Why litter when we can recycle? Every day when trash gets dumped into the ocean it does not only hurt us, but the marine life as well. There are garbage patches located in the ocean and marine animals first instinct is to eat it, or play in it, which can cause deformities or even death from entanglement. Earth surface is mainly covered in water and it is important that we do our best to keep it as clean as possible.
Two surfers from Boca Raton FL who are passionate about marine life and its waters decided to make a difference; their names are named Andrew Cooper and Alex Schulze. The two created a company called 4Ocean founded in January of 2017; its main goal is to clean up the ocean 7 days a week. The company is responsible for removing over 231,962 pounds of trash from the ocean and its coastlines; in the U.S. Bahamas, Haiti etc.
Every company needs funds to support and start their business, the way 4Ocean did this is through bracelets. They sell bracelets that cost 20 dollars each and once bought one pound of trash will be removed from the ocean for your contribution. The bracelets are made of 100 percent recycled material and there are a few different colors to choose from. These fashionable bracelets are made from recycled glass bottles and the cord out of plastic water bottles. A great idea for a good cause!
Social Media Presence Overview
Social media platforms used by 4Ocean are listed below:
Analysis and Evaluation
There are 269,949 people that follow 4Oceans Instagram page. They post almost every day on their Facebook about everything 4Ocean is about. There are post about the marine life being harmed, how we need to care for our ocean and how one of the best way to do so is by purchasing a bracelet the company sells. There followers love the cause and support by purchasing the bracelets that started it all. Below is a picture of some post from 4Oceans Facebook account, that displays facts about plastic.
4Ocean has 144 thousand followers and the bio promotes their bracelet. They post quite frequently on their Instagram; some post display people wearing their bracelet, and people cleaning up. There are more like’s than comments on their Instagram page and all the post have hash tags and descriptions. There are comments about how great the cause is, people that are interested in collaboration, and lots of tags, spreading the word.
4Oceans twitter page has 4,779 followers on their twitter page. Tweets are created a couple times a day and some of those include replying to followers who are interested in the cause. Retweets are made towards tweets that involve cleaning the ocean and changes that need to be made to better us and our marine life.
4Ocean has 970 followers on Pinterest and has a lot of pins about their bracelet like their other sites. They pin a lot of pictures that involve the ocean and different facts regarding the ocean as a whole. Info. Pictures like the one below are pictures that are re-pinned on 4Oceans Pinterest page.
There YouTube page has 946 subscribers and this is the least active account. A video is posted almost every month and 4Ocean receives a lot of views on their videos. Check this video out to have a further understanding about what they do 4Ocean is Working Hard to Rid our Oceans of Plastic. Most of the videos posted are about clean-up projects they work on and others are about purchasing bracelets and the good cause it provides.
Social media use as a whole
4Ocean is almost a year old and for a company to branch out so far and show so much success is great. They have thousands of followers and stay connected with them through pictures and videos on their social media pages. 4Oceans audience are people who care for the ocean and how it harms the animals when plastic is dumped in the ocean.
All of 4Ocean’s social media sites have the same profile picture and they all have similar posts to other pages. Out of all their social media sites I believe 4Ocean actively uses Instagram and twitter the most.
Explain the company/celebrity’s digital footprint
When I type 4Ocean into google the first page that pops up is a link to the website 4Ocean.com. The next few links includes links to twitter, Facebook, YouTube, and Instagram pages. The first page on google ends with two links to articles about 4Ocean and what they do. Below is a piece from the article Can a bracelet craze clean our oceans?
“4Ocean has put an artistic spin on a straightforward solution to plastic pollution in the oceans. Their solution is simple: Beach and coastal water cleanups. Their innovation is in how they fund their work, selling bracelets made of recycled plastic bottles and glass. 4Ocean aims to remove one pound (.45kg) of plastic and other debris from the ocean for every bracelet they sell. The concept follows a simple principle: you buy the bracelet, you clean the ocean.”
Searching further into the digital foot print of 4Ocean I found out that their bracelets are not only sold through their site but through a few other companies as well. The bracelets can be found in stores like urban outfitters, and even the paper store. Their digital foot print is not extensive, which could be because 4Ocean is a new company.
Commendations and Recommendations
4Ocean maintains all their social media sites well especially for a company that is relatively new. When you browse through all social media site you get a feel for what they do. There are pictures about their bracelet sales on all sites, which also includes why you should purchase the bracelet for a good cause.
When I found out about 4Ocean I was pretty excited that people decided to do something about all the plastic entering the water. The first time I heard of plastic entering the ocean and harming animals was from the garbage patch and I was sad to see that we resulted into letting plastic into water, where it cannot be broken down.
On December 12, 2017, the 4Ocean team did a cleanup in the Philippines and they did a wonderful job. Below is some of the blog post from their website blog:
“Bikini Beach Panglao at Bohol is one of the favorite “nook” of the locals because of its calm waters, shady palm trees, and water full of color and coral fishes according to the Bohol Philippines Travel Guide. Unfortunately, volunteers this past weekend found the beach in a far worse condition than described. On Saturday morning 56 passionate volunteers in Bohol made their way to Bikini Beach ready to make a difference. In just two hours, about 1,689 pounds of trash was collected – a new record for a beach cleanup in The Philippines. Not only did the team collect all of this trash, they also collected data on which items were collected”.
4Ocean encourages everyone to help the movement, because it helps everyone in the long run. Even though purchasing the bracelet is one of the best ways to support the company there are a few other ways to do so as well. They do beach clean ups worldwide and use volunteers to help get the work done. 4Ocean is a great company and I am glad to know there are people out there that are cleaning up the mess that we’ve made over time. I am going to purchase a bracelet and I encourage everyone to support the cause as well. Help the cause 1 bracelet removes 1 pound of trash!