Logan Paul has had a tremendous impact across all social media platforms. He started his career in Vine, by making short clips which they became viral. After vine shut down he went to create Youtube videos. At the moment he’s one of the most famous Youtuber along with his brother Jake Paul. He has 15 million subscriber and it keeps growing by the minute. I chose Logan Paul because he recently had a huge controversy by posting a video of a dead body that he found in suicide forest in Japan.
Paul has had tremendous impact on Youtube which is where he makes a good amount of his money. His Youtube career has reached new peek, something that a regular Youtuber creator would not have the same opportunity. He currently has two series with Youtube Red, but they have been impacted due to the controversy that he’s in. Just like in Youtube Paul has a tremendous amount of followers on Facebook, Twitter and Instagram. Logan Paul uses these social media platform to promote his merchandise. This seems to be effective because his items are often sold out, which means that the way that he’s advertising his items is working for him.
Logan Paul has been in controversial social media influencer. He has had good moments, such doing two shows and movies with Youtube Red, but social media is a dangerous tool that people should learn how to use it properly. It’s important that the content that you’re sharing is not harmful and that is something that has affected Logan Paul. If you google his name the first thing that will pop is the suicide forest controversy. As of now Logan Paul is a controversy name and I thought it would be fitting to focus this assignment around him.
Analysis and Evaluation
Logan Paul moved from Ohio to Los Angeles California after the success that he had with Vine. He started of by doing daily vlogs and his content focuses around him having fun and pranking others. This has shown to be extremely popular among younger kids. As of right now Logan has 15 million subscribers and daily video pull in eight million views daily. His life is condensed in a ten minute video. Paul’s videos have different content everyday which is why kids are so drawn to his videos. His channel contains daily vlogs where he shares his life with his viewers. In 2016, Paul starred in a Youtube Red film called the thinning. On November 2017 Paul announced that there would be a sequel but that was shutdown due to the controversy that he was in.
Since his Youtube presence is extremely big he uses this platform to promote his merchandise. In all of his videos he wear his merch items as a way to promote his product. He also includes links with each video. This seems to work for him because his items are always sold out. In the summer of 2017, Paul released multiple videos that has been viewed more than 100 million times. This is something rare because youtube creators don’t typically make this much money. During the time when these music videos were released, Logan had a few with younger brother Jake, which now I think was all for views. There’s lot of youtube creators that clickbait for views. Click-baiting has proven to be a huge hit among the creators because they are able to trick their viewers into clicking their video by putting a catchy title that might have nothing to do with the content of the video.
On December 31, Logan uploaded a Youtube Video in suicide forest. This video had so much attention that it appear on major news such as CNN, but not for the right reason. Paul was in suicide forest in Japan and in the video he showed a dead body. People were upset about this because he showed a dead body. The audience was offended in this video because Paul kept laughing throughout the video. After the video was trending, a lot of people were angry by it because when a video trends someone from the Youtube people hand pick these video. After seeing the backlash that he was receiving Paul removed the video and not Youtube.
Logan Paul has a strong presence in Youtube, he has fifteen million subscribers, and get’s a good amount of views per video. Youtube has been an important platform for his development as a creator. This is the platform that has helped him to exceed. His daily vlogs are loved by a lot of kids due to the entertainment factor. Youtube is a great platform, but you should know the things that you’re posting because you don’t know who you might be offending and how those people will take it.
Since Logan Paul is going through a controversial issue, when you google his name the first thing that comes up is the suicide forest in Japan incident. A lot of respectable news source have talked about this issue. Other things that comes up when his name is google are some of the most popular videos that he has. Other things that come up when his name is google is his Facebook, youtube, Twitter and Instagram pages. I also found the site for his merchandice store. The pictures that I found based on the google search were from public appearances and others from photoshoot. Again what had the most headline was the event that occur in suicide forest in Japan.
Logan Paul is active on twitter, he has 4.14 million followers and he is following 4,716 people. His total number of tweet is 7,641. The content on his twitter includes pictures, and announcement of when he uploads in his Youtube channel. I went over a good amount of his tweets and none of them feel personal to me, they are mostly work related. His bio contains various links, it contain his Youtube, Instagram and merchandise link. Before the suicide forest incident Paul would tweet everyday, but since then has taken a break from social media. I have also noticed that he engages with his audience by retweeting and answering some of his fans twitter. In some of his tweets he seems to be appreciative of his accomplishments. There were a few tweets in which he thanked his followers for all of the things that they helped him accomplish in 2017. Over all his twitter account is mainly for promotions, and few tweets where he thanks his followers.
Logan Paul has 16.2 million followers on Instagram followers on Instagram. He is following 164 people and he has posted 806 pictures. His bio in instagram has a short message which is join the Logang which is what he named his fans. The other thing that he has in his bio is the link to his online merchandise. In each of the pictures that he has posted he gets an average of 2 million likes per picture. Based on the pictures that I went through I can say that he post pictures of his daily adventure. There’s a good amount of picture where logan wear his merchandise, this is self promo because people can see what he’s wearing and then he has the link to the shop on top. Logan seems to post regularly based on the quantity of pictures that are available.
In Facebook Logan Paul has 16 million likes in Facebook. Just like his other social media platform, Logan is active in Facebook. The content of his page includes videos promoting his merchandise. The first thing I noticed was his banner which was a picture of himself wearing his merchandise. There’s also a shop section where you can see some of the items that he sells. He share a good amount of videos on his page. The photos that he shares are the ones that you can find on Instagram because people tend to connect the two social media platforms. Overall his Facebook page doesn’t have a lot of personal pictures or information about him, it’s mostly for promotional purposes.
Summation of my analysis
Based on the research that I made on the different social media platform that Logan Paul has, he has somewhat similar materials. His youtube contains daily vlogs. His twitter contains inspirational messages that connects to his videos. His Instagram and Facebook include pictures of his merchandise. Based on the material that he shares I can say that people are interested in the things that he’s posting. His material is not inspirational but it seems to make people happy about what they are watching. I would not say that the things that he does is something amazing but it is entertaining people.
Since Logan Paul is going through a controversial issue, when you google his name the first thing that comes up is the suicide forest in Japan incident. A lot of respectable news source have talked about this issue. Other things that comes up when his name is google are some of the most popular videos that he has. Other things that come up when his name is google is his Facebook, youtube, Twitter and Instagram pages. I also found the site for his merchandise store. The pictures that I found based on the google search were from public appearances and others from photoshoot. Again what had the most headline was the event that occur in suicide forest in Japan.
Commendations and recommendations
Logan Paul has a well established presence across all of his social media platforms. He has a lot of video that does well at entertaining kids. He has visual across all of his social media platforms. He seems to be doing an excellent job at coming up with content that people like because his engagement is high. Just because when it comes to his videos and pictures on his social media platform is doing well it doesn’t mean that there are some things that he can improve. The first recommendation is that he should post content that is appropriate for his audience. For example, Logan viewers are mostly kids he should not be posting content that will affect these kids negatively. An example of this is when he posted the suicide forest video, there were kids that saw that and they were probably shocked by the content that they saw in the video. Another recommendation I can make is to engage more with his audience because as I was looking through his page I was not able to find any type of engagement with his audience.