Introduction to ESPN:
ESPN (Entertainment and Sports-Programming Network) is a U.S global cable sports television channel. The company was founded in 1979 by Bill Rasmussen and his brother Scott Egan and Ed Egan. ESPN broadcasts primarily from studio facilities located in Bristol, Connecticut and networks operating in offices in Miami, New York, Seattle, Charlotte, and Los Angeles. ESPN is available to about 91,405,000 paid television households in the United States.
During its launch on September 7, 1979, the first telecast was the channel’s program called SportsCenter. They had a small live audience around the Bristol studio area. It was broadcasted to 1.4 million cable subscribers throughout the United States. The NFL Draft was the first stepping stone that ESPN came out with which audiences were able to see future stars. The next big thing that came over the years happened in the months of 1984 while being bought out by ABC (American Broadcasting Company). They were able to help ESPN to compete to broadcast major sports such as NFL, NBA, MLB, and NCAA Division I college sports.
For ESPN’s current television, they offer more than just the biggest professional sports. If something viral pops up in high school or college sports, those clips can make it to ESPN’s top 10 videos. They’ve been good with expanding their different sports and levels on their channel. They have launched related channels such as ESPN2, ESPN Classic, ESPNews, ESPN+, ESPN Deportes, ESPNU, Longhorn Network, and SEC Network. ESPN2 launched in 1993 carrying different conventional and extreme sports such as soccer, auto racing, BMX, skateboarding, boxing, motocross, and many more. ESPN’s net worth is worth $40 billion.
Social Media Presence Overview:
Analysis and Evaluation
ESPN’s Facebook content is appealing. Their cover photo is a video of a bunch of different athletes and sports showing success and inspiration. The cover video shows different sports achieving wins and championships. ESPN has 18,543,533 people that like their page and 18,032,649 people who follow the page. The TV Network shows Bristol, Connecticut. They have different sections of tabs of about, photos, videos, Instagram fee, events, posts, community. The about section has a mission “to serve sports fans wherever sports are watched, listened to, discussed, debated, read about or played.” Another thing on thing page shows a Use App link which you’re able to download the app to your phone which I use often to keep up with stats and scores of sports. I think Facebook page has plenty of details of information about ESPN and what’s up to date.
ESPN’s Twitter’s biography says “serving sports fans anytime, anywhere, since 1979.” They joined Twitter in March 2007. ESPN has 34,000,000 followers and follows 281 people. They have 93,700, tweets. Their header photo is a collaboration of many speakers of ESPN. ESPN tweet often, their last tweets were by the hour. I think ESPN’s twitter does a good job showing comparisons of players and reminding the audience about flashbacks and history. It’s also a good place to see players who have potential. Twitter is a place where some professional athletes are recognized and start to become more popular. They also update top stories of what’s happening in the world of sports.
ESPN’s Instagram bio has a link to download the ESPN App. ESPN’s Instagram has 9,200,000 followers and follows 384 people. They have 13,087 posts. What I’ve noticed is that whatever they post of a photo or video on Instagram is also on their Twitter account. ESPN’s last five photos/videos all received anywhere from 33,000 to 94,000 likes. The last three videos had 200,000-333,000 views. I personally like watching the videos on Instagram because it shows awesome flashbacks and some are funny. For the posts, I don’t think photos and videos contain enough information as it were to compare to Twitter or even the television channel. What is popular is the ESPN hashtag. The hashtag has 1,700,000 tags related to ESPN.
I never knew ESPN had snapchat. When you click on the snapchat link, you can follow their snapchat to stay updated with photos and videos. SportsCenter was introduced by ESPN as well. SportsCenter will have newly posted videos and updates under the discover section of Snapchat. The top stories also make it to SportsCenter. You can learn about new things or be impressed at what people could do in one small clip of a video.
I never knew that ESPN had a LinkedIn profile as well. On their page, it shows the title of Broadcast Media and location Bristol, Ct. ESPN has 359,300 followers. The about us section displays all the different business entities and sports media assets about ESPN such as all the other cable television networks they have. They have a website link for careers and the number of employees (5000, 10,000) in the company. They also have The Walt Disney Company under their affiliated companies.
Popular Uploads from ESPN YouTube
ESPN has 2,474,936 subscribers. On the about page, it says “ESPN on YouTube features up-to-minutes sports news coverage, scores, highlights and commentary for NFL, NHL, MLB, NBA, College Football, NCAA Basketball, Soccer, Fantasy, UFC/Boxing and more. They also have links to their Twitter, Facebook, and Instagram. For the videos on YouTube, they are constantly updating videos almost every hour or every other hour about different topics relating to players and teams. ESPN also has ‘This is SportsCenter’ Commercials that were used on television as well. What’s good about the YouTube videos and commercials is that I can re-watch them.
ESPN Websites and Radio:
The ESPN websites and ESPN Radio are pretty straight forward. ESPN website is the main website for updating current sport news daily. I use the ESPN app which is the same as going on their website to see news, scores, and stats. You can add your favorite teams on the app to get reminders for upcoming games and see the latest news. You can also use their fantasy leagues on the website. The radio is a perfect tool to use when you only want to hear audio. You can listen to live shows between speakers, famous athletes, score updates, and many more.
Summary of Social Media:
Overall, I think that they cover sports very well. My favorite social media platform if I were to choose would be Twitter because they update their tweets and posts a lot more often than any other tool. My least favorite social media platform would be snapchat because there isn’t much information on there. The only way to find out is by going into the snapchat app.
Their digital footprint’s information is detailed. When you search ESPN on google, the all tab has about 33,000,000 results relating to ESPN. The news tab has about 8,750,000 results with top stories and news posted within a 13 hour time frame. The videos tab has 7,630,000 results with ESPN.com videos, twitter, and YouTube videos. In the images search on google, it has a lot pictures of their logo which is their imprinted graphic that no one can steal. Other pictures includes the speakers. The first thing on the first page has the website. Under the website, they have top stories from espn.com and titles of the top stories so if it were to seem something I was interested in, I would click on the link and it directly sends you to the story on the ESPN page. They also have Twitter, YouTube, and ESPN Android Apps on Google Play, Facebook, Washington Post, and New York Times. On the second page, it displays different articles.
My recommendations would be that ESPN should link their main social media platforms on each of their account rather than just YouTube. They do a good job promoting a link to download the app to the phone, but the other platforms should be included. I think that the content that is provided in the ESPN app should also be stored or merged within social media platforms such as Twitter, Instagram, and Facebook. I don’t notice the app because it’s far separated from social media accounts I use. For example, I’m always on Facebook and it would be helped to report stats and scores in a link that can be clicked so it’s all done in one app rather than going to the ESPN app itself. I think they do a good job posting content for the audience. Tweets, posts, pictures, and videos are all interesting. I grew up watching the channels ESPN provided which also was one of my favorite channels growing up. They have grown from being a popular broadcast channel on television to many different platforms of social media. In conclusion, I believe that ESPN are able to keep up to the social media standards as the media within the world grows. As for myself, I can’t complain about the content they provide as a whole. I’m sure they provide more than enough for the audience too.