Blog Title: Lavendaire
Blog Topic: Personal Growth + Lifestyle Design
Check out her blog here!
When first looking at the Lavendaire blog you get an over view of all the content. Like most blogs Aileen’s most recent post is shown at the top of the blog page. Aside from her blog posts in chronological order, you can also see her featured video for the moment in the top right, followed by the link to her podcast. Below those are category groups for her blog posts, for example “creativity,” and “mindfulness.” She includes widgets to subscribe to her blog with your email which a great tool to keep people coming back. Continuing down the page, we see links to her five most popular blog posts which are linked below for you guys to check out!
- How I Plan & Organize My Life to Achieve Goals
- How to Meditate
- How to Figure Out What to Do With Your Life
- Artist of Life: Karen Rosalie
- Sedona: Meeting Ilchi Lee
At the bottom of the blog page and in the footer Aileen keeps a lot of information! She includes links to all her social media platforms, as well as some of her most recent posts from her instagram, that typically correspond to blog posts she is putting up that day. Also, at the very top of the page we have links to every aspect of the Lavendaire website, which includes; “About, Blog, Videos, Podcasts, Resources and Shop.”
Who is Aileen?
On the Lavendaire blog, all posts revolve around personal growth and lifestyle design. A lot of articles pertain to changes you can make in your life to push you towards your goals. There is also a handful of posts that pertain to organization and planning to make your life easier. Under her lifestyle design category on her blog, one of five categories there are blog posts about stress relief, self love, reducing waste, how to stop wasting time and even how to meditate. If you dive into her creative category of her blog she has posts about gift ideas, editing photos, recipes, room decorating and even a post about how to find creative inspiration. The more popular posts revolve around personal growth, which I left links to earlier in this post.
Mostly every blog posts has both photos and an accompanying video on Aileens YouTube channel. All the photos and videos Aileen uses are created by herself. Following her on Instagram, I always see her having another photo shoot or setting up for another filming day. She even recently went to New York for a YouTube creator camp to learn and connect with other content creators.
If we dive deeper into the blog posts themselves we can analyze at a deeper level. Personally, I believe the blog post titles are extremely compelling because I can relate with Aileen. She always felt like she never knew what she wanted to do and she wanted to make lots of changes for herself and by creating Lavendaire she can help people like me who are in the same boat. So, when I see a blog post like “50 New Years Resolution Ideas For 2018,” I am extremely intrigued and want to see what she will be working towards next year and see if any of them will apply to me!
When analyzing a few of her blog posts I noticed that she does not have a comment section on every post, only I certain ones that I’m sure she feels will spark a conversation. However, when looking at the posts with comments, Aileen is responsive and is sure to at least say thank you! However, on each post there is social media sharing buttons to allow followers of Lavendaire to share the individual blog post. When looking at the last five blog posts, only one was shared. The post was shared on Facebook 24 times and there is one comment on the post as well! The blog definitely promotes that people follow it by putting the follow widget on every page you visit on Lavendaire.
Overall, the Lavendaire blog is fantastic and does a lot of things perfect. The layout is simple and easy to navigate. Aileen posts on the blog frequently and organizes them into categories that are very appropriate for her blog topic. She promotes the need to follow her blog and creates intriguing posts that are sure to catch her viewers attention. One of the only areas of opportunity I see is making the format of each blog post identical to contain a comment section. Aileen does a great job of interacting with her followers, but if they don’t have the option to comment on the post she is unable to interact and can’t see their feedback.