Daniel Caesar is a 22 year-old Canadian soul and R&B singer and song writer. Caesar debuted into the music industry in 2015 with EP albums “Praise Break” and “Pilgrim’s Paradise” and also non album singles “Japanese denim” and “Won’t live here”. Caesar quickly rose to fame through his soul-full melodies and lyrics portraying his lost love and heartbreak. With his smooth baritone voice, soft acoustics from his guitar, and his lyrics filled with remembrance of a love he’s desperate to never forget, Daniel Caesar quickly rose to top as one of the best soul and R&B artists of our time.
- # of Facebook likes: 73,074
- Facebook URL: https://www.facebook.com/dannyixxi/
- # of Twitter followers: 169K
- # of Twitter users the celebrity/company follows: 601
- # of Tweets: 2,396
- Date the celebrity/company joined Twitter: September 2013
- Twitter username: DanielCaesar
- # of Instagram followers: 341k
- # of Instagram users the celebrity/company follows: 844
- # of Instagram posts: 278
- Instagram Username: DanielCaesar
While looking through Daniel Caesar’s Facebook page, the first thing you notice is how simple his page is. The profile picture is of Daniel sitting in a car in his signature red, black, and white striped leather jacket. The image header of the page is the album cover of his most recent album, “Freudian”, (which is the photo featured in the beginning of this blog).
As you go through the various links within the page, apart from the standard “About me” section, there is also a “Tour Dates” section that lists Caesar’s tour dates and the cities/countries he is performing in. Beside these tour dates, is a link that redirects the reader to the website where they can purchase the tickets or find more info about the venue, costs, and times of the event. The “About me” section has a list of all social media sites Caesar has, such as, Twitter, Instagram, Spotify, SoundCloud, YouTube, his website, and info regarding his hometown and his agents information as well.
Most of the posts on the page mainly revolve around Caesar’s upcoming world tour. There are a few posts of his local performances and events but mostly every other posting is of the world tour poster that lists the days, times, and places he will be touring in. These world tour posters are posted often due to the page updating the public on which events are sold out and which event are not. This is beneficial for the public due to being able to be kept up to date on what shows still have tickets available for purchase.
The page also has videos from his YouTube account of either his music videos, clip teasers, featured videos, and recorded performances. The photos on the page mainly consist of his album cover photos, tour date posters, and miscellaneous candid photos of Daniel Caesar. The photos and videos are taken professionally and bear no meaning behind them other than being a photo off of the album or a professionally taken photo with odd props and flowers.
A downside to the page, though informative, lacks any sort of interaction between artist and fan. There is no sign of communication between Caesar and his fans which is disappointing. While browsing through the comments on his page, many fans have expressed how his songs has helped them go through break-ups, depression, and overall hard times in life. However, there is no comments or replies from Daniel Caesar responding to his fans. Or personal posts from Daniel that don’t consists of photo’s or videos.
Compared to his Facebook page, Caesar’s Twitter page is much more personal and engaging in terms where Daniel Caesar posts, likes, reTweets, and replies to Tweets sent to him. His Twitter photo is the same photo used in his Facebook page. From posts alone, it seems as if his Facebook page is controlled by the talent agency he is in or his agent whereas his Twitter is more so controlled by Daniel. Due to how lacking in personal posts on Facebook is very obvious on how personal the posts on his Twitter page varies between the two sites.
His Twitter account does have odd posts here and there of his tour poster and album cover, however, compared to his Facebook page, it is not as repetitive. There is a brief biography that mentions Caesar’s talent agency, which is not listed on his Facebook page, and also he has a saying he often mentions when being interviewed, “up from the basement,” a saying that shows his roots. Daniel started creating music from his basement and often repeats that saying to remind himself to stay humble through the success.
While going through his Twitter page, due to how recent Daniel has debuted, he has a small number of Tweets, photos, and also followers. Caesar has only Tweeted roughly around 2,400 tweets and has uploaded no more than 150 photos. Surprisingly though, even with how new of an artist Daniel is, in the recommended/suggested people to follow drop down menu, listed is a wide variety of immensely popular and well known artists. Artists that have a similar sound, genre, and style as Caesar.
Compared to his Facebook page, I feel as if Daniel connects more with his fans and other artists on Twitter. He likes and retweets posts pertaining himself or of artists he enjoys and his replies seem more personal due to what he comments, such as, a heart emoticon, words of advice, or a reply showing his gratitude. I would prefer to see Caesar show as much effort and attention to his Facebook page as he does to his Twitter. Not everyone has Facebook and/or Twitter so it will be beneficial for Caesar to be equally as active on both accounts to be able to reach markets that do not have either sites.
While going through Daniel’s Instagram, from the posts alone, it is very obvious that Daniel is in control of this account more personally, just as how he is in control of his Twitter account. His posts consist of his album photos, photo’s taken of himself professionally, however, compared to his Facebook photos, there is a large number of photos clearly taken by Daniel himself, photos with other artists or fans, and also random and miscellaneous photos of people, things, or objects that interest him.
Just as every social media site, Daniel uses the same photo consistently. Daniel probably did this to make it easier for his fans and the public to find all of his social media sites due to the use of the same consistent photo. Just as his Twitter, the description on his Instagram is completely alike, which makes it more evident to how Daniel is in personal control of his Twitter and Instagram account.
From his photos, rather than focusing on marketing his upcoming tour and album, his photos are more personal and, in ways, shows the human side of Daniel. While being personal through Tweets and replies on Twitter, it seems as if Daniel if being more personal through his photos on Instagram. Though he only has no more than 300 posts on Instagram, each post taken by Daniel or of Daniel, is a small glimpse of the human side of Daniel, who posts things of his liking and interest.
In conclusion, from his social media sites, Daniel’s Facebook page seems more business and marketing oriented. There is no connection or communication between Daniel and his fans on his Facebook page. It seems as if his agent is in control of this page and Daniel has no real personal connection or responsibility he feels he has to fulfill on Facebook. However, when comparing his Twitter and Instagram account to his Facebook page, Daniel is more active and communicates more with others on Twitter and Instagram.
On his Twitter account, Daniel Tweets things that are obviously not tweeted by his agent, he replies to tweets sent to him, replies to tweets that interest him, likes tweets, and also tweets either generic or oddly bizarre tweets that are very obviously from Daniel. His Instagram account of very similar in content as well.
On Instagram Daniel has a small number of posts revolving around his world tour or album photos and mostly has a number of posts of himself, taken personally, or of things of his interest. There are a few self taken pictures of Daniel with others, photos he as reposted due to merely liking them, and photos he has taken of things he finds interesting or odd enough to post.
Like stated previously, I’d prefer if Daniel was more active on his Facebook page just as how he is active on Instagram and Twitter. Though Twitter and Instagram is a more used social media site for celebrities and artists, there are people who do not have access to either Twitter or Instagram and have to use Facebook. With how marketing orientated and how minimally active Daniel is on his Facebook page, this can cause some of his fans to not like how he connects with his fans. Overall, I’d prefer if Daniel was more equally as attentive and active on all social media sites rather than just two out of of the three.