I chose Elon Musk for my case study. He’s always been an inspiration to me and I would love to meet him one day. Elon Musk is the genius and creator behind Tesla, SpaceX, and the Boring Company to name a few. Through Tesla he creates zero carbon emission cars with incredible performance. Most recently he unveiled an all electric semi truck. SpaceX manufactures and launches rockets. Their ultimate goal is to allow people to live on other plants. Last but not least we have the Boring Company. This company is based around infrastructure and tunnel construction. With aims at creating a faster travel system underground. His social media account links are,
Facebook: 217,428 likes, 232,846 followers
Twitter: Joined: June 2009, 3,773 tweets, 18.1M followers, 715 likes, 48 people he follows
Instagram: 160 posts, 4.7M followers, 32 people he follows
Elon Musk’s facebook page is simple yet elegant. His cover photo is a beautiful picture of the galaxy. His profile photo is a professional headshot of him smiling in a black shirt. The only information in his about section is a small bit that says “Elon Reeve Musk – born June 28, 1971 – is a South African-born Canadian-American business magnate, investor, engineer and inventor.”. On the main page he usually shares posts from his other companies. For example, there’s a video that SpaceX posted and he reposted it. He also reposts his instagram and occasionally shares his thoughts and ideas as well. The most recent post mentions his idea about creating an old school roller drive-in at one of his charge stations. His audience is extremely attentive. The comments are almost always positive and sometimes even funny. In one of his recent posts he posted a video about his Falcon rocket launch; stating “falcon heavy goes vertical”. This post got over 51k views, 500 shares, and 6.3k likes. The top comment on the post says “I went vertical this morning too, cold shower fixed me up.” The post can be found a this link,
Elon’s twitter page is eerily similar to his facebook page. The cover photo is again another photo of the galaxy. This one’s a different arrangement of stars though; with a few shooting stars off in the distance. His twitter photo is the same professional picture as his facebook photo. His content is also the same in comparison to facebook. He retweets SpaceX posts. His most recent is talking about his falcon 9 launch again. This time the post mentions it’s reentry and landing. The only stand out difference is his location tag on the twitter account. His location is set as “Boring”. This is obviously in reference to his boring company. Almost all of his posts have over 30k likes and 5k retweets. With many of them reaching 100k likes. Here’s a link to one of my favorite posts. It’s in reference to a rocket he fired and people thought was a UFO. His audience had a very positive response. Most people replied positively. One user stated “I like your narration on this video”. The video can be found a this link,
Lastly, we have his instagram. Yet again we have the same profile photo seen before in the last two social media accounts. He has the verified check mark on instagram as well. There’s no bio, it just says his name. Most of his photos are extremely high quality and beautiful to look at. There are rocket launches, explosions, and gorgeous cars driving fast. He does have a few homemade photos and videos as well. There’s a photo of a photo taken of one of his children; and a video of him singing around a campfire. Most of his photos exceed 500k likes and one even has over 2.1 million likes. This was a video of a gorgeous display of fireworks on New Years. All of the comments are positive. There’s a very large amount of people who just posted “woww”.
Elon Musk clearly put a lot of thought, time, and effort into his social media accounts. Looking back at them I can’t find anything that I find that needs to be fixed. He’s a very influential person so I would imagine he has teams that look over his social media accounts and make sure nothing gets posted that shouldn’t be. The only critique I could find is that a few instagram photos weren’t the best quality. He took a picture of a picture and it just doesn’t look quite as professional as the rest of his photos. But honestly, it’s something I probably would have posted. I think this is just more drawn out in his account because all the other photos are stunning. I do believe his instagram is the most visually appealing. The number of likes and interactions on this account are much higher than his other social media pages.