Olympic: An International Influence

Olympic
The Olympic Rings

Biography

Olympic is the International Olympic Committee, or IOC, is a company that brings together the different companies, athletes, and media outlets in order to ensure the celebration of the Olympic Games, support of athletes and member organizations, and promotes the Olympic values. According to their website the International Olympic Committee “is the supreme authority of the Olympic movement.”

Here is the quote from their website;

In detail the role of the IOC, according to the Olympic Charter, is:

  • To encourage and support the promotion of ethics in sport as well as education of youth through sport and to dedicate its efforts to ensuring that, in sport, the spirit of fair play prevails and violence is banned;

  • To encourage and support the organisation, development and coordination of sport and sports competitions;

  • To ensure the regular celebration of the Olympic Games;

  • To cooperate with the competent public or private organisations and authorities in the endeavour to place sport at the service of humanity and thereby to promote peace;

  • To take action in order to strengthen the unity and to protect the independence of the Olympic Movement;

  • To act against any form of discrimination affecting the Olympic Movement;

  • To encourage and support the promotion of women in sport at all levels and in all structures with a view to implementing the principle of equality of men and women;

  • To lead the fight against doping in sport;

  • To encourage and support measures protecting the health of athletes;

  • To oppose any political or commercial abuse of sport and athletes;

  • To encourage and support the efforts of sports organisations and public authorities to provide for the social and professional future of athletes;

  • To encourage and support the development of sport for all;

  • To encourage and support a responsible concern for environmental issues, to promote sustainable development in sport and to require that the Olympic Games are held accordingly;

  • To promote a positive legacy from the Olympic Games to the host cities and host countries;

  • To encourage and support initiatives blending sport with culture and education;

  • To encourage and support the activities of the International Olympic Academy (IOA) and other institutions which dedicate themselves to Olympic education.

Social Media Overview

Facebook

Olympic Facebook
Olympic’s Facebook Home Page

https://www.facebook.com/olympics/

Olympic’s Facebook page has 19,032,958 likes and 18,626,394 followers. Their page posts mostly videos with captions. These videos are a mix of current events and competitions as well as throwback videos of amazing feats in past Olympic competitions. They usually post multiple times a day, ranging from 2 to 6 from what I saw when I did my research.

As the 2018 Winter Olympic Games in Pyeongchang, South Korea approach, their posting has been showing past winners and showing who the heavy contenders are for the upcoming competition.

From what I have seen, Olympic does not comment on followers comments on their posts.

Twitter

Olympic Twitter
Olympic’s Twitter Page

https://twitter.com/Olympics

The Twitter page for Olympic has 5,634 tweets. They also have 5.88 million followers as well as 4,728 accounts that they are following.

They post a lot of media, both pictures and videos, of Olympic athletes or Olympic hopefuls, both past and present, as well as media relating to the Olympic Games. The video you see in the picture is a video announcing that North and South Korea will be competing as one unified team during the 2018 Winter Olympic Games in Pyeongchang, South Korea.

When they retweet, it is usually from athletes, media covering the Olympic Games, as well as other companies and organzations relating to sports and the Olympics. The Olympic Twitter account does not reply to replies or retweets of their posts from what I have seen. They also seem to post about 2-6 times a day, just like their Facebook page.

Instagram

Olympic Instagram
Olympic’s Instagram Page

https://www.instagram.com/olympics/?hl=en

The Olympic Instagram account has posted 1,851 posts to date. They follow 1,928 pages and have 1.6 million followers. Most of their content is similar to their Facebook and Twitter accounts where it is a lot of videos of Olympic athletes as well as throwback videos from previous Olympic games and its amazing events and upsets.

They post a lot of original content, but does also repost from Olympic athletes as well as other sports pages when the contest is in relation to the Olympic Games.

From what I noticed, they do not reply to users in the comments. They tend to just post their content and not worry about the comments section.

YouTube

Olympic YouTube
Olympic’s YouTube Channel Home Page

https://www.youtube.com/user/olympic/featured

Olympic’s YouTube page has 2,100,028 subscribers. The page has posted 6,897 videos since it was created in January 2006. Their videos have combined for a total of 1,039,521,743 views.

What I have seen on their YouTube page that is different from their other social media accounts is that they like some pages’ comments on their videos. I have not seen any replies by them, but by liking the comments, they have more user interaction than their other social media accounts.

Digital Footprint

When searching for Olympic on the search engine, the first thing that came up was their website, https://www.olympic.org. When I had searched for Olympic on 01/19/18, news about the trial and hearing against Larry Nassar, trainer for the United States’ Women’s Gymnastics Team came up. Then, when I searched Olympic on 01/20/18, information and news popped up about how North Korea and South Korea are combining teams for the 2018 Winter Olympic Games in Pyeongchang, South Korea.

The next thing to pop up was their Twitter account, as well as http://www.nbcolympics.com, since they are the channel that broadcasts the Olympic Games in the United States.

A little bit further down on the first page of search results was an article titled, “Hosting the Olympics is a Terrible Investment.” This artlcie on https://fivethirtyeight.com/ explains why it is not a good idea to host the Olympic Games and what it can do to the country and city hosting it.

Below that is also an article from https://nytimes.com/ explaining the Olympic Catastrophe in Rio de Janeiro, Brazil from the 2016 Summer Olympic Games. The article states,

On June 17, fewer than 50 days before the start of the Games, the state of Rio de Janeiro declared a “state of public calamity.” A financial crisis is preventing the state from honoring its commitments to the Olympic and Paralympic Games, the governor said. That crisis is so severe, he said, it could eventually bring about “a total collapse in public security, health, education, mobility and environmental management.” The authorities are now authorized to ration essential public services and the state is eligible for emergency funds from the federal government.

When I look up Olympic in the search engine and go to the Images section, I get a bunch of different variations of their logo, the 5 Olympic Rings, seen below.

Olympic Google
Google Image Search Results for Olympic

The further down you scroll, you will also see pictures of athletes from previous Olympic Games.

When I did my search for Olympic and go to the Video section, I got their YouTube channel as the first option, then videos from ESPN, NBCnews, and Time Magazine.

Commendations and Recommendations

Commendations

I commend Olympic for having such positive digital footprint. When there are negative stories surrounding Olympic athletes and members, it does not reflect poorly on Olympic itself. For example, the story around Larry Nassar and the United States’ Women’s Gymnastics Team does not affect Olympic or the Olympic Games in any way, it is more of a negatvie outlook on United States’ Women’s Gymnasticts Team staff and Larry Nassar himself.

There is not much when it comes to digital footprint that I can recommend to Olympic to improve because I think it does a great job at keeping its image and digital footprint positive and in the best light. There may be some decisions that are made by Olympic that people may not agree with, but I do not think it puts the company in a compromising position.

Today, 01/20/19, it was announced that North and South Korea will compete as a unified team in the 2018 Winter Olympic Games in Pyeongchang, South Korea. I have seen some backlash and disappointment from several people on social media expressing their opinions that North Korea should not be allowed to participate in the Olympic Games because of the dictatorship and Kim Jong Un’s threat of nuclear warfare. While I think that people will disagree with this decision, I don’t believe it’ll affect the overall outlook on Olympic as a company or on the Olympic Games.

My final commendation is that their digital footprint is very consistent over their social media. They post the same and/or similar videos throughout all platforms. They post some videos on some of their social media platforms, but not on others, and do a good job of knowing what will do well on certain sites versus others.

Recommendations

My biggest recommendation for Olympic would be to interact more with fans and people that comment on their posts. I think that if they were even going to comment back agreeing with someone, that it could go a long way. A lot of people get satisfaction by knowing big companies and celebrities are paying enough attention to their accounts and their fans to respond to, or even just like, their comments. A small thing such as replying to fans can go a long way.

With the 2018 Winter Olympic Games coming up quickly,  I believe that this is the best time to be interacting with commenters and fans in order to get their name out and give themself an even better digital footprint and view from the outside, in.

References

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RuPaul Charles

RuPaul 1
RuPaul Charles speaking at “RuPaul’s DragCon 2017” in New York City.

Overview:

Analysis:

Facebook

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RuPaul’s Facebook “About” section.

While RuPaul is male, as a drag queen, RuPaul has said that she does not have a preference for pronouns, but I tend to use “she/her” for drag queens (unless otherwise stated by a drag queen,) so I will use she/her pronouns throughout the blog.

RuPaul’s Facebook page has a lot of promotion for her own products, but it also includes supportive messages of shared posts for everyday members of the LGBTQ+ community, as well as updates and support for the many drag queens that have been on her show, RuPaul’s Drag Race. Her profile picture and her cover photo are both her in drag; her profile picture more editorial than her cover photo.

RuPaul’s “About” section on her page, shown in the picture above, is very minimal. It includes a link to her website, rupaul.com, as well as one of her many famous sayings, “You’re born naked & the rest is drag.”

Her Facebook posts contain mostly links to articles, sharing links to tweets with her responses, and links to her products and music.

I think a way she can improve her page is to improve fan interaction. The way she posts seems to be post it and leave it. Once she shares a post, it doesn’t seem like she interacts with the fans that comment on them. I think interaction could help her a lot, especially because she is such a major figure in the LGBTQ+ community.

RuPaul’s most popular posts seem to do with updates on her past RuPaul’s Drag Race queens, as well as updates on her life, whether it be winning an award or landing a new role. Many of the followers and fans like and react, as well as comment, on these posts. Her posts that are shared tweets and responses are by far less popular.

Twitter

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RuPaul’s Twitter information.

Many of RuPaul’s tweets are very uplifting or goofy messages that include gifs of her former contestants. Even though the tweets are lighthearted, I think it is nice she reminds fans of all of her former contestants so nobody is forgotten. She is also known for her biting political commentary on Twitter. She does not back down from a fight, especially when calling out Donald Trump.

I believe RuPaul writes her tweets herself. She does share links and add comments and will also retweet other people as well.

I’m sure RuPaul gets an overwhelming amount of tweets sent to her everyday. I think that she does a great job of acknowledging fans. If it isn’t retweeting and quoting tweets, I notice she will like fans’ tweets.

Instagram

RuPaul’s Instagram account is almost strictly self promotion. It includes her drag conventions in both LA and NYC, as well as new music and TV shows she will be guest starring in. She also includes some Throwback Thursday pictures in which she posts old photos of her in drag and captions about what year it was and what she was doing. Drag in general has many young fans, so I think it is a great thing that she posts these so that she can show that drag has been around for a long time and how drag has evolved.

<> at LASC on June 12, 2017 in West Hollywood, California.
RuPaul’s Candy Bar, one of the many items RuPaul self-promotes.

RuPaul’s bio is just the link to her website and her profile picture is another picture of her in drag. I think that if you are following or looking up RuPaul, you know what you are looking for, so I think she can get away with only using her website as her bio.

In her 5 most recent posts, the lowest amount of likes she has is 15, 268 on a video from July 2017 promoting her CD, “RuPaul: Essentials Vol. 2.” Her most liked post out of her most recent 5 pictures is a photo about her CD as well, except this CD is “RuPaul: Essentials Vol. 1.” This post has 63,372 likes.

RuPaul does not post much on Instagram. Her most recent post is September 7, 2017 promoting her cameo on Broad City. I think this does not help with her audience interaction. When she posts and people comment and like, she will miss it because of her infrequency of using the application.

Conclusion

Seth Meyers
RuPaul on “Late Night with Seth Meyers” on March 1, 2017.

Twitter seems to be RuPaul’s most successful and most used social media platform. While she stays fairly active on Facebook, a large percentage of what she shares are just links and replies to tweets. I think RuPaul has been successful as a Twitter user, as she has fun with it, but also uses it as a platform to stand up for what she believes in. As a celebrity and a role model, especially to such a vulnerable minority as the LGBTQ+ community, I believe it is important for her to user her voice to help strengthen a community.

I think that RuPaul could have such a successful Instagram page. Instagram is all about aesthetic and things that are visually appealing and I find drag to be in the same boat. Many drag queens try not to wear the same outfit more than once, and if they do, they change up their wigs and makeup to keep it interesting. In my opinion, Instagram would be a great platform for RuPaul because of that.

Blog Analysis: Trends and Tolstoy

Overview

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Visit Trends and Tolstoy’s website

Watch Trends and Tolstoy’s promo

Trends and Tolstoy is a modern, chic, and classic art and fashion blog written and run by Celina Colby.  Celina is a 24-year-old, born-and-raised New Englander with a very keen eye for all things art and fashion.

Analysis

Trends and Tolstoy’s layout is spectacular.  It is clean and direct, without being boring or harsh.  The font Celina uses throughout her website is crisp and clean that draws enough attention to itself for the readers to notice it, but still not enough draw to take away from her photography and uploads.

Her captions for her photographs and stories are very intelligently places, as she only gives readers 2.5 lines of information before giving the option of “Read More.”  This technique gives readers enough information to draw their interest and want them to read more, causing them to click on the link to read the full story.

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Celina’s biography is short and to the point and gives the reader enough knowledge about what to expect and what her aesthetic is, without overwhelming them.  She shows her range of interests from literature, art, journalism, fashion, and travel in one short snippet of information.

Her social media accounts are all listed and linked on the side of every page.  These accounts include Facebook, Twitter, Instagram, and Pinterest.

Her footer includes her four most recent Instagram posts as well as listing herself as the publisher of the page and the years that the page has been operating.

Her “About Me” section is a bit more in depth than her quick overview that we get on the side of the page, which is the picture above.  Her “About Me” includes where she has been published as a freelance writer and photographer, as well as more fashion and personal interests.

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Content

The content of Trends and Tolstoy varies.  It’s main purpose is as a fashion, art, and travel blog, usually combining 2, if not all 3 components in each post.  Celina has been able to travel quite frequently to many different places while being able to share her keen artistic sense with all her readers and followers.

Her posts are stories, advice, and recommendations along with multiple pictures to go along with each post.  Her photographs are all taken by her or by a couple of other photographers she works closely with, and all of her posts are written by her.  Her most recent post talks about beauty regimens and upkeep when traveling, as travel can really take its toll.  Her pictures are always very saturated and pop greatly off of the white background of her blog.  They are clean and simple, but with a powerful focal point.  Her titles are short and sweet.  They either contain a short description of what the post will be about, where she is currently traveling, or what her inspiration is at the moment.  Every Sunday, she posts a “Sunday Snapshots” article showing places she’s been in between all of her travel and her posting.  It gives peek at a day (or week) in the life of a fashion, art, and travel blogger.

Sunday Snapshots

Trends and Tolstoy’s layout is very much my style.  There is not too much that I see that I would improve upon.  I think that one thing that could help with reader interaction and support is to increase the size of the font for leaving comments on a post, as well as liking a post.  Her most recent posts have either 2 or 3 likes on them, but I know for a fact she has many more readers than that.  I think making the like button and comment button bigger could benefit Celina.  I also think that within the posts, if she asked what her reader’s favorite picture or part of each post was, she would be able to interact and get more reader input as well as getting information to help her grow and know what the reader wants to see.

Conclusion

Trends and Tolstoy is an amazing fashion, art, and travel blog that caters to readers who are interested in photography and short posts and articles.  Celina Colby writes short and to the point, but not in a dismissive way.  She gives you all the information that is needed without boring the reader or overwhelming them with her posts.  Her bright, contrasted pictures pop off of the page and give readers a nice insight of what she travels to experience.  These photographs also work well to break up her text and allows her posts to be easy on the readers’ eyes.

The blog could benefit from reader interaction in my opinion.  This is an age of Social Media and contact with anyone and everyone.  Interaction could help propel the blog even further to the next level and will help keep the readers coming back and keeping interested.  If there is more interaction, the readers will not only come back to see if Celina personally responds to their comments, but to see what else she has in store for them.

Trends and Tolstoy has the perfect balance of fashion and beauty advice, interesting stories of travel, and great insight on works of art that gives any reader a fun and creative blog to peruse at their leisure.

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Like Trends and Tolstoy on Facebook

Follow Trends and Tolstoy on Twitter

Follow Trends and Tolstoy on Instagram

Follow Trends and Tolstoy on Pinterest

Don’t Be a Drag!

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All contestants from Season 9 of RuPaul’s Drag Race

With Season 10 of RuPaul’s Drag Race and Season 3 of RuPaul’s Drag Race All-Stars fast approaching, I wanted to Ru-view Season 9 of the show.  Many fans of the show claim that Season 9 was a season of pure highway robbery on multiple occasions.

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Aja; Contestant from RuPaul’s Drag Race Season 9

The first instance happened in Episode 7 in which Aja and Nina Bo’Nina Brown had to Lip Sync for Their Life.  After simultaneously performing “Finally,” by Cece Peniston, Nina Bo’Nina shockingly eliminated Aja.  Many projected Aja to make it all the way to the finale, if not win the whole competition.  She had a large social media following prior to the show and was an instant fan favorite.

Aja v. Nina Bo’Nina Brown Lip Sync For Your Life

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Valentina; Contestant on RuPaul’s Drag Race Season 9

Next, in Episode 9, another fan favorite, Valentina, was up against, again, Nina Bo’Nina Brown.  Valentina became an instant front-runner for the crown once the season started and became the product of poor preparedness for the Lip Sync.  They were designated to perform “Greedy” by Ariana Grande.  Valentina tried to keep the mask she was wearing over her lips on during the performance, but was told to take it off by RuPaul.  It then became apparent that she did not know the words and was justly eliminated.  Valentina has many, many crazy fans and it seems like all of them are still mad she was eliminated, even though it was not an option to save her strictly because of her charm and beauty.

Valentina v. Nina Bo’Nina Brown Lip Sync For Your Life

RuCap: “Take Off Your Mask”

<> at Alex Theatre on June 9, 2017 in Glendale, California.
Shea Couleé; Contestant from RuPaul’s Drag Race Season 9

The final major upset of the season is the first ever “Lip Sync for the Crown,” during the Grand Finale.  Shea Couleé went head-to-head against Sasha Velour, performing “So Emotional,” by Whitney Houston.  Shea Couleé dominated the competition during the season, winning four challenges, while only landing in the bottom 2 once.  Along with Aja, Shea had a massive social media following prior to the show and was immediately pegged as the likely winner of the season.  If the show formatted itself as it had every other season, I believe that Shea would have been crowned the winner of Season 9.  However, the “Lip Sync for the Crown,” format and Sasha Velour squashed her chance of the crown with a jaw-dropping performance that included a near infinite amount of rose petals.  After seeing each performer lip sync, it was hard to argue that Shea should have won because it was clear Sasha’s performance was more hair-raising (if you watch the lip sync, there’s a pun there,) but Shea’s fans were not too thrilled about this Finale twist that essentially cost Shea the crown.

Shea Couleé v. Sasha Velour Lip Sync For Your Life

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Sasha Velour; Winner of RuPaul’s Drag Race Season 9

My take on the Lip Sync for Your Life featuring Aja v. Nina Bo’Nina Brown is that Aja was the victor in the battle.  Many fans believe that because Aja had been in the bottom 2 once before and Nina had not (and also had won 1 challenge at that point,) that it was meant for Aja to “sashay away.”  However, I believe that Aja’s performance was stunning and had just enough energy for the song, without making it look too desperate.

Valentina.  Where do I begin?  She was doing amazing on the show and it was definitely a shock to see her eliminated, but when you add up how poorly she had done during the episode for the challenge, on top of not knowing the words to the lip synch, there’s not too much you can do to justify why she should stay.  Nina Bo’Nina Brown was the better lip sync artist that battle and rightfully sent Valentina to “sashay away.”

Many fans are still arguing today about if Shea should have the crown, or if it is rightfully Sasha’s.  While I do believe Shea would have the crown based on other seasons’ formats, I believe all-in-all, that Sasha Velour is the deserving winner.  She never landed in the bottom 2 during the season, meaning she did not have to Lip Sync for her Life until the Grand Finale and won 2 challenges, while remaining in the “high” remarks through most of the season.  Given the format of the finale of season 9, Sasha Velour is most definitely the winner.  (Plus she was my favorite and pick to win when they announced the contestants prior to the season’s premier, so maybe I just want to be right.)

#RPDR9

#LipSyncForYourLife

#TheT