Final Case Study – FableVision

An Introduction to FableVision

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FableVision is a transmedia studio from Boston, Massachusetts. The studio was founded by children’s author and illustrator Peter H. Reynolds (Judy Moody, The Dot) in 1996. FableVision creates animation, games, apps, websites for organizations and companies, and their clients include PBS, The Jim Henson Company, Toca Boca, and The Boy’s and Girl’s Club of America.

FableVision positions itself as a company that creates with “positive storytelling” at the forefront of everything it does. Their mission statement is “stories that matter, stories that move.” They use an “all ages approach,” and primarily create content for children. They brand themselves as a company that knows how children learn and interact with media.

Social Media Presence Overview

 FableVision uses a variety of social media platforms: 

Analysis and Evaluation

Blog

http://www.fablevisionstudios.com/blog/

FableVision’s blog focuses on news about projects, and there are several interviews with staff and partners, such as an interview with Mia Doces from Committee for Children, an organization they’ve partnered with on a game that teaches anti-bullying skills. The interview demonstrates the great work the non-profit organization does and promotes the new game, but it also shows the quality of relationships FableVision has with its clients, which could help FableVision acquire new clients.

There are about 2-3 blog posts a month, and there is a like and comments feature on the blog, with a few likes for every post.

Facebook

https://www.facebook.com/FableVisionStudios

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Fable Vision has 2,227 followers on Facebook. Their posts are a mix of text, photos, and videos, and the posts are frequently links to the blog and newsletters, as well as news about their projects. All their posts have a brief text component, but there is always an image attached as well (usually from the linked page). Recent posts include a post about the release of the new project by the intern team and an announcement that one of their films will be shown at a film festival.

Their pinned post is a cute animated video that explains their design and development process to clients.

There are about three Facebook posts a week. Some posts have around 5 likes, and some posts have 20-25 likes. Several posts have a few positive comments. There are not many replies back from FableVision in the comments.

Twitter

https://twitter.com/FableVision

FableVision has 6,950 follows on Twitter. The content on Twitter is a combination of text and pictures, and a lot of their posts are interacting with others. Sometimes it’s just tagging colleagues or partners in posts similar to what they might discuss on Facebook, and they often retweet people talking about FableVision or people discussing similar topics. There are lots of tweets from conferences and seminars they attended or are promoting their appearances at.

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Their Twitter posts feel very friendly and casual, and include calls to action and hashtags to increase engagement. FableVision also heavily promotes International Dot Day, a social media day about creativity inspired by Peter H. Reynolds’ book The Dot. They use hashtags #DotDay and #MakeYourMark for these posts.

There are two or three Twitter posts a week, with a few retweets in between. It seems that they are more active during #DotDay activities to promote the event.

Instagram

https://www.instagram.com/fvstudioboston/

Instagram

FableVision has 561 Instagram followers. They post photos and videos, often with a good description and hashtags. Some of the content is promoting their projects, and the videos even include trailers of their games. They also share fun photos and videos from around the office and during parties they’ve hosted at their office. When they post art from their team, they tag the Instagram account of their artist, which I think is a great touch. They post 2-3 times a month and have lots of likes and comments from their followers.

YouTube

https://www.youtube.com/user/fablevision

FableVision has 2,147 YouTube channel subscribers. Their videos include trailers of projects, overviews of projects, behind the scenes videos, intern projects, short films, and animation reels. There are not too many uploads recently, and FableVision last consistently uploaded videos three or four years ago.

Their latest video, a short called The Reflection in Me has almost 3,000 views and was posted last month. It is starting to make the rounds at film festivals, so it’s number of views is likely to increase. Comments are disabled for the video.

One short from 2015 has over 50,000 views, and another from 2011 has over 300,000 views. The age of these videos is certainly one factor for why there are more views, but it is possible the consistency of updates in that era led to a regularly returning audience. Perhaps YouTube was not the primary channel for many of the videos with fewer views, as these were made for commercials or other organization’s uses, and they are on YouTube as portfolio pieces.

Vimeo

https://vimeo.com/fablevision

FableVision’s Vimeo page has 90 followers. While similar to YouTube, this channel seems to be more of a place to show process videos of projects and final cuts. Many videos include the stage of the project in parentheses, as in (final cut) or (animatic). There are also several tutorials for FableVision Learning’s Fab@School series of products. There is also a Dev Diary series for their game Zoombinis, which is not on the YouTube page.

I suspect that Vimeo is used more as a place to host videos that will be used elsewhere, and is not necessarily a destination. I’m inferring this from the type of videos posted here, and my experience with using Vimeo this way at a job where I needed to host training videos for our company website.

LinkedIn

https://www.linkedin.com/company-beta/454677/

There are 1,237 followers of FableVision’s LinkedIn profile. The posts here are similar to Facebook with links to their newsletters, blog posts, or other websites where they’ve been featured. But FableVision also posts more information about industry seminars and conferences than they do on Facebook or Instagram, which is appropriate since LinkedIn is more professional and business oriented.

There are about two LinkedIn posts a week, and each post receives a few likes.

Summation of My Analysis

Their social media brands share a common voice, but they modify their posts for the platform they are posting on. Posts are most often about their projects or spotlighting their staff. Their audience would appear to be potential and current clients who would be impressed with their portfolio, image, reputation, artists, and designers.

Digital Footprint

The first hit when searching “FableVision” on Google is FableVisionStudios.com. The next hit is FableVision Studios’ Jobs & Internship page. The third hit is FableVision.com, which is a land page where you can choose to go to the Studio website or FableVision Learning, another of their brands that focus on software in schools.

The rest of the hits on the first page bring up their Facebook page, their YouTube channel, their Twitter account, and their LinkedIn profile. These are all very good results for someone seeking more information about FableVision.

After the first page, there are links to resellers of FableVision products. There also are a number of articles about the company and Peter H. Reynolds, such as a profile on New Boston Post.

A quote from Mr. Reynolds in the New Boston Post article states their philosophy.

“We create animation, mobile apps, interactive experiences for museums, publishers, and especially for organizations doing good in the world,” Reynolds said. “We are a decidedly biased company when it comes to whom we’ll work with. We seek collaborators who are trying to make the world a better place for every citizen no matter what age.”

FableVision’s reputation throughout the articles written about them leaves a digital footprint showing Mr. Reynolds’ ethos in effect.

Commendations and Recommendations

FableVision maintains a consistent tone and a steady flow of posts across most of their social media platforms. They are fun and cheerful, and they use lots of images, which they should as a company who prides itself on its art.

Their video presence needs to increase its frequency. They have some great new videos, but the audience might not be ready to see those videos if smaller videos have not been posted regularly to keep them engaged as a top channel to look to for new content. I think that for new videos they would need to decide if YouTube and Vimeo were used as portfolios or as a way to keep clients and associates updated with the everyday happenings at the studio. Whatever they decided, it should be in service of promoting their services as an animation and game development studio.

To improve their social media presence and digital footprint, they should continue to cross promote with their clients and partners. It is great that FableVision shares strong relationships with their partners, and it would be very effective for their future clients to see those relationships through social media.

FableVision’s digital footprint is consistent with their image and branding, and it shows they have an excellent reputation and a long history.

References