How big is Nike?
The company that I choose to research is the Nike company. Nike is the most dominant
sports apparel company currently. Nike’s competition includes Under Armour, Adidas, Puma, and Anta. Nike also owns other branches such as Jordan, Hurley, and Converse. They have deals with the NFL, NBA, and 95 college teams as well. Nike also have NBA superstars such as Lebron James, Kevin Durant, And Kyrie Irving to shoe deals. Other brands such as Adidas and Under Armour have their own NBA sponsored athletes and shoe deals, but none are as lucrative as Nike contracts. With all of these sponsorships it is easy to understand why Nike has such huge following not only on their social media services, but it also shows why they are so dominant. Nike also reaches out to all followers on all social media platforms and try be as convenient as possible for their consumers.
Nike has numerous amounts of Facebook pages and these pages are separated based on
sports, gender, and location. The Nike Facebook page can be accessed through the link. The account is making its way to 30 million likes on its main page. Since Nike has all of these followers as soon as they make a new product or have a sale on certain products the followers are notified as soon as possible about these products and sales are happening. Also unlike the other pages Nike advertises all of their products on this page. All of Nike’s other posts are video advertisements or photos of popular athletes with inspirational quotes to relate to its consumers. If a follower see a product that they would like to purchase they can click the Nike link to order online, find the nearest store to their location, or lastly just order through Facebook. With all the information that Nike has provided for their consumers it is easy for their consumers to buy whichever products they would like.
33,300 tweets, follows 153 people, 7.32 million followers, Joined November 2011.
Nike also has a several twitter accounts similar to Facebook and with all these accounts
Nike advertises that newer products and their new sale items. Nike joined twitter back in November of 2011 and Nike has a total of 7.26 million followers. Nike’s Twitter account is filled with photos of shoes with links that bring you to their online store to select a size and color if applicable. There is almost 5,000 post of different types of shoes for their followers to purchase which is an insane amount. On the Under Armour twitter there are more post supporting their followers in doing marathons. Under Armour also shows off their athletes working out or making a difference in the community. Although Under Armour maybe sending out a more positive message Nike has built a more loyal fan base
and they have such a big and noticeable brand. With all of the diverse accounts it is easier for Nike to advertise the appropriate products to their consumers which in returns brings in more money for Nike.
75.5 million followers, 917 posts, follows 136 people.
Nike also has a Instagram with a total of 75 million followers. Their instagram shares the
same post as Facebook and unlike Twitter there is no link to purchase any of the products, but it seems as though Instagram is more for advertising purposes and a way Nike to find common ground with their consumers as far as with hobbies, lifestyle choices, and idols who could be celebrities or athletes. This is a good technique to build customer relations and if any sort of break of character will not affect them as much as it would another company. With all of the photos that are posted and seen at once through Instagram it is more likely that their consumers will see a product that they like and make a purchase. These are the techniques that Nike uses through their Instagram accounts.
With all of these social media accounts it is easy for Nike to reach out to their fans and
notify them as soon as possible. Also with all of the links that they leave people can buy
whichever products they want immediately. What is incredible about all of Nike’s social media accounts is the fact that they are able to consistently update the numerous amounts of accounts that they have not only on one, but numerous amounts of different forms of social media services. It is because of this continual loyalty to their consumers that keeps their consumers pleased and coming back for future products, this also keeps their product in mind if they do not buy anything. With all of these techniques Nike will continually be the top sports apparel company for years to come and will only grow to become bigger and stronger against any and all of their competitors.