Eminem: Is His Social Media Game On Point?

 

About Eminem

Marshall Bruce Mathers III, better known by his stage name Eminem, is an immensely popular, talented, and successful rap artist. In fact, he’s the best-selling recording artist in his genre, with it having said that he has sold over 47.4 million albums of his discography in the United States alone. He has also won many different awards for his music, including 15 Grammys and an Oscar for Best Original Song.

The main thing Eminem has to retain his celebrity status is his music, particularly in the form of full-length albums. There doesn’t appear to by any underlying or overarching message with his musical output, he simply tries to release the best product he can each time out, like most artists do. That mostly sums up his brand: he’s an artist, an “emcee”, and he always tries to come through with the best rhymes he can.

Social Media Presence Overview

To this day, Eminem has a handful of social media platforms that he uses, such as:

 Analysis & Evaluation

Facebook

https://www.facebook.com/eminem/

Currently, Eminem has over 89 million likes on Facebook. The bulk of his posts on there are photos and videos, often with enough text for detail. They’re usually posted as promotion for an upcoming project, like his upcoming studio album Revival, or when he’s about to make an appearance somewhere, like when he announced that he would be there for the 2017 Hip Hop Awards. Developments about Revival have made up the majority of the recent posts on Eminem’s Facebook page, most notably the album cover, the track listing, and a video for the Beyonce-assisted lead single, Walk On Water.

Eminem generally doesn’t update his page if he doesn’t have anything to promote or sell, so fans can as long as even a couple of weeks to a month before finding a new post. But when he does have something he finds worth sharing, he’ll usually make a post about it, maybe even more than once over the course of a couple of days. He also almost never responds to the many people who leave comments on his page, with the exception of the one time he held a Q&A to help promote his then-latest album, 2013’s The Marshall Mathers LP 2 (that Q&A has apparently since been deleted, but you can find screenshots here.)

Twitter

https://twitter.com/eminem/

As of now, Eminem has just under 22 million followers on Twitter. The content is very similar to that of his Facebook page, a solid mixture of photos, videos, and text. Once again, the tweets are mostly self-promotional, and it never seems like Eminem uses Twitter for personal reasons, interactions with others, or even to get a feel of what’s going on in the world of that site.

Eminem does have a pinned tweet that is largely emblematic of what many of his tweets consist of: In it, he has a link to a couple of pre-order bundle options for his Revival album. Some come with an Eminem t-shirt or hoodie, while more expensive ones include limited edition dog tags or a steel print of the lyrics to his Walk On Water single, or both.

Again, Eminem almost responds to anyone on Twitter, especially when there doesn’t seem to be any means to an end. The only times has ever responded to anyone in recent years was part of a Q&A he did on Twitter to draw attention to the movie Southpaw, who soundtrack Eminem executive-produced as well as contributed a number of songs to. He has also never followed anybody in the eight years he’s had an account, as well as never liked anyone else tweets before.

The frequency of Eminem tweeting depends on whether or not he wants to sell or promote something he’s done or is affiliated with. If there is something, like a new song or album, he’ll tweet as often as every couple of days. But if not, you in all likelihood won’t be hearing from him for some time.

YouTube

https://www.youtube.com/user/EminemVEVO/

Eminem’s YouTube channel has over 24 million subscribers. His channel mostly comprises of music videos for songs he’s released as singles in the past, but also includes lyric videos, live performances of certain songs, and even behind-the-scenes looks at certain music videos. Since Eminem is expected to release a new album on December 17th of this year, it’s expected that more videos of these kinds will show up on his account in the near future.

One of his videos, a music video for his hit song Love The Way You Lie, is currently the 34th highest viewed video on YouTube at over 1.4 billion views. One factor could be how long the video has stayed up, but this can largely be attributed to how successful the song was at the time the video was released.

Instagram

https://www.instagram.com/eminem/

Eminem has gained over 16.3 million followers on Instagram since he signed up for an account four years ago. Most of the posts here are videos and photos, and the majority of them are self-promotional in some form, whether it be his own music, a song or album he appears on, or just an artist he has signed to his label, Shady Records. However, there are some photos where Eminem is seen hanging around other rappers he respects, like a photo he took with Dr. Dre and Kendrick Lamar, both of whom are tagged in the post (or at least, you can see tags for both of them when you click on the picture.)

Eminem currently doesn’t follow anybody on Instagram, and there is no evidence of him even responding to any of the thousands of comments left on his posts. The closest thing to him making any interactions is the couple of times he reposted someone else’s posts.

Tumblr

http://eminem.tumblr.com/

Eminem joined Tumblr around the last few months of 2013, presumably to help promote his The Marshall Mathers LP 2 album. There is currently no way to tell how many followers he has. Likewise, none of the Tumblr posts provide a concrete date or time for when they were posted, so there is unfortunately no way to tell how frequently Eminem updates his page. Like most of the other social media platforms he uses, his Tumblr page mostly consists of photos and videos, only there doesn’t seem to be any text written anywhere.

One way Eminem’s Tumblr differs from the other websites is that it doesn’t necessarily come off as solely self-promotional. He will “reblog” other videos and pictures that his followers send to him, assuming they have the slightest similarity to him, or he’ll just post it himself and give credit to whoever submitted it to him, such as this picture of him dressed like The Flash. This is also the bulk of his interactions with followers. Considering that there aren’t any posts on his account that relate to Revival, it could be assumed that his Tumblr page hasn’t been properly updated in a while.

Summation of My Analysis

Most of these social media pages appear to have the primary purpose of selling fans and followers on whatever is the most recent project, commercial or otherwise, that Eminem is working on. On top of that, a lot of the individual posts are similar – if not the same – to what he had already posted on a couple of the other sites, particularly on Twitter, Facebook, or Instagram. Meaning if he had already tweeted about something, there’s a good chance it’s already on Facebook or Instagram. Eminem’s main social media audience appears to be those who are already fans of his work, so all the posts about his upcoming projects and the like may be enough for them.

Eminem’s Digital Footprint

If you do a Google search of Eminem, the first hit you’d see would a link to his official website, Eminem.com. Then you will see his Twitter page and his Wikipedia page. In fact, most of the rest of the first half of the first page’s hits are some of his social media pages. You’ll find his Facebook page, his Instagram page, his YouTube channel, a YouTube link to his most recently-released song, Untouchable. This is followed by a link to his Genius profile, an interview he did with Rolling Stone seven years ago, a more recent interview that was conducted by his friend Elton John, and an article about the ostensibly tragic past of his ex-wife and his daughter.

Other than the very last one, these hits are all great results for someone who wants to know more about who Eminem is or what he is known for, especially the Wikipedia page. There’s also a link to “Top Stories” about Eminem, which are more recent articles regarding him. They probably won’t fully inform any newcomers about the first thing about Eminem, but it might give them more insight into what he may be up to, currently.

Ultimately, if Eminem wanted his digital footprint to remind other people searching for of his career and reputation as a successful rap artist, this initial Google search would get the job done. People would see how many followers and fans he has on the multiple social media pages that are shown, as well as the awards and platinum-certifcations his Wikipedia page states his music has earned.

Commendations and Recommendations

One thing that can be respected about Eminem’s approach to social media is how straightforward and and unambiguous everything is. The focus is primarily on informing anyone viewing any of his platforms on what he’s promoting, and for the most part that goal is accomplished. Those methods don’t seem to stop him from selling what he wants, so it would be understandable as to why he wouldn’t want to make any changes in how he goes about things.

But it’s still possible for Eminem to be doing more to utilize his social media presence. While he can’t be faulted for wanting to live a more private life, it couldn’t be too hard for him to take at least a few minutes out of his day to personally reply to some of his legions of fans. This would cast him in a more personable light, and his feed would appear less robotic and wouldn’t read like there’s somebody doing his social media work for him. Maybe he could set up Q&A’s on Facebook and Twitter more frequently for more visibility, and not just when he needs to promote something. Also, it wouldn’t hurt Eminem to consider trying his hand at a broader range of social media sites, like Pinterest. He may not think it would make a big difference to join those sites, but every little bit helps and there’s always the chance he can get more fans to invest in his work.

If I were Eminem, I’d simply do more of everything on social media. I’d set up #TBT (or “Throwback Thursday”) photos every week on Instagram, set up polls on Twitter for get a feel of what his followers like, and generally use social media to open up and what he’s like. That’s not to say he should be overtly personal. As for his digital footprint, there doesn’t seem to be many contradictions to what he stands for, but it can be improved making sure people with any relation to him doesn’t get any unnecessary exposure of their own, like his daughter and ex-wife in that aforementioned article. If he keeps the focus on himself, finds the right balance of opening up and not going overboard, and goes above and beyond on social media instead of doing just enough, both his social media presence and the digital footprint he leaves behind should be in good hands.

References

eminem.com

facebook.com/eminem

twitter.com/eminem

youtube.com/user/EminemVEVO

instagram.com/eminem

eminem.tumblr.com

https://www.google.com/search?source=hp&ei=TlovWuWlPOWiggf9qoa4BQ&q=eminem&oq=eminem&gs_l=psy-ab.3..0j0i131k1j0i3k1j0l7.413.955.0.1130.7.5.0.1.1.0.106.443.3j2.5.0….0…1c.1.64.psy-ab..1.6.446.0..46j0i131i46k1j46i131k1j0i46k1.0.hK2aWbKNSu8

https://genius.com/artists/Eminem

http://hiphop-n-more.com/2013/11/eminems-hilarious-revealing-qa-with-fans-on-facebook/

http://people.com/music/eminem-daughter-hailie-mother-kim-scott-story/

https://en.wikipedia.org/wiki/List_of_most-viewed_YouTube_videos#Top_videos

Credit for the picture of Eminem’s Facebook page goes to The Social Media Today

Credit for featured image of Eminem goes to facebook.com/Eminem

Credit for Eminem image for About Eminem goes to Chicago Now

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Nicole Richie

The celebrity that I chose for this assignment is fashion designer, TV personality and actress Nicole Richie. She is also known for being the adopted daughter of recording artist Lionel Richie, as well as playing a scripted version of herself on The Simple Life. Currently, she is playing the role of news anchorwoman Portia Scott-Griffith on NBC’s Great News. Richie is also rather popular on social media with over 540,000 likes on her Facebook page (facebook.com/nicolerichieofficial), more than five million followers on her Twitter page (twitter.com/nicolerichie) after 4,367 tweets since she joined in March of 2009, and more than 3.8 million followers on her Instagram page (instagram.com/nicolerichie), where she has currently posted 932 different photos and videos.

 

For the most part, her Facebook page is pretty basic stuff for a celebrity of her kind of stature. Her current profile picture is part of a photoshoot that she did for Vogue Australia, while her current cover photo is a promotional picture meant to help sell some new items that are part of her fashion line, House of Harlow 1960 (supposedly named after her daughter.) Her About section contains her birthdate, a link to her House of Harlow website, and a brief bio going over her love of fashion. The bulk of her page’s posts almost always contain either a photo or a video relevant to something she’s promoting at the time, or at least a link to a video. The more popular posts on the page appear to be when an announcement of some sorts is made, like when she reveals that she has become the latest ambassador for Urban Decay Cosmetics or when she’ll be competing against her Great News co-star John Michael Higgins in an episode of Lip Sync Battle. 

 

Her posts regularly get at least a few comments, and they’re almost all uniformly positive, as to be expected from people who are fans of Richie. The last several posts in particular range from ten to twenty people commenting, and it’s the same deal. Her page covers the gist of what she’s promoting, be it a new clothing line or TV show, and doesn’t aspire to be much more, which I guess is respectable. It’s not too bad that the page tries to keep things simple and to the point, as the alternative can sometimes be overbearing. One problem I have with the Facebook page is that feels like she isn’t doing anything on her own. It seems as if she got a handler or some intern to take care of all the posts for her, and that makes her page seem less personable. I think if she used her own voice, more of her fans would gravitate toward her page.

 

Richie’s Twitter page tells a similar story. Her profile and banner (or header) images are the exact same as the ones on Facebook, which suggests she (or her team) isn’t doing much to separate the two pages. But it does help to reiterate that Richie is a woman involved in fashion. Her bio simply says “I invented post-it’s”, a reference to the movie Romy and Michele’s High School Reunion, which viewers can assume is a favorite of Richie’s. Also like her Facebook page, her tweets are generally self-promotional, contain related photos and videos, and sometimes carries the air of a Twitter account run by someone hired to take care of all social media concerns. But she (or her handler) also tends to retweet other accounts that are relevant (and favorable) to her, as well as getting healthy amounts of retweets herself. But it also (again, like her Facebook page before it) do a good job of keeping things to the point.

 

Richie normally doesn’t reply back to the dozen or so tweeters who normally respond to each of her tweets, which is fine but that might not help with building her brand and bigger. The only recent time she did anything like that was to promote her new show, Great News. And while some of her fans might appreciate that, it feels less like genuinely wanting to interact with fans and more like something she thinks she’s supposed to do in a situation like this. Another similarity to her Facebook page is that the tweets that get the most attention are ones that come in the form of some big disclosure, like a season or series premiere of Great News or when she’s about to be interviewed by a well known talk show host like Jimmy Fallon (though that could be because Fallon himself retweeted her tweet.)

 

On Instagram, things change moderately for the better. Richie’s profile picture is yet again the same as before, but her posts aren’t just self-promotional, they also open a smallish window into her life and her hobbies. Recent posts include books she read over the summer, pictures of her with her friends and family, and photos of just her in her everyday life. Many of her followers seem to appreciate that, judging by the very positive comments on her last five or six posts. The posts that get the most likes, as it turns out, are the ones that have nothing to do with whatever her current projects are. A photo congratulating her two friends Erin and Sara on their recent success got roughly twice the amount of likes her post usually gets. A “throwback” photo she posted on Father’s Day of her when she was younger being carried by her father received over 87,000 likes.

 

Her bio is succinct but also informative enough: “Creative Director of House of Harlow 1960. Portia on Great News on NBC. Nikki Fre$h in the garden & on the streets bit.ly/2sWDRJ3.” The hyperlink at the end leads to a project that she is working on with Revolve that was probably referenced in another Instagram post with “link in bio” in the caption. Aside from that, while Richie is comparatively showing more of herself on Instagram, she could still do a bit more to endear herself to even more people. A woman of many trades like herself has potential to reach larger audiences than what she currently has.

 

Easily, Richie’s Instagram page is the most interactive of the three, as well as the one I feel is most worth coming back to. It does more to update fans on where she’s at in her life, and it provides anyone viewing her page with a better idea of who she is without oversharing or getting too dramatic. Richie’s Facebook and Twitter profiles are at best fine, but when the primary focus is posting primarily about current projects, it doesn’t do all that much to separate Richie from any other celebrity on social media trying to promote him or herself. Perhaps Richie can find someone in the future that could make sure her presence on all forms of social media is more whole, and not simply doing just enough.

Blog Analysis: Intensities

Intensities is a blog that was started and entirely written by NYU alum Andrew Unterberger. It was created at the beginning of 2007 and was meant to cover one of Unterberger’s pastimes: popular culture, specifically TV, movies, and music. Unterberger worked on Intensities for three years before eventually starting a Twitter account and putting the blog on indefinite hiatus in November of 2010.

The layout of the blog is mostly pretty generic. I don’t think it looks terrible about it or anything, but there’s nothing about that would instantly set it apart from the millions of other blog accounts on WordPress. A lot of this isn’t Unterberger’s fault, as he hasn’t gone back to properly updating Intensities in almost seven years. But so much of it feels empty. There are no links to social media, no readily visible widgets, the footer just has the default “Blog at wordpress.com”, and the About Me section of the blog hasn’t been worked on at all. There is however another section for information about the author that he apparently titled You Know My Steez that says “Andrew Unterberger is a third-year student at NYU that undoubtedly has way more spare time than you do.”, which, judging how it says third-year, can be assumed he did not revise that segment since he first wrote it up.

The header for the blog seems to confirm what Intensities is shorthand for: Intensities in Ten Suburbs, which turns out to be a play on words on the homophone “Intensities in Ten Cities”, which is also a reference to the movie Wayne’s World. That makes sense, since it’s a pop culture reference, it should go hand in hand with a blog that covers such a subject. It’s accompanied a subheader that says “Just another WordPress.com weblog.” I find it hard to believe Unterberger would decide on something like that, so it’s my guess that it was a default setting.

On the other hand, he’s done a great job with his menu of all sorts of different pop culture topics and tags, which double as the blog titles. It displays the effort and love that evidently went into the content. From categories like Underrated Simpsons Moment, which as the title suggests takes a look at scenes from episodes of The Simpsons that Unterberger felt deserved more credit, to Listeria, listicles that mostly cover the top ten of something pop culture-related (you probably see a lot articles like that in today’s media as well.) These to-the-point titles easily the most user-friendly part of Intensities as it allows users to know what they’re getting from the blog, as well as translating nicely to anyone who also enjoys reading about pop culture.

Most of the blog posts contain some images or YouTube clips, but since it’s been years since the last Intensities post, many of the videos have been taken down and most of the photos are replaced with a sign that says “PLEASE UPDATE YOUR ACCOUNT TO ENABLE 3RD PARTY HOSTING”. This makes it hard to tell if any of them were made by Unterberger, even though it’s unlikely that even a tenth of them were with how easy it is to post them. It can be assumed that at the time of posting, those pictures and video were helpful for accommodating what he was writing about.

While Unterberger has devoted nearly the whole blog to things that have nothing to do with him personally (the exception being most of his posts tagged under It’s All About Me), his most commented-on posts are in regards to something that happened to him. A decade ago, he and his friends Andrew and Victor got together to compete on the second and final season of the VH1 game show The World Series of Pop Culture. Long story short, their team, Twisted Misters, ended up winning the entire tournament with their vast pop culture knowledge, and Unterberger made a point to recap their timeline on the show with a new blog post after each episode they appeared in. The first few recaps got a little over a dozen responses each, as opposed to the single-digit (if any) comments Intensities is used to. But the recap for the World Series of Pop Culture finale raked in 63 comments, an all-time high for the blog. There were even other people who had competed on the show at the time who left a response, usually some form of congratulations. Unterberger also jumps in to reply back to some of the commenters.

Honestly, Intensities had the potential to be a blog I’d visit every now and then if it kept going. It touched on things I’d have been interested in that was current at the time, and it was always detail-oriented, well thought out, and appeared to always respect its readers. I also really like that there’s an Archive section that makes it easier to reach past entries, which in turn makes it a lot easier to catch up if you’re new to the blog or if you fell behind on it.

However, there were still a couple things that didn’t translate well. More often than not, his entries would go on for longer than it would need to, and that runs the risk of the readers checking out before it’s finished. Also, while the titles for the categories he touches on are nice enough, they don’t do anything to help each entry immediately stand out, which could make things seem a bit stale to some.

Objectively, Intensities was a decent enough blog for what it was. Anyone who stumbles upon it will be able to see the effort that Unterberger put into it, as well as the love and passion he has for pop culture. It’s not perfect, but it at least provides a clear enough window into how much care Andrew Unterberger had for all things TV, movies, and music. He in all likelihood will never return to Intensities, given that he now writes for Billboard. But it was still a solid enough project that anyone who was into what he was into from 2007 to 2010 could have found something to like about it.

 

Kingsman: A Better Bond?

Kingsman: The Secret Service

Kingsman: The Secret Service is a movie that was released in early 2015. It was directed by Matthew Vaughn, who had previously directed comic book movies like Kick-Ass and X-Men: First Class. Like those two films, Kingsman: The Secret Service was adapted from a graphic novel, simply called Kingsman.

The movie mostly centers around Eggsy, a young man who lives with his financially struggling mother and her abusive boyfriend. After getting in some trouble with the police, Eggsy is bailed out of prison by Harry Hart, an older man who confirms to Eggsy that he once knew his late father. Eggsy meets Harry later at a tailor shop (which turns out to be a cover), where the latter invites Eggsy to possibly join an undercover spy organization known as Kingsman.

Soon after, Eggsy begins his training alongside several other candidates, where they’re given numerous tests that include landing on a specific designation from a plane, as well as vowing secrecy about Kingsman even under fire. While all of this is going on, a tech-billionaire named Valentine is coming up with an elaborate plan to control climate change and stop global warming. This plan includes eliminating the great majority of the world’s population and only securing those he deems worthy of saving. It’s up to Kingsman (specifically Eggsy and Harry) to make sure Valentine’s plans never go to fruition.

This movie ended up being a major pleasant surprise for audiences around the world, me being one of them. I was lucky enough to catch an advanced screening for Kingsman, just a little over a month before it was set to be released in the States. Going in, I didn’t have the highest of hopes. It looked like it just going to be a rehash of Kick-Ass, but with spies instead of superheroes.

Some of my favorite parts of the movie are as follows:

  • The overall style and tone. There’s tons of ridiculous fun in Kingsman, but it has enough of an emotional heft to have you invested in the story and its characters. You genuinely care about Eggsy as a person.
  • Plenty of references to James Bond movies, namely the Roger Moore era. I’m a casual 007 fan, so I appreciate how well-thought out they were without being too overbearing or inside baseball.
  • Samuel L. Jackson as Valentine, the villain of the movie. Everything about his performance, from the lisp he uses, to his aversion to blood, to his reasoning for a worldwide cull, makes for a real treat to watch
  • The chemistry between Taron Egerton and Colin Firth, who play Eggsy and Harry respectively. It’s refreshing to see a popcorn movie elevated by a relative newcomer holding his own against a more seasoned actor who’s also holding it down.
  • All of the action scenes are good, but the one everybody talks about is the church scene. It’s crazy exciting, and completely out of nowhere. Possibly one of the greatest action sequences in recent memory.

 

It’s been close to three years since I first saw Kingsman, and it still holds up. It’s become one of those movies that I’ll stop everything to watch whenever it’s on TV. Kingsman is everything you could want in an R-rated, modern spy film. It’s stylish, ridiculous, serious when it needs to be, and above all fun. If you’re still on the fence, check out this review for Kingsman for a more eloquent take on what makes it so great (though there are a couple spoilers.) I think there’s potential for Kingsman to be seen as one of the best spy movies of its time. With how perfectly everything came together in this film, it’ll likely be a while before Bond himself can top it again.