They say that smell is the strongest memory trigger, but they probably haven’t heard the music of Gregory Alan Isakov As soon as I hear the first few chords of any of his haunting love ballads I’m transported to another time and place. Isakov currently resides in the beautiful state of Colorado, but was born in Johannesburg, South Africa. This singer- songwriter has spent his life dedicated to music, he started traveling with a band since the age of 16 and has been touring ever since. All of his social media accounts seem to have a similar way about them across the board. The posts are fairly streamlined and match what is posted on all profiles. Facebook has the most followers at 103 thousand. Instagram has the second largest following bringing in 35.8 thousand people. Twitter is in at number 3 in the ranking of accounts with only 16.4 thousand follows.
Gregory’s Facebook page is clean, mellow, and perfectly in line with the way the musician presents himself on all social media platforms. With just north of 106k likes, his page is focused on providing you the information needed to attend a live concert, links to other sites, dreamy photographs from Instagram, and a brief biography. This left side bar of this page is well used, with each section adequately filled out and simple buttons to purchase tickets to future events. His “about” page lists music genre, band members, current location, general manager/booking/publicity contact info. The heading photo displays album art from his most recent release, his profile photo sets the tone, and each post (state update, photo, video, and tour update) is followed by heartfelt comments from adoring fans. Mr. Isakov’s Facebook profile has added 139 photos to the timeline, but there have been 1,550 photos posted by patrons of the page.
I love the relaxed approach used on Gregory’s Facebook profile, its simplicity makes it a breeze to navigate. My only suggestion to improve fan interest would be that he posts more videos. The music is captivating, videos would help draw in new interest and would engage fans further. In addition he could respond more to fans comments to help them feel more connected to him.
Gregory Alan Isakov’s Twitter bio is where the seemingly serious artist shows more of his personality.
@GregoryAIsakov Joined Twitter, in July of 2009 and has acquired 16.4 thousand followers in the last 8 years.
Isakov’s account on Twitter helps fans stay informed of upcoming shows and display’s the artist’s excitement for the next city he will be making an appearance.
He often posts photos from life on the road while touring around the world, gratitude for his fellow musicians, friends, fans, and host cities, articles of interest, and interviews.
I have not seen any negative comments made to or about the musician. He doesn’t seem to engage too much with his followers, but they happily share their praise, tag him in posts, and upload pictures from his concerts that they have attended. I do think it would benefit him to comment more in response to his fan’s posts.
Gregory Alan Isakov has a beautiful Instagram account and although it has less followers than his Facebook page, Instagram is easily his most popular profile. It contains a mis of gorgeous photos from all over the world by the band’s photographer and sometimes reposted photos taken by fans that have attended the concerts.
His profile photo is the same one used on Twitter, which is a vintage looking sepia toned photo of what appears to be two men looking through binoculars in military style coats.
The bio reads: “Gregory Alan Isakov leaning out for love and I’ll lean that way forever”. Which pretty accurately represents his music style and feelings towards life, love, and music.
There may only be 221 photos posted to date, each photo has around 2000-4000 likes and 20-60 comments. Like the rest of his online presence indicates, fans feel authentically positive about this artist and aren’t afraid to tell him. They ask him about what part of Colorado he resides, express excitement about seeing him at future tour locations, comment on the beauty of the photos posted to his instagram, and even request extra show dates if a concert is sold out.
His social media popularity has increased rapidly in the last few years mostly due to word of mouth or Instagram endorsements from poets like @TylerKnot. If you put all of these accounts together in a side by side comparison, they pan out about the same. All accounts contain incredible photos from show’s the band has play around the world and powerful images of the artist and his close relationship with the band. An onslaught of expressions of love from fans who feel intensely connected to the singer through his music and a large number of likes.