Why litter when we can recycle? Every day when trash gets dumped into the ocean it does not only hurt us, but the marine life as well. There are garbage patches located in the ocean and marine animals first instinct is to eat it, or play in it, which can cause deformities or even death from entanglement. Earth surface is mainly covered in water and it is important that we do our best to keep it as clean as possible.

Two surfers from Boca Raton FL who are passionate about marine life and its waters decided to make a difference; their names are named Andrew Cooper and Alex Schulze. The two created a company called 4Ocean founded in January of 2017; its main goal is to clean up the ocean 7 days a week. The company is responsible for removing over 231,962 pounds of trash from the ocean and its coastlines; in the U.S. Bahamas, Haiti etc.

Every company needs funds to support and start their business, the way 4Ocean did this is through bracelets. They sell bracelets that cost 20 dollars each and once bought one pound of trash will be removed from the ocean for your contribution. The bracelets are made of 100 percent recycled material and there are a few different colors to choose from. These fashionable bracelets are made from recycled glass bottles and the cord out of plastic water bottles. A great idea for a good cause!





 Social Media Presence Overview

Social media platforms used by 4Ocean are listed below:






Analysis and Evaluation



There are 269,949 people that follow 4Oceans Instagram page. They post almost every day on their Facebook about everything 4Ocean is about. There are post about the marine life being harmed, how we need to care for our ocean and how one of the best way to do so is by purchasing a bracelet the company sells. There followers love the cause and support by purchasing the bracelets that started it all. Below is a picture of some post from 4Oceans Facebook account, that displays facts about plastic.




4Ocean has 144 thousand followers and the bio promotes their bracelet. They post quite frequently on their Instagram; some post display people wearing their bracelet, and people cleaning up. There are more like’s than comments on their Instagram page and all the post have hash tags and descriptions. There are comments about how great the cause is, people that are interested in collaboration, and lots of tags, spreading the word.




4Oceans twitter page has 4,779 followers on their twitter page. Tweets are created a couple times a day and some of those include replying to followers who are interested in the cause. Retweets are made towards tweets that involve cleaning the ocean and changes that need to be made to better us and our marine life.




4Ocean has 970 followers on Pinterest and has a lot of pins about their bracelet like their other sites. They pin a lot of pictures that involve the ocean and different facts regarding the ocean as a whole. Info. Pictures like the one below are pictures that are re-pinned on 4Oceans Pinterest page.




There YouTube page has 946 subscribers and this is the least active account. A video is posted almost every month and 4Ocean receives a lot of views on their videos. Check this video out to have a further understanding about what they do 4Ocean is Working Hard to Rid our Oceans of Plastic. Most of the videos posted are about clean-up projects they work on and others are about purchasing bracelets and the good cause it provides.

Social media use as a whole

 4Ocean is almost a year old and for a company to branch out so far and show so much success is great. They have thousands of followers and stay connected with them through pictures and videos on their social media pages. 4Oceans audience are people who care for the ocean and how it harms the animals when plastic is dumped in the ocean.

All of 4Ocean’s social media sites have the same profile picture and they all have similar posts to other pages. Out of all their social media sites I believe 4Ocean actively uses Instagram and twitter the most.

 Explain the company/celebrity’s digital footprint

 When I type 4Ocean into google the first page that pops up is a link to the website 4Ocean.com. The next few links includes links to twitter, Facebook, YouTube, and Instagram pages. The first page on google ends with two links to articles about 4Ocean and what they do. Below is a piece from the article Can a bracelet craze clean our oceans? 

“4Ocean has put an artistic spin on a straightforward solution to plastic pollution in the oceans. Their solution is simple: Beach and coastal water cleanups. Their innovation is in how they fund their work, selling bracelets made of recycled plastic bottles and glass. 4Ocean aims to remove one pound (.45kg) of plastic and other debris from the ocean for every bracelet they sell. The concept follows a simple principle: you buy the bracelet, you clean the ocean.”

Searching further into the digital foot print of 4Ocean I found out that their bracelets are not only sold through their site but through a few other companies as well. The bracelets can be found in stores like urban outfitters, and even the paper store. Their digital foot print is not extensive, which could be because 4Ocean is a new company.

Commendations and Recommendations

4Ocean maintains all their social media sites well especially for a company that is relatively new. When you browse through all social media site you get a feel for what they do. There are pictures about their bracelet sales on all sites, which also includes why you should purchase the bracelet for a good cause.

When I found out about 4Ocean I was pretty excited that people decided to do something about all the plastic entering the water. The first time I heard of plastic entering the ocean and harming animals was from the garbage patch and I was sad to see that we resulted into letting plastic into water, where it cannot be broken down.

On December 12, 2017, the 4Ocean team did a cleanup in the Philippines and they did a wonderful job. Below is some of the blog post from their website blog:

Bikini Beach Panglao at Bohol is one of the favorite “nook” of the locals because of its calm waters, shady palm trees, and water full of color and coral fishes according to the Bohol Philippines Travel Guide. Unfortunately, volunteers this past weekend found the beach in a far worse condition than described. On Saturday morning 56 passionate volunteers in Bohol made their way to Bikini Beach ready to make a difference. In just two hours, about 1,689 pounds of trash was collected – a new record for a beach cleanup in The Philippines. Not only did the team collect all of this trash, they also collected data on which items were collected”.

4Ocean encourages everyone to help the movement, because it helps everyone in the long run. Even though purchasing the bracelet is one of the best ways to support the company there are a few other ways to do so as well. They do beach clean ups worldwide and use volunteers to help get the work done. 4Ocean is a great company and I am glad to know there are people out there that are cleaning up the mess that we’ve made over time. I am going to purchase a bracelet and I encourage everyone to support the cause as well. Help the cause 1 bracelet removes 1 pound of trash!












Gal Gadot: Wonder Woman

wonder woman


Wonder woman has a new face by the name of Gal Gadot, an actress, model, and pageant winner from Israel. At a young age, she entered and won the Miss Israel pageant competition. Winning the competition assisted in her take off career in modeling. Soon after she completed the two-year mandatory service to the Israel defense forces, and decided law school would be her next move. While attending school and receiving calls for perspective acting roles, it sparked an interest to peruse acting over law school.

Gals first role was in an Israeli TV show, but it did not stop there. In 2009, she landed a role in the fast and furious films playing Gisele, and stuck with the movie franchise for three films. Before landing her solo film as wonder woman, that was released in June 2017, her character was introduced in Batman vs. Superman and an appearance was mad as wonder woman.

Facebook URL: https://www.facebook.com/GalGadot/

# of Facebook likes: 9,793,394

Twitter username: GalGadto

# of Twitter followers/# of Twitter users follows: 1.4 million followers   76 follows

# of Tweets: 1269

Date the celebrity/company joined Twitter: April 2009

Instagram username: Gal_gadot

# of Instagram followers/# of Instagram users follows: 12.1 million   544 follows

# of Instagram posts: 883


 Gal Gadots Facebook page promotes the new movie, Justice League that she is featured in as wonder woman. The cover picture on her Facebook displays the six main super heroes in the movie and her profile picture is a professional picture focused on her face. In this profile picture, there are many positive compliments and Gal commented on a few thanking them. That looks like the only interaction of her replying throughout her Facebook page.

Recently Gal has been posting about the movie Justice League, the press tour in London and also shared a post from rotten tomatoes; about the 50 best superhero movies. There is a post where she voiced appreciation towards some woman who help save lives on daily basis; there was a nurse, marine, pediatrician, fire fighter, and an air-force captain in the picture as well. UK Glamour magazine features Gal in there December 2017 edition and that was posted onto her page as well. Most post on Gals page include pictures or videos and posts like the one below:

Screen Shot 2017-11-09 at 1.48.32 PM

The about me section of her profile has minor information. It states her birthday, a link too her website and a widget to her Instagram page; her gender and job title as an actor ends the about me section. In the photo section, she does not have a lot of albums and her most phots are in the timeline album. Gal has a lot of videos, some posted were when she hosted SNL, the justice league tour, fast and the furious clips etc. Gal has created a fundraiser underneath the name let’s make education possible for all children, and has access to it underneath the fundraiser tab.

The celebrity’s Facebook audience interacts with all her post, and the most interaction is for the promotion of Justice League. There are many positive comments, but some negative ones as well, relating to Ben Affleck as batman. I do not think Gal is in control of her Facebook, this is assumed because posts are made to this account every few days and her Facebook and twitter mirror one another with post. I think her face book could be improved if there was a little more interaction with her fans.

The first thing I realized about Gals Twitter page is that it mirrors her Facebook. Her banner and profile picture are the same as Facebook. All the post made to her Facebook account were made to her twitter as well and her bio includes just a link to her website. There is no uniqueness to distinguish the difference in both accounts, and that is one suggestion I would make, to make each account unique.

Gals twitter account displays a little more interaction than Facebook. She follows 76 twitter accounts and liked 1207 post. There are a few shares, some retweets and some responses to other people in her line of work like a director. Most post include pictures and videos and the audience interacts well with posts. Her likes for most post is in the thousands, then the number of retweets and lastly the comments section displays the least attentions from fans. She receives a lot of positive comments regarding fan love, movie love, and towards her looks. There are not a lot of negative tweets posted, but one that did stick out was about a person stating hopes for Gal to pick up serious acting rolls.

I think Gals twitter is controlled by a company, but I also think she post as well. An example of this would be when she tweeted a director that she liked his work. Some tweets that were retweeted by Gal are regarding raising money for suicide prevention, and there was another from the Fallon tonight twitter account, regarding an appearance. As stated before Gals twitter page should not mirror her Facebook and I think Gal or the company controlling her account need to interaction with fans.

The Instagram picture Gal Gadot has posted, is the same professional photos of her face like her twitter and Facebook pages. The bio contains a link to buy the wonder woman movie, that recently came out on DVD. Some of the pictures posted are the same ones posted on her other social media pages, but there are new ones as well.

The most recent popular photo that caught a lot of attention of Gal can be found by the hyperlink above. The photo is a picture of her modeling a pair of glasses by a brand called cool-ray made by Erroca. Videos always have more views than pictures on Instagram, and the wonder woman videos on the page had over three million views.

Gal’s Instagram followers leave a lot of positive comments regarding her beauty, excitement for the movie, and congratulating her on success. A few negative comments I seen were about working with ben Affleck, and negativity towards Israel. On all of her post on Instagram there are many comments and likes from her followers. I think Gal shares controls to her Instagram and is not the main poster, because there are some pictures posted that seem personable to her that aren’t related to her celebrity life. I like her Instagram page and I would only improve the profile picture, so it is not the same as other social media pages.

The social media platform with the most interaction to the audience is on Instagram.  Out of the three accounts it was my favorite to view because it showed viewers a better sight into Gals life. There isn’t much interaction with the audience on any of her social media pages, but her followers do react, through liking or commenting. I enjoyed getting to learn about Gal Gadot and am excited to see her new movie Justice league.

Justice League trailer… check it out








Expert Vagabond


Expert Vagabond

https://expertvagabond.com is a blog about a man named Matthew Karsten, and his travels all over the world, over the past seven years. Matt is a travel blogger and photographer that began his travels in 2010 to 2017. Inspiration to travel, useful traveling tips, and funny stories, are what his blog is filled with.

Picture1Expert Vagabond: About


The layout of the website Expert Vagabond is easy to navigate through, and very informational. The header features a cartoon picture of Matt with his backpack towards the left of the site. In the header there are different sections: Blog, About, Best Of, Destinations+, Travel Resources, Contact+, and a search bar. As you scroll down connections to his social media accounts are listed for readers to follow. Matt has widgets to RSS feed, twitter, Facebook, google+, YouTube, and Instagram pages.

Below the header, a picture of Matt hiking the arctic trail is displayed along with the words, “Explore the World with Me.” There, a mini introduction where he states his name and what you can learn from his blog is stated, with a link to enter the “Best of” column of the site. In big bold letters National Geography, lonely planet, travel channel, Mashable, and Go Pro are all listed. Researching why I found out that he has been featured or mentioned on some of these sites for traveling.

Scrolling further down the home page there are four sections, starting with popular posts. Here, three popular blog post are listed, with interesting pictures to catch the reader’s eye. Clicking on the pictures or the title of the blog underneath each picture, will direct you to the blog of interest to read further. To catch the reader’s eye further, under each photo there is also a sentence about what the blog is about. An example is listed below:

“The crazy story of receiving my very first tattoo in Thailand, and not even knowing what it would be!”

The next two section are just like the first above, but are called Adventure Travel and Useful Travel Tips. The fourth section is called latest blog post, and like the rest there are three pictures below the section title with the article name. The difference is the reader can see how many comments each blog has received and there is a two-sentence explanation for the blogs. Lastly, a read more hyperlink is listed under the three blog post, that gives direct access to the blog of interest.

Coming to the end of the home page there’s an orange link that says “READ MORE ON THE BLOG,” this link redirect the reader to all recent blog post. Below the orange sign there are eight photos of beautiful pictures Matt has taken, and in the middle there is a hyperlink that states follow me on Instagram. The websites footer, is displayed in the color black; it has a small menu option to the right, and to the left copyright information is listed.


Traveling is the main focus for Matt’s blog; to let users experience traveling the world through his eyes, with hopes it would inspire others to do so as well. One of his most recent post that sparked attention from his readers was called Why I Quit Being A Digital Nomad (And Moved Back To The US). This article is about some life changes that Matt has made, and how it will affect him traveling 365 days in the year. The blog discusses some of the downsides to constantly traveling, examples including: no consistent home, loneliness, and missing friends/family. He also explains how he married a woman with the same passion to travel and is going to be traveling at least six months out of the year.

Matt has a good follower base on all social media platforms; for the blog post above 106 readers commented, leaving positive feedback on his blog website. Looking further into this blog post, I checked his Facebook account, which also had the blog advertised. There it had 555 likes, over 871 shares, and about 90 comments. All of Matt’s blogs include pictures, but some have videos as well. Creating a title for anything can be difficult, but not for this blogger below are some blogs posted that I read simply because of the title.

Welcome to my travel blog! This is where I share entertaining stories, useful travel tips, fun videos, inspiring photography, and crazy adventures with you from my travels around the world.” Underneath the name introduction, Matt begins his about me section with the sentence above and it fits the description perfectly about his posts. When a reader is entertained and enjoys what their reading it leaves them wanting to read more. Matt is not a dull blogger, and a few of his blog stories left me laughing, which is never a bad thing for any reader. He catches the reader’s attention in many ways, by using laughter, pictures and even videos to keep the reader connected. Below is a video of an adventure of Matt in Spain:

CAMINITO DEL REY – Dangerous Hike in Spain

The website, expert vagabond does not only have blogs it also has a list of places the blogger has been in the world and there are promotions to work with his team. This is mainly for companies that want him to promote for their businesses and more information can be found out by emailing him. Matt keeps readers updated with where he currently is located (California), books he is currently reading, and even shows readers how to start their own blog. There are statistics of people who visit his sites, and he has a pretty big follower base. Matt also offers best traveling tips to perspective travelers, see below:

My 30 Best Travel Tips After 7 Years Traveling The World

Expert Vagabond: Contact+
Expert Vagabond: Facebook & YouTube

Above are examples of how Matt’s followers are involved with him as a whole. They share his work, comment and watch his videos and actively follow the blogger through either his blog site or one of his social media pages.

It is always hard to communicate with all followers that email you especially when you follower base is large. Matt does have his email posted to his website for readers that have questions and suggest readers to read his about me section where some questions are answered. As most bloggers do Matt recommends readers to subscribe to his blog and at the end of each blog there are links to share on Facebook, tweet, or pin the blogs of interest.


This blog is very informative and has the reader wanting to continue to read the post. He catches readers attention by taking remarkable pictures of what can be seen out there in this world and keeps it entertaining. When his laptop was stolen he showed users how to track it down, in a funny way. Matt is a writer, that is able to turn a serious stressful situation into one that will have the audience entertained and laughing.

Overall my experience on Expert Vagabond has been very informative. There were plenty of laughs and I even started a little buckets list of places I would like to visit. I honestly think this is a great blog and I wouldn’t change a thing.


Expert Vagabond-Iceland Photography: The Land Of Fire & Ice

Charles Bargue: An Inspiration For All Artist

Art is a great way to let out some steam, or even to test your artistic abilities. This is what I did when first introduced to Charles Bargue; a French 18th century artist, who created a drawing course that focused on how to draw the human body with precision. Bargue and his partner Jean-Léon Gérôme, his former teacher, worked together to create “Charles Bargue Drawing Course.” This course turned out to be an inspiration for all artist and is still used as a teaching technique in colleges today.

The teachings from this course are known all over the world and have influenced artist like Vincent van Gogh and Pablo Picasso. More information regarding Bargue’s teaching can be found in this article: In the Days When Artists Were Taught How to Draw.


The picture above is a drawing I created in the summer of 2016. A friend introduced me to the artist Charles Bargue and there we both drew some of his pieces. This is not the final product for this drawing and it’s nowhere close to perfection, but it was a great challenging experience. The drawing completed by me is to the left of the picture above and Bargue’s piece is on the right. While drawing this piece I was faced with multiple difficulties, from shading, to proportions and having to use charcoal. Shading can be difficult especially when it comes to making a piece look realistic and charcoal is a very messy material that gets every-where, which didn’t make it any easier. My final piece didn’t come out the way I would have wanted it too, but I learned a lot from my mistakes for my next Bargue piece.

Bargue drawings are not simple, easy to do, and are time-consuming, but the ending result is worth it. A video about Bargue drawings from an Art student’s perspective can be found here: https://www.youtube.com/watch?v=HQl3c0xXyt8