Keeping Up With The Trends

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You may keep up with the Kardashians but today we are going to keep up with one sister in particular-Kylie Jenner.


Kylie is, as her wikipedia page describes her, an American reality television show personality, socialite, fashion designer, and model. Oh, and she’s only 19 years old. But why is she famous?  She isn’t an actress, musician, or anything else to really get you to her high top status. To be fair, being the youngest sibling of the iconic Kardashian family must have perks and privileges, right? Kylie is able to ‘keep up’ with her mega fan base through her social media accounts. Her fans await her every post due to her suggestive, adult, and immediate on trend content.

Kylie’s earliest touch with social media was with her Facebook page which she joined in 2011. Currently, he page has 19, 195, 079 likes. Immediately when discovering this page you will be drawn to her profile picture. A (classy?) black and white photo of Kylie lying down, looking away from the camera, smoking a joint. Like I said, classy. Her cover photo is a bit less adult. Here, it is another black and white picture, she is lying down (homegirl clearly hates standing) this time looking at the camera while listening to music. When you go to check out her “about” section, you won’t find much but you will find her birthday, her contact information (a link to her cosmetic website…because money), her nickname, and a link to her biography. With further investigating you will learn that all she ever does is post about herself. Seriously, thats all she posts. She will post pictures of only herself (whether it be in her multiple cars, her mansion, or “candids”), her cosmetic line (…money), or her family (again her family = Keeping Up With the Kardashians = viewers = money…just saying). Although, her fans don’t seem to notice or really care as they seem to only comment on the positive side (“goals” “omg!!!” and my favorite “I can’t”). So it can be assumed this page is her shrine to herself and her everyday basic (and by basic I mean she’s millionaire so no, it is not basic) life.

Kylie also has a Twitter page. She currently has 20.1 million followers, is following, 1,175 users,  has 12K tweets, and 199 likes. Homegirl is popular. In her “about” it is links to her cosmetic website and her fashion website (…you know what I’m going to say here). She joined in 2011 so she has a pretty well following for her 6 years on the site. Her profile picture and cover photo are clearly from the same photoshoot (or it could literally be her assistant taking a picture from her iPhone…who knows). In both pictures she’s wearing a tan tied up shirt with a matching short skirt. Oh, and she clearly hates the camera as she again avoids it’s eye contact. But hey, it’s a sexy photo so that’ll get her more followers, not that she needs to worry about that. She doesn’t tweet much but when she does it is either to promote herself (her cosmetic line, fashion, or latest cover on a magazine) or to retweet a fan/costumer of her products. Are you picking up what I’m putting down??

And finally, our concluding chapter of The Kylie Saga-Instagram. Her Instagram name is simply kyliejenner. She currently has 90.3 million followers, is following 185 users, and has 5,054 posts. Her profile picture is currently that classy gem I mentioned early, the infamous b&w + joint beauty. Her about is yet another promotion of her Snapchat (Kylizzlemynizzl) and her cosmetic line (if you’re sensing a pattern you are not the only one). Again, here she only posts pictures about herself, her cosmetic line, her fashion line, or mirror selfies in her luxurious mansion. She will occasionally not allow comments on her posts but almost always whatever Kylie posts causes her fans to get it to trend.

Kylie may just be a spawn of a reality television era but the girl sure does know how to make money. Gotta give that girl some credit. She has managed to be successful through her social media accounts. Although, she posts manly in Instagram and her content on Twitter and Facebook is probably more for Instagram (personally I find Facebook is for posting and connecting with others, Twitter is for quick posts or low quality pictures, while Instagram is for high quality pictures).  Also, she seems to post more of her daily activities so for her fanbase her Instagram is the best Kylie social media to follow.  So if you’re into a vapid, rich, 19 year old who is more into herself than what is happening with the outside world then go on and give Kylie Kristen Jenner a follow!


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Who would have thought that with a camera, some makeup, and a social media account it would become a quick way to success? With today’s technology makeup is no longer just a hobby/daily activity. Beauty bloggers are all the rage nowadays and for good reason. Social media started a trend of “goals” (hair, body, relationship, etc.) but the most common? “Makeup goals”. This idea of perfection with a few makeup products is a trend that although, not new, has taken a bigger and larger platform thanks to social media. Beauty bloggers make thousands if not millions of dollars with each makeup tutorial post. For example, makeup artist, Michelle Phan started a beauty empire due to her tutorials she has posted to YouTube that has now expanded into product deals, advertisements, makeup lines, and more. The beauty blog “Bustle” reports that,  “While {Michelle] Phan’s YouTube channel is no longer her main source of income (she makes roughly $15,000 a month from it), her other projects are making her plenty of money. Her beauty sampling subscription service Ipsy was just valued at $500 million and Forbes has calculated that she makes at least $3 million a year. So while she may not make the most money from YouTube, I think it’s safe to say that Phan is doing just fine”. With each video she makes it is an instant hit and makes her millions.

Also, you do not need JUST YouTube to make it as a makeup artist/beauty blogger. Other platforms like Instagram, Facebook, and Twitter are an easy way to gain a following. Whether you film the whole process from start to finish or just a simple picture with the listed products you used it is a quick sure fire way to make fans, gain endorsements, make some money, and even start a career.