Mike James is a local Boston, MA hip-hop artist that has, in the last year, expanded his reach quite a bit through online interaction. Mike James’ Facebook URL is https://www.facebook.com/notmikejames/ he can also be found on Twitter, his most profound source of social media with 17K followers at @notMicJames and Instagram @notMikeJames with 4,951 Followers
Now on Spotify (https://open.spotify.com/artist/1l7MwPGVY8DKe1MNjNbPyg?play=true) and Apple Music and several other (less mainstream) music sharing platforms, distribution has been a major focal point of the growing artist.
Mike James built a foundation off of the idea of “working from the ground up” and achieving the impossible despite the odds. It is often apparent of this in his music as we hear rhymes about overcoming obstacles in life, or mounting aspirations to come. It is with this message he pushes forward and attracts new fans, whether it be through the uplift of his music, or the style of his merchandise; such as the “hear no evil, see no evil” T-shirt he recently came out with last season for.
Analysis and Evaluation
Mike James uses Facebook, Twitter and Instagram as his main modes of crowd communication online. In the bio of all social media platforms rests links to his website NotMikeJames.com and his booking email for shows as well as fan-mail and often links to his latest released content.
Facebook is geared more towards fan communication and information, this is where tour/show dates are posted, responses are commented on fan posts and so on. This is where Mike “connects” to his fan on a more personal basis, as well as updating statuses of personal thoughts and opinions to gain feedback from fans as well.
Twitter is Mike’s main platform for marketing of new content and also a side tool for fan interaction. Having just over 6k tweets, he doesn’t tweet all that often as much as he likes and retweets fan posts sharing all of his music links. Others often tweet his links multiple times a day, especially upon their release, whether it be retweets or original posts from fans. This is a major key in the virility of his music releases. It is often seen that the spike in views on new content is within the first few days of release before it seems to die down, along with the promotion. It is for this reason that it is important for Mike to use this time to his advantage.
Instagram is where Mike shows appreciation for his fans more so than anything else. Whether it be posting pictures from shows or screenshots of fan comments on his new releases, this is where the indirect interaction and recognition truly shows through for Mike James.
Spotify and Apple Music are a different type of social media, where interaction is limited but distribution of content is optimal. Fans pay a monthly fee to use the website itself, and in turn are allowed to add songs to playlists and so on at their disposal, artists get cut in on the proceeds. This is a double edged sword, but in a good way, being that Mike not only gets broader grounds for network expansion, but also compensation for it as well!
For those unable, or unwilling to pay for these services, Mike also uses conventional Youtube and Soundcloud for some releases, though some are exclusive to the paid platforms, most likely due to contractual obligation, though most content makes its way to free access eventually, whether it be all at once, or a few weeks after the paid platform release, providing incentive for fans to pay, but also not fully excluding those unable, further reinforcing the message Mike spreads of doing it “for the love” and “for the fans”.
Upon google searching “Mike James” the name itself is home to many diverse individuals that come up firstly, but upon adding the keyword “music” or something of that nature he immediately pops up for us. This is an initial conflict for the young musician seeing that he is still on the rise and the ease of searching his name and finding accurate results is critical for gaining new fans that have little insight on who they’re searching, hence the search. To combat this issue i suggest Mike does some online search engine optimization work, either hiring a company to boost his content to come up earlier in searches. This can be done by targeting blog sites to post about his brand, or to simply release more content in order to bog down the undesired hits when searching his name and, in turn, bring forth the desires links and web addresses, such as his new website; NotMikeJames.com
Photos from Mike James’ IG : @notMikeJames & NotMikeJames.com
Facebook URL https://www.facebook.com/notmikejames/