Rickie Fowler

Rickie Fowler is a professional golfer he has been on the tour for 8 years and has 7 PGA tour wins.  I picked Rickie Fowler because he has the biggest digital presence of any golfer on tour.

fowler brand

Rickie Fowler has a lot of social media presence and I believe it has helped his brand immensely.  The three main platforms he uses are Twitter, Facebook and Instagram.

Fowler’s Twitter account is his most active where he uses it to promote the brands that he supports and the PGA.   Take a look at his Twitter here: Fowler Twitter.  He has over 1.52 million followers but only follows 968 ppl.

His Instagram doesn’t lag too far behind in usage but isn’t quite as active.   It seems to me that he uses his Instagram more so for personal use which I think can be good sometimes to show the human side of the star. He has 1.1 million followers and he follows about 850 people.

His Facebook page hasn’t been updated in over month but when he does use it he uses it for branding of products he endorses like Mercedes.  he only has 116,000 followers on Facebook.

When you google Rickie’s name you get links to stories about his golf Early lead at the PGA championship  and about all of his social media sites come up within the first 10 lines of a google search.

Rickie has had his own brand of clothing for a long time and I think he has used social media well to promote that brand.  With his over one million followers on Twitter and Instagram he can create a lot of buzz with a click of a button and that is a great thing to have from an advertising point of view.  I am sure this is one of the reasons companies such as Mercedes have hired him to promote their brands.

I Think the Rickie should increase his Facebook presence and attempt to get more followers on Facebook. I know plenty of people without Twitter or Instagram but very few without Facebook.  I think Facebook is a great tool  to put the word out on his brand.

 

TaylorMade

TaylorMade social media case study

Facebook

TaylorMade Facebook page

Facebook likes:     503,000

I think that TaylorMade’s Facebook page is well done and works well to show why their equipment is better than the competitor’s.  The profile picture is their TaylorMade symbol which I think is appropriate.  I think that most people who know about TaylorMade know their logo by now.  I think the big selling point on their Facebook page is the cover photo.  The cover photo is of the current top two golfers in the world, Dustin Johnson and Jason Day.  They are on the cover photo because they use TaylorMade equipment exclusively.  This is a great selling point for TaylorMade and they are right to use this as much as possible.

I found the information under the “about” tab to be interesting.  TaylorMade tells the story about how the company was founded and it was an interesting read.  They use several videos that include Dustin Johnson and Jason Day to help sell their products.  They have even more photos that do the same but I like the videos more as they are the most interactive with the user.

I think that overall TaylorMade’s Facebook page is pretty well done; I will say that I was surprised not to see more posts about selling their equipment.  It seems that on their Facebook page they have decided to try to sell Taylormade’s brand as a whole rather than specific pieces of equipment.

Twitter  

TaylorMade Twitter page

Twitter Followers: 390,000

Following:  330

Number of Tweets: 56,700

TaylorMade’s Twitter is set up somewhat the same as its Facebook page.  The Twitter profile picture is the TaylorMade logo and their cover photo is again Dustin Johnson and Jason Day.  Their twitter feed is filled with many of the same articles and videos that are on their Facebook feed.

TaylorMade has a healthy mix of their tweets and re-tweets of people using their equipment.  I would say if I would have them change anything it would be to add a little more of a personal touch.  I like to see companies responding to the common folk a little.  I think it gives off the impression that they are not just there to sell you equipment.  I actually tweeted at them to see if I could get a response and to date I haven’t heard anything.

Instagram 

TaylorMade Instagram page

Instagram followers:  414,000

Following:     39

Instagram posts:    2314

On TaylorMade’s Instagram site they have a ton of photos of Augusta where the Masters is held.  They use the same logo as they do on Facebook and Twitter but I don’t see as much of Dustin Johnson as the other two sites. It seems to me that their Instagram site is a little more forward with the equipment selling. They are using photos with stats on them from different golfers etc.  TaylorMade’s most liked photo is a photo of Augusta National’s iconic bridge over water.   When looking at the comments they are almost all very positive, I think that TaylorMade is a very well-liked company.

TaylorMade’s Instagram site creates a lot of buzz with their photos and videos and overall works well to get the user excited for TaylorMade.  I can tell you that look at the pictures of Augusta National certainly got me hyped for the golf season this year.

Conclusion     

Overall there wasn’t much interaction with the common person on any of Taylormade’s social media sites. I couldn’t find one response from Taylormade on any of the photos I clicked on.  On Facebook I only found one or two comments from TaylorMade to other people.   While on Twitter I found several re-tweets of people using Taylormade equipment most where celebrities or empty racks of TaylorMade equipment to show how quickly their stock runs out.  I would say my overall assessment is that Taylormade had a long way to go with interacting with their fans on social media websites.  I think it would behoove them to seriously consider getting in on the action and responding to their faithful customers.