Amber Fillerup Clark has taken the Internet by storm. From the beginnings of a blog, to a ever-present digital footprint, Amber Fillerup Clark has built an incredible brand. Amber is 26 years old, with a loving family consisting of a husband, David, and two kids, Atticus (2 years old) and Rosie (1 year old). Here’s the family below (Photo credit). Aside form her family being super adorable, her social media platforms provide so much more.
Passionate about hair, beauty, fashion, and fitness, she decided to start her blog, Barefoot Blonde, in 2010 about all of these things. From there Amber has gone on to have a successful blog, Twitter profile, Instagram account, Pinterest account, and YouTube channel. In addition to her personal brand, in 2016, Amber launched her own hair extension company titled Barefoot Blonde Hair. Her overall brand aims to place value on a fun and healthy lifestyle through fashion, beauty and fitness for young women and moms!
Social Media Overview
Blog: Barefoot Blonde (barefootblonde.com)
Instagram: (@amberfillerup) 3,173 posts, 1.3 million followers, following 343 users
Twitter: (@amberlfillerup) Joined Feb. 2011, 13.8K tweets, 37.8K followers, following 77 users
YouTube: (Amber Fillerup) Joined Jan. 2008, 15,908,613 total views, 233,313 subscribers, 116 uploads
Pinterest: (Barefoot Blonde by Amber Fillerup) 100,973 followers, following 106 users, 74 boards
Analysis and Evaluation
Amber Fillerup began her digital footprint with her blog. This is the heart and soul of her brand. Each posts relates to her passions. Amber documents her life through her blog, updating almost daily. The blog contains menu tabs for posts related to lifestyle, hair, beauty, and fashion. Her husband David, is a photographer and is responsible for the high quality photos that are posted. Because of his involvement on Amber’s social media platforms, he has built his own set of followers on his accounts that mirrors Amber’s brand. This connection helps build a greater following for the entire family and their brand. (Photo Credit)
Amber and her family are known for their travels across the world and they document these travels in her blog. In addition, Amber recently started a series of her favorite things, with each posts having a theme – favorite fitness products, favorite travel items, etc. Each posts contain links to buy all the products or clothes featured in the blog posts, and a separate menu item titled “shop my looks” for easy user interaction. Another great aspect for user interaction is that each blog post contains links to not only comment, but also buttons to share on social media sites and subscribe. Each post gets an average of 20 comments. One thing Amber could do better is reply to her audience’s comments.
Amber Fillerup’s Twitter profile picture is a solo shot of herself, and this stays consistant among the other sites as well. This is important for recognition across social media platforms. The bio of the profile is a reference to Mean Girls, the movie, which attracts people who are into pop culture as well. Also in her bio are links to her Instagram and blog. Connecting her online presence is something she does well. She tweets a few times a week. Often times, Amber shares photos of her fashion or her kids. These are important aspects of her blog and overall brand. Other times she posts are likely trending pop culture events. One thing she does well on Twitter more than other platforms is audience interaction. Many of her tweets are direct questions or Twitter polls that require interaction from her followers. This is a way users can feel connected to her. This is a positive interaction for her brand. Her Twitter profile is the most relaxed of the bunch, with casual tweets and updates on life rather than posts aimed to build her brand directly.
Amber Fillerup’s Instagram account is the most popular and strong social media account of hers. This account has the greatest number of followers and posts, with a post about every day. This is where she shares many pictures of her family, fashion, travels, life events, hairstyles, promotes her new blog posts, and promotes her company Barefoot Blonde Hair. Her bio links to her company and her blog – another great connection. A number of her Instagram posts also act as paid advertisements for products and brands she supports. While they are advertising a product, the picture and overall posts remains congruent with her brand and values. Examples of advertisements and blog post announcements are below! (Photo credit)
Another aspect of her Instagram account is her insta-stories. Throughout every single day, she documents her family, her workouts, and her getting ready routine. She often films tutorials on how to do her hair or makeup. In addition, she will do a question and answer session, where she will answer questions that her audience has asked on recent posts. This is something she does really well. Audience interaction is really important and it makes it feel as if she is talking to you through her stories. Her Instagram posts are typically all photos, where she saves videos for her stories. Both her posts and stories remain consistent with her overall brand, posting about the same topics across the platform.
Amber Fillerup’s YouTube account goes hand in hand with her blog and Instagram. Many of the topics discussed on her blog or seen in her pictures in Instagram are expanded upon in videos posted on her YouTube channel. Here is a welcome video on her page that tells you a little more about what she posts!
Many of her videos are filmed by her husband David and showcase their worldwide travels or everyday lifestyle. These are often in the form of vlogs. In addition to those videos, Amber often posts hair tutorials and beauty hacks. Another type of post is ‘question and answer’ videos. These videos remain consistent with her overall brand as well. This is a more expansive and professional version of her insta-stories. Her videos get thousands of views and many comment making it an interactive channel to subscribe to. After analyzing her many social media platforms, I realized she doesn’t often advertise her YouTube videos other than the most recent three on the sidebar of her blog. I think using her Instagram would be another good way to promote her YouTube uploads.
Pinterest is a great way share pictures and ideas that add to your brand as a whole. Amber Fillerup’s Pinterest account is called Barefoot Blonde by Amber Fillerup. This is a really smart name because users can find it by her name or her brand/company. She has a great number of Pinterest Boards. As you can see above, the first three are Hair, Beauty-Make Up, and Beauty-Skin Care. It is clear that these boards are exactly what her brand is all about.
Aside from social media platforms, it is also important to look at an overall digital footprint. This can start with a simple Google search. Below is the top page of Google searches.
The first three results of the search are her blog, her Instagram, and her YouTube account. These are her strongest platforms for her brand so this makes sense. The following results are articles from The Atlantic, Cosmopolitan, AOL, and Forbes about the success of Amber Fillerup, a mom blogger and social media influencer. It is really great that not only do her social media platforms return as results on Google but also positive articles written about her as well. This creates a really good overall digital footprint for Amber Fillerup and her brand. This is fitting with her overall positive and uplifting brand, rather than the results being contradicting. It is important to note that when searching “Amber Fillerup” other people by that name do not appear. This means Amber has created a strong and positive presence online.
Commendation and Recommendation
One thing that Amber Fillerup Clark does really well is keep a contestant brand and theme throughout all of her social media accounts. I think this is a really important aspect of building up your social media accounts and creating a brand. If they do not contain a similar theme, then the audience will not be able to follow what your objectives and overall goals are. On her blog, one things she does really well is allowing the ability to share each blog post on your own social media. This allows for more people to become aware of Amber Fillerup. In order to improve her social media presence, I would recommend that she intertwine her YouTube channel with her other accounts, specifically Instagram. She often posts about similar topics on her Insta-stories and her YouTube channel, intertwining the two would be beneficial. She also has not been active on her Facebook page in years and therefore, is insignificant to her social media presence. I would recommend becoming an active Facebook user. This is a place to share YouTube videos and photos from travels as well. Another site will only improve the digital footprint that is already well established. Overall, Amber Fillerup has a really positive online presence and digital footprint. She continues to gain more followers every day and hopefully after reading this blog post, you go ahead and follow her too!
Here are links to each of Amber’s accounts: