Kim Kardashian West was born October 21, 1980 in Beverly Hills, California. Kim is an American reality television personality, actress, socialite, businesswomen and model. Kim first gained media attention when she was a friend and stylist to Paris Hilton. Kim then received more media attention when she had made a tape with her former boyfriend Ray J and this video was then leaked in 2007. Kim is the second of four children born to the late Robert Kardashian and his first wife, Kris. The Kardashian name was known in Hollywood because of her father Robert was the founder of Movie Tunes Inc. a movie and marketing company and was also an attorney. The Kardashian name really took off when Kim’s father Robert Kardashian took the roll as one of the lawyers defending former football star, O.J. Simpson in his murder trial. Her father then sadly died in October 2003 from cancer of the esophagus. Kim’s mother Kris, manages Kim and her sibling’s careers. Kim has five siblings, Kourtney Kardashian, Khloe Kardashian, Rob Kardashian, Kendall Jenner, and Kylie Jenner. Kim now is married to Kanye West, and has two children, North West (3) and Saint West (1).
As for Kim’s Career, she first started out as a stylist to Paris Hilton. She then translated her brand into a number of things. She first stepped into the business world by forming Kimsaprincess Productions, LLC which was a release of three workout videos staring herself. In 2006, Kim and her sisters, Kourtney and Khloe went into business together opening the boutique shop D-A-S-H in Calabasas, California. This boutique was a way to show their own styles and the store featured some of their favorite designers. This store has since expanded to openings of D-A-S-H in Miami, New York and also having pop up shops in Southampton in 2014.
Other than being a business woman with her sisters, her and her family are reality TV stars with their show Keeping Up with the Kardashians. The E! Network show produced by Ryan Seacrest, the show follows the lives of Kim, her sisters Kourtney, Khloe, brother Robert Jr; mother and manger Kris Jenner, stepfather Bruce Jenner, which has now been referred to as Caitlyn Jenner, and their youngest children Kendall and Kylie.
Ways the celebrity maintains her celebrity status, is by her hit TV show, which has now been going on for 10 years. Kim also has her clothing boutique with her sisters. She now has been known as a “mobile mogul” since she has launched her two apps and website. In June 2014, Kim launched her app; Kim Kardashian: Hollywood which has been a huge success with making $160 million since the launch, with Kim taking home $45 million from the game alone. Kim states that the game is a way for fans to experience things that go on in her life. She has also recently come out with her own emoji’s for iPhone called Kimoji in December. Kim also is an author, she published a 352-page book called Selfish which are all pictures of herself, she first came up with the idea of a book during a vacation to Thailand, when she told her family on their E! show, that a selfie book would be a perfect gift for her husband Kanye West, and then became a book for the rest of the world to buy. The branding of Kim Kardashian is she sticks with what she knows. She is extremely consistent with her brand and always finds ways to improve it. Kim is extremely active on all social medias which have expanded her brand tremendously. Their brand may be trying to convey of being consistent with their content. They love to please their fans and make them happy.
Types of Social Media’s used by Kim Kardashian are Twitter, Instagram, Snapchat, and Facebook. Kim is very active on all these types of social media. Recently, Kim took 3 months off from all social media when she was robbed, about $10 million dollars at gun point in Paris in October, 2016. She revamped her life and how she acts on social media. Despite the recent time off, Kim is now back on all social media platforms. She lives tweets with fans on Sundays on her Twitter during Keeping Up with the Kardashians. She will Instagram mostly daily depending on what is going on in her life. Snapchat is the most time Kim spends on social media, she has limited what she shows on Snapchat due to her robbery, but she still pleases her fans with showing them what she has been doing during her day. Kim’s digital footprint is very big, if you were to search her on google you could find anything about her and what her and her family are doing. When researching myself you could find stuff from several years ago before she was as popular as she is now. I think Kim’s digital footprint can sometimes be a dangerous thing for her. Recently an article stated that Kim’s robbers may have found her due to her Snapchats. So now that this has happened to Kim she is more aware of what to post and what not to post.
I think Kim is doing a great job with being a reality TV star and a business woman. She has made it so her fans have so much insight in her life. I do not think I would recommend her to do differently, I think at one point she did show to much of her life on social media. Since her robbery in October 2016, she has certainly scaled back on social media use, and has scaled back on showing her jewelry, cars, and expensive clothing. If I could choose to improve the social media presence and digital footprint, it would be not to show as much, but Kim has already done that herself.