Introduction to PVRIS
PVRIS (pronounced Paris) is a band from Lowell, Massachusetts they formed in 2012 under the name “Paris”. Originally a five-member band, but now they are currently a trio. They all have started in local bands, For example, the frontwoman Lyndsey Gunnlfsen started in the band Operation Guillotine in 2009. In 2012, she soon began to form a new band and recruit Alex Babinski, Brian Macdonald and some former Operation Guillotine members and then formed Paris, but changed the name to PVRIS on the summer of 2013 due to legal reasons, but it it still pronounced as “Paris” as the V is an upside-down A. They are currently under Rise Records and has released two full-length albums.
Lead vocalist Lyndsey Gunnlfsenn was born on March 15th, 1994. She started playing guitar at the age of 9 when her older brother picked up a guitar. She started getting into music and formed a band “Operation Guillotine”. She and some former Operation Guillotine members (who left shortly after) formed Paris which later renamed to PVRIS. Gunnlfsen graduated from Lowell High School in 2012, She originally was going to attend MassArt to pursue studio art/ graphic design but backed out to pursue music. She describes herself as a gay women and active in the LGBT community.
Since their debut album “White Noise” released in 2014, it was #88 on Billboards top 200 charts. The band has been touring non-stop and opening for many well-known musicians (Fall Out Boy, Paramore, Thirty Seconds to Mars, Muse, All Time Low etc.). Also appeared on “The Jimmy Kimmel Live Show”. Making it their first US TV debut. Their second album “All We Know of Heaven, All We Need of Hell” was released in 2017. The band managed to sell out many headlining shows of thousands of fans.
Social Media Presence Overview
PVRIS has joined Twitter in June of 2011, despite being a band in 2012, this might probably be an old account from another band Lyndsey used to play for. The band has 173K followers and following back 315 people.
They primarily post photos and also retweets. They usually tweet about upcoming tours/shows they are going to play in the near future and also tweet about how fast tickets are selling before they are completely sold out. This shows that anybody in the local area is being reminded, especially if that individual is looking forward to attending a show to see PVRIS. They tweet about new merchandise in stock as well and how many there are going to be produced. They usually post like every other day. And they tweet really great things for fans to check out. Their interactions with fans are great, like how they retweeted their fan’s tweets since they are attending one of the band’s shows, some of the fans are even going to attend even 2 or 3 more shows in separate cities, because they are very dedicated to the band, meaning that they are diehard fans of the band.
On their Instagram, they have 384k followers, following 71 Instagram users, and currently has 99 posts, yes they consistently delete any posts that are old and not that important anymore. Especially when they are promoting their recent album “All We Know of Heaven, All We Need of Hell”, all of they post prior to promoting their recent album are gone now. When I was on their Instagram page, they used to have 200-300 posts, now it is down to 99 mainly focusing on late 2017 events. They post about their best moments, like when they played their biggest sold out headlining tour which was at London’s O2 Brixton Academy with a capacity of 5,000 people. The band does not really use Instagram constantly, they mostly post about their upcoming tours as well. The band still captions almost every post with their upcoming shows, like the ones posted up here. Random pictures of them performing at their shows, this is to get the fans engaged and to attend a show. Basically, they post a very unique picture with captions of the upcoming shows. They usually receive 10k – 15k likes depending on what the picture is focused on, if it was mostly a professional picture of the Lynn, the frontwoman, then the amount of like would double to 30k-35k likes.
Hi USA & Vancouver. Tickets are flying. Don't wait. GA & VIP Tickets: PVRIS.com/shows 2/15 Atlanta, GA | Buckhead Theatre 2/16 Richmond, VA | The National 2/17 Sayreville, NJ | Starland Ballroom 2/18 Providence, RI | The Strand 2/21 Buffalo, NY | Town Ballroom 2/22 Pittsburgh, PA | Stage AE 2/23 Cleveland, OH | House of Blues 2/24 Grand Rapids, MI | The Intersection 2/26 St Louis, MO | Delmar Hall 2/27 Milwaukee, WI | The Rave 2/28 Lawrence, KS | Granada 3/2 Denver, CO | Ogden Theater 3/3 Salt Lake City, UT | The Depot 3/5 Seattle, WA | The Showbox 3/6 Vancouver, BC | Vogue Theatre 3/7 Portland, OR | Wonder Ballroom 3/9 San Francisco | The Fillmore 3/10 Las Vegas | House of Blues 3/11 Tucson, AZ | Rialto Theater 3/13 Albuquerque, NM | Sunshine Theater 3/15 San Antonio, TX | The Aztec
Can't wait for round two. What show or shows are you hitting? GA & VIP Tickets: PVRIS.com/shows #pvris 2/15 Atlanta, GA | Buckhead Theatre 2/16 Richmond, VA | The National 2/17 Sayreville, NJ | Starland Ballroom 2/18 Providence, RI | The Strand 2/21 Buffalo, NY | Town Ballroom 2/22 Pittsburgh, PA | Stage AE 2/23 Cleveland, OH | House of Blues 2/24 Grand Rapids, MI | The Intersection 2/26 St Louis, MO | Delmar Hall 2/27 Milwaukee, WI | The Rave 2/28 Lawrence, KS | Granada 3/2 Denver, CO | Ogden Theater 3/3 Salt Lake City, UT | The Depot 3/5 Seattle, WA | The Showbox 3/6 Vancouver, BC | Vogue Theatre 3/7 Portland, OR | Wonder Ballroom 3/9 San Francisco | The Fillmore 3/10 Las Vegas | House of Blues 3/11 Tucson, AZ | Rialto Theater 3/13 Albuquerque, NM | Sunshine Theater 3/15 San Antonio, TX | The Aztec
The band’s Facebook has about 245,000 likes, which is definitely big for a local artist. There is a lot of posts about their latest album “All We Know of Heaven, All We Need of Hell”. There are professional pictures of the band with captions of their upcoming tours. Usually, fans are more likely going to click that like button when a famous artist posts pictures of themselves compared to posting pictures and information about their upcoming tour. They want their fans to make sure that they do not miss out on a PVRIS show. Anything prior to 2014 were all deleted, as they want to start fresh as with a different sound change compared to what they were in 2012-2013.
This is their official website here, realize this is their Tumblr page, which this is considered their official website their menu consists of the News, Shows, Videos, Music, Stores, and Mailing List. This is their website if anybody wants to know more about the band, what shows are coming up, what they have in store for bands to purchase, gives fans the opportunity to subscribe to the mailing list, news like their recent posts, and also have music videos to watch.
Overview and Analysis
I think the band PVRIS are good at doing what they are posting, basically, they post the same type of content throughout all of their social media platforms, like when they have an interesting picture with their upcoming tour dates and shows they have announced. It is great that they are active on social media, the band members even have their own personal accounts as well, where each member posts more consistently on their own accounts than they do on the PVRIS pages. They are able to keep their fans in touch with when they are going to make new music, new tours, and new shows coming up. I remember first seeing the band when they played in front of 50-60 people when their first EP released in 2013, it is crazy how a local band from where you grew up, ended up becoming a success. They want to see their fans and show how much they mean the world to them.
When I search up the band on Google, the first page is mostly on their social media platforms, a Wikipedia page about the band, links to their Spotify account, and websites to purchase a ticket to their upcoming shows. The images on Google mainly consisting of the trio posing for the camera, either having fun, or being very serious. And posts about the front woman Lyndsey, of her being a gay women and always speaking out for the LGBT community since she is part of the community.
A recent interview with Billboard, this explains when Lynn was leaving for tour, before that she wrote a letter to her parents about her coming out as a gay woman and how nerve wrecking she felt. Very happy that she is supporting gay rights. I want people to be happy of what they are as well.
I had just started dating my first girlfriend. I was so wrapped up in that and so in love. It genuinely made me so happy and I felt so free from it. All of my friends knew and my family didn’t know at the time, and everybody had just been so supportive and so loving that I was like, “Ah, f— it — I need to be fully free, and my parents need to know.” I was just so happy to be with this person and really just wanted to share that with everybody and have my family on board, but I just didn’t know how to verbalize it in person. I would always try to bring it up and I would just completely choke. My girlfriend at the time had told me one of her friends had written her parents a letter, and that was the way they went about it. Looking back now, I really wish I had told them in person, but yeah, I literally wrote a letter and left for my first tour ever, so it was like two of the most liberating and freeing things to be happening at the same time — leaving for the first time and also dropping this huge bomb on them. It was the ultimate freedom and liberation when I did that.
Commendations and Recommendations
I love how the band is able to keep their fans update with their new shows coming up, and new activities they are planning on doing. They are very humble people, like they could still remember who I am if I keep reminding them. But I would not expect them to remember me since they have a large following and they all might of known too many people by now. On their Facebook page, they interact with their fans by replying back to the fans who commented on the band’s recent posts.
What I think they could do a little better is to keep in touch with fans of what cities they should play in so every fan will have a chance to see the band. I would also recommend them to put more time on making sure that fans are updated on new material coming out soon. The band sometimes trolls the fans, like when the fans thought there would be new information on the upcoming album, but it was just a small tour announcement, causing some fans to be upset. But in the end, it worked out well, they usually post late to make their posts and videos more unique for fans to find interesting.
Here are some songs to check out from the band, each has millions of views