Sam James Fit


Sam James Fit is her social media name. she is a 20 year old woman who is a college student and lives in Maryland. She is a vegan and a fitness guru who motivates people through her social media platforms by sharing her fitness journey. She is sponsored by 2 companies one which is a rising fitness wear company called Gymshark and the other company she is sponsored by is WomensBest which is a up rising supplement company.

when googling Sam James Fit you find all of her social media platforms. she is actively interacting with her fans on Twitter, Instagram, YouTube, and her own website.


When looking Sam up on Twitter her name is @sjames_fit sh has 13.9k followers and shes tweeting daily. She reaches out to her flowers by interacting with them by answering their questions are responding to their tweets.


When finding Sam on Instagram the name she goes by is sjamesfit she puts a few things about herself in her bio, lists her 2 sponsors, and puts her email for people to contact her. She posts about every other day and has a total of 835 post thus far. she has a total of 177k followers currently. Sam is very good at interacting with her followers on Instagram she is always replaying to their comments and answering their questions. Sam posts pictures of her fitness journey, fashion, videos of her workout routines, pictures of her dog, and posts about her sponsors.


Sam has a website that has a collage of her fitness pictures, food, and workout videos. she shares a place where viewers can email her with a message to ask questions or just talk.


The last social media platform Sam uses is YouTube. She post about her vegan recipes, vloges, workout routines, and different fashion try on videos. she doesn’t post as frequently on YouTube i think this is something she should work on as a public figure.She has 36,739  subscribers and has posted 43 videos in the last year.



My First Football

I received my first football on my 10th birthday from my dad. I remember watching the NFL games every Sunday, eating nachos, and wearing my kids-sized Pats jersey. It was always my favorite day of the week, and not just because I got to watch football, but because it was the only day I really ever got to spend with my dad.

When I was younger, and before my father got a stable career as a computer programmer, he used to work long hours. I would be asleep by the time he got home, and the times he was home early, he would be sleeping from exhaustion. Sundays, though, was the one day he didn’t work, and it became a tradition, a source of bonding for us, even to this day.

From a young age, I dreamt of being a professional football player. That first ball was a sign of support from my father and motivated me to want to work hard to make him proud. On the sticker attached to the wrapping paper were words in his handwriting that said, “To my future star football player.” I remember beaming, and tearing open the wrapping paper in a fit of excitement. I remember running up and hugging him. I remember my first time catching the ball, hitting the ground with a thud as my brother tackled me.

I started playing football everyday with my friends at school, in my neighborhood, and with my family. Shortly after, I joined the Junior Football League, and played the position of wide receiver. My mom was not happy about it. She thought the sport was too dangerous and especially with me being the youngest, she was always afraid of me getting hurt. My dad would always say, “You need to stop babying him and let him pursue his dreams.”

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I played football all throughout middle and high school, but stopped playing when I started college. Even though I never made it pro, football remains my favorite sport, and I still play with my friends and family sometimes. We still watch football every Sunday, eating nachos, me wearing my adult-sized Pats jersey besides my father. I still own the football I received when I was 10, And I still dream of being a part of professional football. Now, though, I aim to coach professionally, and am starting to pursue that goal by coaching the junior teams. “Blue-82! Blue-82! Hut-hut, hike!”

Watch this great NFL video:

We Rate Dogs

WeRateDogs is a twitter account created on November 15, 2015 by a college named student Matt Nelson. Before he created WeRateDogs on his personal account he would write some jokes and one day at an Applebees with his friend he asked his friend to rate his food and Matt thought “what if I made an account that rates dogs?”. On his personal account he made a poll asking his followers what they thought and 87% of them said yes to the idea. And on that day WeRateDogs twitter account was born with this first post. Today the account has a little over 4,000 tweets and close to 2 million followers. In the past few years, the WeRateDogs has brought smiles to millions of people around the world, dog lovers and non dog lovers alike.

WeRateDogs started off on just Twitter but has soon since grown and created multiple social media accounts to connect with more people and in different ways. This company has expanded itself all over the internet. It has multiple accounts on sites such as Twitter, Facebook, Instagram, Snapchat (@weratedogs), it’s own website and even it’s own game app! It’s truly amazing to see how far one account has gone in just about two years.

The Twitter and Facebook account are very similar in what is posted. Mostly, especially on the Twitter account, the pictures of dogs that are “rated” are posted. On occasion there are a few updates about the company, it is rare to see updates on the Twitter account. While on the Facebook account there are a lot of updates about the website since the Facebook page is mainly for the webstore.

The Instagram is used strictly for pictures of the “rated” dogs. On occasion on the Instagram page you can find a few pictures of new products on the webstore. The Snapchat is used by the creator of WeRateDogs to share pictures with funny captions of his own dog. Although he must share the Snapchat with a few selected people because some days someone might “take over” the Snapchat account and share their dog or puppies who are adoptable.

The website for WeRateDogs is the store for the company. They sell many different kinds of t-shirts, hoodies, mugs, stickers, and hats. A lot of the things that are sold on the site have designs that have different jokes that have been on the Twitter account.


This t-shirt in particular was a response from the Twitter account to another Twitter user who criticized them for their ratings being inaccurate and ridiculous. Which being inaccurate and ridiculous is what the whole account is for.

This company is doing a great job at what it’s original goal was, to entertain people and brighten peoples days and share funny and cute pictures of dogs. The one problem I have is the amount of advertisement they do for their products on their Snapchat and Instagram I think that should be left to their Facebook page. Other than that I absolutely adore this company. I have been following this account for a while and will follow them forever because of my love for funny/clever captions and my love of dogs.



King Kylie ♥

♥ Kylie JenneIMG_1803r was born in Los Angeles, California to reality star Kris Jenner and famous athlete Bruce Jenner. Kylie and her sister Kendall Jenner grew up on reality TV on the show Keeping Up with the Kardashian’s. She is a half-sister to Khloe, Kim, Kourtney, and Robert Kardashian. Since the show, she hkylie cosmeticas become a model and entrepreneur. In 2016, Jenner launched her individual company Kylie Cosmetics which sells her famous lip kits (lip gloss and lip liner). Since the initial launch day of Kylie Cosmetics she has expanded her brand to selling other makeup products such as eyeliners, highlighters, and eye shadow pallets. In addition to maintaining her brand, Kylie has also shared that she will be premiering her own reality show, Life of Kylie. The show will be based on her daily life surrounding her friends, dating relationships, and the hard work she puts into her overall brand. In the trailer on E, Kylie says, “I feel like a lot of people have misconceptions of who I am.” ♥

twitterOn Twitter, King Kylie can be found by searching @KylieJenner. She has a little under 21 million followers, 20,809,942 to be exact. Her frequent activity on twitte
r consists of her tweeting 12,021 times and posting 2,033 videos and pictures. Her tweets involve her interacting with her fans and also talking about her makeup line Kylie Cosmetics. She reminds her fans of launching and restocking dates.

On Instagram, Kylie gets more intimate for her fans. She posts media daily on this platform. She has 93.6 million followers, and has posted roughly 5161 times. IMG_1802Her media consists of images and videos of her family, best friend Jordan, and her daily life. She also used this platform to promote her makeup line Kylie Cosmetics. She posts media of her new color swatches she is releasing and other celebs wearing her brand. Her posts typically receive over a million likes and comments. However, she doesn’t directly interact with her followers through Instagram.

KFBylie’s Facebook page and the media that she shares is very similar if not identical to her twitter platform. She has 19,611,803 followers and 19,747,463 people like her page. Her activity on this Facebook consist of 1,960 timeline photos, 16 profile pictures, 67 mobile uploads, and 4 cover photos. She posts to this account a couple times a week. She interacts with her fans by posting media, there are no signs of her directly networking with any fans on this platform.

After running a google search on Kylie, I found news articles, blog posts, images, and her social media platforms. First were news articles about Kylie, then followed her social media platform links. Underneath her sgoogleocial media were links to her makeup site, Kylie Cosmetics, then a link to her official site. The rest of the links underneath were all blog posts regarding king Kylie. Kylie’s digital footprint does not contradict her branding. She represents a popular and prosperous brand while being tied in with her sisters in the E show, Keeping Up with The Kardashian’s but also branching off by herself.

Ms. Kylie Jenner, only nineteen years old, seems to be doing so well with the world at her feet. I follow Kylie and am frequently reading news articles of her accomplishments and future projects. Out of the whole, Kardashian clan I seem to relate with Kylie the most. I feel like a lot of young women my age may feel the same way. With whatever life has thrown at her over the past years, she seems to move forward and maintain positivity. There is nothing I could recommend to Ms. Jenner to improve on. She is King Kylie.

“Kylie Jenner.” A&E Networks Television, 21 Oct. 2016. Web. 15 May 2017.

The Brand of Beauty: Benefit


Benefit Cosmetics (also known as Benefit Beauty) is a brand of “high end” makeup, founded in San Francisco by sisters Jane and Jean Ford in 1976. Benefit products can be found in makeup stores, such as Sephora and Ulta, or ordered online through their website. Benefit is known for their branding and packaging – it has a very vintage feel to it, lots of pinks, and fun, colorful advertising. Benefit products come at a higher cost than other makeup brands, but ask anyone who uses makeup; you get what you pay for. If you pay more for a makeup product, it is highly likely to be of better quality. I can vouch for Benefit products (their “they’re real!” mascara has gotten me many compliments on my lashes when I have used it). They are of great quality, and sold by a brand that truly seems to care for their fans/customers, which can be noted when browsing through their various forms of social media. They interact, they post often, and they get their brand out there.

Social Media Presence Overview

  • Facebook
  • Instagram
  • YouTube
  • Snapchat
  • Twitter

Analysis and Evaluation


On Facebook, Benefit has 5.9 million likes, beating out many other fellow makeup brands, including fellow high end brands such as Too Faced and Urban Decay, and even extremely popular, more affordable brands, such as Maybelline and Covergirl. Benefit does a lot of promoting on their Facebook page. A majority of their posts are text with pictures, typically of their products, and they post a few times a week. They also do frequent live feeds in which fans can watch a live demonstration of a makeup look, a product being tested, etc. Deals that can be found on their website are featured on their Facebook so fans are aware of sales. Whoever is running the Benefit Facebook page is doing a great job of interacting with fans, as Facebook notified me that they are “very responsive” to messages. They keep up with the comments on their posts and reply back to many fans there, too. If customers comment with complaints, it seems like they try their best to reach out to the customers and improve their experience.


On Instagram, Benefit possesses 6.5 million followers, which does not beat out Too Faced and Urban Decay this time (both have over 8 million followers), but still manages to beat out Maybelline and Covergirl. Benefit is very active on Instagram. They currently have 4,274 posts, and they typically post several times everyday. I didn’t see many videos posted on their feed, but lots of pictures, including some of their products, and some of makeup artists who did looks using their products. They also post the occasional quote every now and then. While they don’t seem to be as interactive with fans here as they are on Facebook, they do tend to reply to questions asked by fans in their comments.

On YouTube, Benefit is not as popular, having only 151,747 subscribers, a pretty low amount compared to the followers they have on other social media. However, despite their rather low following, Benefit does appear to be active on YouTube. They upload around 2-5 videos per month, which I would say it fairly average for any YouTube channel. Plus, their videos are edited to perfection, so I’m assuming that putting one of their videos together takes a good amount of time, and they would rather focus on making one video look perfect than posting a bunch of poorly edited ones. They have their videos nicely organized under several different subheadings, including

  • Hot Stuff: What’s New & Trending at Benefit
  • Instant Beauty Tips & Tricks
  • 5 Minutes to Flawless
  • they’re real! mascaras & eyeliners beyond belief
  • Laughter is the Best Cosmetic!
  • Friends with Benefit
  • About Us: #LifeatBenefit


There is no way of knowing how many Snapchat “friends” one has, but Benefit does leave their story open to the public, meaning it’s not set on private. If you add them as a friend, they do not have to add you back in order for you to see their story. Benefit uses Snapchat as a means of showcasing their makeup. Employees of Benefit take over their Snapchat to share makeup tips and tricks, and also share snaps of people doing their makeup/getting their makeup done. Benefit posts to their Snapchat story everyday, just some days more than others. For example, they had quite a long story up on Mother’s Day, featuring “Bene-babes,” or people that help to promote the company, interviewing their mothers and asking them what their favorite Benefit products are. There is also no way of knowing how often Benefit interacts with fans via Snapchat, but judging from their stories, they like to post often and that is a good way of keeping fan attention.


I may be biased when it comes to Twitter, since it is my favorite social media site, but I am especially biased when it comes to Benefit’s Twitter because it’s so pink (which is my favorite color)! Benefit’s Twitter is really visually pleasing to me, so I want to give a shout out to whoever is running it. Benefit has 824.7 thousand followers. Here, it beats out Too Faced, Maybelline, and Covergirl. Their tweets mostly contain words and photos, with a video here and there. They tweet/retweet a couple times per day, but this is perhaps the social media site that they are most interactive with their fans on. I’m pretty sure they reply to all fan and customer tweets, no matter if a fan is complimenting, complaining, or showing off their makeup – Benefit is replying back to all of them. And not only are they replying back, but they are so nice…it makes me want to tweet them!

Benefit is using social media to their advantage. They are marketing, promoting, demonstrating, interacting, you name it, and they are using social media to help them. Most people in the world use social media in some form, whether they have all these types of accounts like me, or only have one or two. Benefit has recognized that social media is a benefit to them (sorry, I had to), and it’s surely getting them even more fans everyday.

Benefit has a similar look across all social media, proving that their branding is important to them. All their social media contain similar posts and similar color schemes. I didn’t find them in any hot water when it came to Googling them and researching their digital footprint. When you Google them, your results are links to all their social media accounts, places you can purchase their products, and articles reviewing their makeup. They keep a clean image, which makes them a standout in the world of makeup brands, which can be a difficult world to shine in. There are so many brands of makeup out there, that it is hard to break through and become a big name. Benefit has been around long enough and the company has had so much experience, that their social media image is exactly what I would expect from a company of such quality – it is reflective of how hard they have worked at building their brand.

Commendations and Recommendations

If we had to give a grade to these companies/celebrities in terms of their social media, I would give Benefit an A. They have a solid social media presence. All of their accounts are visually appealing, eye catching, and attention grabbing. I think that even if you are not into makeup but stumbled upon their Instagram feed, you would still find yourself browsing through their posts. They do an acceptable job of interacting with fans, which is crucial as a brand to keep your customers satisfied. In terms of what I think they could do better, I think they should put more focus on their YouTube, and try to build up more of a following there. More videos would be a good start, maybe try to get more celebrity spokespeople to film videos for their channel. If they could get a celebrity spokesperson, I think it would do great things for them. As of right now, they do not have one, and are doing just fine, but having one could give them even more of a push in the right direction. I cannot think of much I would do to improve their social media presence and digital footprint, as their all their social media looks polished and their digital footprint is a great representation of the brand. I think they need to just keep doing what they are doing – making high quality products, and marketing them on all platforms of social media.


“Be kind to one another”


I have decided to look at Ellen DeGeneres. Ellen DeGeneres is an American Comedian, Television Host, actress, Writer, and Producer. She was born on January 26, 1958. She is married to Portia De Rossi.

Ellen DeGeneres is a host to her own TV shows called the Ellen show. Which is one reason why she become famous, she also is an actress in some of the most famous like the Finding Nemo, and Finding Dory in both movies she played Dory.

Ellen DeGeneres’s branding that she is trying to get across to her fans or audience, is be kind to one another. She is all about helping others in times where they needed it or just being kind and I love that and its true you need to be kind to one another, you never know what the other person is going through.

Social Media Overview

Ellen DeGeneres has a wide variety of social media. She has Facebook, Twitter, Instagram, YouTube or what she calls it Ellen Tube, Tumblr, Pinterest, and Vine. Some of those Social media accounts we didn’t talk about in class but will mention them briefly. Lets now look at each social media account.


On Ellen’s Facebook page there are 27,208,064 people like her page and she ahs 26,067,387 people follow her. On her page it seems to be that she posts a lot of pictures and videos with captions. It all seems like she posts often, as in more than once a day. But it doesn’t look like there is much interaction with her fans, her fans post comments on her posts but she doesn’t seem to reply.

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If you want to find Ellen on Twitter, her twitter name is, @TheEllenShow she is following 36.1K users on twitter and she has 67.5M followers. On her Twitter page she posts photos, videos and tweets! She does add people to her tweets and hash tags. She posts daily or more than once a day, which is good it keeps or her fans up to date. She doesn’t seem to have a strong fan interaction by tweeting back to them, just adding some people into her tweets but they seem to be people that have been on her show or other “famous people”.

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There seems to be two instagram accounts on for Ellen and one for her Show. If you would like to just follow Ellen, her username is Ellen_Degeneres, that instagram account has 230K followers and she is following 31 people. This account is more just picture’s of Ellen her self. She rarely posts on this account and there is no fan interaction. The Ellen Show instgrams username is theellenshow, this account has 45.1M followers and she is following 290. This account is pictures and videos of her show, and she posts almost daily on this with barely any fan interaction.

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Ellen posts on YouTube about her show, but she also has her own channel called Ellen Tube. On YouTube she has 19,727,169 subscribers. On YouTube she posts videos that happened on her show, with barely any fan interaction, but she seems to post daily, sometimes more than once. Her Ellen tube is videos, about her show or fan favorites or just some she didn’t get to show on the air. Check out her Ellen Tube today!



On her Tumblr page, she post videos and photos with captions, she doesn’t post on Tumblr often and sh has barely any fan interaction.


On her pinterest page she has 489K followers and is Following 35 people. On her pinterest page, she makes pins of different things, she doesn’t post often and she has barely any fan interaction.


On her vine page she has 3.8M followers and 414,515,416 Loops. She post videos of short clips, she doesn’t not often post on vine, and she has barely any fan interaction.

Digital Footprint

When doing a basic Google search of “Ellen DeGeneres” you can certainly find a lot about Ellen. What I found was that is a comedian, and a basic little bit about her, her height. I also found pictures of just her. We know if you didn’t already know that she has her own show. You can see her different social media pages, her more popular ones like Facebook and twitter. Some of the movies she is in like, Finding Nemo, and Finding Dory. Some Quotes she says, you can also find some of her recent nominations, like MTV Movie and TV award for best host. You defiantly can find a lot about a persons digital footprint.

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Analysis and Evaluation

I believe that Ellen is doing a great job on each of her social media accounts; she posts often on the big ones like the Instagram, Facebook, Twitter and YouTube. She is constantly posting on her social media accounts and keeping her fans up to date. Her post are funny and there to bright up anyones day. The other ones she doesn’t post a lot on, but I personally don’t usually use those ones like Tumblr, Pinterest and Vine, I think they have slowly faded there way out of the popularity on social media. I think her digital footprint sticks to her brand of being kind to one another because her digital footprint doesn’t show anything bad about her and keeps the positive things there to show you what she is all about.

Conclusion and Recommendations

One thing as I have already previously mentioned she does an excellent job with posting on social media and keeping her fans up to date on what she is up to. One thing I think she isn’t doing to well is the fan interaction on all her Social media accounts, she could do some more with that, but maybe that’s just her way of branding her self by not commenting back to all, but if you do tweet or use social media to her, she may mention it on her show or somehow get in contact with you, so maybe that’s her way of her fan interaction. She might be trying to distant her self from her fans more than staying connected with them. I think I would recommend to maybe comment her have more fan interaction, other than that Ellen does a great job at using her social media to create her brand and her self, and for enjoyment to make the social media pages that follow her happy and not all about the killing stuff that has been going on social media! I recommend you all go follow Ellen because her posts are bound to brighten up your day!


Observing Joe Rogan’s Social Media Presence

Joe Rogan is a well known comedian, actor, TV star, podcast host, and retired martial arts fighter. He does it all and he does it all pretty well. Rogan has a huge social mejoedia presence because of his widespread success. Firstly, Rogan’s Facebook page ( surpasses 1.5 million likes and followers. His Twitter handle @joerogan has a whopping 3.15 million followers, while Rogan himself only follows just over 3,600 other users. Rogan has 38.5 thousand tweets ever since joining way back in December of 2008. Rogan’s Instagram @joerogan has 2.1 million followers with 2,866 posts and he follows 1,324 people. Joe Rogan certainly has a huge following on social media.

Joe Rogan’s successful Facebook page is filled with interesting and incredibly diverse content. Followers will get used to seeing around 3-4 posts daily. He often posts about deep and controversial subjects and tries to challenge others’ philosophical outlooks. This results in a strong engagement with Rogan and his followers. However, the majority of his posts are comical or promotional for his stand up gigs. The Facebook page’s picture and banner both promote Rogan’s stand up work. On his main page, Rogan likes other Facebook pages that further promote his projects, podcasts, and overall brand. I believe that he has proven to be more than capable of advertising his own brand through his Facebook pages.

All of Rogan’s Facebook posts have a certain “wow” factor to them. If not, they will make you laugh or buy tickets for his next upcoming show. Either way, scrolling down the Facebook page is pleasant: the images are often striking, the videos make you watch them through, and the feedback is prevalent on every post. It is hard to criticize what Rogan could do better, because he has nailed his Facebook page on so many levels.


Joe Rogan’s Twitter @joerogan is a huge hit on the social media platform. His 3.15 million followers would support this claim. Rogan’s profile picture is a clean head shot of himself while his profile’s banner is promoting the same stand up special which his Facebook page was advertising. His bio consists of a clean summary of himself as well as links to his Facebook and personal website. Just like his Facebook page, Rogan’s twitter is incredibly diverse in material spanning from videos of drunk Russians fighting to theory crafting of dimensional time and space. Rogan’s interest in science causes him to retweet many mind-boggling scientific articles, but his sense of humor leads him to also push a magnitude of hilarity on his twitter.

Rogan is not afraid to engage in controversial subjects, and we all know much of twitter is made up of marshes filled with scummy interactions. However, Rogan engages with other twitter users  on a level and intellectual playing field; he shows professionalism and open-mindedness when communicating. Very rarely does he come off as pretentious and unequivocally biased in his opinions. I believe this leads to a greater respect and following base on twitter for Rogan. Much like his Facebook page, Rogan seems to have mastered Twitter. His activeness, excellent brand promotion, diverse content, and professionalism mixed with personality all combine for a great Twitter account to follow.

Joe’s Instagram @joerogan is yet another successful social media platform. Followers often witness 4-5 posts a day from Rogan’s Instagram. His Instagram bio is very similar to his Twitter bio, but it instead only promotes his latest stand up tours. Rogan loves animals, so his profile is filled with amazing photos of nature and wildlife. These tend to be his more successful posts, getting around 60-100 thousand favorites each. In comparison to Rogan’s other social media profiles, his Instagram seems to be the least interesting of the three. This may just be my personal subjectivity, but much of the interesting things Rogan posts on his Facebook and Twitter cannot be summarized with just a photo or short video. Also, some of the photos Rogan uses on his Instagram are not as professionally shot as they could be.

joe-roganThe content which Joe Rogan posts to his social media followers has no bounds. This diversity has lead not only to more of a following, but it has also lead to an engagement on a more personal level with Rogan and his fans. Rogan is unfiltered and speaks of the many topics and interests he has constantly filling his mind. Rogan’s unique personality is what makes him so appealing, and studying his Twitter activity is one of the best ways to get to know him. To complement the content he posts, Rogan shows a mastery in weaving his social media accounts and website together to build an iconic personal brand name. Of all the social media platforms he uses, I believe Rogan’s best qualities are highlighted on his Twitter account. Twitter is a very interactive platform, and Rogan loves to engage in meaningful conversation. Rogan also loves to spread staggering amounts of mind-altering information, and there’s no better way to do that than to tweet, retweet, and react to articles on Twitter.