Mac Miller


Mac Miller is not only my personal favorite artists. He’s also a producer and recorder. His real name is Malcolm James McCormick. He was born January, 19, 1992. He’s also very well known for creating music under alter aliases. Some of these aliases include Larry Fisherman, Delusional Thomas, and Larry Lovestein. At the age of 15 Mac delivered us his first mixtape titled “But my mackin’ ain’t easy”. He then moved on to produce multiple best selling albums. One of his best known accolades was creating music without a label. When he released his album “Blue Slide Park” in 2011 it debuted at #1 on the top 200 billboard. This was the first independent album to ever take the number one spot.


Mac went as far as creating his own website. The first thing we see on this website is a big picture of his most recent album cover “The Devine Feminine”. You can then scroll down the website and find a “buy album” link. Scrolling further down brings us to a link to buy his merchandise. Then ultimately, there’s a music video at the end. Clicking the “shop mac miller” button brings you right to his online store. Here we can find a very neat layout. On the left are a bunch of options ranging form apparel to accessories. He sell clothing with references to any of his music. For example, he has a song titled “Dang” and many of his shirts have this logo right on it. Accessories are all very similar to these music inspired designs. But here we can find everything from hats to throw pillows.


Screen Shot 2018-01-21 at 8.01.43 PM

Mac’s facebook page is relatively simple. His Facebook page has an artistic picture of himself as you can see above. The header is neatly laid out advertising his newest album. You can also see a “shop now” butt right below this. Mac has 5,190,298 people liking his page and 4,985,448 people following him. Again we on the sidebar we have some easy to access links. In the about section we can see his birthdate, a link back to his website, and a button to contact his press. Under interests he has “Rapping…. Playing guitar…. enjoying scenery and greenery…. dreaming….”. Next we can make our way down to the events page. Here is a list of his upcoming shows. He’s tour everywhere from Australia to the United States. There are then links to his tour dates, and official store. Lastly, we have the links to videos, photos, and posts. Mac doesn’t seem to make any kind of comments or posts on his own. He usually just re-posts his music videos or interviews. Photo’s on the other hand are posted quite often. He has 655 photos on his timeline alone. These are usually picture of him in places that he visits. There are also photos of his tour dates and concerts. The pictures are all done very well. Filters and editing has been done.


Screen Shot 2018-01-21 at 8.10.06 PM

Mac’s twitter has a beautiful header. It’s a picture of him looking towards his profile picture. The profile picture itself is a photo of someone holding an electric keyboard. He has 31.7k tweets, 1,267 people he follows, 8.4M followers, and has liked 2,847 posts. Most of the content on his page are his thoughts and feelings about every day life. Mac is a proud Steelers fan and has been posting a lot about them this playoff season. Here is a photo of his most recent posts. Screen Shot 2018-01-21 at 8.14.13 PM

As we can see many people favorite and retweet his tweets. He has a very active following. Everyone replying to his posts are almost always positive. There are a few people replying with GIF’s and even more people just praising his work. On his second to last posts someone simply just replied “I love you”.


Screen Shot 2018-01-21 at 8.17.43 PM

Mac’s twitter is filled with content. He has 2,636 posts, 3.2M followers, and only follows 475 people. His bio is also very straight forward with a link to his website. His Instagram profile picture is a hand drawn picture of himself. It’s also worthy to note that his Instagram name is “Larry Fisherman” and ode to his alter ego. His most recent post is a video of him playing the piano. He then posted this video onto his twitter and asked people to sample the beat. As we can see back up in the twitter section Mac got a reply almost instantly. He then retweeted this personas tweet and quoted “Yeaaaa man”. His Instagram is filled with photos of himself, his family, and his music. Not all of his photos are very professional looking. Looking at the top middle photo we can see a lot of work done with filters and a professional level photo. But right next to this, we see a selfie taken without any filters. It’s also worth noting that some of his photos are hard to describe. For example, the photo on the bottom right is a picture of a boy (not Mac) wearing a steelers jersey. He then titled it “ready for tomorrow” (The Steelers were playing that day). I’m not really sure who’s in the photo though. All of the comments on this photo are positive. There are a few people saying the steelers are going to lose. A lot of the replies are also just people tagging their friends. For example, someone said ” This looks like you”, then tagged a friend.

Google Search

A quick google search of “Mac Miller” will first bring up a link to his website. There are then links to his twitter, wikipedia, and Instagram. Next we have a link to youtube and one of his music videos “Stay”. I’ll provide the link here,

Moving down the google search we see a good amount of posts with interviews with or about Mac. Some of these websites include Vogue, Grantland, and Pitchfork.



Mac miller’s social media pressence is profound. He’s doing an amazing job of selling his music. He has links to his website on all of his social media platforms. I think this is an amazing way to get his information out there. As a rapper Mac lives the sex, drugs, and rock and roll life style. With this in mind he doesn’t have anything online that might tarnish his reputation. One slight adjustment I would make is having better quality photographs. His Instagram photos could definitely use a little work. On the other hand, his Facebook and twitter accounts are perfect. He’s making good use of both these tools to sell his brand. Mac’s personal brand is something I would notice anywhere I go; and I think this is something he does best. His fans anywhere would have a hard time not recognizing any of his stuff.


Caste Study #4 Elon Musk

I chose Elon Musk for my case study. He’s always been an inspiration to me and I would love to meet him one day. Elon Musk is the genius and creator behind Tesla, SpaceX, and the Boring Company to name a few.  Through Tesla he creates zero carbon emission cars with incredible performance. Most recently he unveiled an all electric semi truck. SpaceX manufactures and launches rockets. Their ultimate goal is to allow people to live on other plants. Last but not least we have the Boring Company. This company is based around infrastructure and tunnel construction. With aims at creating a faster travel system underground. His social media account links are,

Facebook: 217,428 likes, 232,846 followers

Twitter: Joined: June 2009, 3,773 tweets, 18.1M followers, 715 likes, 48 people he follows

Instagram: 160 posts, 4.7M followers, 32 people he follows


Elon Musk’s facebook page is simple yet elegant. His cover photo is a beautiful picture of the galaxy. His profile photo is a professional headshot of him smiling in a black shirt. The only information in his about section is a small bit that says “Elon Reeve Musk – born June 28, 1971 – is a South African-born Canadian-American business magnate, investor, engineer and inventor.”. On the main page he usually shares posts from his other companies. For example, there’s a  video that SpaceX posted and he reposted it. He also reposts his instagram and occasionally shares his thoughts and ideas as well. The most recent post mentions his idea about creating an old school roller drive-in at one of his charge stations. His audience is extremely attentive. The comments are almost always positive and sometimes even funny. In one of his recent posts he posted a video about his Falcon rocket launch; stating “falcon heavy goes vertical”. This post got over 51k views, 500 shares, and 6.3k likes. The top comment on the post says “I went vertical this morning too, cold shower fixed me up.” The post can be found a this link,

Elon’s twitter page is eerily similar to his facebook page. The cover photo is again another photo of the galaxy. This one’s a different arrangement of stars though; with a few shooting stars off in the distance. His twitter photo is the same professional picture as his facebook photo. His content is also the same in comparison to facebook. He retweets SpaceX posts. His most recent is talking about his falcon 9 launch again. This time the post mentions it’s reentry and landing. The only stand out difference is his location tag on the twitter account. His location is set as “Boring”. This is obviously in reference to his boring company. Almost all of his posts have over 30k likes and 5k retweets. With many of them reaching 100k likes. Here’s a link to one of my favorite posts. It’s in reference to a rocket he fired and people thought was a UFO. His audience had a very positive response. Most people replied positively. One user stated “I like your narration on this video”. The video can be found a this link,


Lastly, we have his instagram. Yet again we have the same profile photo seen before in the last two social media accounts. He has the verified check mark on instagram as well. There’s no bio, it just says his name. Most of his photos are extremely high quality and beautiful to look at. There are rocket launches, explosions, and gorgeous cars driving fast. He does have a few homemade photos and videos as well. There’s a photo of a photo taken of one of his children; and a video of him singing around a campfire. Most of his photos exceed 500k likes and one even has over 2.1 million likes. This was a video of a gorgeous display of fireworks on New Years. All of the comments are positive. There’s a very large amount of people who just posted “woww”.


Elon Musk clearly put a lot of thought, time, and effort into his social media accounts. Looking back at them I can’t find anything that I find that needs to be fixed. He’s a very influential person so I would imagine he has teams that look over his social media accounts and make sure nothing gets posted that shouldn’t be. The only critique I could find is that a few instagram photos weren’t the best quality. He took a picture of a picture and it just doesn’t look quite as professional as the rest of his photos. But honestly, it’s something I probably would have posted. I think this is just more drawn out in his account because all the other photos are stunning. I do believe his instagram is the most visually appealing. The number of likes and interactions on this account are much higher than his other social media pages.

Tony Gentilcore

Overview: Is a fitness and lifestyle blog written by Tony Gentilcore. Tony is a co-founder of Cressey Sports Performance. When he’s not training people at his studio he’s also contributing to the top fitness magazines and websites around the world.


The layout of the blog is pretty simple. There is a header with a  very catchy phrase “Because heavy things don’t lift themselves”. A footer explaining all about the author Tony Gentilcore. The top of the blog starts off in a dark sepia like filter.

Screen Shot 2018-01-08 at 5.40.25 PM.png

At the top of the blog we can see multiple different links. Here you can navigate your way to blog, products, articles, miscellany, resources, contact, or core online. Moving down the webpage we can see a spot to enter your email to stay connected to the blog. Just below this there’s a black bar mentioning all the places that this blog as been featured in. Esteemed places such as Men’s and Women’s Health, and

Moving towards the bottom of the blog there is a “latest from Tony’s blog” section. This features his 5 most recent blog posts. Just below this at the very bottom of the home page there is a small section explaining a little bit about the author Tony.


There’s no quick link to see the most popular blogs on this site. But by clicking the “blog” button at the top menu we can see the most recent blog posts. The top 5 most recent blogs as of 01/08/18 are,

The last of these posts “Business advice for trainers from trainers” I found the most interesting. Tony talks about how he had very little competence and didn’t know what a company “overhead was”. He goes into detail talking about how he traded a lot of time for a little bit of money. Obviously, this worked out in the end for him though. He’s now a prominent blogger and business owner.

Alot of his posts contain pictures that keep the readers interested. Here we can see one from the article I was just speaking about,

Screen Shot 2018-01-08 at 11.07.38 PM

This image wasn’t created by the blogger himself. But it’s a quote from a movie that I can relate to. Honestly, I’m not sure what advice I could offer Tony as a blogger. His whole website seems to mesh very well. His posts are relevant and keep me wanting to read. The only part of his blog I didn’t like was the big portion dedicated to entering your email address. This felt more like it was a scam than anything. But obviously, he just wants subscribers to his blog. He’s not really looking for money. Tony often also links other bloggers in his posts. He likes to provide a link to trainers; to provide further content for the visitors of his blog. Tony also has a very active blogging community that follows him. I couldn’t find a single post that didn’t have atleast 2 comments on it. Also, almost all of them were positive.


In conclusion, Tony has a very polished blog on his hand. He provides a very diverse amount of blog information ranging from lifestyle advice to how you can get a killer workout. As a 20 something college student I found this blog very relatable. It’s easy to navigate and even easier to read the blog posts. He provides plenty of links and references as well. Overall, I would definitely recommend this blog to anyone that wants to learn fitness and life advice from someone with plenty of experience.


The rise of bitcoin; and how I could have been a millionaire.

Bitcoin was started in 2009 by a mysterious alias known as Satoshi Nakamoto. Bitcoin is almost always in the news today. Between twitter jokes and news bashing; it’s hard to get realistic information. I was first exposed to bitcoin my junior year of high shcool in 2010. The price per share was just .08 cents USD. If I invested 100$ back then I would have roughly 20 million dollars today. But the past is in the past right?

Bitcoin is classified as a “cryptocurrency”. There are currently over 1,000 different cryptocurrencies that anyone can invest into. Currently it’s a very tricky process to even purchase cryptocurrencies. I use a site called Coinbase to turn my USD into a mainstream cryptocurrency like Bitcoin, Litecoin, or Etherium. This usually takes days to process, like any transaction. Once your USD has been converted into the cryptocurrency of your choice; you can decide to keep it in that currency. With the price per share increasing or decreasing; much like how the stock market works. Alternatively you can transfer it to another site that offers one of the other thousand cryptocurrencies. Many of which charge a transfer fee.


Moving forward in life I finally got over my grudge about not being a millionaire. I invested what little money I had into Etherium. Since investing two weeks ago i’ve seen a 50% return on my initial investment. When I first told my father about my bitcoin investments he only had one question, “Isn’t that illegal?”. While the media has portrayed bitcoin as  an untrustworthy investment for many years; it’s actually a legitimate currency. It’s also notorious for being used on the black market. So I can see where his concern stemmed from.

Golden bitcoin Euro background. Bitcoin cryptocurrency coin

Now before anyone thinks I’m telling you to invest your lifesavings into bitcoin. I would tell you to be cautious. Many financial guru’s are warning of the volatility. At any moment bitcoin shares could plummet. They call this the bitcoin “bubble”. Many people believe that these share prices are over exaggerated compared to their actual worth. Meaning that one day the price per share is going to plummet and this “bubble” will pop. I wouldn’t invest any money that you wouldn’t be afraid of losing. Please refer to this link below before making any rash decisions.