Case Study #4: Daniel Caesar

Daniel Caeser

Daniel Caesar is a 22 year-old Canadian soul and R&B singer and song writer. Caesar debuted into the music industry in 2015 with EP albums “Praise Break” and “Pilgrim’s Paradise” and also non album singles “Japanese denim” and “Won’t live here”. Caesar quickly rose to fame through his soul-full melodies and lyrics portraying his lost love and heartbreak. With his smooth baritone voice, soft acoustics from his guitar, and his lyrics filled with remembrance of a love he’s desperate to never forget, Daniel Caesar quickly rose to top as one of the best soul and R&B artists of our time.

Overview:

  • # of Facebook likes: 73,074
  • Facebook URL: https://www.facebook.com/dannyixxi/
  • # of Twitter followers: 169K
  • # of Twitter users the celebrity/company follows: 601
  • # of Tweets: 2,396
  • Date the celebrity/company joined Twitter: September 2013
  • Twitter username: DanielCaesar
  • # of Instagram followers: 341k
  • # of Instagram users the celebrity/company follows: 844
  • # of Instagram posts: 278
  • Instagram Username: DanielCaesar

Facebook Analysis:

While looking through Daniel Caesar’s Facebook page, the first thing you notice is how simple his page is. The profile picture is of Daniel sitting in a car in his signature red, black, and white striped leather jacket. The image header of the page is the album cover of his most recent album, “Freudian”, (which is the photo featured in the beginning of this blog).

As you go through the various links within the page, apart from the standard “About me” section, there is also a “Tour Dates” section that lists Caesar’s tour dates and the cities/countries he is performing in. Beside these tour dates, is a link that redirects the reader to the website where they can purchase the tickets or find more info about the venue, costs, and times of the event. The “About me” section has a list of all social media sites Caesar has, such as, Twitter, Instagram, Spotify, SoundCloud, YouTube, his website, and info regarding his hometown and his agents information as well.

Most of the posts on the page mainly revolve around Caesar’s upcoming world tour. There are a few posts of his local performances and events but mostly every other posting is of the world tour poster that lists the days, times, and places he will be touring in. These world tour posters are posted often due to the page updating the public on which events are sold out and which event are not. This is beneficial for the public due to being able to be kept up to date on what shows still have tickets available for purchase.

The page also has videos from his YouTube account of either his music videos, clip teasers, featured videos, and recorded performances. The photos on the page mainly consist of his album cover photos, tour date posters, and miscellaneous candid photos of Daniel Caesar. The photos and videos are taken professionally and bear no meaning behind them other than being a photo off of the album or a professionally taken photo with odd props and flowers.

A downside to the page, though informative, lacks any sort of interaction between artist and fan. There is no sign of communication between Caesar and his fans which is disappointing. While browsing through the comments on his page, many fans have expressed how his songs has helped them go through break-ups, depression, and overall hard times in life. However, there is no comments or replies from Daniel Caesar responding to his fans. Or personal posts from Daniel that don’t consists of photo’s or videos.

Twitter Analysis:

Compared to his Facebook page, Caesar’s Twitter page is much more personal and engaging in terms where Daniel Caesar posts, likes, reTweets, and replies to Tweets sent to him. His Twitter photo is the same photo used in his Facebook page. From posts alone, it seems as if his Facebook page is controlled by the talent agency he is in or his agent whereas his Twitter is more so controlled by Daniel. Due to how lacking in personal posts on Facebook is very obvious on how personal the posts on his Twitter page varies between the two sites.

His Twitter account does have odd posts here and there of his tour poster and album cover, however, compared to his Facebook page, it is not as repetitive. There is a brief biography that mentions Caesar’s talent agency, which is not listed on his Facebook page, and also he has a saying he often mentions when being interviewed, “up from the basement,” a saying that shows his roots. Daniel started creating music from his basement and often repeats that saying to remind himself to stay humble through the success.

While going through his Twitter page, due to how recent Daniel has debuted, he has a small number of Tweets, photos, and also followers. Caesar has only Tweeted roughly around 2,400 tweets and has uploaded no more than 150 photos. Surprisingly though, even with how new of an artist Daniel is, in the recommended/suggested people to follow drop down menu, listed is a wide variety of immensely popular and well known artists. Artists that have a similar sound, genre, and style as Caesar.

Compared to his Facebook page, I feel as if Daniel connects more with his fans and other artists on Twitter. He likes and retweets posts pertaining himself or of artists he enjoys and his replies seem more personal due to what he comments, such as, a heart emoticon, words of advice, or a reply showing his gratitude. I would prefer to see Caesar show as much effort and attention to his Facebook page as he does to his Twitter. Not everyone has Facebook and/or Twitter so it will be beneficial for Caesar to be equally as active on both accounts to be able to reach markets that do not have either sites.

Instagram Analysis:

While going through Daniel’s Instagram, from the posts alone, it is very obvious that Daniel is in control of this account more personally, just as how he is in control of his Twitter account. His posts consist of his album photos, photo’s taken of himself professionally, however, compared to his Facebook photos, there is a large number of photos clearly taken by Daniel himself, photos with other artists or fans, and also random and miscellaneous photos of people, things, or objects that interest him.

Just as every social media site, Daniel uses the same photo consistently. Daniel probably did this to make it easier for his fans and the public to find all of his social media sites due to the use of the same consistent photo. Just as his Twitter, the description on his Instagram is completely alike, which makes it more evident to how Daniel is in personal control of his Twitter and Instagram account.

From his photos, rather than focusing on marketing his upcoming tour and album, his photos are more personal and, in ways, shows the human side of Daniel. While being personal through Tweets and replies on Twitter, it seems as if Daniel if being more personal through his photos on Instagram. Though he only has no more than 300 posts on Instagram, each post taken by Daniel or of Daniel, is a small glimpse of the human side of Daniel, who posts things of his liking and interest.

Conclusion:

In conclusion, from his social media sites, Daniel’s Facebook page seems more business and marketing oriented. There is no connection or communication between Daniel and his fans on his Facebook page. It seems as if his agent is in control of this page and Daniel has no real personal connection or responsibility he feels he has to fulfill on Facebook. However, when comparing his Twitter and Instagram account to his Facebook page, Daniel is more active and communicates more with others on Twitter and Instagram.

On his Twitter account, Daniel Tweets things that are obviously not tweeted by his agent, he replies to tweets sent to him, replies to tweets that interest him, likes tweets, and also tweets either generic or oddly bizarre tweets that are very obviously from Daniel. His Instagram account of very similar in content as well.

On Instagram Daniel has a small number of posts revolving around his world tour or album photos and mostly has a number of posts of himself, taken personally, or of things of his interest. There are a few self taken pictures of Daniel with others, photos he as reposted due to merely liking them, and photos he has taken of things he finds interesting or odd enough to post.

Like stated previously, I’d prefer if Daniel was more active on his Facebook page just as how he is active on Instagram and Twitter. Though Twitter and Instagram is a more used social media site for celebrities and artists, there are people who do not have access to either Twitter or Instagram and have to use Facebook. With how marketing orientated and how minimally active Daniel is on his Facebook page, this can cause some of his fans to not like how he connects with his fans. Overall, I’d prefer if Daniel was more equally as attentive and active on all social media sites rather than just two out of of the three.

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A Glimpse into Chance The Rapper

Chance-The-Rapper-brixton-2016-billboard-1548

Chance The Rapper is one of hip-pops most beloved personalities.  Born in Chicago, Illinois as Chancelor Jonathan Bennett, he began his rap career following a 10 day suspension from school which led him to produce his first full-length mixtape titled 10 Day.  After getting people’s attention from that, he eventually was featured on rapper Childish Gambino’s mixtape Royalty on the track They Don’t Like Me.  This opened up the doors for Chance and in 2013 he released his second mixtape Acid Rap which has over 1.5 million downloads.

As a rapper, singer, song-writer, philanthropist, producer, and activist he is one of the biggest breakout stars of the past few years.  He is changing the rap game in many ways but most notably by not selling his music.  He relies only on streaming and downloads and to this day, remains unsigned to a record label.   Chance is relatable to young teens and conveys a very positive message to his fans.

Social Media Presence:

Twitter

Facebook

Instagram

YouTube

Snapchat – mynamechance

Twitter:

Chance The Rapper joined twitter in August 2010 and currently has 6.81 million followers and is following 2,817 people.  His Twitter consists of many retweets from fans which I think is a good idea on his part because it gives him a chance to be more interactive with his fans.  He just released a Christmas album so almost all of his Twitter feed is about that.  If he himself tweets it is usually about his music not a lot of random tweets like many other celebrities do.  Chance has been making a lot of media appearances and performing so he retweets their platforms as well such as MTV, Okayplayer, and billboard.  Overall, Chance The Rapper posts pretty frequently throughout the day and maintains interaction with his fans and the media he is featured on.

Facebook:

Chance The Rapper’s Facebook does not quite have as big of a following as his Twitter.  Currently he has 1,914,598 likes on his Facebook page and 1,918,464 people following his page.  It seems like celebrities only use Facebook to post important events or things that their fans want such as merchandise or big media apprentices.   That is exactly what Chance does with his Facebook, he has posted about his new Christmas album, merchandise, and he was a host on Saturday Night Live last month so there are multiple posts about that.  He does not post that frequently on his Facebook, only when there is a major event happening.

Screen Shot 2017-12-21 at 1.12.39 PMScreen Shot 2017-12-21 at 1.13.19 PM

In the end, Facebook is not really an interactive platform of social media anymore.  Many celebrities use platforms like Twitter or Instagram to interact frequently with their fans.  Chance uses Facebook for posting about big events or something that he is involved such as being featured on Saturday Night Live.

Instagram:

Chance The Rapper has a wide variety of material on his Instagram.  He has a whopping 7.2 million followers and over a thousand posts.  Chance is from Chicago and does a lot to help out the city.  Many of his posts relate to where he is from whether it is a new up and coming artist from Chicago or whether he is doing something to help the city.

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Chance also overloads the cuteness scale with numerous pictures and videos of his two year old daughter Kensli.  A lot of his feed is his daughter which I think keeps his Instagram entertaining and enjoyable to scroll through.   Just like many other musicians Chance posts frequently of his performances, videos and pictures. I did notice that he only posts on Instagram 2-4 times a week, where a lot of other celebrities post every day.  Although he is not as active as he is on Twitter, his Instagram is still entertaining and still continues to convey his message.

YouTube:

Chance’s YouTube channel has 951,000 subscribers.  This is where he solely posts about his music, like many musicians do.  His most recent posts were every song on his new Christmas album.  Almost all of his his YouTube videos are of his music or music videos.  Screen Shot 2017-12-21 at 8.24.04 PM

Digital Footprint:

Chance the rapper is definitely a different artist from what we are used to seeing.  He has gained more popularity this year and has made more television appearances.  Since he has become very successful in such a short amount of time, there are many articles pertaining to that subject when I google searched “Chance The Rapper”.  The first links that come up is his website chanceraps.com, along with his social media accounts, along with popular videos.  There are news articles talking about his recent success since he just won a Grammy.  Basically a lot of the articles talk about how he is different from other rappers and his originality.  One of the articles is an article from billboard, there is a quote from singer-songwriter Jeremih that really captures the essence of Chance The Rapper.

“He’s just one of those humanitarian-type of individuals,” says Chicago singer Jeremih a couple of days after Chance joined him onstage at the Pitchfork Music Festival. “There’s not a record he can’t hop on, a genre of music he can’t relate to. I don’t know too many people who could go on Jimmy Fallon one night and go to a peace rally the next day.”

It is pretty apparent how successful Chance The Rapper became this year.  Along with writing great music, he continues to help the community and strives to make people happy with his music.

Comments and Recommendations:

I think Chance the Rapper utilizes his social media well, but I feel like there is still room for improvement.  Having a Snapchat is a great way to be interactive and close with fans.  It is a lot different than other social media since it is more real time.  As for his other forms of social media, he could post more on his Instagram.  I feel like 2-4 times a week is not enough since he is so popular now.  On the other hand, he does keep his Instagram lively and entertaining.  As for Twitter, that is probably his most active form of social media.  One thing I did notice is that he does not tweet many things not related to his music.  His Twitter feed was mostly retweets from media appearances he made or something related to his work.  While I think it is important for an artist to post material relating to their work, I think it is nice when you see celebrities tweeting about random, funny, everyday things.  I do think he is good with interacting with his fans on Twitter because he retweets and replies to a lot of them which still gives him a good image.  I do not really have any recommendations on his Facebook because that is not really a platform that a lot of artists post regularly on, I think Twitter, Instagram, or Snapchat are better for that.  Facebook is useful for posting important things like tour dates or releasing new merchandise.

 

Sources:

https://www.instagram.com/chancetherapper/

Chance The Rapper’s Twitter

https://www.facebook.com/chancetherapper/

https://www.youtube.com/channel/UCeXp3EC97_rUl_e2vgM3gLg

https://www.billboard.com/articles/news/magazine-feature/7468570/chance-the-rapper-coloring-book-labels-grammys

https://www.biography.com/people/chance-the-rapper-5152017