Chance The Rapper is one of hip-pops most beloved personalities. Born in Chicago, Illinois as Chancelor Jonathan Bennett, he began his rap career following a 10 day suspension from school which led him to produce his first full-length mixtape titled 10 Day. After getting people’s attention from that, he eventually was featured on rapper Childish Gambino’s mixtape Royalty on the track They Don’t Like Me. This opened up the doors for Chance and in 2013 he released his second mixtape Acid Rap which has over 1.5 million downloads.
As a rapper, singer, song-writer, philanthropist, producer, and activist he is one of the biggest breakout stars of the past few years. He is changing the rap game in many ways but most notably by not selling his music. He relies only on streaming and downloads and to this day, remains unsigned to a record label. Chance is relatable to young teens and conveys a very positive message to his fans.
Social Media Presence:
Snapchat – mynamechance
Chance The Rapper joined twitter in August 2010 and currently has 6.81 million followers and is following 2,817 people. His Twitter consists of many retweets from fans which I think is a good idea on his part because it gives him a chance to be more interactive with his fans. He just released a Christmas album so almost all of his Twitter feed is about that. If he himself tweets it is usually about his music not a lot of random tweets like many other celebrities do. Chance has been making a lot of media appearances and performing so he retweets their platforms as well such as MTV, Okayplayer, and billboard. Overall, Chance The Rapper posts pretty frequently throughout the day and maintains interaction with his fans and the media he is featured on.
Chance The Rapper’s Facebook does not quite have as big of a following as his Twitter. Currently he has 1,914,598 likes on his Facebook page and 1,918,464 people following his page. It seems like celebrities only use Facebook to post important events or things that their fans want such as merchandise or big media apprentices. That is exactly what Chance does with his Facebook, he has posted about his new Christmas album, merchandise, and he was a host on Saturday Night Live last month so there are multiple posts about that. He does not post that frequently on his Facebook, only when there is a major event happening.
In the end, Facebook is not really an interactive platform of social media anymore. Many celebrities use platforms like Twitter or Instagram to interact frequently with their fans. Chance uses Facebook for posting about big events or something that he is involved such as being featured on Saturday Night Live.
Chance The Rapper has a wide variety of material on his Instagram. He has a whopping 7.2 million followers and over a thousand posts. Chance is from Chicago and does a lot to help out the city. Many of his posts relate to where he is from whether it is a new up and coming artist from Chicago or whether he is doing something to help the city.
Chance also overloads the cuteness scale with numerous pictures and videos of his two year old daughter Kensli. A lot of his feed is his daughter which I think keeps his Instagram entertaining and enjoyable to scroll through. Just like many other musicians Chance posts frequently of his performances, videos and pictures. I did notice that he only posts on Instagram 2-4 times a week, where a lot of other celebrities post every day. Although he is not as active as he is on Twitter, his Instagram is still entertaining and still continues to convey his message.
Chance’s YouTube channel has 951,000 subscribers. This is where he solely posts about his music, like many musicians do. His most recent posts were every song on his new Christmas album. Almost all of his his YouTube videos are of his music or music videos.
Chance the rapper is definitely a different artist from what we are used to seeing. He has gained more popularity this year and has made more television appearances. Since he has become very successful in such a short amount of time, there are many articles pertaining to that subject when I google searched “Chance The Rapper”. The first links that come up is his website chanceraps.com, along with his social media accounts, along with popular videos. There are news articles talking about his recent success since he just won a Grammy. Basically a lot of the articles talk about how he is different from other rappers and his originality. One of the articles is an article from billboard, there is a quote from singer-songwriter Jeremih that really captures the essence of Chance The Rapper.
“He’s just one of those humanitarian-type of individuals,” says Chicago singer Jeremih a couple of days after Chance joined him onstage at the Pitchfork Music Festival. “There’s not a record he can’t hop on, a genre of music he can’t relate to. I don’t know too many people who could go on Jimmy Fallon one night and go to a peace rally the next day.”
It is pretty apparent how successful Chance The Rapper became this year. Along with writing great music, he continues to help the community and strives to make people happy with his music.
Comments and Recommendations:
I think Chance the Rapper utilizes his social media well, but I feel like there is still room for improvement. Having a Snapchat is a great way to be interactive and close with fans. It is a lot different than other social media since it is more real time. As for his other forms of social media, he could post more on his Instagram. I feel like 2-4 times a week is not enough since he is so popular now. On the other hand, he does keep his Instagram lively and entertaining. As for Twitter, that is probably his most active form of social media. One thing I did notice is that he does not tweet many things not related to his music. His Twitter feed was mostly retweets from media appearances he made or something related to his work. While I think it is important for an artist to post material relating to their work, I think it is nice when you see celebrities tweeting about random, funny, everyday things. I do think he is good with interacting with his fans on Twitter because he retweets and replies to a lot of them which still gives him a good image. I do not really have any recommendations on his Facebook because that is not really a platform that a lot of artists post regularly on, I think Twitter, Instagram, or Snapchat are better for that. Facebook is useful for posting important things like tour dates or releasing new merchandise.