Olympic is the International Olympic Committee, or IOC, is a company that brings together the different companies, athletes, and media outlets in order to ensure the celebration of the Olympic Games, support of athletes and member organizations, and promotes the Olympic values. According to their website the International Olympic Committee “is the supreme authority of the Olympic movement.”
Here is the quote from their website;
In detail the role of the IOC, according to the Olympic Charter, is:
To encourage and support the promotion of ethics in sport as well as education of youth through sport and to dedicate its efforts to ensuring that, in sport, the spirit of fair play prevails and violence is banned;
To encourage and support the organisation, development and coordination of sport and sports competitions;
To ensure the regular celebration of the Olympic Games;
To cooperate with the competent public or private organisations and authorities in the endeavour to place sport at the service of humanity and thereby to promote peace;
To take action in order to strengthen the unity and to protect the independence of the Olympic Movement;
To act against any form of discrimination affecting the Olympic Movement;
To encourage and support the promotion of women in sport at all levels and in all structures with a view to implementing the principle of equality of men and women;
To lead the fight against doping in sport;
To encourage and support measures protecting the health of athletes;
To oppose any political or commercial abuse of sport and athletes;
To encourage and support the efforts of sports organisations and public authorities to provide for the social and professional future of athletes;
To encourage and support the development of sport for all;
To encourage and support a responsible concern for environmental issues, to promote sustainable development in sport and to require that the Olympic Games are held accordingly;
To promote a positive legacy from the Olympic Games to the host cities and host countries;
To encourage and support initiatives blending sport with culture and education;
To encourage and support the activities of the International Olympic Academy (IOA) and other institutions which dedicate themselves to Olympic education.
Social Media Overview
Olympic’s Facebook page has 19,032,958 likes and 18,626,394 followers. Their page posts mostly videos with captions. These videos are a mix of current events and competitions as well as throwback videos of amazing feats in past Olympic competitions. They usually post multiple times a day, ranging from 2 to 6 from what I saw when I did my research.
As the 2018 Winter Olympic Games in Pyeongchang, South Korea approach, their posting has been showing past winners and showing who the heavy contenders are for the upcoming competition.
From what I have seen, Olympic does not comment on followers comments on their posts.
The Twitter page for Olympic has 5,634 tweets. They also have 5.88 million followers as well as 4,728 accounts that they are following.
They post a lot of media, both pictures and videos, of Olympic athletes or Olympic hopefuls, both past and present, as well as media relating to the Olympic Games. The video you see in the picture is a video announcing that North and South Korea will be competing as one unified team during the 2018 Winter Olympic Games in Pyeongchang, South Korea.
When they retweet, it is usually from athletes, media covering the Olympic Games, as well as other companies and organzations relating to sports and the Olympics. The Olympic Twitter account does not reply to replies or retweets of their posts from what I have seen. They also seem to post about 2-6 times a day, just like their Facebook page.
The Olympic Instagram account has posted 1,851 posts to date. They follow 1,928 pages and have 1.6 million followers. Most of their content is similar to their Facebook and Twitter accounts where it is a lot of videos of Olympic athletes as well as throwback videos from previous Olympic games and its amazing events and upsets.
They post a lot of original content, but does also repost from Olympic athletes as well as other sports pages when the contest is in relation to the Olympic Games.
From what I noticed, they do not reply to users in the comments. They tend to just post their content and not worry about the comments section.
Olympic’s YouTube page has 2,100,028 subscribers. The page has posted 6,897 videos since it was created in January 2006. Their videos have combined for a total of 1,039,521,743 views.
What I have seen on their YouTube page that is different from their other social media accounts is that they like some pages’ comments on their videos. I have not seen any replies by them, but by liking the comments, they have more user interaction than their other social media accounts.
When searching for Olympic on the search engine, the first thing that came up was their website, https://www.olympic.org. When I had searched for Olympic on 01/19/18, news about the trial and hearing against Larry Nassar, trainer for the United States’ Women’s Gymnastics Team came up. Then, when I searched Olympic on 01/20/18, information and news popped up about how North Korea and South Korea are combining teams for the 2018 Winter Olympic Games in Pyeongchang, South Korea.
The next thing to pop up was their Twitter account, as well as http://www.nbcolympics.com, since they are the channel that broadcasts the Olympic Games in the United States.
A little bit further down on the first page of search results was an article titled, “Hosting the Olympics is a Terrible Investment.” This artlcie on https://fivethirtyeight.com/ explains why it is not a good idea to host the Olympic Games and what it can do to the country and city hosting it.
Below that is also an article from https://nytimes.com/ explaining the Olympic Catastrophe in Rio de Janeiro, Brazil from the 2016 Summer Olympic Games. The article states,
On June 17, fewer than 50 days before the start of the Games, the state of Rio de Janeiro declared a “state of public calamity.” A financial crisis is preventing the state from honoring its commitments to the Olympic and Paralympic Games, the governor said. That crisis is so severe, he said, it could eventually bring about “a total collapse in public security, health, education, mobility and environmental management.” The authorities are now authorized to ration essential public services and the state is eligible for emergency funds from the federal government.
When I look up Olympic in the search engine and go to the Images section, I get a bunch of different variations of their logo, the 5 Olympic Rings, seen below.
The further down you scroll, you will also see pictures of athletes from previous Olympic Games.
When I did my search for Olympic and go to the Video section, I got their YouTube channel as the first option, then videos from ESPN, NBCnews, and Time Magazine.
Commendations and Recommendations
I commend Olympic for having such positive digital footprint. When there are negative stories surrounding Olympic athletes and members, it does not reflect poorly on Olympic itself. For example, the story around Larry Nassar and the United States’ Women’s Gymnastics Team does not affect Olympic or the Olympic Games in any way, it is more of a negatvie outlook on United States’ Women’s Gymnasticts Team staff and Larry Nassar himself.
There is not much when it comes to digital footprint that I can recommend to Olympic to improve because I think it does a great job at keeping its image and digital footprint positive and in the best light. There may be some decisions that are made by Olympic that people may not agree with, but I do not think it puts the company in a compromising position.
Today, 01/20/19, it was announced that North and South Korea will compete as a unified team in the 2018 Winter Olympic Games in Pyeongchang, South Korea. I have seen some backlash and disappointment from several people on social media expressing their opinions that North Korea should not be allowed to participate in the Olympic Games because of the dictatorship and Kim Jong Un’s threat of nuclear warfare. While I think that people will disagree with this decision, I don’t believe it’ll affect the overall outlook on Olympic as a company or on the Olympic Games.
My final commendation is that their digital footprint is very consistent over their social media. They post the same and/or similar videos throughout all platforms. They post some videos on some of their social media platforms, but not on others, and do a good job of knowing what will do well on certain sites versus others.
My biggest recommendation for Olympic would be to interact more with fans and people that comment on their posts. I think that if they were even going to comment back agreeing with someone, that it could go a long way. A lot of people get satisfaction by knowing big companies and celebrities are paying enough attention to their accounts and their fans to respond to, or even just like, their comments. A small thing such as replying to fans can go a long way.
With the 2018 Winter Olympic Games coming up quickly, I believe that this is the best time to be interacting with commenters and fans in order to get their name out and give themself an even better digital footprint and view from the outside, in.