An intro to ColourPop
ColourPop is a Los Angeles based makeup cosmetics. They were founded in 2014 by Seed Beauty, they have a great reputation for their cruelty free, and affordable products. Colourpop believes in giving people the latest trends with their luxury formulas at a cheap price. “We’re dedicated to creating the best possible products in every shade imaginable for our loyal ColourPoppers & ColourPopettes.”
ColourPop prides itself with their positive messages in each order sent out. In addition they keep up with up to date trends. People are able to try out their products with zero commitment because of its cheap price.
Social Media Presence overview
ColourPop uses a few social media platforms:
Analysis and Evaluation
ColourPop’s online shop is like any online makeup cosmetic shop, however, ColourPop includes their best selling items, their new arrivals, makeup looks for inspiration, as well as featured photos from people who have tried their product on their website. While scrolling through their website, it showed a variety of makeup all for a wallet friendly price. They have collaborated with different public figures and makeup artists such as Jenn Im, Alexis Ren, Kathleen Lights, Karreuche, and many other people.
ColourPop has 1,586, 482 followers and 1, 582, 836 who like their Facebook page. They are definitely a strong growing industry. Their page is mixture of fan videos, photos and promotional posts. Each post consist of a video or a photo which is usually from a fan showcasing certain items, such as their matte lip stains and their super shock eyeshadow. Their most recent post is a promotion for five new lip shades and a holiday lip restock. Underneath is a video of someone applying a vibrant lip color. They also do a good job crediting the creator of the video’s Instagram and specifically what shade and what type of lip stain they used.
They tend to post about five to six posts a day, trying to maintain a moderate amount of interaction with their fan base. Several of their post have approximately 180 to 600 likes. Most of the time, they post about their products as well as ask a question in their posts to interact with their audience. Every now and then they reply back to people questions to those regarding their makeup. Their most recent response to someone was on January 16th.
Colourpop has 744k followers while following 99 people. Their content is extremely similar to their Facebook which includes people who have tried out their products and posted them online. This is to be able to connect to other fanbases besides Instagram and Facebook a means of reaching out to their customers new and existing. They get ten to one hundred retweets and one hundred to one thousand two hundred likes/favorites. They tend to promote their products on each social media platform.
Colourpop has 5.5 million followers while following 70 people. They post product, fan photos and videos often shown with their product being worn or taken a picture of. Most of their content promotes their variety of products and even the trailers show the consistency of their products to help those interested in purchasing from their company. Whenever they post an Instagram photo, they do not discriminate however they post everyone of whatever gender, race, and skin color or pronoun they are. I think it’s very genuine how they post anyone on their instagram because it creates loyal fans to keep coming back for more products. They post everyday about four post a day and they often times reply to people more on Instagram. The way they connect with their customers is definitely more than what other brands would do.
ColourPop’s Youtube has one hundred thousand subscribers. Their videos include promotions to their products, behind the scene collaborations with other makeup artists, how they make their products, test swatch videos, and how to achieve a look with their products. Their most recent upload was three days ago and another upload six days ago. From scrolling through their videos, it seems that they do upload frequently.
Their recent uploaded video, “Get The Look: Girl on the Go” has 5.4K views and was posted three days ago. Their videos range to get around 7K views to 80K views. Their views seem to fluctuate on and off depending on the videos they release. Comments are open for everyone.
Their most watched video “Swatch Party: No Filter Concealer” has 76.5k views and was posted five months ago. Concealer shades have been a huge controversy on many makeup cosmetic companies. With colourpop’s only fifteen shades, this sparked viewers to see if this company made a variety of shades for their skin which is why they have such a high count of views on this video.
ColourPop’s snapchat is the major social media platform where fans are most likely to be the first to see what products are out next. While many other companies stick to swatches or giveaways. However, ColourPop does it all and is in constant activity showing their fans brand new products, unboxing, news to exclusive sales. Personally, they are a positive entertaining brand to follow.
They take their fans behind-the-scenes scenes in the company and even share their best giveaways. Many of the things done by ColourPop is for the consumer, which is why they are an up and coming brand. The brand has been getting more and more popular each day especially in my social circle.
Summary of My Analysis
Their Social Media Platforms are all common in each their own way. Their posts are often advertising their products. It’s important to advertise yourself on all platforms as to reach a new audience. Their audience would be anyone including both sexes who would be interested in trying cheap, quality makeup products.
Personally, I had been following ColourPop Cosmetics on Instagram since they had first launched their website. In addition to purchasing directly from their website. After that I had seen their Facebook and today I landed on their Twitter page.
When I received their product, they included my products in tissue paper as well as a cute personal message.
When googling ColourPop, their official site shows up, then their Twitter, ColourPop at Sephora from Sephora’s site, ColourPop’s instagram, their Facebook, a site talking about the company’s best products and then the colourpop twitter hashtag.
The rest of their search results bring up articles about their company. These are good sites for anyone who wants to purchase items or anyone who wants to be kept up to date with new product releases. Their Instagram and Youtube are both great platforms for marketing because they contain more than what they put out to social media. If a viewer did not like a tutorial they viewed on ColourPop’s personal Youtube they can view other videos of people who made up their own different makeup look. Moreover, I enjoy that ColourPop does not discriminate race when posting representatives for their social media.
Commendations and Recommendations
ColourPop consistently post similar posts across each platform and they have a fun, positive tone to it. They use a lot of fan based and beauty based fans who genuinely enjoy their products which is an aspect to their company that they should pride themselves in. They do a good job in posting frequently as well as engaging with their audience whether it’s questions about their products or questions regarding their shipping and handling.
Their Facebook presence needs to be engaged more. They have similar posts as they do on their other social media platforms, however, they should engage and post live videos to their following on there. Moreover, they should post more videos on Youtube where they do unboxing videos as well. If they are able to show that on their Snapchat, it would be help posting on Youtube since not everyone has a Snapchat. These tie in with posting consistent content on all of their social media.
To improve their social media presence and digital footprint, they should continue posting photos of people who have done their own rendition of a makeup look. It’s always a learning experience when you see someone doing makeup in a new and creative way. It would be great to see people who don’t have a high instagram following as it is and it would be nice to see people who don’t have more than a thousand followers being reposted. It is great that Colourpop shares such a positive energy with their audience, and it would work well on their future followers/customers.
ColourPop’s digital footprint is consistent with their posts on social media platforms. They are an amazing company, and have a great reputation. They are greatly interactive with their fan base while providing a college student affordable product.