Domino’s and Social Media: In 30 Comments or Less

(I could have sworn I uploaded Case Study 3 onto here before, but it was apparently missing, so better late than never.)

Domino’s Pizza. Everybody loves a good ol’ fashioned pizza when they’re feeling down. But not from Domino’s, their pizza tastes like it was cooked in a burning trash can, and not an empty one either. But what they lack for in quality of product, they make up for in social media presence. On all their accounts, they have a relatively large following.

Facebook: https://www.facebook.com/Dominos/   17,172,955 Likes

The Facebook page itself is likely what you may expect from the page of any major restaurant. The profile picture is a picture of the Domino’s logo, and the cover image is a picture of a phone ordering pizza. The about tab contains information regarding the chain, what services they offer, and a legal disclaimer.

A majority of posts are pictures of deceptively good-looking pizzas along with other items available at the chain, and sometimes other subjects, such as their app. All the content is uploaded by the company, but given the disclaimer, it’s possible they are re-uploads of content submitted by users. It does not seem to like other pages, and the only community interaction is for customer support for those who are understandably dissatisfied with their slop. Most comments on recent posts are mixed with some positive and some irate, with around 100-300 on each.  They could focus more on interactive with their community proactively.

Twitter: https://twitter.com/dominos 1.16M followers  44.4K Following    296K Tweets

Joined April 2009

The Twitter profile is structure more or less exactly the same to the Facebook page, all things considered. The profile picture and banner is the same as Facebook, most of the photos are reposts from the Facebook page. That’s not to say it’s identical to the Facebook page, however. The bio is short and confirms this is indeed the official Domino’s profile. There is the occasional retweet and responses from other users on their page.  There are also jokes related to pizza, with relevant hashtags. Most comments on recent posts are positive, with around 5-20 on each.

These are still significantly more pictures of pizza than anything else, though. Most posts have different text accompanying them, mostly including hashtags into almost every post, as well as the occasional emoticon. Overall, not the best it could be, needs more interaction with random commenters, but still a big step forward compared to the Facebook profile.

Instagram: https://www.instagram.com/dominos/  1M followers 65 Following 1280 posts

Prepare to not be surprised: The Domino’s Instagram account features primarily the same structure/content as the other accounts we have seen. Here, all of their pictures of pizza are put on full display, given the nature of the website. The bio is same as the Twitter, along with a link to Domino’s Wedding Registry. There are many photographs of pizza, and the occasional video ad thrown in for good measure. Again, 90% of the content here is recycled from their other social media channels. There is seemingly little to no interaction with customers/fans on display here. Most comments on recent posts are positive, with around 50-100 on each. Everything you see here is displayed with more content and interaction on both of the other platforms.

Overall, the biggest problem Domino’s is facing is their horrible soggy bread they call pizza, but the biggest issue facing their social media accounts is their sameness. All 3 of the accounts I’ve looked at have had almost the entirety of their posted content be the same across all platforms. They need to add some variety to give people reason to follow more than one account. Also, more audience interaction would help out as well. Perhaps responding to comments and such, adding some personality to your brand has proven helpful for its competitors. Their best platform at the moment seems to be their Twitter, as it includes the most audience interaction, but even that could use a bit of love. Until they get their act together, just stick to Pizza Hut. Or literally anywhere else.

case study #3

In this case study, I will be discussing a rap artist called Kevin Gates. He is on facebook, twitter, and instagram. His facebook url is https://www.facebook.com/kvngates/, and he has 6,891,414 likes. His twitter name is iamkevingates, and he has 829.5k followers, and he has 222 followers. When it comes to tweets, for a celebrity, he does not have a lot of tweets. Kevin gates has a total of 8,416 tweets. Although it seems like he has been on twitter for a while, it does not say when he joined. When it comes to his instagram, he has 5 million followers, and he follows 73 people. When it comes to his instagram posts, he only has 205 of them.

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When it comes to Kevin Gate’s facebook page, he has a lot of interesting things on it. He has a lot of pictures that contains quotes on them. Each and every one of those quotes are inspirational, and they get a lot of feed back. His feedback is from people that has a lot things going on in their life, and that is mainly what his music is for too. His profile picture, is a picture of his album that went platinum, and his cover picture, is a picture of a single he has just released. In his about page, it shows his different social network accounts, links for his music and stores, his group affiliation, and when he joined facebook. On his facebook, he mainly has pictures and videos. His pictures are reposts from fan pages, and his videos are done by him. His Videos mainly contain him, his family, and his wife. He is a very serious family man.  He does not like other pages on facebook. When it comes to what he does well, one will say his consistency with his posts are done well. One thing he can improve on, is his replying skills.

When it comes to his audience, Kevin Gates always gets a positive audience participation. People will often tell him how “Real” he is, and they often express their love for him. When it comes to his twitter, his banner and profile picture are the same as his facebook. In his bio, he has the site to his website, and he has the links for booking. On his twitter, he contains tweets, pictures, and videos. His most popular tweets are when he thanks Allah for his success, and when he shares his wisdom to his followers and fans. His tweets are written by him, and unlike his facebook, he does really well with replying. He doesn’t do anything wrong on his twitter.

Image result for kevin gates

When it comes to his audience participation, everything is positive. His fans love him, and sometimes he does reply and retweet people. On his instagram, his profile picture, is a picture of  him in the studio. His bio, has the Morocco, and Puerto Rico flag emoji. On top of that, his bio has his booking website, and the website to the single he just released. His most popular picture, is the picture with him and his daughter. The most popular video, is when he is in the studio expressing his thoughts. Just like his twitter, Kevin gates does a decent job when it comes to replying to some of his fans. He doesn’t do anything wrong.

When it comes to his platform, he does an excellent job on his twitter and instagram. His instagram is more appealing because you can see his daily life. It also contains pictures and videos he doesn’t post on twitter. He also interacts with more people on instagram. That always makes it more interesting to look at.

 

Keeping Up With The Trends

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You may keep up with the Kardashians but today we are going to keep up with one sister in particular-Kylie Jenner.

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Kylie is, as her wikipedia page describes her, an American reality television show personality, socialite, fashion designer, and model. Oh, and she’s only 19 years old. But why is she famous?  She isn’t an actress, musician, or anything else to really get you to her high top status. To be fair, being the youngest sibling of the iconic Kardashian family must have perks and privileges, right? Kylie is able to ‘keep up’ with her mega fan base through her social media accounts. Her fans await her every post due to her suggestive, adult, and immediate on trend content.

Kylie’s earliest touch with social media was with her Facebook page which she joined in 2011. Currently, he page has 19, 195, 079 likes. Immediately when discovering this page you will be drawn to her profile picture. A (classy?) black and white photo of Kylie lying down, looking away from the camera, smoking a joint. Like I said, classy. Her cover photo is a bit less adult. Here, it is another black and white picture, she is lying down (homegirl clearly hates standing) this time looking at the camera while listening to music. When you go to check out her “about” section, you won’t find much but you will find her birthday, her contact information (a link to her cosmetic website…because money), her nickname, and a link to her biography. With further investigating you will learn that all she ever does is post about herself. Seriously, thats all she posts. She will post pictures of only herself (whether it be in her multiple cars, her mansion, or “candids”), her cosmetic line (…money), or her family (again her family = Keeping Up With the Kardashians = viewers = money…just saying). Although, her fans don’t seem to notice or really care as they seem to only comment on the positive side (“goals” “omg!!!” and my favorite “I can’t”). So it can be assumed this page is her shrine to herself and her everyday basic (and by basic I mean she’s millionaire so no, it is not basic) life.

Kylie also has a Twitter page. She currently has 20.1 million followers, is following, 1,175 users,  has 12K tweets, and 199 likes. Homegirl is popular. In her “about” it is links to her cosmetic website and her fashion website (…you know what I’m going to say here). She joined in 2011 so she has a pretty well following for her 6 years on the site. Her profile picture and cover photo are clearly from the same photoshoot (or it could literally be her assistant taking a picture from her iPhone…who knows). In both pictures she’s wearing a tan tied up shirt with a matching short skirt. Oh, and she clearly hates the camera as she again avoids it’s eye contact. But hey, it’s a sexy photo so that’ll get her more followers, not that she needs to worry about that. She doesn’t tweet much but when she does it is either to promote herself (her cosmetic line, fashion, or latest cover on a magazine) or to retweet a fan/costumer of her products. Are you picking up what I’m putting down??

And finally, our concluding chapter of The Kylie Saga-Instagram. Her Instagram name is simply kyliejenner. She currently has 90.3 million followers, is following 185 users, and has 5,054 posts. Her profile picture is currently that classy gem I mentioned early, the infamous b&w + joint beauty. Her about is yet another promotion of her Snapchat (Kylizzlemynizzl) and her cosmetic line (if you’re sensing a pattern you are not the only one). Again, here she only posts pictures about herself, her cosmetic line, her fashion line, or mirror selfies in her luxurious mansion. She will occasionally not allow comments on her posts but almost always whatever Kylie posts causes her fans to get it to trend.

Kylie may just be a spawn of a reality television era but the girl sure does know how to make money. Gotta give that girl some credit. She has managed to be successful through her social media accounts. Although, she posts manly in Instagram and her content on Twitter and Facebook is probably more for Instagram (personally I find Facebook is for posting and connecting with others, Twitter is for quick posts or low quality pictures, while Instagram is for high quality pictures).  Also, she seems to post more of her daily activities so for her fanbase her Instagram is the best Kylie social media to follow.  So if you’re into a vapid, rich, 19 year old who is more into herself than what is happening with the outside world then go on and give Kylie Kristen Jenner a follow!

Lorde’s Social Media Comparison

Overview

Lorde is an alternative pop singer from New Zealand, made popular by her single Royals off of her 2013 debut album Pure Heroine. Her Facebook page, facebook.com/lordemusic, has close to 6,641,000 likes. Her Twitter, @lorde, seems to be a bit less popular with 4.62 million followers. However, as a celebrity she certainly does have an impressive following-to-follower ratio, following only 94 users herself. Since joining the site in August of 2011, she has tweeted  close to 3,400 times. Lastly, her Instagram, @lordemusic, has 4.8 million followers, while she follows 737 users. On it, she has made 742 posts.


Analysis

Facebook

Lorde’s Facebook page is currently promoting her first single, Green Light, which is from her upcoming album that is also being hyped; her profile picture is a dramatic black and white picture that was likely taken during the filming of the Green Light music video, as she is wearing the same dress that was worn in the video. The photo’s caption is “www.imwaitingforit.com“, a website that originally featured a promo for the video, and since its release has featured the music video in its entirety. Her cover photo is a painting of her laying in a bed, which is the cover for her album Melodrama that is to be released in June. The About tab lists websites and contact information for her general manager, press, and booking. It also includes links to her Twitter and Instagram, and states that her record label is Universal Records. Her bio is “I hope the exit is joyful, and I hope never to return.”

From what I could tell, her Facebook page doesn’t have many of its own posts. Almost everything that has been posted to her Facebook were photos that she posted to Instagram. Within the past month, she has only made two text posts, which were promoting her new music video a couple of days before it was released. Both posts contained the link for the promo website, as well. The page as a whole seems a bit weak to me, seeing as it’s essentially just an extension of her Instagram being used to promote her work. Facebook is certainly a good place for an artist to get hype going for their music, but I believe that it should have its own personality. It would be better if her Facebook had a good amount of its own posts, rather than just being another URL for her Instagram. There almost isn’t a point in having a Facebook page if there’s no original content on it, the way I see it. But her and her marketing team are smart to use it for promotions, since it is the site with the biggest following.

Audience interaction is present, in the sense that many fans comment on her photos. However, you do not see Lorde responding to any of them. This is to be expected, as it seems she doesn’t put a whole lot of effort into her Facebook. Most comments seen on her photo are positive ones from admirers, complimenting her music, performances, beauty, or the photos themselves. Really the only comments I could find on her last few posts that weren’t people gushing compliments were just nonsense, like someone asking her if she’s ever seen Manchester By the Sea. So she definitely has a loyal following on Facebook.

Twitter

Lorde’s Twitter profile is set up similarly to her Facebook page, with the same black and white picture of her as her profile picture, and the Melodrama cover as her banner. Her bio is “this is Melodrama.” The tweet pinned at the top of her profile is one announcing the release date for the new album, along with a link to preorder it and a picture of the cover art. Like she’s done with Facebook, Lorde is taking advantage of her social media following to promote her upcoming work.

Luckily for fans, Lorde is much more active on Twitter than she is on Facebook. She gives us much more insight into both her daily life and the process of creating her new album. Tweets include random thoughts such as “soon i will eat a creme egg,” and a picture of a piano with “brought all of our things to place on the piano and make it feel like where we sat and wrote the song ❤”  There are of course other promo tweets, with a lot of hype for her SNL performance. Recently, her most popular is “how i spent my saturday vibes” with 4 pictures of her getting ready for said performance. This tweet racked up 8.9 thousand retweets and 45,000 favorites. Following closely behind is a picture of a book with a short line from her newly released single Liability. This one gained 8.1 thousand retweets and 26,000 favorites. The third most popular as of lately is “my favourite part of the video is the driver standing off to one side vaping and watching me lose my shit on top of his car lol” with a screenshot from the Green Light video. This tweet has 7.7 thousand reweets and 27,000 favorites. It is apparent that tweets involving her new content and her return into the limelight get the most attention, which makes sense seeing as fans have had to wait since 2013 for a new album from her. Twitter has been a great platform for her to create buzz.

Along with more activity, there is also more audience interaction on Lorde’s Twitter in comparison to her Facebook. As previously mentioned, her tweets get a great deal of favorites and retweets, some more than others. Most tweets will get at least 1,000 retweets. Tweets receive many replies as well, almost all positive ones from fans. She is responsive to some tweets, as well. One fan asked for more from Melodrama, and she responded with “mmmmmmm hm lethal dose coming soon……..” It seems that all tweets she replies to are questions about new music and the upcoming album. Similarly, most retweets are in regards to her new content. Her Twitter is being used much more skillfully than her Facebook. It’s much more lively, between fan interaction, more fruitful insight on her new music, her quirky personality, and more activity overall.

Instagram

As to be expected, Lorde’s Instagram also serves as a promotion for her new music. Her profile picture, once again, is the black and white photo of her. Her bio is “brand new sounds in my mind” with a link to download Green Light. Many of the photos are related in one way or another to her new content, including backstage pictures from her SNL performance, an oil painting of her similar to the one on her album cover, and screenshots from the Green Light video. But thankfully, like her Twitter, her Insta feed gives us a look into her life further than just her music. She posts normal, everyday pictures like you or I would as well: mirror selfies, her legs dipping into the water as she lounges poolside with a magazine, and her lunch. Her most popular as of lately seems to be her mirror selfie, with 257,000 likes. Following behind is a photo set of her getting ready for SNL with 236,000 likes, then the oil painting with 221,000 likes. Pictures of herself seem to attract the most attention.

Just like her Facebook and Twitter, Lorde gets a good deal of fans commenting on her posts. Again, the majority of them are very positive comments of love, adoration, and praise. There are very few negative comments, and those that are there aren’t very harsh. Things like “Am i the only one who forgot about this bitch lol”, or “Boring you” are about the worst you’ll find. Overall, Lorde gets a lot of love.


Conclusion

Out of the three, I’d have to say Lorde’s Facebook is her weakest platform. There isn’t much more to it than her Instagram photos reposted, and updates on her music. Granted, it’s great for her to be promoting her work and keeping fans updated with what’s to come, but I myself, and I’m sure many others, would like to see a wider variety of content. This being said, Twitter is her best social media profile. Although a picture is worth a thousand words, her Instagram doesn’t give us quite as much as we’d like to know; Twitter gives her that opportunity to get out her thoughts, tell us more about her life and the process of creating her music, and stay connected with fans. While all three sites are being used skillfully to promote her work, Twitter gives fans the best look into Lorde’s life with a variety of content.

makeup

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Who would have thought that with a camera, some makeup, and a social media account it would become a quick way to success? With today’s technology makeup is no longer just a hobby/daily activity. Beauty bloggers are all the rage nowadays and for good reason. Social media started a trend of “goals” (hair, body, relationship, etc.) but the most common? “Makeup goals”. This idea of perfection with a few makeup products is a trend that although, not new, has taken a bigger and larger platform thanks to social media. Beauty bloggers make thousands if not millions of dollars with each makeup tutorial post. For example, makeup artist, Michelle Phan started a beauty empire due to her tutorials she has posted to YouTube that has now expanded into product deals, advertisements, makeup lines, and more. The beauty blog “Bustle” reports that,  “While {Michelle] Phan’s YouTube channel is no longer her main source of income (she makes roughly $15,000 a month from it), her other projects are making her plenty of money. Her beauty sampling subscription service Ipsy was just valued at $500 million and Forbes has calculated that she makes at least $3 million a year. So while she may not make the most money from YouTube, I think it’s safe to say that Phan is doing just fine”. With each video she makes it is an instant hit and makes her millions.

Also, you do not need JUST YouTube to make it as a makeup artist/beauty blogger. Other platforms like Instagram, Facebook, and Twitter are an easy way to gain a following. Whether you film the whole process from start to finish or just a simple picture with the listed products you used it is a quick sure fire way to make fans, gain endorsements, make some money, and even start a career.

Merrick’s Intro blog!


Hello, my name is Merrick, and one thing I enjoy doing is writing books. I enjoy writing books because it takes away stress, and it’s a way for me to show people my creativity. I also like writing books because i feel accomplished after I finish writing them. It’s a passion that I have, and thanks to writing, I decided to take the route of journalism for my future job. Other than writing books, I sometimes write poetry. I only write poetry when I feel inspired to do so.

Writing has taken me to a lot of places and granted me with a lot of opportunities. A few weeks ago my book was in the top 100 for the week. On top of that I have a lot of sales. It’s clear that writing is one of my biggest passions. I was told going pro in basketball is not something that happens to everyone, so i got better at writing books. I now have a book out, and there are plenty more to come!

A paperback and hardcover version of my book.

https://m.youtube.com/watch?v=fCRCQdg1HaE
http://scottberkun.com/2007/how-to-write-a-book-the-short-honest-truth/

Hallie’s Intro Blog Post

I’ve decided to dedicate my first blog post to my all-time favorite artist, The Weeknd. He is hands down one of the most musically gifted people in the industry. For me, he is the one person who I would drop everything for to go see him in concert. This coming June I am actually driving to Connecticut to see him in concert– a ticket that I dropped nearly $500 on. This will be my third time seeing him in concert. The first time I saw him, a friend and I skipped school without our parent’s permission and took the train to New York City for the day. We then traveled to Brooklyn to see him perform at Barclays and headed home right after, making it home without our parents even noticing.

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A photo that I took at his concert in Boston in November, 2015.

Now, I don’t want to be that girl who is like “Well, I’ve known him way longer than everyone else!” However, I have been a fan of his since the beginning. These days, he’s constantly playing on the radio and his shows are selling out in venues like Madison Square Garden. I was by his side when he had mixtapes and was playing at the House of Blues. So yes, I am a little possessive. So far I have one tattoo dedicated to him and I plan on getting another one before I go to his concert in June.

I mostly love The Weeknd because of his unbelievable voice and lyrics, however, he is also a very genuine person. From all of the times I’ve seen him doing something other than singing– which are limited, as he lays pretty low– I’ve been impressed by how humble and down to earth he is. It’s especially impressive as he is constantly surrounded by other rappers who boast about their wealth and lifestyle. Although sometimes he sings about his riches, it’s not all he knows how to speak on. Most of his songs touch on his trouble with addiction and the effect it has on his life. His songs come straight from his heart and are always written by him. There will never be anyone with talent that can match that of The Weeknd’s.