The WWE is the biggest sports entertainment business in the world today. Larger than life superstars have been apart of this company, entertaining fans for decades. The WWE (World Wrestling Entertainment) has been around since the 1970s. It was not until the 1980s when Hulk Hogan came to the scene and began to attract fans with his 24 inch pythons, California golden look and Hulk like strength. Since then, the WWE Universe has evolved drastically. The likes of The Rock, Stone Cold Steve Austin, Triple H, Brock Lesnar and so many more WWE superstars, have helped bring the company to a world-wide sensation. The WWE currently airs its weekly broadcast shows of Monday Night RAW and Smackdown Live on Tuesday nights, in more than 150 countries. The WWE currently is involved in many charities and foundations. It is not just the company, the superstars are a big supporter in them as well, such as Boston Shriners, Dana Faber and many more. The WWE has a 24/7 network, available on any tablet or tv where live events are broadcasted along with other past events, matches or tv shows. The WWE has evolved in more ways than one. The smash mouth, people through tables mind-set of the 90s and early 00s has changed to a more role model and family oriented experience that we currently see in todays broadcast. The WWE is a big advocate for equal opportunity, where they recently have activated more female superstars to the roster, started to incorporate their own matches that they originally were never given an opportunity to compete in. For example, over this past year, the WWE fans have witnessed the first ever female Hell in a Cell match, the first female ladder match and the first female royal rumble. The WWE has many positive aspects to its company, other than just an entertainment business of wrestling.
The WWE currently has over 38 million people who follow and like the page. On the page, you will see news updates of the matches from the weekly broadcast shows. Links to superstars pages, interactions within the community, superstars in the gym, superstars training along with classic matches and memorable moments. There are many people commenting on posts with predictions and ways they would make the company better. There are also a lot of other positive and motivational posts along with negatives depending upon who the superstar is in the post. There is a post conducted every few hours. Very active account. Currently, the profile picture is the logo of the WWE and the cover photo is of WWE Intercontinental Champion, Seth Rollins.
The WWE twitter is very similar to the WWE Facebook page. Same cover photo of WWE Intercontinental Champion Seth Rollins. There are over 10 million followers, over 194 thousand tweets, only following 378 others which are mainly the superstars of the WWE. The WWE twitter tweets roughly three times an hours, just about every hour. Very similar to the Facebook page, you can find clips of superstars staring in other events or shows such as The Today Show or Total Divas. You can also find match highlights, memorable moments and promoting other superstars pages.
Much like the twitter and Facebook pages of the WWE, the page is very active and has the same profile picture of the WWE logo. There are over 14 million followers, over 16 thousand posts and only following 230 people (mostly WWE superstars). Here, you will see a lot of the same material from the twitter posts and Facebook posts. Updateson live matches, past matches and future events. Here is more of a platformto show off the actual work of wrestling, where as twitter and Facebook promote more charitable and public interactions along with wrestling. For instance, the past five posts, on instagram were all wrestling shots, from the past few days of superstars.
Just like most major companies, the WWE has its own website. Just like its social media accounts, you will find various blogs, videos and pictures of recent and past events. Here you can access WWE Shop to buy any and all gear to match the WWE Superstars. You can access statistics of your favorite WWE superstars as well. It is also promoting the WWE Network, with a schedule and time for its shows. You can find various news on superstars and trending stories. This official site also allows fans to purchase tickets to events near them.
The WWE does a great job broadcasting its content to the world in various ways. Facebook live, WWE network, standard television/cable and also live updates on twitter and instagram. I think the pictures and content is great. The posts of the superstars in action are very cool memories for the fans to capture along with the superstars. All social media keeps the audience informed with what the company is doing. They post social moments of the superstars in public to show they are real people and not just a character. The WWE promotes positive in the world and shows it through their social media sources and in return encourages others to be positive. What is also good is that each social media is marked as verified, meaning exactly what it says. Each social media is basic and simple to understand. Motivating posts keeps fans on their feet, interacting with the WWE universe is a great tool utilized here and most importantly, its easy to find because they all have the same logo, which is not very hard to misinterpret.
The WWE is a business. It is promoting its superstars and company which is wrestling entertainment. Every post is something to do with in ring wrestling. There are more inring wrestling posts than other content. My suggestion would be to have a better balance of individual superstars within the community and their life, along with the positive charitable work done. I personally think it is great the direction is going. It is using its income and superhero like characters to push positivity in this world. I would want to see all that more online to broadcast. I feel by doing this, it would be able to get more fans. Not everyone knows about this style the WWE is going to. A lot of people still believe it is the demoralizing of women, the blood baths, the violent tendencies and sexual content. It is not that now. The business did a 180 degree turn to make it watchable for kids of all ages. The superstars are some kids heroes, proving that statement is Make A Wish Foundation. I think there should be more promotion on this than just that of in ring material to gather a broader fan base. Other than that, the WWE seems to be doing a fantastic job. They keep the fans updated online, their sites are easier to navigate, at all hours of the day are posts. They maintain a world wide fan base and announce any pertinent information about the company as far as superstar updates, injuries shows and locations.