“The” President Donald Trump

Introduction

Donald J. Trump is the current president of the United States of America and was elected after a very rigorous and nail biting election in the 2016 Presidential race. He was sworn into office on January 20th 2017, in which before he became our 45th President Donald Trump was a Real estate tycoon and investor, and also was supposedly very successful in launching his reality T.V Series “The Apprentice”. Donald Trump, or we will refer to him as President Donald Trump sells our nations image both literally and figuratively. Donald Trump had announced his candidacy for President of the United States in June 2015, in Trump Tower New York. Donald Trumps T.V reality series “The Apprentice” started airing on NBC in early 2004. After Trump declared his candidacy for presidency of the Untied States, it was agreed upon that former California Governor Arnold Schwernzeneggger would take over as host. The show after that lost significant credibility as its liking and approval ratings dropped to around 35%. As President Donald Trump has made a very serious and emmet and prominent stance on social media throughout his campaign and carried over into his oval office leadership. Donald Trump throughout his campaign and throughout his tenure as President of the United States so far is attempting to, and completing of relaying his message to those who are both in his party and more moderate republicans as they are his target audience. Once in a while on Twitter, Donald will turn his attention to a democrat or even a celebrity such as Selena Gomez just to prove his worth or “stir things up”. In my opinion his use of this method is a bit immature but clearly some people do find it entertaining, as it does make heads turn.

 

Social Media Overview/Specs 

  • Twitter
  • Facebook
  • Instagram

 

Innovation and Social Media(s) Analysis 

Twitter: @RealdonaldTrump (www.twitter.com/realdonaldtrump 

Screen Shot 2018-01-20 at 10.05.56 PM

We certainly have all heart about our generation and our “tweeting” president Donald J. Trump. President Donald Trump’s Twitter page can be reached by searching the @Realdonaldtrump on twitter or simply by using the hashtag #donaldtrump in the search bar. According to his Twitter bio, Donald Trump decided to join the social media platform in March 2009. When he joined he was still a billionaire tycoon real estate investor, and the majority of his tweets post 2009 focused on that idea and targeted that small audience. In a brief follower analysis Trump is considered an online celebrity and has currently 46.9 Million followers and is currently only following 45! Check out that low ratio haha! Putting all politics aside I don’t think that Donald Trump really focuses his twitter page on what he really considers to be unimportant. Donald Trump’s twitter feed and page is filled with the majority of hate and insulting tweets towards anybody who goes against him or is considered an “Anti Trump” may certainly in-fact get a tweet from the president saying something unexpected or even demeaning. I have also noticed that it is very rare for the President to actually tweet about anything considered relavent and important in both his eyes and the nations eyes. Donald Trumps tweets are not active, and he doesn’t participate or engage his followers much on his twitter page, which is a shame considering he has so much to say and is our nations commander and chief.

Instagram : @realdonaldTrump

Screen Shot 2018-01-20 at 10.22.18 PM.png

Donald Trumps Instagram.. Something that many people seem to enjoy more than the average American Cheeseburger. The President’s instagram currently has 8.3 million followers; 2,932 posts that are surprisingly more interactive than his twitter page and is following 8. In comparison to his Twitter page, Donald Trumps instagram has a more interactive aspect to it, but he is following less people. His Instagram page, is in a way repetitive, as it is just meme’s of him doing certain things as president, and there is very few new content on his page. I think that he manages his instagram page himself as because I don’t see him as a very creative individual and his twitter page and style are a lot different. If you were to look at the average number of likes each of his photos gets on instagram he would average around 43k likes per picture. Donald Trump posts less frequently on his Instagram feed then he does on twitter. This is most likely primarily due to the fact that on twitter Donald Trump can actually use words not just pictures, and can use them certainly maliciously.

Facebook: http://www.facebook.com/POTUS

Screen Shot 2018-01-20 at 10.35.19 PM.png

Donald Trumps Facebook page is the worst social media page that the president currently owns. His facebook page averages about 6 million likes, and the content on their is just him or his staff for that matter just reposting youtube videos of the President doing things he should be doing. People need to see this and understand that out of all three social media sites that the president Utilizes, his twitter page dominates them all. President Donald Trumps Facebook Page allows him to post text status updates, but they seem very generic and extremely unauthentic.  On his Facebook page, President Donald Trump does very little if anything (although not surprising) to engage his audience and ultimately the people who elected him into office. Sad.

 

Conclusion : Is Donald Trump a Good Icon? 

Donald Trump, President of the United States and leader of the Free World seems to brag  and boast a lot about his communication skills, and how they have helped him grow his business ventures, but as seen from his social media accounts lacks the skill to effectively communicate with his audience through interacting with his voters, constituents, and the AMERICAN PUBLIC! Shocking!?

 

Digiatal Footprint : 

Screen Shot 2018-01-20 at 10.49.31 PM.png

If one was to make a simple google search of President Donald Trump they would see exactly or something relatively similar to the screenshot set forth above. It would bring up top trending stories of the President, maybe some of the serious and wacky things that may have happened within his administration. Then on the right hand side, it would populate his #wikipedia profile which is strange as it may need to be updated pretty soon. The title for his Wikipedia page is 45th U.S President. Pretty boring and bland no? If you were to click under the top trending news for Donald Trump you would see automatically his twitter page populate as the first digital footprint. This is very interesting as laid out per my analysis in part 1, President Donald Trumps Twitter page is the platform where he is most active.

Commendations and Recommendations for the President

Although everybody on social media has a right to freedom of speech, the right to interpret information and data as they see fit, I don’t think that President Donald Trumps social media usage is a great use of his time, and he certainly could be more proactive on social media sites such as Instagram and Facebook with interacting with the people especially those who VOTED HIM in to office, yes Donald, we want to hear from you. On the contrary however, President Donald Trump does know how to click that “tweet” button! This is a great advantage because it gives him the power to with the sole click of a button share his ideas and thoughts relavent to whatever he sees fit. In a more sinister way its good to know that our President knows how to click Tweet, and assimilates the “Tweet now” button just as if it was the nuclear launch button, ready to destroy the world as we know it. I would improve President Donald Trumps social media presence by first allowing him to “tweet” ; post, and share proactively and intelligently. Donald may not realize that it may come back to haunt him after his presidency. Or does he not even care..?

 

References :

http://www.instagram.com/therealdonaldtrump

http://www.twitter.com/therealdonaldtrump

http://www.facebook.com/potus

http://www.google.com/donaldtrump

http://www.whitehouse.gov

Advertisements

Head Chef, and his Social Media Presence

For this case study I will be analyzing the social media profiles of star chef and T.V celebrity Gordon Ramsay. Ramsay was born in Scotland, and he grew up in a town called Stratford-upon-Avon. Ramsey is known for his short and feisty tempers, and is the host of his show Kitchen Nightmares, where he goes around to failing restaurants or ones that seem to be distressed in some sort of way and “works his magic” on them.

Ramsay has a celebrity page on social media website www.facebook.com. His page is verified by Facebook in which his page has over 7.6 Million likes. In addition to being present on Facebook, Ramsey is also present on twitter with the unique twitter handle @GordonRamsay. He currently at the time of this post has 6.4 Million followers, and follows 34.1k of those followers. This can imply that Ramsey, is a bit more proactive then say Donald Trump on Twitter in terms of the “follow back”. Ramsey, also has what appears to be a very active twitter account, as he currently has 20.2k tweets since his profile inception in 2010. Now, on Instagram is ramsay’s username is @gordongram and this is his weakest point in terms of his social media presence as his Instagram followers are 3.7 million, currently following 4,196 and has currently 2,782 posts.

Gordon Ramsey’s Facebook fan Page can be reached by logging into Facebook and going into the search bar and typing for his name “Gordon Ramsey”. For the more savvy tech users and Facebook gurus, his page is also accessible by typing in the username for the page which is @gordonramsay. Ramsay’s public page profile picture is the same one that he uses across all of his social media pages, which is him in a chef’s suit. If you click on his page’s about me tab you will notice that under ‘contact info’ there is a direct link to his personal website? Is this a legit marketing technique? Why isn’t his personal website under “more info?” Under the “More Info” section there is a brief biography of Ramsay, and preceded by his gender. The most interesting thing about his “About me” page is that at the bottom of the tab, there are again direct links to Ramsay’s Twitter, Facebook, and Instagram Pages. Clever! Ramsay’s page is filled with posts that are defiantly engaging his audience, and they are combined with text, photo and video content. Ramsay’s usage of all three aspects defiantly is a key factor as to why his posts average around 8.5k likes per post!  On the contrary, I believe that if Ramsay didn’t incorporate anything stimulating for his followers they simply wouldn’t be engaged enough to stay on his page, and just stick to watching him on T.V. Most of the digital photos that are on Ramsay’s page are photos of things that he has made, which is awesome! As with many social media pages, there are a few things that Mr. Ramsay can improve on. Although there are interactions between his fans and his page, there is clearly a deficit. Ramsay, has a great talent of engaging his followers and those who like his page, in shootouts, pictures, and video clips, there just needs to be more text interaction between him and his fans. In addition, I also believe that if Ramsay also put up videos of himself such as he does on Kitchen nightmares then he might be more successful in automating and engaging his audience.

Gordon Ramsay’s twitter page may be reached by searching in twitter his handle @GordonRamsay. Ramsay’s twitter profile is not surprising as his Facebook page profile picture and twitter are alike. Ramsay’s Twitter banner is defiantly visually appealing as it is him holding two kitchen knives simulating “Ninja Ramsay”. Gordon’s bio on Twitter is limited but it gets the job done. In his bio he is promoting a HASHTAG #UltimateFitFood which Gordon is promoting his new cook book. It is important to note that his bio says nothing about himself as a chef, or where he is from. There is also no geotag in his bio, indicating his nationality. At the bottom of his bio, there is a link to his website www.gordonramsay.com. Gordan’s most popular tweets include his thoughts on certain cooking topics, and in addition certainly the promotion of his cookbooks, and certain memorabilia. Gordon writes his own tweets, and is more active then on his Facebook page, engaging his audience by retweeting, liking and quoting his followers. I don’t think that his audience would be growing if he wasn’t doing that. Ramsay could improve his twitter profile by adding more to his bio, as it as previously mentioned barely even states anything about him, just promotes his cookbook. Ramsay has a majority of positivity and tweets on his profile, and seems to keep the negativity to his T.V personality which is a plus. Again, if Ramsay added anything or tweeted anything negative to his profile , people might already assume it as part of his personality and therefore just unfollow him. Defiantly a negative thing for both Ramsay and his Brand!

 

Screen Shot 2018-01-12 at 3.19.13 PM

Ramsay’s Instagram profile can be reached by following @gordongram. Again, Ramsay’s Instagram profile picture seems to be the same as all of his other profile pictures (Facebook, and Twitter), and is him in a chef suit standing on the taxiway of what looks like London’s Heathrow Airport. The picture was probably taken right after Ramsay got of his chartered Jet coming back from a cooking trip. Mr. Ramsay must’ve cooked A LOT of steaks’ in order to afford these charted private flights. In a way misleading to those in industry but inspirational none the less. In his Instagram bio, Ramsay has the same exact bio as did his twitter page. This is very unappealing as it looks on the outside as if he couldn’t come up with anything better than to promote his new cook book. On his Instagram page, Ramsay has currently 3.7 million followers on Instagram and is following 4197 of them. The majority of his posts are short video clips of him cooking. The things that Ramsay could work on in his Instagram campaign is replying to his follower’s comments on his pictures, and again just as his twitter bio, he needs to worry about increasing his about me section and not make his bio so boring.

Screen Shot 2018-01-12 at 3.38.29 PM

In conclusion, Gordon Ramsay has a very strong social media presence on Facebook, Twitter and Instagram. He is the most successful in engaging and interacting his followers on the social media site Twitter. His twitter page is also the most visually and content appealing, although his media footprint proves that Ramsay’s bio’s on all three websites could be better.

Blog Analysis : Rhyme & Reason : A blog by Jillian Attaway

The blog “Rhyme & Reason” is a fashion, travel and lifestyle diary set forth by author Jillian Attaway. Jillian Attaway is a fashionista, and travel blogger with over 5 years experience in blogging about her adventures. The main point of her blog is to showcase her diary of “little things that keep her inspired” such as fashion, beauty, traveling and even inspiring lines that have kept her spirits high. Jillians blog can be viewed at going to the address rhymeandreason-jillian.com. 

The layout of Jillian’s blog has a true modern look to it. Her blog has all the different headers on the banner and at the top right has direct link buttons to allow the user to connect with her on different social media sites such as Facebook, Pintrest, Twitter, Instagram, and allows the user to subscribe to her RSS feeds. Jillian’s blog contains a header with her blog logo on the left and separated from left to right, hyperlinks to categories, shopping, travel guides, about and contact.

Screenshot 2018-01-08 21.09.15.png

Under her “Categories” tab, the viewer can view Jillian’s views and top 10 picks for things such as styles, outfits, lifestyles, decor, beauty, and travel. Her blog’s “Categories” tab is essentially the user’s quick access guide to her whole blog, and serves as the main directory for the website. Next, to the right of her “Categories” tab, she has a tab labeled “Shopping”. Under her shopping drop down menu Jillian has a link to two different pages which are to either “Shop her Instagram” or to “Shop her Closet”. After you click on the “Shop My Instagram” link it brings you to a page where you can see pictures that are on her Instagram. Each of her pictures on that page, link to her Instagram page in which it allows the view to see exactly, to detail what look she is advertising and how to order it through her page. On the right hand side of her “Shop My Instagram” page Jillian had cleverly input a search bar labeled “Search Rhyme & Reason”. This a very clever thing she had strategically placed their. That search bar allows a user to search for something that they had identified in which that they wanted to buy and search for it making it a quick and easy process.

Screenshot 2018-01-08 21.10.19.png

One of the most interesting parts of her blog page would be on the “Travel Guides” tab. Jillian has cleverly and intelligently integrated many of the best and most fascinating places she has been too. Her Travel Guides include places such as  Atlanta, Boulder, Charleston, The Hamptons, Jackson Hole, Los Angeles, Nashville, New York, and Phoenix. Each one of her Travel Guide locations include shops that she has visited and a link to their websites in addition to a huge blue button at the header of the page which states “View Travel Posts”.

If we were to Analize  her site , it can be sought that her most popular posts are those in which she talks about her traveling experiences. One of her posts “Three Fall Road Trips Across America” is clearly her well known post with an outstanding 4 comments and 3 shares on social media (facebook, and twitter). In this post she includes as the title pertains three fall road trips in which she took and why she would recommend them. Apart from this post most of her blog posting and titles are very bland, dry and have no real appealing title to them.

Now, lets take a brief look at Jillian’s “About me” tab. To find out some relevant information about Jillian and her blog, one can go to the banner and click on the “About” tab. Her About me tab is very bad, and could use some TLC, as it doesn’t state anything truly about her, where she’s from, how she started blogging, or even getting into any of the things she apparently so passionately talks about. Her “About Me” tab contains a contact link in which you can email her questions about any of the services and such that she specializes in.

In terms of what she could improve on, there are certainly many weaknesses in her blog. First, her About Me tab as mentioned above has no relavent information actually of about her, instead it just lists a “contact me” tab and she lists off her personal email address. If she really wanted to be more successful, she should’ve put more information about her  such as where she was from, and why she started blogging in the first place. Next, Jillian doesn’t seem to be engaging her readers and viewers very well. Most of her blogs have no more than 4 shares and comments, and her subscribers don’t seem to enthusiastic about the majority of what she has to say, they just leave abstract comments such as “I am interested” and “Great job”. If she wants to be more successful in her engagement of her audience she might need to improve her marketing strategies a bit more. Another thing that Jillian does that needs improvement is that she is overly enthusiastic about having her followers and subscribers share her content. In my opinion, this is too much as it does come across as “needy” and is only doing her blog a disservice.

In conclusion, I would rate Jillian’s blog “Rhyme & Reason” a solid 7 out of 10. She does have a good visual layout that is instantly appealing, with links to connect with her through all forms of social media in the banner on the home page, and her blog has a unique logo that can be visible on the left hand side. Jillian could on the other hand include more posts, that ultimately would allow her page more interactive.

 

 

Day Trading the Stock Market – Trade with a Passion not your Wallet

One of the most exhilarating things that I love to do in my spare time is Day Trading in the Futures Market. The Futures Market is a centralized Stock Exchange where buyers and sellers come together to speculate on the future price of certain commodities. I specialize in the Fixed Income market where I trade the two most important interest rate products in the international markets (30 Year Bond, and the 10 Year Note). I enjoy trading this market and these products due to the fact of Leverage. The idea of Leverage consist of controlling large sums of money in investments for a relative fraction of what it costs to own those securities. I love trading these products because the notional amount is very high compared to the amount of money needed to trade them. For example, I really enjoy trading the 30 Year Bond Futures Contract because it is a standard contract for $100,000 USD worth of Bonds to be either delivered or purchased at the trade price at a future date. Not only is the notional investment high, but the initial investment to control $100,000 worth of these bonds is currently around $2,500. So, to invest $100,000 USD I need to have at least $2,500 in my account. Another reason why I enjoy trading this product besides the high degree of leverage (and loss if your not careful) is because each point (move in the bond market) is worth $1,000.

This is how a typical day looks like when I trade. The following prices are just hypothetical examples based on my Trading rules.

4:30 AM : Wake up, Make some coffee

4:45 AM : Check the News and My Charts for any recommendation or statistical abnormalities.

5:00 AM : Notice that there is an economic flag optimizing that the FED is raising interest rates. Puts on a trade of 2 Contracts. Cost of the Investment is $5,000.

5:30-7:00 Monitor the Market Volatility and take profits if any and then Shut down my computer.

Say that in this example the Bonds went in my favor and dropped from 151’26 to 149’26. I would realize a profit of $4,000 in a few hours.

I chose this type of investment as my hobby because not only is it helping me get into the field that I want to get into , in addition in the previous example I would’ve generated a 80% Return on Investment one one trade. And certainly we live to trade another day. The image below depicts that simulated  Profit and Loss

I learned to trade through YouTube (shocking ) but there is a channel called TastyTrade in which their main goal is to promote retail investors to this type of experience and knowledge. One of my favorite and most watched videos on their channel is a success story of a “Super Trader” who had started her own company with just under $100,000 and turned it into $105 Million in just 3 Years. IT CAN BE DONE! Check out the video!

 

I would professionally recommend the TD Ameritrade Brokerage firm to engage in these types of activities. They offer stellar commissions on trades, and Free Charting software which is almost unheard of in the industry. In addition, If you were starting out like I did, you could utilize their Paper Money Feature in which allows you to simulate and practice your skills before you put your own eggs to risk ;).

Here is the link to set up a FREE ACCOUNT.

https://www.tdameritrade.com

#Stock Market #DayTrading #Investments #Retirement #COM125 #Socialmedia