Caste Study #4 Elon Musk

I chose Elon Musk for my case study. He’s always been an inspiration to me and I would love to meet him one day. Elon Musk is the genius and creator behind Tesla, SpaceX, and the Boring Company to name a few.  Through Tesla he creates zero carbon emission cars with incredible performance. Most recently he unveiled an all electric semi truck. SpaceX manufactures and launches rockets. Their ultimate goal is to allow people to live on other plants. Last but not least we have the Boring Company. This company is based around infrastructure and tunnel construction. With aims at creating a faster travel system underground. His social media account links are,

Facebook: 217,428 likes, 232,846 followers

Twitter: Joined: June 2009, 3,773 tweets, 18.1M followers, 715 likes, 48 people he follows

Instagram: 160 posts, 4.7M followers, 32 people he follows


Elon Musk’s facebook page is simple yet elegant. His cover photo is a beautiful picture of the galaxy. His profile photo is a professional headshot of him smiling in a black shirt. The only information in his about section is a small bit that says “Elon Reeve Musk – born June 28, 1971 – is a South African-born Canadian-American business magnate, investor, engineer and inventor.”. On the main page he usually shares posts from his other companies. For example, there’s a  video that SpaceX posted and he reposted it. He also reposts his instagram and occasionally shares his thoughts and ideas as well. The most recent post mentions his idea about creating an old school roller drive-in at one of his charge stations. His audience is extremely attentive. The comments are almost always positive and sometimes even funny. In one of his recent posts he posted a video about his Falcon rocket launch; stating “falcon heavy goes vertical”. This post got over 51k views, 500 shares, and 6.3k likes. The top comment on the post says “I went vertical this morning too, cold shower fixed me up.” The post can be found a this link,

Elon’s twitter page is eerily similar to his facebook page. The cover photo is again another photo of the galaxy. This one’s a different arrangement of stars though; with a few shooting stars off in the distance. His twitter photo is the same professional picture as his facebook photo. His content is also the same in comparison to facebook. He retweets SpaceX posts. His most recent is talking about his falcon 9 launch again. This time the post mentions it’s reentry and landing. The only stand out difference is his location tag on the twitter account. His location is set as “Boring”. This is obviously in reference to his boring company. Almost all of his posts have over 30k likes and 5k retweets. With many of them reaching 100k likes. Here’s a link to one of my favorite posts. It’s in reference to a rocket he fired and people thought was a UFO. His audience had a very positive response. Most people replied positively. One user stated “I like your narration on this video”. The video can be found a this link,


Lastly, we have his instagram. Yet again we have the same profile photo seen before in the last two social media accounts. He has the verified check mark on instagram as well. There’s no bio, it just says his name. Most of his photos are extremely high quality and beautiful to look at. There are rocket launches, explosions, and gorgeous cars driving fast. He does have a few homemade photos and videos as well. There’s a photo of a photo taken of one of his children; and a video of him singing around a campfire. Most of his photos exceed 500k likes and one even has over 2.1 million likes. This was a video of a gorgeous display of fireworks on New Years. All of the comments are positive. There’s a very large amount of people who just posted “woww”.


Elon Musk clearly put a lot of thought, time, and effort into his social media accounts. Looking back at them I can’t find anything that I find that needs to be fixed. He’s a very influential person so I would imagine he has teams that look over his social media accounts and make sure nothing gets posted that shouldn’t be. The only critique I could find is that a few instagram photos weren’t the best quality. He took a picture of a picture and it just doesn’t look quite as professional as the rest of his photos. But honestly, it’s something I probably would have posted. I think this is just more drawn out in his account because all the other photos are stunning. I do believe his instagram is the most visually appealing. The number of likes and interactions on this account are much higher than his other social media pages.


Tony Gentilcore

Overview: Is a fitness and lifestyle blog written by Tony Gentilcore. Tony is a co-founder of Cressey Sports Performance. When he’s not training people at his studio he’s also contributing to the top fitness magazines and websites around the world.


The layout of the blog is pretty simple. There is a header with a  very catchy phrase “Because heavy things don’t lift themselves”. A footer explaining all about the author Tony Gentilcore. The top of the blog starts off in a dark sepia like filter.

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At the top of the blog we can see multiple different links. Here you can navigate your way to blog, products, articles, miscellany, resources, contact, or core online. Moving down the webpage we can see a spot to enter your email to stay connected to the blog. Just below this there’s a black bar mentioning all the places that this blog as been featured in. Esteemed places such as Men’s and Women’s Health, and

Moving towards the bottom of the blog there is a “latest from Tony’s blog” section. This features his 5 most recent blog posts. Just below this at the very bottom of the home page there is a small section explaining a little bit about the author Tony.


There’s no quick link to see the most popular blogs on this site. But by clicking the “blog” button at the top menu we can see the most recent blog posts. The top 5 most recent blogs as of 01/08/18 are,

The last of these posts “Business advice for trainers from trainers” I found the most interesting. Tony talks about how he had very little competence and didn’t know what a company “overhead was”. He goes into detail talking about how he traded a lot of time for a little bit of money. Obviously, this worked out in the end for him though. He’s now a prominent blogger and business owner.

Alot of his posts contain pictures that keep the readers interested. Here we can see one from the article I was just speaking about,

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This image wasn’t created by the blogger himself. But it’s a quote from a movie that I can relate to. Honestly, I’m not sure what advice I could offer Tony as a blogger. His whole website seems to mesh very well. His posts are relevant and keep me wanting to read. The only part of his blog I didn’t like was the big portion dedicated to entering your email address. This felt more like it was a scam than anything. But obviously, he just wants subscribers to his blog. He’s not really looking for money. Tony often also links other bloggers in his posts. He likes to provide a link to trainers; to provide further content for the visitors of his blog. Tony also has a very active blogging community that follows him. I couldn’t find a single post that didn’t have atleast 2 comments on it. Also, almost all of them were positive.


In conclusion, Tony has a very polished blog on his hand. He provides a very diverse amount of blog information ranging from lifestyle advice to how you can get a killer workout. As a 20 something college student I found this blog very relatable. It’s easy to navigate and even easier to read the blog posts. He provides plenty of links and references as well. Overall, I would definitely recommend this blog to anyone that wants to learn fitness and life advice from someone with plenty of experience.


The rise of bitcoin; and how I could have been a millionaire.

Bitcoin was started in 2009 by a mysterious alias known as Satoshi Nakamoto. Bitcoin is almost always in the news today. Between twitter jokes and news bashing; it’s hard to get realistic information. I was first exposed to bitcoin my junior year of high shcool in 2010. The price per share was just .08 cents USD. If I invested 100$ back then I would have roughly 20 million dollars today. But the past is in the past right?

Bitcoin is classified as a “cryptocurrency”. There are currently over 1,000 different cryptocurrencies that anyone can invest into. Currently it’s a very tricky process to even purchase cryptocurrencies. I use a site called Coinbase to turn my USD into a mainstream cryptocurrency like Bitcoin, Litecoin, or Etherium. This usually takes days to process, like any transaction. Once your USD has been converted into the cryptocurrency of your choice; you can decide to keep it in that currency. With the price per share increasing or decreasing; much like how the stock market works. Alternatively you can transfer it to another site that offers one of the other thousand cryptocurrencies. Many of which charge a transfer fee.


Moving forward in life I finally got over my grudge about not being a millionaire. I invested what little money I had into Etherium. Since investing two weeks ago i’ve seen a 50% return on my initial investment. When I first told my father about my bitcoin investments he only had one question, “Isn’t that illegal?”. While the media has portrayed bitcoin as  an untrustworthy investment for many years; it’s actually a legitimate currency. It’s also notorious for being used on the black market. So I can see where his concern stemmed from.

Golden bitcoin Euro background. Bitcoin cryptocurrency coin

Now before anyone thinks I’m telling you to invest your lifesavings into bitcoin. I would tell you to be cautious. Many financial guru’s are warning of the volatility. At any moment bitcoin shares could plummet. They call this the bitcoin “bubble”. Many people believe that these share prices are over exaggerated compared to their actual worth. Meaning that one day the price per share is going to plummet and this “bubble” will pop. I wouldn’t invest any money that you wouldn’t be afraid of losing. Please refer to this link below before making any rash decisions.