Ellen DeGeneres – Final Project

INTRODUCTION           

If you’ve ever flipped through daytime television, you’ve probably come across The Ellen DeGeneres Show. Since 2003, this daytime TV show has captivated audiences of all ages, myself included. It is the second most watched daytime show, behind Dr.Phil. This show has won dozens of Daytime Emmy awards while capturing the hearts of Americans across the country. Many celebrities have appeared on this show along with special guests that have gained their popularity through social media. Her show hosts interviews, music performances and in-person audience engagement events. Ellen curates the latest news and trends while creating an experience that transcends through the television screen. Individuals no longer just sit down to watch an episode of Ellen, they buy her merchandise, wait months for tickets to sit in her live audience and try to catch her attention on social media with different hashtags.  With millions of followers, Ellen DeGeneres has built herself a wonderful show and an equally impressive social media following.

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 Social Media Presence Overview 

Ellen has utilized many different social media platform including:

  • Instagram – theellenshow – 47 million followers
  • YouTube – ellen – 20 million followers
  • Facebook – ellentv – 27 million followers
  • Twitter -theellenshow – 71 million followers

Analysis and Evaluation 

Instagram – Ellen uses the handle “theellenshow” for her Instagram account. Her account has 47 million followers. She utilizes a mix of photos and videos on her account. It seems like most of the content is focused on her tv show, The Ellen DeGeneres Show. There are some links in the caption and the profile picture is an emoji version of her! She has posted more than 4,000 times, and is just a handful of posts away from 5,000 posts! She only follows 292 people, less than .0001% of the individuals that follow her! Her most recent pictures and videos have been content related to her tv show.  She posts pretty consistently, with one or two posts a day. While she doesn’t respond directly to any comments, she still has a lot of comments and likes on her posts!

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YouTube – With her extremely successful television show, there is no doubt that Ellen has found success on the video sharing platform, YouTube. She currently has 20 million followers while using the username “ellen”. Most of the content on her YouTube channel are clips from her television show. She has some “extras” that are outtakes or videos that complement her show. She has the logo of her show as the banner of her channel along with links to her other social media sites. Her website is prominently displayed in the banner as well.  Some of her content is viewed more than other pieces. However, she still has plenty of comments on her videos along with likes and audience engagement.

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Facebook – Ellen’s presence on Facebook has helped her gather over 27 million likes and followers. She has a very light and humorous “About” section that highlights many of her favorite moments. Each of her milestones that is listed in that section directs you to a video or photo about the event. She also includes a link to her personal show website on her Facebook page. She uses a mixture of photos and videos in her posts, but doesn’t seem to ever post using text. In many of her posts, she will tag other celebrities or personalities. Her photo is another emoji version of her and her banner celebrates the 14th season on her show!

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Twitter – Of all her social media platforms, Ellen has the most followers on Twitter. With 71 million followers and 14.5 thousand tweets, she once had the most retweeted selfie. That single post had 3.4 million retweets and 2.4 million likes. This post is pinned on her feed, therefore, every visitor to her profile sees this one picture. This one picture was taken by a fellow celebrity at the Oscars. Her ability to cultivate such a celebrity heavy selfie with a strong social media impression gives viewers a view into her social powerhouse.

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Most of her posts on Twitter relate directly back to her tv show, The Ellen DeGeneres Show. She uses a mix of photos, videos and text posts. Some of the posts are links to her website, while others direct you to other social media platforms. She also is keen to post about some social issues, with the latest being about the recent news about transgendered individuals being banned from the military. The tweet about this topic has been the most recent news about Ellen DeGeneres on Google. A majority of her tweets seem to occur daily, or every other day when there doesn’t seem to be lots of content.

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Commendations and Recommendations 

Overall, Ellen has been able to catch the attention of millions of Americans. She currently averages 3.9 million viewers per episode of her show. However, she has a much vaster social media presence. With more than 20 million followers on her YouTube channel to 71 million followers on Twitter, there is a lot to learn from her plentiful social media use. Part of her social media success can be attribute to her immensely successful television show. Since her show is so popular, her content is coveted, and her social media team (presuming that there is one) has mastered the art of using it to their advantage in gaining a strong social media foothold. Most of the content across her 4 platforms links directly back to her show. She has tailored almost all of her content to her show and promoted it. While she doesn’t directly engage with any of her followers, her followers are extremely vocal. They retweet, like and comment on all of her posts. The lack of direct engagement with her target population might be worrisome, but her current methods still keeps them engaged with her content. Almost everything that is posted on her YouTube, Instagram and Facebook drive the viewer back to her website and her show. This force is extremely beneficial for her brand and her television show. Every time someone clicks on her stuff within these platforms, they are reminded of her television show.

The one social media platform that stands out the most next to the other ones is her Twitter account. This is the only account that she uses for plain text posts. Recently, she “fired back” at President Donald Trump on Twitter for his ban on transgendered individuals in the military. Her use of Twitter and the text only posts make it seem like this account is more directly managed by her. Her tweet about this subject is fitting for her brand, as she has been very open about her sexuality and has shared her story on her show. For some celebrities, it might seem like a risk to tweet on a controversial matter, but this was a risk that Ellen took that seems to have worked for her brand.

While Ellen has been able to build a large following on Twitter, her followings on Facebook and Youtube are significantly smaller. There could be many different reasons for this. One of the reasons could be that her audience base is more Twitter centric rather than Facebook and YouTube orientated. Some individuals are able to tailor their content for specific sites more successfully than other sites.

Something that could also use improvement is the consistency of branding within her social media platforms. Her YouTube and Facebook accounts both have different handles than her Twitter and Instagram handles. Additionally, she has used different graphics on her Facebook and YouTube page. However, it is evident that the Ellen emoji is uniformed between most of the different platforms. By creating more consistency between the different platforms, she might be able to attract more followers that might not be aware that her other sites have different images or handles.

Her YouTube’s lower following could also be attributed to the “ellentube” page that she runs off her website. This page is created by her tv show and allows for her to share videos with her fans and allows her fans to share videos with her and each other. Since she has this other platform for videos sharing, her presence on YouTube might be tampered since individuals have a more direct option of interacting with her in videos. This site also allows for her fans to connect with each other, through uploading and commenting on personal videos that they view.

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Additionally, Ellen’s presence on social media does not stop with the use of Facebook, Instagram, YouTube and Twitter. She has an email sign up where users can get emails from her about her show and anything new and exciting. This provides her with another outlet to share information with her targeted audience. By providing your email address. the PR team can better cater their content since they can utilize statistics like open, click and delete rates. Experimenting with different email headers or titles can help them test if some topics are of more interests to her views than others. Sites like Facebook and Twitter can provide helpful insight, but not to the same capacity as an email newsletter can.

References 

http://www.imdb.com/title/tt0379623/awards?ref_=tt_ql_op_1

http://www.ellentv.com/

https://www.facebook.com/ellentv/

https://www.instagram.com/theellenshow/

https://twitter.com/TheEllenShow/

http://ellentube.com/page/2014/11/05/about/

http://www.ellentv.com/

 

 

Case Study 3: Social Media Analysis of Selena Gomez

Overview 

Recently, Selena Gomez has garnered a lot of attention from her role as a producer in the TV series, 13 Reasons Why. As someone who follows her music and career, I decided to look at her social media use and interactions. Her Twitter and Instagram handles are both @selenagomez, while her Facebook is url is /selena. She has over 61 million likes and nearly 60 million followers on her Facebook account.

She joined Twitter in March of 2009 and has gained nearly 49 million followers while only following 1,200 people. Over the course of the last 8 years, she has tweeted 4,237 times and has liked 163 tweets. Her presence on Instagram has earned her 123 million followers. She follows 271 individuals and has posted 1,340 times!  Her social media use is extremely impressive!

Analysis 

Facebook 

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Her Facebook profile picture and cover picture are very similar. Both are part of the advertising and media campaign for her single “Fetish” featuring Gucci Mane. This image use immediately informs the viewer about the projects that she is working on. Her about tab further provides information about her music accomplishments and links to her website. Everything on this section helps promote the music, collaborations and other work that she has done. She also highlights members of her band in the section of her bio.

All her posts include some media aspect. Some of them have videos and some of them have pictures. By using media in all her posts, she draws us in visually and verbally to her content. Her last few posts had engagement over 100K and a mixed number of comments. Due to the nature of fame, she has both negative and positive comments. In my initial search, I found that most of them were positive. I couldn’t find any pages that she liked on Facebook.

Twitter

Screen Shot 2017-07-13 at 9.34.09 PMHer Twitter account uses the same profile and background picture as her Facebook profile. This shows uniformity across her social media platforms. Her following on Twitter is slightly lower than her Facebook likes and just a fraction of her Instagram followers. Her use of Twitter varies a little from her use of Facebook just due to the nature of the platform. Most of her tweets and retweets are ones that have some type of media content. Just browsing through the feed, most of them are retweets of other companies and other accounts that promote her. She also tweets out content about her upcoming projects and music.

She has some audience interaction, most of the interaction occurs in fans liking her posts or retweeting her. She has retweeted and liked tweets where people and fans that are promoting her products or content. Overall, her bio on Twitter is a lot shorter than her bio on Facebook. The bio here gives links to her newest song and shows where she is from, Los Angeles. Much like the mix of comments on her Facebook, she receives both positive and negative comments and tweets from individuals.

Instagram

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Selena’s Instagram is the most popular account that she uses. Much like her other accounts, her profile picture is the same as Facebook and Twitter. Her bio here is the link to her latest music release. Most recently, she has been posting videos that are part of her newest music release. They have all gotten more than 3 million videos each. The most popular of her last 5 posts received 9.9 million likes. Almost all of her posts recently have been related to music releases, as this has been her most recent project. The use of videos helps capture the attention of individuals on Instagram since they pause to watch the video, thus better digesting the information that they are looking at. In my use of Instagram, I find that I spend more time looking at videos than I do at still photos. She doesn’t really interact with fans on Instagram as much as Twitter. I find that it is hard to pinpoint a celebrities interactions as there is no way to track the history of a specific account that you are following. Overall, I think her use of Instagram is extremely successful due to her commitment to utilizing eye-catching material and media.

Conclusion

Selena’s use of social media is uniform across the board. She utilizes the same picture and background in all her accounts, allowing her to better control the way individuals view her across all the platforms. There is no confusion about who the focus is in all the accounts. However, her Instagram account has captured the most attention of the 3 platforms. She has the most interaction with fans on Twitter, however, I believe that her Instagram account is most appealing. She posts media in almost every tweet and Facebook post, therefore, Instagram curates it all into one easy place. This platform allows for the best utilization of pictures and video – something that Selena Gomez shares a lot of.

Beltway Bargin Mom: Analysis

Overview:

Beltway Bargain Mom is a personal blog written by mother in the DC area named Laura. Laura is a mother of two and blogs about saving money, financial decisions and events that are friendly for both families and their wallets. The blog, “Beltway Bargain Mom!” Was started in 2009. It originally started out with the name of “Frugal Friends in Northern Virginia,” but 3 years after, Laura realized that this name wasn’t too catchy or well encompassing of the topics that she was blogging about. Her blog includes deals on food, coupons, free food events, reviews and family events for those who are frugal.

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Layout:

The layout for Beltway Bargain Mom is a two-column blog with a personalized header. It has two main photos: an isolated icon and a faded background. The isolated icon serves as the logo and has the name of the blog on it. The background photo is a map of the Washington, DC area. Both photos share a single-color scheme – a light green-blue. There is also menu bar under this header photo. It highlights the different sections of the blog. They are separated into the following: frugal lifestyle, grocery deals, restaurant deals, travel, tech and contests. The only one that has a photo icon next to it is restaurant deals. It has a cutlery setting image next to it. Above the header, off in the right-hand side of the website, there is a sub header that lists the links to the about, contact, press & media, policies and a search bar. The footer of the page is very simplistic and follows the same color scheme as the header. It includes copyright information as well as the design theme.

The rest of the blog is split into a right and left side. The right side is a smaller section that includes a welcome message from the creator of the blog. There is also a widget for all the social media sites that related to the blog. There is another widget to sign up for emails from the blog creator. Additionally, this blog runs adds and has sponsors as well as a section for the blogger to exhibit who her partners are. Included in this small column is a widget that shows the most popular articles that have been posted. There is also the option to click on the most recent, and categories on this widget. By clicking on the section in this widget, it will automatically update the listed articles based on your preference. The left side of the blog exhibits the main posts and articles that Laura shares with her audience.

Content:

The homepage is quite sparse with images and videos, but as you click into each page, there are videos, pictures and other external links to click on. Each blog post has been carefully tagged and categorized to help the audience better find articles that fit their needs. The most popular articles are the following:

  1. Quicken Loans National PGA Golf Tournament Family Fun
  2. July 3rd (Capitol Fourth) Dress Rehearsal Concert Free in DC
  3. The Top Kings Dominion Rides For Kids
  4. Safe Driving: Phones Down Home Run with Ryan Zimmerman
  5. Hey DC Metropolitan Couponers – Best Sources For Coupon Inserts

While these posts were the most popular, there were not many comments made on each one. There does not seem to be a large presence of commenters on this blog. Most posts had at most 4-8 comments on them. There does not seem to be a very vocal following on this blog, however, they do have over three thousand followers on their Facebook page.

Even though there does not seem to be many commenters on this site, there is a very clear “leave a comment section” at the end of every post. The “leave a comment section” serves as a closer to the page and is the last thing to come up prior to the footer. Some blogs leave a “meet the author” type of section at the end of each page, however, this author has hers listed on the top right column of each page.

If you click into the “about” section of the blog, you are greeted with information about the author and the blog. This specific page is split into 3 parts: about me, about this blog and connect with me. Each of these sections allows for the reader to learn more about the author, the set up of the blog and ways to connect with the author.

Conclusion:

Overall, the Beltway Bargain Mom is a very user friendly blog that is full of interesting information for parents and for individuals in the DMV looking to save money on goods and activities. Every post is set up for easy social media sharing – and it has worked well for the blogger. She has raked up over thirty-seven thousand followers on Twitter alone! However, there is no way for a reader to see how many times a specific post has been shared on a specific social media platform.

While the blog is meant for families and mothers, the content and style of the blog can easier be read and utilized by any individual, even if they don’t fit the target demographic! The author has done a magnificent job categorizing and organizing her posts so that those outside her target demographic can better utilize the information that is provided on her blog. Everything in terms of organization works perfectly on the site, however, it would be interesting to see what the statistics were on sharing on each post. I think showing how popular posts were with specific numbers would be helpful and also motivating for others.

Walk and Talk

For the last few years of my life, I have seen the immense integration of technology into our day to day lives. Everyday I see people walking on the street while frantically scrolling or typing into their smartphones. Our day to day lives have been immensely changed by our use of technology – most specifically by cell phones.

Our use of cell phones have greatly changed the way we communicate with one another. Long gone are the days of in-person meetings. Often they are replaced by phone calls, virtual meetings and even memos. While these means of communication can be efficient and cut down on travel time for those whom need to travel long distances, it has some major downsides.

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So many of us have sedentary desk jobs and this has decreased the amount of exercise that each of us are receiving. In my experience, many of the meetings that I have in the workplace also involve sitting. The days of having a “walk and talk” seem to be of the past. By leaving our “walk and talks” in the past, we are leaving out a whole other form of innovation. I strive to create more “walk and talk” types of meetings with individuals. When we are walking, they are less inclined to reach for the phones. When we are all sitting down at a table, it becomes all too easy for someone to scroll through something on their phone. There are so many different reasons for having a “walk and talk,” but getting up and onto your feet is one of the most important ones for our health.

So the next time you’re sitting at your desk typing an email to a co-worker or a friend, consider taking the time to schedule a “walk and talk” meeting. This type of meeting will allow for you to not only exchange your thoughts, but also take a moment to step away from technology and observe the physical environment around you.