Case Study #3

khloe.PNGKhloe with a K

For this case study, I have chosen to compare and contrast Khloe Kardashian’s social media platforms such as Facebook, Twitter and Instagram. I adore all of the Kardashian’s but I am frequently checking for updates on Khloe’s profile because I find her posts the most relatable. All her profiles promote positivity.   

Khloe Kardashian is essentially known from her family TV reality series, Keeping Up with The Kardashians. She also has her own show Revenge Body where she helps contestants transform their body and encourages healthy living for her viewers. Aside from her role on reality TV, Khloe is a businesswoman and entrepreneur. She has a denim line Good American and has published several best seller books. On social media, Khloe is persistently posting and updating her online profiles.  

Khloe Kardashian’s Facebook profile is https://www.facebook.com/KhloeKardashian/. She currently has 18,611,951 likes. On Twitter, Khloe’s username is @khloekardashian. She has 23.4 million followers and follows only 314 twitter users. She has tweeted 54.1K times and joined twitter on April 2009. Last but not least, Khloe uses Instagram under khloekardashian. She has 64.9m followers, while following only 152 Instagram accounts. She has posted to this account 3,037 times.  

Facebook Analysis

Looking into Khloe’s Facebook account in more depth, the content of the page is advertisements promoting Keeping up with the Kardashians. The season just started about two weeks ago, so it makes sense. Her other posts are news articles about her and her sisters that she shared. For example, yesterday (3/26/2017) at 9:56 AM she shared an article from IMG_1386TFLN.com titled, 15 times the Kardashian-Jenner clan absolutely slayed at the NYFW. Her profile picture is her turned looking back wearing a pair of jeans from Good American. You could analyze her profile picture as an ad for her denim line. Her cover photo is a picture of Khloe and her sisters promoting the new season of KUWTK. Under the about tab, KhIMG_1385loe shares her birth year, 1984, and her website http://www.khloewithak.com/. You can also find a direct link to her twitter account and app. Recently, the most popular timeline posts are video previews for the upcoming week’s episode of KUWTK. All of Khloe’s posts are created by her and her company. Aside from posts, Khloe shares pictures, links to her other websites, and workout tutorials. This page liked 12 other Facebook pages including her family’s profiles. Overall, the page layout is good. It is constantly updated with new posts. Also, you can easily access all Khloe’s other media outlets. There is great audience interaction. The most recent post of Khloe’s has 1.2K reactions. Overall, the reactions are positive. If I had to choose an area to improve, it would be more personal status updates.  

Twitter Analysis

On twitter, the content is similar to the posts seen on Facebook. However, Khloe retweets a lot of fans media such as pictures and clips from KUWTK. Khloe’s main picture is a IMG_1387picture of her sitting on a countertop smiling with an adorable hair style. However, her banner photo is the same as the cover on Facebook. Her bio is very limited with just a link to her website and app. Most of Khloe’s posts contain media such as pictures and videos. Similar to Facebook, her popular posts are the clips from upcoming episodes of KUWTK.  Her tweets are written by her and her company. Altogether, this profile is good. It is updated daily with relevant posts. The audience interaction is overall positive. I do not see Khloe directly responding directly to tweets, however she does occasionally retweet fan art. It is the most interaction I have seen with Khloe and her fans yet. For improvement, I would suggest that they share different content than what’s shared on her other profiles.  

Instagram Analysis

Finally, on Instagram Khloe’s picture is the same one she used on her Facebook account. Her cIMG_1383ontent, pictures and videos, are similar to the ones she shared on Facebook and Twitter. She shares pictures of herself and her family. Also you will find videos of her working out and clips from her snap chat. Her bio is a direct link to her app. Also, she shares her Snapchat user name. I have found that her most popular posts are the video clips from her family’s’ reality show, KUWTK. All in all, this is my favorite platform to follow Khloe. I feel like she shares different content on this media than the others. On every post, there are over 500K reactions. Unfortunately, there are both negative and positive reactions from Instagram users.  

In conclusion, Khloe Kardashian is the most successful in interacting with her Instagram audience. On Instagram Khloe has 64.9 million followers, almost double of Twitter. As I mentioned earlier, I think Instagram attracts the largest audience because she posts different content. Whereas, Twitter and Facebook posts are almost identical.  

A must watch series!

Welcome to my first blog post! ♥

If you have ever had an account on Netflix, I am sure you are familiar with the best show every made, Shameless. The show is a dramedy about a family of five neglected kids Fiona, Lip, Ian, Carl and Debbie. Plus, their alcoholic father Frank Gallagher. Fiona, the oldest, takes care of her sisters and bruntitledothers because her parents drink excessively and use drugs. She represents a strong woman figure that holds the family together while enduring the life of a typical 25 year old. Lip is a genius but suffers destructive traits from his parents. Ian is a gay teenager and struggles with bipolar. Carl is a sweetheart but is always getting himself into crooked situations. Debbie the second youngest in the family has a daughter and is trying to figure out motherhood. Last but not least, Frank Gallagher. Although his character drives your mad you have a soft spot after watching what he undergoes daily. The show takes place in the west side slums of Chicago. You watch this family suffer day after day and they are still so cheerful. As I mentioned before, it is a “dramedy”, half drama mixed with comedy. It is relatable to a lot of families with parents of this sort. You naturally admire Fiona’s strong female role. Although this family is broke and their living situation seems undesirable; you can’t help but fall in love with their family dynamic. If you haven’t tuned in yet, you sincerely should. You won’t regret it.

If you are still not convinced, click here