Logan Paul






Logan Paul has had a tremendous impact across all social media platforms. He started his career in Vine, by making short clips which they became viral. After vine shut down he went to create Youtube videos. At the moment he’s one of the most famous Youtuber along with his brother Jake Paul. He has 15 million subscriber and it keeps growing by the minute. I chose Logan Paul because he recently had a huge controversy by posting a video of a dead body that he found in suicide forest in Japan.


  • Youtube


  • Twitter
  • Instagram
  • Facebook

Paul has had tremendous impact on Youtube which is where he makes a good amount of his money. His Youtube career has reached new peek, something that a regular Youtuber creator would not have the same opportunity. He currently has two series with Youtube Red, but they have been impacted due to the controversy that he’s in. Just like in Youtube Paul has a tremendous amount of followers on Facebook, Twitter and Instagram. Logan Paul uses these social media platform to promote his merchandise. This seems to be effective because his items are often sold out, which means that the way that he’s advertising his items is working for him.

Logan Paul has been in controversial social media influencer. He has had good moments, such doing two shows and movies with Youtube Red, but social media is a dangerous tool that people should learn how to use it properly. It’s important that the content that you’re sharing is not harmful and that is something that has affected Logan Paul. If you google his name the first thing that will pop is the suicide forest controversy. As of now Logan Paul is a controversy name and I thought it would be fitting to focus this assignment around him.

Analysis and Evaluation



Logan Paul moved from Ohio to Los Angeles California after the success that he had with Vine. He started of by doing daily vlogs and his content focuses around him having fun and pranking others. This has shown to be extremely popular among younger kids. As of right now Logan has 15 million subscribers and daily video pull in eight million views daily. His life is condensed in a ten minute video. Paul’s videos have different content everyday which is why kids are so drawn to his videos. His channel contains daily vlogs where he shares his life with his viewers. In 2016, Paul starred in a Youtube Red film called the thinning. On November 2017 Paul announced that there would be a sequel but that was shutdown due to the controversy that he was in.


Since his Youtube presence is extremely big he uses this platform to promote his merchandise. In all of his videos he wear his merch items as a way to promote his product. He also includes links with each video. This seems to work for him because his items are always sold out. In the summer of 2017, Paul released multiple videos that has been viewed more than 100 million times. This is something rare because youtube creators don’t typically make this much money. During the time when these music videos were released, Logan had a few with younger brother Jake, which now I think was all for views. There’s lot of youtube creators that clickbait for views. Click-baiting has proven to be a huge hit among the creators because they are able to trick their viewers into clicking their video by putting a catchy title that might have nothing to do with the content of the video.

On December 31, Logan uploaded a Youtube Video in suicide forest. This video had so much attention that it appear on major news such as CNN, but not for the right reason. Paul was in suicide forest in Japan and in the video he showed a dead body. People were upset about this because he showed a dead body. The audience was offended in this video because Paul kept laughing throughout the video. After the video was trending, a lot of people were angry by it because when a video trends someone from the Youtube people hand pick these video. After seeing the backlash that he was receiving Paul removed the video and not Youtube.

Logan Paul has a strong presence in Youtube, he has fifteen million subscribers, and get’s a good amount of views per video. Youtube has been an important platform for his development as a creator. This is the platform that has helped him to exceed. His daily vlogs are loved by a lot of kids due to the entertainment factor. Youtube is a great platform, but you should know the things that you’re posting because you don’t know who you might be offending and how those people will take it.

Since Logan Paul is going through a controversial issue, when you google his name the first thing that comes up is the suicide forest in Japan incident. A lot of respectable news source have talked about this issue. Other things that comes up when his name is google are some of the most popular videos that he has. Other things that come up when his name is google is his Facebook, youtube, Twitter and Instagram pages. I also found the site for his merchandice store. The pictures that I found based on the google search were from public appearances and others from photoshoot. Again what had the most headline was the event that occur in suicide forest in Japan.

Logan Paul is active on twitter, he has 4.14 million followers and he is following 4,716 people. His total number of tweet is 7,641. The content on his twitter includes pictures, and announcement of when he uploads in his Youtube channel. I went over a good amount of his tweets and none of them feel personal to me, they are mostly work related. His bio contains various links, it contain his Youtube, Instagram and merchandise link. Before the suicide forest incident Paul would tweet everyday, but since then has taken a break from social media. I have also noticed that he engages with his audience by retweeting and answering some of his fans twitter.  In some of his tweets he seems to be appreciative of his accomplishments. There were a few tweets in which he thanked his followers for all of the things that they helped him accomplish in 2017. Over all his twitter account is mainly for promotions, and few tweets where he thanks his followers.



Logan Paul has 16.2 million followers on Instagram followers on Instagram. He is following 164 people and he has posted 806 pictures. His bio in instagram has a short message which is join the Logang which is what he named his fans. The other thing that he has in his bio is the link to his online merchandise. In each of the pictures that he has posted he gets an average of 2 million likes per picture. Based on the pictures that I went through I can say that he post pictures of his daily adventure. There’s a good amount of picture where logan wear his merchandise, this is self promo because people can see what he’s wearing and then he has the link to the shop on top. Logan seems to post regularly based on the quantity of pictures that are available.



In Facebook Logan Paul has 16 million likes in Facebook. Just like his other social media platform, Logan is active in Facebook. The content of his page includes videos promoting his merchandise. The first thing I noticed was his banner which was a picture of himself wearing his merchandise. There’s also a  shop section where you can see some of the items that he sells. He share a good amount of videos on his page. The photos that he shares are the ones that you can find on Instagram because people tend to connect the two social media platforms. Overall his Facebook page doesn’t have a lot of personal pictures or information about him, it’s mostly for promotional purposes.

Summation of my analysis

Based on the research that I made on the different social media platform that Logan Paul has, he has somewhat similar materials. His youtube contains daily vlogs. His twitter contains inspirational messages that connects to his videos. His Instagram and Facebook include pictures of his merchandise. Based on the material that he shares I can say that people are interested in the things that he’s posting. His material is not inspirational but it seems to make people happy about what they are watching. I would not say that the things that he does is something amazing but it is entertaining people.

Digital Footprint


Since Logan Paul is going through a controversial issue, when you google his name the first thing that comes up is the suicide forest in Japan incident. A lot of respectable news source have talked about this issue. Other things that comes up when his name is google are some of the most popular videos that he has. Other things that come up when his name is google is his Facebook, youtube, Twitter and Instagram pages. I also found the site for his merchandise store. The pictures that I found based on the google search were from public appearances and others from photoshoot. Again what had the most headline was the event that occur in suicide forest in Japan.
Commendations and recommendations

Logan Paul has a well established presence across all of his social media platforms. He has a lot of video that does well at entertaining kids. He has visual across all of his social media platforms. He seems to be doing an excellent job at coming up with content that people like because his engagement is high. Just because when it comes to his videos and pictures on his social media platform is doing well it doesn’t mean that there are some things that he can improve. The first recommendation is that he should post content that is appropriate for his audience. For example, Logan viewers are mostly kids he should not be posting content that will affect these kids negatively. An example of this is when he posted the suicide forest video, there were kids that saw that and they were probably shocked by the content that they saw in the video. Another recommendation I can make is to engage more with his audience because as I was looking through his page I was not able to find any type of engagement with his audience.







kim Kardashian



Kim Kardashian

Facebook IRL: https://www.facebook.com/KimKardashian/

Kim Kardashian has total of 30 million like in facebook.


Her twitter username is Kim Kardashian West and has 58.2 million followers and follows 129 people. Kim has 25.5k tweets and she joined twitter on March, 2009.


On Instagram Kim has 106 million followers and she’s following 112 people. Her total number of post is 4,080 pictures




For starters Kim’s profile picture is from one of her campaign for the KKW beautyline that she launched. The header photo is just plain nude background, I think it’s because she went with a nude color scheme for her beauty line. This makes me think that this is more of a business page rather than a personal one where you document your life. Under the about me tab she has her date of birth, and the link to her website and also the link to her blog. Based on her most recent pictures, the most like one has 109k likes and based on the other pic it seems that when she post a picture of herself without a lot of clothes it generates more likes. Her page is full of pictures of herself from photoshoots, and a few family pictures. The videos that she posted are promotional one for her show Keeping Up with the Kardashians. She like 7 people’s facebook and they are her sisters, mom and E! News. Whatever kim does seems to be working for her because she has a large number of people that like and follow her page. She knows how promote both her show and beauty line on this platform. The one thing where she could improve is posting less pictures of herself without any clothes, because for a lot of people she has a perfect body and those type of statement can make others believe that she has the ideal body.





Kim’s profile picture on her twitter looks like it’s from a red carpet event. In this picture she has blonde hair while in her Facebook profile picture she has black hair. The banner image is the same one from facebook, nude color a representation of her beauty line. As we move on to her Bio, she doesn’t include much information there. The only information that’s there is the date that she joined twitter and a link to her website. Her most popular tweets are those that she post along with a picture of herself. She has some promotional pictures that doesn’t that many retweets in comparison to one of her recent pics which had 48k retweet. In her tweets she also includes videos of herself getting her makeup done and other videos are about her beauty line. Kim has a combination of tweets and retweets. All of the tweets seems to be by her, but it’s hard to know for sure because a lot of celebrity hire people to manage their social media accounts. Kim seems to be an active user in both twitter and facebook as well. Based on what I have seen people tweet her a lot and she has a good amount of retweet, but I don’t think that she actually replies to a lot of them. She mainly replied to her family tweets. The tweets that Kim retweets are the one about her beauty line. Some people shared the products that they bought from her line and others praised her. Those seems to be the type of things that she would retweet.





Out of her two other social media account, Instagram seems to be a little bit more personal because she has a good amount of pictures with her family. Some of the pictures that she has are the same from Facebook because the two accounts are linked. For her profile picture she has the same from Facebook and the Bio in her page is a link to her website. She has a good amount of promotional pictures, some are from photoshoot, others are taken by paparazzi and there’s a good amount of family pictures.  Her most like pictures have about 3 million likes and most of her videos have about 7 million views. What I like about her page is that fact that she has the same theme for the pictures, meaning that they all have the same picture which makes the whole page look like one unit. The one thing she could improve is how she portrays herself. I don’t think that she should be taking pictures of herself half naked all the time because that might teach younger girls that Kim Kardashian has the ideal body.




Based on all the observations that I made, it seems like Kim Kardashian is more active with her followers on twitter. My reasoning behind this is because she retweets a good amount of tweets where she’s tag. Even though she has more followers in Instagram, twitter seems to be the platform where her followers receive the most engagement. I think that her Instagram is more appealing because her twitter feed is full of retweets and then her facebook is more for business purposes, but her instagram seems to be more balanced.



Blog: Nirvanaaa


Nirvanaaa is a personal blog for both travel and fashion


The creator of this blog is Nirvana, this is where she shares her fashion ideas and the different places she travels to. According to her description, she enjoys going to exotic places and experiencing the different culture. She enjoys traveling because she’s able to find exotic fashion pieces.




The header of this website is very simple, it just has the blog’s title and underneath that it has the topic of the blog which is travel and fashion. The title of the blog is also in a simple font, I think the creator of the page wanted a nice simple look to it. Her color scheme is toned as well, she uses her pictures as the pop of color in the blog because everything else is black and white. The subheader / tagline has the same simplistic appeal as the title and header. Nirvana follows a pattern with her pictures, one picture is about fashion and the other one is about the place. Her pictures are vibrant in color which makes it more appealing to the eyes. I like the pattern because everything is organized. The menu bar at the top includes a tab for fashion, travel, personal info, contact and a gallery section. This helps to navigate the blog in a better way. There’s not a lot of information about the author, even when you click on the personal tab, it just takes me to her her about me about page but even that doesn’t have much information about nirvana the creator. The menu is fairly simple as the rest of the page. The links that I could find were here instagram and Pinterest, she gives the reader an option of sharing her work through, twitter, facebook, instagram and Pinterest. At the end of each fashion blog she includes links of where people can buy the items that she’s wearing. 

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Like I previously stated this blog is about fashion and travel. The fashion part of the blog is about how to wear a specific item and the travel part is the author describing the place that she went to, the food, clothes and general experiences. The titles that she uses to name each entry are straightforward, she tells you what you will be reading. Her most popular post seems to be the one about fashion. All of her post contains a good amount of picture. For example one her her is titled, How to wear button up shirt. She starts off by describing the many ways that this article can worn and at the end she includes several ways to wear a button up shirt. For her traveling section there’s multiple locations of where the pictures have been taken. For the fashion portion most of the pictures are taken inside an apartment. I think that the reason for this is because she might not her surroundings to take away the focus of the pictures which is to show the readers how to wear the clothing items. As I previously mentioned her titles tell the readers exactly what they are about to read and see. I like this because you often find blogs with misleading titles.

As I have been exploring this page I wished that the creator would make the page more personal. As I read some of the post I thought that I was being sold an item especially because at the end of each post she would include a link to shop the outfit. I liked how simple the blog and how easy it is to navigate the page. Her about me section is very brief, I would like for her to add more information about herself there, such as her age, country where she’s from, goals and such. I think this would help me to connect better with her work.

Her blog post have a few comment each, but this blog doesn’t show the number of people  that are reading or the number of people that are subscribing. Judging by how the blog looks and the content that’s being share I would say that the blog probably has a decent amount of readers. The top five post have been mostly shared on facebook, and other social media platform that it could be shared to is twitter and pinterest. On the side of each post the creator includes the icon for those three social media site and also the subscription box.  

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I enjoyed both reading and seeing the content of this blog because it’s something that I’m passionate about. I like how everything was sectioned off which made it easier for me to find the information that I needed. I also liked how simple the whole site looked both in the style of the font and the color. I liked how she decided to not use much color and let the pictures give the page the pop of color that it needed. As a whole the page was aesthetically pleasing. Also, there are some areas where I think the creator can improve, I think that the page should be more personal. At times I felt like I in a shopping site. A blog should be inspirational it should make people connect with the creator that way they can come subscribe to the page and share the work. I would of liked for the creator to have more information about herself.    

Instagram Influencer + Confidence

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Laura Luna

While I was very much aware of the world of Instagram models and the active influencers on the app, I never really paid much attention to it. I thought of Instagram as a place to post aspects of your life and occasionally, if you got lucky, you could even gain a few hundred or thousand followers. For a while I had the thought of Instagram as nothing more than just another app shoved into a folder on my homescreen just because everyone else had it too. What I didn’t know at the time, though, was that Instagram was way more than just a waste of time and with my love of fashion, I found out it was more than I gave it credit for. It would be an understatement to say I adore fashion. I love wearing clothes, shopping for it, making different combinations of outfits. I find clothes as a way to express yourself, your creativity, or even where you come from. Fashion can really say a lot about a person, I believe. Although fashion is what you would call my “thing”, I wasn’t as comfortable with it until I finally got into Instagram.

Yes, I did wear things that I liked and I did still see fashion and clothes as a form of expressing yourself but I wasn’t as confident in what I wore until recently. I used to be scared of wearing anything that could be deemed as different. I couldn’t bring myself to step outside of the box and actually wear something that I liked. Don’t get me wrong, I was still happy. But I wished I had more options in what I wore without being judged and my confidence overruled my fashion decisions. As I plunged into self consciousness, I discovered the different side of Instagram.

I saw people wearing the things that as I said were “different”. These people had confidence in what they did and wore. I wanted to become more like them and made my Instagram account. Although I still haven’t found enough confidence to wear more the edgier clothes, I’m slowly getting to it by gradually throwing in some spice to my everyday outfits. Through my discovery of the influencing part of Instagram, I was able to gain back some confidence and find out that the app isn’t just another app, but it’s also a career opportunity or a place to influence other and spread positivity. Hopefully, as my page continues to grow, I will send these messages of self confidence to other people who were once like me and they can see the good side of things.

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