While I may not personally be her biggest fan there is no denying the success and huge media presence that Kylie Jenner has made. At 20, she is the 8th most followed user on Instagram and is quickly on her way to becoming the wealthiest of her siblings. Her makeup line which sells out in seconds every time she releases a new product, is worth $420 million with reports predicting it to be worth $1 billion by 2020. While their TV show launched them into stardom, each Kardashian-Jenner family member has taken the reigns when it comes to their social media presence and Kylie is one of the best. Her username is the same throughout all of her social media outlets: KylieJenner.
Social Media Presence Overview:
Starting off with Kylie’s main social media platform, with a whopping 100 million followers on Instagram, she is a huge presence on the site. She only follows 125 people, mainly being her siblings, other famous friends, and any page related to her beauty line. She posts both pictures and videos of herself, either professional shots or selfies and videos with her friends out and about. She posts many pictures and video clips related to her beauty line, and she will also promote her beauty line with herself wearing the products, or doing beauty tutorials. While lately amidst pregnancy rumors she hasn’t posted anything (her last post was on Christmas Day), before that she has been posting daily or every other day, sometimes multiple posts at once. She never comments back to people or interacts with her fans in any way on Instagram, one thing some of her fans are offended by.
Twitter I would say would be her next most used social media platform. She has 24 million followers on this site, and follows back 1,162 accounts. She tweets mainly self promoting things, about herself and mostly her makeup line. She will tweet day-to-day thoughts or observations, but Twitter for Kylie is a huge business promotion opportunity. Her tweets show new products, new launches, and advertises her pop up stores. She tweets and retweets multiple times a day, however she has taken a break from this as well, her last tweet being on January 5. On Twitter she is more likely to interact with her friends, however she only will retweet things that are promoting her products. She will retweet someone raving about her new makeup, or talking about the Kylie truck which is a pop up store on wheels, painted pink. She will retweet positive reviews, and mainly things that are going to positively promote herself or her brand.
Facebook is her other social media outlet, that is a lot more impersonal. It is almost solely about her makeup brand. Like Twitter she posts about new product launches, restocking, and makeup reviews. She doesn’t post anything about herself personally on this website. She did make a status about the outcry of her makeup brushes and the cost of them, $360 for a set of makeup brushes. And people were very upset about it, and she addressed that on her Facebook saying that she fights for the lowest possible prices. She has 20.5 million likes on Facebook and 20.4 followers on her page. The content of her page, as I mentioned before are of her makeup line predominately and a few modeling picture of her mixed in as well. She will post on Facebook every few days, but like the rest of her social media, she hasn’t posted since Christmas Day.
When you enter “Kylie Jenner” in a google search, 26 million results show up. The top stories are: “Kylie Jenner using Tyga for attention”, “Top five conspiracy theories about Kylie Jenner”, and “Kylie Jenner NOT using Tyga for attention”. Her life is a constant stream of gossip columns, speculations, and criticism. The top results under those story headlines are her Instagram and Facebook page, and under that her Wikipedia page. Her name cannot be mentioned without a million pregnancy rumors. There has been speculations that Kylie has been secretly pregnant for months, that she has already given birth and is in hiding, and that she was her sister Kim’s surrogate. She has had what looks like baby furniture delivered to her house, that a picture from a helicopter captured. She hasn’t been seen in months, and no one in the family has confirmed or denied the pregnancy. So the gossip blogs are buzzing with questions, involving her ex Tyga once again.
Analysis and Evaluation:
Starting with Instagram again, Kylie Jenner uses this platform as a more personable, typical 20 year old. She posts pictures of herself, her friends, funny videos and makes herself seem like a normal person, albeit a very rich one. She has little to no interaction with her friends, I have never once seen her comment back to a fan, unless its to a fellow celebrity. This is probably because of the overwhelming amount of likes and comments she must receive on a daily basis. As far as her personal brand, and being “Kylie Jenner”, Instagram is how I think she maintains her fame. She posts artsy pictures of herself for her fans to fall in love with, and maintains an active role on this site. She posts about her makeup line but that is not what is predominantly on this page. Her Instagram is about her and promoting Kylie Jenner as a person. To keep herself more relatable and interesting, I think that her usage of Instagram for more personal pictures is a great way to keep the fans happy.
Twitter is a slightly different story than Instagram. She mainly uses Twitter to promote her company. While there is nothing wrong with that, the content is a little more dry, you can only look at makeup products for so long. However from a business stand point, Kylie is doing a great job. Twitter is the place to go when you want to know about her next launch, what new products are coming, and if you live in Calabasas, where her next pop up store is going to be. She will only tweet and retweet positive reviews and feedback about her makeup line, which while not being totally honest is good product promotion. If you went to her Twitter only, you would think that her makeup products are God’s gift to the earth.
Facebook is pretty much just like her Twitter profiles, except there is no fan interaction at all. She promotes, and that is about it. People comment like crazy under her posts, but she never answers any of them. The only recent personal post she did, as I had mentioned earlier was about people’s reaction to her very overpriced brush set. She posted a few other brush sets to justify her pricing, and explained that she understood and would try to work on another synthetic brush set that would be much more affordable.
As a whole Kylie Jenner is a fantastic business woman. While being extremely self-centered, she promotes her brand day in and day out and works very hard to continuously release new beauty products in her line. And the success has shown in her $420 million company, and the fact that she can’t keep her products in stock for more than a few minutes at their release. Her social media usage as a whole centers around her makeup, which is her passion. And it all was methodical, she got lip injections at a very young age and people were obsessed with her lips, and the controversy around them. What better thing to do but to start selling lip sticks and lip liners to get lips like Kylie? Those were a huge success, and the makeup brand grew from there, and her social media outlets show this success and growth. Honestly I don’t see much she could improve on social media wise within reason. Of course answering more of her fans would be nice to see, but the amount of negative feedback the entire family receives, for her mental state I don’t think it would be wise to read through many of the comments. Plus she receives millions of comments and tweets, responding to them would be daunting. She could Tweet more about herself, or things she finds funny, or meme pages, making herself seem more personable, but that would take away from all of the makeup self-advertisement.
Kylie’s digital footprint is something different entirely, and centers much more on her personal life than her success. All the news articles bring her ex boyfriend and current boyfriend into every post somehow, and it focuses much more on gossiping about a 20 year old girl instead of focusing on any success she has had. While Kylie is not my favorite celebrity, and I find her self-centeredness cringe worthy sometimes, there is no denying she is business savvy and smart. Her entire “pregnancy” has also skyrocketed her into more fame and everyone on every celebrity news and blog is talking about whether or not she is pregnant. And it would not surprise me if she released some new product or makeup line around all of this because her name is everywhere on the internet right now.