Barstool Sports

Introduction The company that I have chosen has used social media to their advantage to become one of the largest media companies in the country, Barstool Sports, including the online presence of its founder, Dave Portnoy. As controversial as they are, you will either love them or hate them. Regardless of where you fall, it … Continue reading Barstool Sports


Case Study #4 Boston Red Sox

Overview The company I chose to analyze is the Boston Red Sox. The Boston Red Sox won the 2018 World series, so they have been quite active on all social media platforms. The Red Sox are one of the more active teams in professional sports, so I thought it would be interesting to compare and … Continue reading Case Study #4 Boston Red Sox

Major League Lacrosse is in Trouble

Major League Lacrosse (MLL) is getting some competition for the 2019 season. The MLL is not known for its player benefits. Most MLL players have to stay in college for all four years because of the earnings. Professional lacrosse players do not make enough money just from playing to support themselves and often have to … Continue reading Major League Lacrosse is in Trouble


Brian Pavao Social Media (COM125) Professor Bauer 12/21/2018 Final Project     Jordan is a brand that has been around since 1984. The brand is made by the company Nike. There are three men that design Jordan shoes for Nike to sell. They are Peter Moore, Tinker Hatfield and Bruce Kilgore.  The brand started out … Continue reading Jordan

Let’s Lift!

Admittedly, I started out a CrossFit convert after being a former Globo-gym-quasi-runner/The Firm fitness chaser. I was a pack a day smoker that would rip butts in the parking of the gym right before I walked in. I left a high stress sales job with a severance and some time to myself to kill (heal). … Continue reading Let’s Lift!