Kylie Jenner is the youngest of the Kardashian/Jenner clan. She has accomplished more and made more money at the young age of twenty than most people will in their entire life. The show Keeping Up With the Kardashians is what brought her into the public eye and gained her such a large following. Since then, she has starred in a spin off show, Life of Kylie, and also launched Kylie Cosmetics, a makeup company. Her beauty products are popular because people want to be able to say they wear the same makeup or use the same brushes as Kylie Jenner.
Social Media Presence Overview
Kylie Jenner is big in the world of social media. She has very large followings on all of her social media accounts and posts frequently to keep her followers engaged. People are drawn to her posts because it gives them a glimpse into her life that they would not otherwise see. She uses her Snapchat, Twitter, Instagram, and Facebook accounts very often to keep fans updated on her life and her business.
Analysis and Evaluation
The social media account Kylie has the most followers on and uses the most is her Instagram account, @kyliejenner. She recently reached 100 million followers on here. She posts on this account every few days or once a week to keep her followers engaged and up to date on her products in stock and new product launches. She tends to post more when a product is being launched. In addition to product posts, she posts selfies, pictures from photo shoots she does, pictures from her daily life, and ads. She has tens of thousands of comments on each of her posts, but does not seem to respond to many if any at all.
Kylie uses her snapchat, @kylizzlemynizzl, a lot too. She posts on here a few days a week, and on the days she posts snapchats there are often a lot of them. She posts pictures and videos of what is going on in her life on her story such as her dogs, her meals, and her best friend, Jordan. Additionally, she posts sneak peeks on new products that have not yet launched and swatches the colors so her followers can see the products before they are available to buy.
Kylie Jenner’s twitter @KylieJenner has 23.8 million followers currently. She tweets a few times a week. Most of her tweets are about her products launching. She tweets a lot about products launching or restocking, and also retweets tweets from her business pages to her personal Twitter page. She does acknowledge her fans on Twitter and will retweet them when they get a one of her products and tweet about it.
Kylie Jenner’s Facebook is a page where people can like and follow, but not friend her. Over 20 million people have liked and followed this page. Her posts on this Facebook page appear to be the exact same as her tweets. It looks as though she copies and pastes whatever she tweets and makes a post of it on Facebook right after. She does not appear to respond to fan comments on Facebook.
Kylie Jenner is one of the top social media users in the world. She has one of the highest followings on both Instagram and Snapchat. Kylie’s digital footprint is quite extensive. When you google her name, her twitter account and some tweets come up. Additionally, her family pops up. Right now, all of the Keeping Up With the Kardashian fans, and even other people, are anxiously waiting for Kylie to announce her rumored pregnancy. This rumor has been going around for months, and articles about this pop up close to the top of a Kylie search.
Commendations and Recommendations
I think Kylie’s social media present is impressive. She always talks to her followers, especially on snapchat, and addresses them as “you guys” making the story viewers feel like she is talking directly to them. Kylie’s audience is young, like her. I think she does a great job being able to communicate with them on their platforms of social media. I think she could post more often to increase traffic on her pages. She also would get a lot of credit if she responded back to a bunch of her fans on different posts across all of her social medias. As someone who has been in the spotlight since she was in elementary school, I think Kylie is doing a great job of giving fans a glimpse into her life while still maintaining her privacy.