Originally, I wanted to do this final on Leonardo DiCaprio.Since he is such a big celebrity, I figured he’d have enough on social media to cover in this final. Unfortunately, all his social media is more or less the same, and all he ever really posts are in regards to his environmental work. And while that is very nice for him, it doesn’t make for an interesting final. So, I decided to scratch that (Not really, I still have the doc on my google drive in case this goes belly up too). But, instead, I went with my second choice. Someone not as famous, but is still relatively big on social media and I know posts a lot.
I am going to assume nearly no one knows who he is, and the rubric calls for a short bio, so here we go. Tom DeLonge is the founder and former guitarist and vocalist for the punk rock band blink-182. He is also a very big entrepreneur, with a long resume. Some of his work includes writing books, producing and directing short films, starting clothing companies such as Macbeth Footwear and Atticus Clothing, and most recently, connecting with aerospace companies to find proof of extraterrestrial life. (Yes, really)
Born on December 13, 1975, he was raised in San Diego where he took up skateboarding and music. Lots of his early life would go onto to inspire his future music, such as his parents’ divorce and struggling in school to fit in. He also has a had a lifelong interest in space and aliens, and firmly believes they exist. He played in a few bands before forming blink-182 in 1992.
The band originally consisted of him as lead guitarist and vocals, Mark Hoppus as bassist and vocals, and Scott Raynor as the drummer. Raynor eventually left and was replaced with Travis Barker. By 1998, the band reached mainstream success with numerous hits, as well as influencing many other bands, essentially starting the genre of pop punk.
Image from- https://www.fuse.tv/2016/06/tom-delonge-is-fine-in-defense-blink-182-essay
The band went on hiatus in 2005, and DeLonge started his second band Angels & Airwaves, which had a more spacey and mellow sound compared to the clashy fast-paced sound of blink. Blink-182 eventually reunited in 2009, but in 2015, DeLonge left to pursue other projects. He currently manages many business ventures, including To The Stars, a clothing and merchandise line also dedicated to conspiracy theories and extraterrestrial life. Oh, should I mention DeLonge has spoken out about having ADHD, causing him to overfill his plate with lots of projects? Just to help make a bit of sense of all his work.
Social Media Accounts
First up, his Facebook page. DeLonge only has about 601.7K likes here, but there is a lot of activity. His profile photo is of him playing guitar, but a shadow blocks his features making him all black, and a white light behind him reflects smoke. It is overall an interesting photo that would grab someone’s attention. As is his cover photo, the logo for his production company.
One of the first things you see as you scroll down is a video from a live stream, where he speaks about his most recent project with To the Stars, and aerospace engineering. Lots of DeLonge’s more recent posts have to do with this project, but like DeLonge, there is still a variety. Another recent video is playing acoustic guitar for a movie score he’s working on. Or a photo of the Pyramids, simply hashtagged #Earth. DeLonge also reveals he is working a script for a short film called Strange Times, which is also the name of a clothing line he runs. He even teases he may be returning to blink-182, but he’s done that before and it’s never true.
While I searched his comment sections, I could not really find him interacting or responding to fans. However, I did see lots of fans having discussions with one another. So as of lately, DeLonge has been using Facebook as a way to promote all the numerous projects he is working on. I know he has posted more about his music in the past on here, and even some personal photos of his dog and family. His Facebook content really depends on whatever he is currently caught up on, giving it a wide variety, and something for everyone.
I was expecting for Tom’s Twitter to have the same cover and profile photos on his Facebook, but it was a refreshing sight to see they weren’t. His profile is a black and white photo of him performing live, showing off his Macbeth Footwear shirt and guitar strap and one of his many commencing guitars. The cover, has bold red letters in all caps that says, “Private Information”, and below that, black lettering saying “Sensitive Document- Not Available for Public Consumption”. Since as of late DeLonge has been working with a lot of aerospace companies on confidential information, he has to boast about it somehow.
Tom Delonge only has 710.5k followers on Twitter, a lot for everyday folk, but for celebrities, it’s a tad on the lower side. But his activity on Twitter is anything but on the lower side. He is currently retweeting mostly, and it’s all regarding his project To The Stars Academy of Arts and Science in one form or another. But after a little scrolling, he retweeted something different. A throwback Thursday from his band Angels & Airwaves when they were recording their last album. He even responds to fans once in awhile, quoting their tweets so his followers can see their original tweet. There’s even a retweet of one fan’s picture of their Tom Delonge related merchandise. Not only does this show the fan Tom saw and appreciates their tweet, but it will also bring traffic to the fan’s account.
Scrolling through, you can catch on to the pattern of his Twitter page. He tweets a few times almost every day. There is a lot of retweets, but it all relates back to him and his work somehow. He lets his political opinions be known once in awhile, poking fun at the Trump family or stating he finds our “leaders ridiculous”. He’ll sometimes share random, humorous thoughts such as, “Soap is a nightmare, gets everywhere. No more showers” showing off the comedic side he’s always had. And he does often interact with fans or shares their art and pictures. There is definitely more activity here than on his Facebook. If I had to guess, this is his social media of choice.
Again, here he has a different profile picture than the rest of his social media pages. It’s the cartoon logo for his producing company. He has posted over 2,000 photos, 539k followers, and follows 293 other Instagrams. His description includes many of his projects, including blink-182, To The Stars, and Angels & Airwaves.
Like his Twitter, there is a big variety of what he posts, but as of lately a lot of it has to do with his space projects. But he does stir things up with humor, selfies, and teasing fans with him possibly working with blink again. He takes a lot of selfies, but in most of them he puts a funny caption or makes a silly face. There are a few photos of his wife or dog, and if he does share a picture of his two kids, he doesn’t show their faces. He again lets it be known here he doesn’t like Trump, but does also shares photos of things he does like, such as The Ramones or food and coffee.
Scrolling down as far as I could without hurting my thumb, I noticed despite him changing up his feed a lot, it all relates back to three things; his projects, his family and his humor. His promotional pictures will change with whatever he’s working on at the moment, and the family pictures change with their travels, and his humorous posts clearly come from whatever’s on his mind or the bizarre things he sees. But I will say it’s probably the most entertaining out of all his social media pages. I’m probably biased since I like going through people’s Instagram profiles, but with his, you never really know what you’re going to get.
The first result that comes up is his Twitter, but we’ve already been over that. The first two news articles are about the possibility of a blink-182 “reunion”. Blink-182 is what DeLonge will always be most known for, even with all his recent crazy space projects. Die-hard fans really want him to come back to blink, which is why he’ll sometimes tease them with that. Whenever he does, many articles are typically written, but they’re always the same. The third and last featured article shown is from Hysteria Magazine, regarding him releasing supposed government approved the authentic proof of aliens.
His Instagram, Wikipedia page, and Facebook page all show up as results, but overall the first page is links to articles concerning him somehow. One from GQ is simply titled ‘Tom DeLonge Has Something Very Important to Tell You’, and my first thought is of course “Aliens”. I was right, kind of. It’s mostly about To The Stars, but it actually is a pretty interesting interview. He’s very insightful and the polar opposite of the frontman of a punk band that made numerous innuendos like he was in the early 2000s.
The related people sidebar include his former bandmates, his wife, and even the musician that replaced him in blink-182, Matt Skiba. Going to the second page, there’s a link to a YouTube video of a Joe Rogan podcast he’s featured in. It’s about forty minutes long, and mostly consists of him talking about working with NASA and how he firmly believes UFOS and aliens are real. It’s not as repetitive as you think it would be though.
Tom Delonge is very active on social media and does a great job of promoting everything he works on. He has a variety of his posts, so there’s something for everyone in his fanbase. On Twitter especially, he interacts with others, fans included. If I had to give him any recommendations, I would say tone down all the space project promotion just a little. It is probably what is consuming his life at the moment, but personally, I like seeing his humorous posts or photos of his travels with his family. It feels more personal and less like it’s trying to shove his work in your face. My biggest tip for him is to not hint at going back to blink-182 if he has no real plans. It puts fans in a frenzy like you wouldn’t believe and it’s all frankly unnecessary.
Overall, he does make very good use of social media. He never posts anything controversial and does keep his fanbase in mind. He justs need to cool it on the aliens.