PewDiePie: Social Media Giant

PewDiePie: Social Media Giant

 

Introduction

Felix Arvid Ulf Kjellberg was born on the 24th of October 1989 in the city of Gothenburg Sweden. PewDiePie Started Youtubing in 2009 after dropping out of college and being rejected for an internship. His passion was videogames and he desperately wanted to play–and socialize. He had not idea he would or even could make money by playing games, so to pay for his life’s work he decided to sell photoshop art and hotdogs. Yum! surpassing 1,000,000 subscribers in July of 2012, PewDiePie took Youtube by storm. As of August 15th 2013 he has been dubbed the most Subscribed to channel on Youtube with close to 60 million subscriptions to date.

pewdie.png

I view PewDiePie as a brand centered on light comedy and genuinity. He has been praised for his down to earth and honest content.This content clearly paid off for this photoshop and hotdog salesman as his net worth has grown to an estimated 12 million dollars. He doesn’t keep all the profits for himself though, he also promotes Indie games that he likes by playing them for his users via live stream. Felix at one point hosted a live stream by the name of “Cringemas” that raised a total of 1.3 million dollars to fight HIV/AIDS! (With sizeable help from the Bill and Melinda Gates Foundation)

Social Media Presence

PewDiePie is possibly far more advanced in social media exploration than I, and he may be a member of many other platforms that I am unaware of, but to my knowledge he uses Youtube (obviously), Facebook, Tumblr, Twitter, Instagram, and Twitch. His main outlet being Youtube with 59,935,986 subscribers, then comes Twitter with 14.6 million followers, then instagram with 13.6 million followers, Facebook comes in third with  7,411,863 likes on his page. His Twitch, new as it is, already has over 900,000 subscribers, and as for his Tumblr I cannot figure out how many subscribers he has on there.

This slideshow requires JavaScript.

In order to achieve the largest social media following possible, celebrities should follow Pewdiepies lead and be active across a wide breadth of social media. The reason being that not everyone is active on every branch of social media. For example I use Facebook, but I don’t use Snapchat, so if there were a celebrity that focussed solely on Snapchat I would not be an achievable audience member.

 

Analysis and Evaluation

On PewDiePie’s Twitter you will find what I would interpret as his day to day social network how most guys his age use it for. Posting memes and funnies, updating his fans, and responding to questions while all the while keeping his PewDiePie brand intact of course. On the PewDiePie Instagram it appears that he mainly uses the social media outlet to market his clothing and apparel line. Using himself as a model, Felix poses his iconic look cracking a joke here and there. Facebook interestingly enough seems to be an alter-ego of his twitter in a way. Not in the sense that they have the same content in fact, his content seems to be more or less diverse besides his merchandise plugs, but it’s a less used day to day social media account. His posts are spread out (for a social media icon), it is likely he simply prefers Twitter more, or possible he has just accumulated more followers on Twitter and so he puts more effort into that outlet.

pie

PewDiePie’s Youtube career is one of great grandeur and great scrutiny. He has done and said things on his Youtube channel that have inflamed many voices of disapproval including Disney, who are the owners of the company that Felix was signed with, Maker Studios. After Felix went on screen in full Nazi uniform with A Hitler speech in the background no matter the context, Disney probably felt they needed to drop this guy yesterday. However that’s the thing, they already had dropped PewDiePie the day before because of an article they read in The Wall Street Journal stating he was an anti-semitic. The reason for his video in Nazi uniform was to satirize the ridiculousness of the notion that he was anti-semitic. Some may find that extremely inflammatory, however that is the form of comedy that appeals to PewDiePie’s audience (shock comedy). Having read the article, and watched the videos they reference myself I can tell that there are many statements taken out of context in order to smear PewDiePie as a bad person.

There is no denying that Felix is vulgar and sometimes takes his language too far on his live streams to the point where people feel the need to point it out, but in my perspective PewDiePie is no more vulgar than what is on television already. PewDiePie took a large hit from Maker Studios dropping them. Thay had been in the works of creating a tertiary network specifically for PewDiePie, and that plan was promptly cancelled. Since the PewDiePie has done some scrubbing up, he has made public statements apologizing for and admitting his mistakes by inflaming the public eye. He has even made statements that he intends to not use certain curse words as they do not appeal to his audience. Felix has even gone as far as to remove a large number of videos using profanity or inflammatory remarks, although once it is on the internet it is there to stay, and 59 million people are watching PewDiePie so I’m sure you can find them somewhere if your are determined enough. Sometimes it is not so simple. There have been complaints from the community about his profanity during live streams.

Commendations and Recommendations

PewDiePie does deserve alot of credit for his fame. Many view Internet celebrities to be lucky, devoid of much talent, basically posting the right video at the right time. This is true for some sensationalized viral contents, but not PewDiePie. Over the 9 year span of his Youtube career Felix excelled in audience outreach, personal branding (i.e.: naming his following the BroArmy, and the way he purposely spells and says words wrong  A.K.A. internet slang or “meme speak”) allows him to connect with his audience through audio and visual cues. This also creates a feeling of kinship between himself and his fans as well as a way for fans of PewDiePie to connect with each other. PewDiePie also deserves recognition for all of the fire his channel has taken recently from the gatekeepers (in this case Youtube, Disney, Makers Studios, etc…) for his content some would find distasteful. In a mediascape that is rapidly changing day by day there is a reason no one on Youtube has as many followers as PewDiePie, and that is because it is extremely difficult to stay relevant. Keeping your audience interested is arguably the most important aspect of creating content, and in order to keep you audience’s interest there needs to be conflict of some sort. Children’s movies have villains capable of doing indescribably horrible things, whereas PewDiePie has a tendency to swear sometimes and make an offensive joke. Without the conflict there would be no giant following. If PewDiePie decided to cease playing call of duty and instead decided to from then on only stream videos of him playing minecraft on peaceful mode he would lose his amassed following in a matter of months.

My honest opinion on PewDiePie is not a positive one surprisingly. I find the mannerisms and the tone of his voice headache-inducing. That is not to say that I do not respect him for all the work he has done in the video gaming community as he had a profound influence on the videogame landscape today. My best advice for PewDiePie would be to keep the original direction of his channel, and not to sway to the powers that be. Profanity has an appropriate time and a place, but we are not watching these videos in school or at work, we are watching them at home and are responsible for our own actions and our own children. The fact of the matter is that some of the content PewDiePie releases that a select few find inflammatory, others find to be what makes his channel unique and relatable. If I were Felix I might even go a step farther and openly state I will not change my content for the benefit of larger companies trying to have my content conformed to their vision.

References

PewDiePie’s Youtube Channel- https://www.youtube.com/channel/UC-lHJZR3Gqxm24_Vd_AJ5Yw

 

PewDiePie’s Instagram Page- https://www.instagram.com/pewdiepie/

 

PewDiePie’s Twitter Page- https://twitter.com/pewdiepie

 

PewDiePie’s Twitch- https://www.twitch.tv/pewdiepie

 

PewDiePie’s Facebook- https://www.facebook.com/PewDiePie/

 

Wikipedia- https://en.wikipedia.org/wiki/PewDiePie

 

Video Credit: Wall Street Journal- https://www.wsj.com

 

Picture Credits:

PewDiePie’s Youtube- https://www.youtube.com/channel/UC-lHJZR3Gqxm24_Vd_AJ5Yw

Addweek.com

 

Advertisements

Case Study #4: Nintendo

Overview

Nintendo is a popular entertainment company opened in 1889. You can find them on Facebook here https://www.facebook.com/Nintendo/, with 4,582,712 likes so far. On Twitter you can find them as @NintendoAmerica. @NintendoAmerica has tweeted 14.1 thousand times with a following of 8.82 million followers. Nintendo only follows 324 others on Twitter, even though they joined all the way back in April of 2007. @Nintendo is where you can find this company on Instagram with a total of 1174 posts, 3.7 million followers, all the while only following 2 other

Users.

 

Analysis

Facebook13138816_1025939437490509_1827627750936743506_n

Nintendo is well known for their expertise in marketing having started from a small card company and grown to be one of the largest entertainment companies in the world, and releasing the cutting edge of video game consoles. Most of their posts contain a single picture or video to grab the user’s attention, and a relevant tidbit of information about the product they are advertising in text. There are as well, links to blogs, home websites, and shopping sites where one may find more information, or purchase Nintendo’s wares. The company also has a simply worded post apologizing for technical difficulties with their eStore showing they also use it to communicate other messages to their community. Nintendo at it’s core seems to be purely focused on promoting its brand, with few responses to users in comments, and only following other companies, partners, or competitors. They seem awfully self-centered for a company that brought me such wonder and joy as a child. It would bring me such sadness if I had had the opportunity to try to contact the company itself like we do today as a child, but received no reply. I think it would be best for them if they showed they cared more about their audience.

 

Twitter

Nintendo’s Twitter account is very attention grabbing. Using a stark white background with red accent colors just like the nintendo logo, I found myself shopping for the new Nintendo 2DS XL Pikachu Edition coming out on the 26th (https://www.nintendo.com/2ds/buynow#new-nintendo-2ds-xl-pikachu) Before i even realized it. Both pictures and videos are used extensively again in Nintendo’s arsenal. With an entire company filled with people expert in media development they use this to their full advantage. Nintendo has used nostalgia to hook my generation back into its clutches (not that I ever left) and they capitalize on that by continuing to market revamped versions of their old products, or posting pictures and videos that remind you of the old cards and games. The Bio simply states “Welcome to the official Nintendo profile for gaming news! We’re listening, too. For ESRB ratings go to http://esrb.org “. the phrase “We’re listening too” implies that Nintendo is taking a stance on listening to their consumers. As I had felt unappreciated in their Facebook profile this Twitter bio made me feel more loved by Nintendo as a consumer myself. Their most popular tweets are those involving the new Nintendo Switch, and the games that are being released for it.

 

Instagram25025125_398687630561424_7267405863961231360_n

@Nintendo is only following 2 other pages on Instagram. Those 2 pages are @nintendonyc and @nintendouk. I do not fully understand why it irks me so much, but when a company does not reciprocate the appreciation that the fans of their products give it makes me sad. The profile picture of @Nintendo is a close-up view of Mario’s face. The adventurous plumber from their award winning best-seller is an easy way for Nintendo to grab the people’s attention and gives brand recognition. I do not know a single person in my life who does not know who Mario is. The layout is simple and modern. With the most popular posts being on the topic of the new Nintendo Switch.

 

Conclusion

Twitter seems to be the most attractive platform for Nintendo as this seems to be the base for their interaction directly with the consumer on a day-to-day basis. They have most notably directly apologized to those who use their store in one of their posts. This is not good enough in my opinion. I believe Nintendo should be posting polls, and perhaps opening titter chats and other direct connections to their audience. I believe it would do them a great service with all of the new products coming out, as to how their consumers might react, and to analyze what their customer wants. Otherwise Nintendo’s marketing team should give themselves a pat on the back, because they were able to brainwash millions of children and adults alike to run around in virtual worlds throwing balls at imaginary creatures and jumping down sewer pipes. Since Childhood collecting their cards and playing their games became a part of me.

The Most Random Blog I Could Find

Overview

The Random Blog (http://randomest.blogspot.com/) is exactly what it says it is. The author who goes by the name Mo, seems to be a rather private man, who simply wants to babble and occasionally make people laugh.  One of his blogs made me laugh a couple times. The blog is titled “Do Nots” (http://randomest.blogspot.com/2009/12/do-nots.html), and it outlines a few things that Mo has observed you should not do at his place of employment

Analysis

26827709_129084701226044_1029260388_o

The layout of Mo’s Blog is quite plain with a grey background, white foreground, and in large white letters at the top it states “Random Blog” over a red background. Underneath that is the slogan “does exactly what it says to the tin”. The author left very little information about themselves besides that they are Male, have been blogging since 2004, and hail from Bahrain (https://www.blogger.com/profile/01042057356029563331). This blog contains many links to previous posts they’ve made, and a link to their very complete profile description. Digging deeper I found a link to Mo’s other Blog titled: Qadam That has a completely different layout to the one described here.

The content of Mo’s blog can be quite lucid at times. The list of do nots was actually quite informative if I were to go into his profession that would certainly be a helpful hint package. Others such as the post titled: “Up Up and Away!” (http://randomest.blogspot.com/2010/10/up-up-and-away.html) was rather difficult to read and had a confusing tone.

Most of Mo’s posts are written with no visual aids or links. I found one photo, but it was not appropriate enough for this blog.  Nonetheless his writing is interesting when lucid, and funny when it’s not. I personally enjoyed his blog, and so do his audience. Mo has had 6226 profile views on  his profile alone, let alone how many others have read his blogs. The comments are either random like his posts, or positive feedback.

Overall I think the direction Mo is going with his blog is great! I enjoyed it, and would continue to do so. My only issue with his blog is there were no videos, and very few pictures! For that reason I cannot promise that I will return to this blog as in this day and age, and certainly for me, visual media is VERY important.

Gardening Indoors

As I’ve grown older I’ve realized 2 things: I don’t like sports, and I love gardening.  I simply realized this because I grew tired of sports, and then grew tired of being bored. Out of that boredom sprouted a new love! My love for gardening. My fiance was the first to interest me in it. My mother had always gardened, but probably thought it was too “girly” for her to even try to get me interested. I digress; my excitement at the discovery of my new passion was soon to be squelched by my own geography. the-village-green-covered-with-snow-woodstock-vermont-new-england-BG0704

yes the beautiful destructive power of winter killed my defenseless plants. Those who could survive in pots live on, but the rest alas… did not. But then an idea struck me. I didn’t really care all that much WHERE I grew my plants. So i decided to move my little operation into an indoor grow tent stocked with a 1500 Watt LED Light and a fan to keep my babies nice and cool from such a powerful light. Check this out to learn more about Indoor gardening! https://www.planetnatural.com/growing-indoors/

Growing plants indoors is not only a fun hobby for me, but it may also revolutionize the way we produce food, and possibly help end world hunger. With plants growing faster, stronger, and healthier without the unknown elements of the wild, the energy efficient LED growing system may change the world as we know it.