated multiple times throughout the blogs that she loved her life and wouldn’t change it for the world.



This blog is very clean and simple when you first open to its page. The main picture is of her on a vacation and a main statement that states “Get to know me”. Below this is all about her and how she become a young twenty-eight year old traveling across the world alone and loving life. One thing that I really love about coming into this blog is that she has a clean looking logo that describes her whole adventure. It is an arrow with the statement ‘young adventuress’ with mountains across it. I think that logo alone could explain her whole blog. It shows what she wants to do and explains who she is without going into much detail. The first main page is all about her and how she became this travel blogger. When you get to the bottom of the page, she has tabs of each place she’s been. Liz also put all of her social media accounts on the bottom and her email. In her paragraphs about her, she described her blog audience as her friends in a weird way and wanted to keep that friendship going by becoming friends on Facebook or any social media platform.

When looking through the rest of her site, she has a lot of blogs that are tips on what do to in a certain city you are in. Whether this be travel tips, what to do, any attractions to see and so on. In every post she creates there are a ton of picture about the topics and also links that are to some of her other posts that she made about a similar topic or the same area. Every page is clean and colorful, making this blog be very adventurous. At the bottom of a blog is a section where it says “related adventures”. I think this part of the blog is a really interesting view,  I would never think to do this. People all the time are searching for related activities or places to be and go and see. This helps people find their way around more and become even more interested in her blogs and certain subjects. All of the images that are on Liz’s blog and pictures that she has taken on her numerous adventures across the world. The most popular post that I have found based on comments was the blog called “Troving around New Zealand’s South Island”. A lot of interest took place for this blog and I’m not sure of what reason. Many of the comments that were on there didn’t explain very much to get one clear answer. A lot of the blog post titles were based on what place she was visiting then. Each post was different when it came to the place she was writing about and what the content of the place was.


I thought the blog did especially well when it came down to the layout of the site. The beginning of the website really caught my eye and made me want to stay even longer to try and find things out about this author. The pictures were incredible and made me want to go to all the places she had went and visited. The way the author wrote was also something I enjoyed. She wrote like she was talking which gave it a cool friendship role. It felt like I had someone reading it to me as I was reading it. I did think that the important information like the type of blogs and sections could be placed in a more reachable area to show the audience the different options they have when first going onto the site. In some posts I felt that there were a lot more pictures that text on the blog which I would feel the opposite of what it needed. Some people may not agree but she still made me interested by grabbing me and pulling me into the blog more by showing so many pictures.

Life in Long Island

Long Island is home to many different cultures and many different landscapes, within a short distance. Life in Long Island is encompassed with all four seasons, letting those who live on Long Island experience both summer and winter, beach and snow days. Despite it not being the first thing that comes to mind, Long Island is also home to many beautiful vineyards. There’s also the chance to catch the LIRR, or the Long Island Rail Road, for a short train ride into New York City. NYC is an experience of nightlife unlike any other. Next, obviously is Long Island’s beautiful beaches, with exceptional sand and warm water, not to mention how close beaches are to any point on Long Island.

When people think of Long Island, I’ve found that most automatically think of the Hamptons, or McMansions with celebrities like Billy Joel, or even older famous gents, like Jay Gatsby and their houses in West and East Egg. This is definitely apart of Long Island’s history, and the Island itself has many beautiful cultural landmarks. These landmarks are usually accompanied with beautiful trails and scenery.

But Long Island isn’t just a home for celebrities, it’s also homes to many more ‘regular’ folk, like you and I. With suburbs and parks, Long Island is also very proud of high school and college sports teams. Long Island can be a very family friendly place, with activities for the whole family, including some of the aforementioned museums, as well as petting zoos and for rainy afternoons, establishments like Dave and Busters.

Long Island isn’t just a great place to live, it’s the place to live, with its diverse culture and people. It has many places to explore and things to do, and it is also a great place to raise a family with some excellent schools and extra curricular activities.


Rihanna! Taking Over the Makeup industry?

When I first heard about Rihanna’s makeup line coming out I was ecstatic! Rihanna, the fashion icon, singer, and actor? I knew 100% that I would make sure I would get my hands on at least one of her products. I (guiltily) ended up spending around $130 on her products even after I said I’d only get one.

Rihanna’s Fenty Beauty caters to a large amount of people with different skin tones and undertones. As a women of color she understands the struggle of limited makeup selections and committed her brand to diversity and inclusiveness.

The foundation comes in a # of shades from pale paper white skin tones, to the deepest shade of chocolate.

It’s believed that companies don’t typically cater to different skin tones because they believe they’ll profit more off lighter skin tones, but with the release of Fenty Beauty, this belief was proved incorrect. Black women, and deeper skin tones are a great market and makeup companies cannot ignore this!


The foundation shades managed to sell out in online Sephora stores. This is important because it sends out a message to other brand that they need to step up their game. After the release of Fenty Beauty and the positive reaction the line received for the large selection of foundation shades (40 shades) with more to come, companies attempted to compensate and remind people that their companies also have a large range of foundation shades.

Makeup Forever is an example of one of these brands and Rihanna went so far as to comment saying their shades are “still ashy.” I’ve purchased a Makeup Forever foundation before, and I’ll say this quietly, but I have to agree with Rihanna on the ashiness!

Before buying my foundation I made sure to watch plenty of Youtube videos and reviews on the foundation. My favorite beauty influencer, Jackie Aina, did a full review on all the Fenty Beauty products. She gives a very honest review with some entertainment so if you were interested on learning about the products she is a great person to watch! You can watch the video here: 

Here is the link of Rihanna commenting on Makeup Forever’s Instagram post: https://www.instagram.com/p/BZhP6z6l2Kw/

Vacationing in the Caribbean

Hello everyone! My name is Matt and this is my first blog post. I decided my first post will be about something I enjoy the most. Between working full time and taking classes at Middlesex Community College, I look forward to taking a vacation every year.


One of the things I enjoy the most is taking a vacation every year. For the past two years, I have been working full time while taking classes at Middlesex Community College. My ultimate vacation is relaxing is the Caribbean. My girlfriend and I plan on taking a vacation in the spring. We originally decided to go to St. Croix but unfortunately that island was severely damaged during the hurricane season. Since St. Croix was damaged, we are looking into Aruba. Several of my friends and coworkers have vacationed there and described it as a tropical paradise. A few of my coworkers vacation there every year because it is a beautiful place to visit.

One hotel that seems like a nice place to stay is the Marriott.  I have heard that this hotel is great place to stay and it is also near popular bars and restaurants. I do not need to do anything fancy on vacation. I prefer relaxing at the beach and pool, eating good food, and do an excursion or two. A coworker of mine has stayed at this hotel and had nothing but positive things to say about it. By the end of this semester, I should have hopefully completed my Associate’s Degree, so a vacation to Aruba will be a nice reward.

Several years ago I got a taste of the Caribbean ocean by visiting Bermuda. The beaches in Aruba seem jaw dropping. Although I have been slowly losing motivation to study and complete assignments, picturing myself on the beach in Aruba will hopefully get me through the rest of this semester.

Welcome to COM 125 – Social Media!

Welcome to COM 125 – Social Media! I am very excited to be working with you all this term. This blog will function as our digital workspace. You will be expected to turn in many of your assignments using the blog, as well as contribute by writing blog posts. Don’t stress if you don’t know how WordPress works – you will learn everything you need to know during class!

If you have any questions, don’t hesitate to send me an email at bauerj@middlesex.mass.edu. Or send me a tweet!

Creating Social Media Accounts

For this course, we will be using a variety of social media platforms. Please do the following tasks (if you already have a Facebook, Twitter, and/or Instagram account, you may use them for this class):

  1. Create a Facebook Account
    1. “Like” the MCC COM Department’s Facebook Page
    2. “Like” the Middlesex Community College Facebook Page
  2. Create a Twitter Account
    1. Follow Professor Bauer’s Twitter Account
    2. Follow the MCC COM Department’s Twitter Account
    3. Follow the Middlesex Community College Twitter Account
    4. Follow the MCC Street Team’s Twitter Account
  3. Create an Instagram Account
    1. Follow Professor Bauer’s Instagram Account
    2. Follow MCC Communications Department’s Instagram Account
    3. Follow Middlesex Community College’s Instagram Account
    4. Follow MCC Street Team’s Instagram Account

Submit the links to all of your social media accounts in this assignment on Blackboard.

  • If you need help setting up a Facebook account, click here.
  • If you need help setting up a Twitter account, click here.
  • If you need help setting up an Instagram account, click here.