Amber Fillerup Clark: Barefoot, Blonde, and Dominating the Social Media World

Introduction


Amber Fillerup Clark has taken the Internet by storm. From the beginnings of a blog, to a ever-present digital footprint, Amber Fillerup Clark has built an incredible brand. Amber is 26 years old, with a loving family consisting of a husband, David, and two kids, Atticus (2 years old) and Rosie (1 year old). Here’s the family below (Photo credit). Aside form her family being super adorable, her social media platforms provide so much more.

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Passionate about hair, beauty, fashion, and fitness, she decided to start her blog, Barefoot Blonde, in 2010 about all of these things. From there Amber has gone on to have a successful blog, Twitter profile, Instagram account, Pinterest account, and YouTube channel. In addition to her personal brand, in 2016, Amber launched her own hair extension company titled Barefoot Blonde Hair. Her overall brand aims to place value on a fun and healthy lifestyle through fashion, beauty and fitness for young women and moms!

Social Media Overview


Blog: Barefoot Blonde (barefootblonde.com)

Instagram: (@amberfillerup3,173 posts, 1.3 million followers, following 343 users

Twitter: (@amberlfillerup) Joined Feb. 2011, 13.8K tweets, 37.8K followers, following 77 users 

YouTube: (Amber Fillerup) Joined Jan. 2008, 15,908,613 total views, 233,313 subscribers, 116 uploads

Pinterest: (Barefoot Blonde by Amber Fillerup) 100,973 followers, following 106 users, 74 boards

Analysis and Evaluation 


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Amber Fillerup began her digital footprint with her blog. This is the heart and soul of her brand. Each posts relates to her passions. Amber documents her life through her blog, updating almost daily. The blog contains menu tabs for posts related to lifestyle, hair, beauty, and fashion.  Her husband David, is a photographer and is responsible for the high quality photos that are posted. Because of his involvement on Amber’s social media platforms, he has built his own set of followers on his accounts that mirrors Amber’s brand. This connection helps build a greater following for the entire family and their brand. (Photo Credit)

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Amber and her family are known for their travels across the world and they document these travels in her blog. In addition, Amber recently started a series of her favorite things, with each posts having a theme – favorite fitness products, favorite travel items, etc. Each posts contain links to buy all the products or clothes featured in the blog posts, and a separate menu item titled “shop my looks” for easy user interaction. Another great aspect for user interaction is that each blog post contains links to not only comment, but also buttons to share on social media sites and subscribe. Each post gets an average of 20 comments. One thing Amber could do better is reply to her audience’s comments.

Twitter

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Amber Fillerup’s Twitter profile picture is a solo shot of herself, and this stays consistant among the other sites as well. This is important for recognition across social media platforms. The bio of the profile is a reference to Mean Girls, the movie, which attracts people who are into pop culture as well. Also in her bio are links to her Instagram and blog. Connecting her online presence is something she does well. She tweets a few times a week. Often times, Amber shares photos of her fashion or her kids. These are important aspects of her blog and overall brand. Other times she posts are likely trending pop culture events. One thing she does well on Twitter more than other platforms is audience interaction. Many of her tweets are direct questions or Twitter polls that require interaction from her followers. This is a way users can feel connected to her. This is a positive interaction for her brand. Her Twitter profile is the most relaxed of the bunch, with casual tweets and updates on life rather than posts aimed to build her brand directly.

Instagram

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Amber Fillerup’s Instagram account is the most popular and strong social media account of hers. This account has the greatest number of followers and posts, with a post about every day. This is where she shares many pictures of her family, fashion, travels, life events, hairstyles, promotes her new blog posts, and promotes her company Barefoot Blonde Hair. Her bio links to her company and her blog – another great connection. A number of her Instagram posts also act as paid advertisements for products and brands she supports. While they are advertising a product, the picture and overall posts remains congruent with her brand and values. Examples of advertisements and blog post announcements are below! (Photo credit)

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Another aspect of her Instagram account is her insta-stories. Throughout every single day, she documents her family, her workouts, and her getting ready routine. She often films tutorials on how to do her hair or makeup. In addition, she will do a question and answer session, where she will answer questions that her audience has asked on recent posts. This is something she does really well. Audience interaction is really important and it makes it feel as if she is talking to you through her stories. Her Instagram posts are typically all photos, where she saves videos for her stories. Both her posts and stories remain consistent with her overall brand, posting about the same topics across the platform.

YouTube

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Amber Fillerup’s YouTube account goes hand in hand with her blog and Instagram. Many of the topics discussed on her blog or seen in her pictures in Instagram are expanded upon in videos posted on her YouTube channel. Here is a welcome video on her page that tells you a little more about what she posts!

Many of her videos are filmed by her husband David and showcase their worldwide travels or everyday lifestyle. These are often in the form of vlogs. In addition to those videos, Amber often posts hair tutorials and beauty hacks. Another type of post is ‘question and answer’ videos. These videos remain consistent with her overall brand as well. This is a more expansive and professional version of her insta-stories. Her videos get thousands of views and many comment making it an interactive channel to subscribe to. After analyzing her many social media platforms, I realized she doesn’t often advertise her YouTube videos other than the most recent three on the sidebar of her blog. I think using her Instagram would be another good way to promote her YouTube uploads.

Pinterest

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Pinterest is a great way share pictures and ideas that add to your brand as a whole. Amber Fillerup’s Pinterest account is called Barefoot Blonde by Amber Fillerup. This is a really smart name because users can find it by her name or her brand/company. She has a great number of Pinterest Boards. As you can see above, the first three are Hair, Beauty-Make Up, and Beauty-Skin Care. It is clear that these boards are exactly what her brand is all about.

Digital Footprint

Aside from social media platforms, it is also important to look at an overall digital footprint. This can start with a simple Google search. Below is the top page of Google searches.

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The first three results of the search are her blog, her Instagram, and her YouTube account. These are her strongest platforms for her brand so this makes sense. The following results are articles from The Atlantic, Cosmopolitan, AOL, and Forbes about the success of Amber Fillerup, a mom blogger and social media influencer. It is really great that not only do her social media platforms return as results on Google but also positive articles written about her as well. This creates a really good overall digital footprint for Amber Fillerup and her brand. This is fitting with her overall positive and uplifting brand, rather than the results being contradicting. It is important to note that when searching “Amber Fillerup” other people by that name do not appear. This means Amber has created a strong and positive presence online.

Commendation and Recommendation


One thing that Amber Fillerup Clark does really well is keep a contestant brand and theme throughout all of her social media accounts. I think this is a really important aspect of building up your social media accounts and creating a brand. If they do not contain a similar theme, then the audience will not be able to follow what your objectives and overall goals are. On her blog, one things she does really well is allowing the ability to share each blog post on your own social media. This allows for more people to become aware of Amber Fillerup. In order to improve her social media presence, I would recommend that she intertwine her YouTube channel with her other accounts, specifically Instagram. She often posts about similar topics on her Insta-stories and her YouTube channel, intertwining the two would be beneficial. She also has not been active on her Facebook page in years and therefore, is insignificant to her social media presence. I would recommend becoming an active Facebook user. This is a place to share YouTube videos and photos from travels as well. Another site will only improve the digital footprint that is already well established. Overall, Amber Fillerup has a really positive online presence and digital footprint. She continues to gain more followers every day and hopefully after reading this blog post, you go ahead and follow her too!

Here are links to each of Amber’s accounts:

 

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Finding Your SOUL can begin with Social Media

Take your journey. Change your body. Find your SOUL. 

Overview 

SoulCycle is an indoor cycling company with over 80 studios in the United States and Canada. SoulCycle is not just a workout, but rather a mind-body experience. SoulCycle combines intense cardio, muscle strength training, and playful choreography on the bike. All this makes for one soulful ride. Check out a quick video of what SoulCycle is all about!

Not exactly sure if you are sold on the experience yet? Check out SoulCycles digital presence. Their interactive and fun Facebook page, Twitter profile, and Instagram account will get you hoping on a bike in no time.

At First Glance


Facebook SoulCycle (www.facebook.com/SoulCycleInc)

  • 113,278 Likes
  • 110,441 Follows

Twitter@SoulCycle

  • 273K Followers
  • Following 5,209
  • 98.2K Tweets
  • Joined June 2009

Instagram@soulcycle

  • 295K Followers
  • Following 517
  • 1,719 Posts

Analysis


Facebook

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Seen above is a snapshot of SoulCycle’s Facebook page. The profile picture is SoulCycle’s logo. This makes the page easy to recognize. The cover photo is a picture of people hurled in a circle at the studio. A commonly used quote within the studio is “pack. tribe. crew. posse. cult. gang. community. SOUL.”. The cover photo is a tribute to this company motto. The about tab contains the story behind SoulCycle, starting with it’s beginning in 2006. It also includes links to their website, products, press, and general information. Lastly, there is a list of the states that have SoulCycle locations. SoulCycle posts on their Facebook page at least once a week but often more than that. Almost every single one of the posts on the page contain a photo or video. The most popular of these posts are the ones that contain a video. Many of these videos are made by SoulCycle, just like the posts themselves. Their posts pay respect to their mission. As a mind-body experience, many of their posts aim to motivate their consumers. Right now they are running a campaign titled #screwresolutions. This is play on the typical New Years resolutions many make at the beginning of the year. As a health and wellness company, this campaign inspires you to be yourself instead of limiting what makes you happy. Here it is!

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SoulCycle’s Facebook page likes many other pages as well. They like companies that have congruent brands to their own – often health and wellness or fitness products. A few of these companies include Sweetgreen, Spotify, Smart Water, and Lululemon. Users that like this Facebook do not comment a lot. The most recent posts only have a handful of comments each, however users are much more likely to share these posts. The comments that are made are overall positive and the number of shares translate to a positive reaction. One thing that SoulCycle could do better is interact with their users more. They typically do not respond or converse with users.

Twitter

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Above is a snapshot of @SoulCycle on Twitter. Similar to their Facebook page, the profile picture is their company logo. Their cover photo contains pictures of some of their instructors. Their bio is short and sweet stating “Spreading Soul in 140 characters or less!” with a link to their website for more information. Their Twitter page includes a fun campaign called #dailySOUL. Each day they tweet a quick quote of inspiration for the day. These tweets are their most popular and they do not contain any additional media. The best part about #dailySOUL is that each quote is from a SoulCycle instructor. Here are some examples for your own #dailySOUL.

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SoulCycle does not often retweet. The occasional retweet is from a company they have partnered with that is promoting SoulCycle in a tweet. This also shows support of these brands to SoulCycles following. In addition to this, they never interact with their followers. They do not retweet posts from consumers and they do not respond to direct tweets. This is something they can improve on to make their online presence more welcoming.

Instagram

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Here is a snapshot of @soulcycle on Instagram (via webpage). Similar to both Facebook and Twitter, the profile picture is their company logo. Keeping their profile picture consistent among all three platforms helps with consumers recognizing the SoulCycle brand. The bio states “What are you looking for? FIND IT! #FindYourSoul”. This incorporates their motto Find Your Soul setting the tone for the page. The types of pictures and videos shared on their Instagram are mostly pictures of their studios, instructors and motivational quotes. The most popular posts are the motivational posts. By motivating consumers through Instagram, they may then be more likely to get up and go to SoulCycle.

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They do a really good job at making sure their posts coincide with each other and stick to their brand and theme. The most popular posts have just over 100 comments and up to 10K likes. The comments are overall positive. Similar to their other social media sites, they do not interact with their followers. This is something to improve on with Instagram as well.

Conclusion


Audience interaction is something that SoulCycle can improve upon to create a more interactive digital footprint. However, their Facebook page, Twitter profile, and Instagram account give a really informative and fun look into what their brand is all about and what their company has to offer. I think this is an important aspect of social media and they do this well. I began to ride at SoulCycle after following a SoulCycle instructor on Instagram and proceeding to follow @soulcycle as well. Their Instagram account is what convince me to give it a go and I could not be happier. I think Instagram is their most appealing platform because SoulCycle is such an experience that being able to visual the studio, the instructors, the class, and the brand is an opportunity to gain more followers. Check out SoulCycles social media and it will be no time until you take your journey, change your body, and find your SOUL.

People LUV aliluvs.com!

Overview

Aliluvs.com is a blog written by Ali Fedotowsky-Manno. Ali is a former Bachelorette from the hit reality TV series and a TV personality. Following her televised search for love, Ali settled down and started to blog. The topic of this blog is All Things Ali Luvs. As a self described “shopaholic on a budget”, this fashion blogger discusses her favorite fashion items, favorite recipes, favorite lifestyle tips, and dishes about her favorite show – The Bachelor! You can find this blog at aliluvs.com. Check it out!

Analysis

Visual Layout

The visual layout of this blog is clean and fun. The color scheme remains simple with a white background and light pink accents. The header of the blog states her name Ali Fedotowsky. Below, as the sub header and tagline of the blog, states All Things Ali Luvs. This clearly explains why the name of the blog is aliluvs.com and what will be discussed throughout. The overall layout is clear and easy to navigate. Below the header and sub header is the menu – Home, Gift Guide, Fashion, Lifestyle, Recipes, Motherhood, Bachelor Nation, and Contact. It simply categorizes Ali’s favorite things to be discussed further. There is a sidebar that remains seen no matter which menu item you click on. The sidebar includes a brief About The Author with links to her social media sites (Facebook, Instagram, Pinterest, Twitter and Youtube). Her About Me is very minimalistic, simply stating what she is known for, her passion for fashion and having an outlet for sharing these loves. Lastly, it states where she resides with her husband and daughter. Also included is a search bar, the ability to subscribe to her newsletter, the top six most popular posts, and quick links to each year’s achieve of posts. The initial layout on the homepage consists of the most recent blog posts to date. Here it is as of January 8th, 2018! (Photo credit – Aliluvs.com)

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Content

The content of this blog covers fashion, lifestyle, motherhood, pop culture, recipes, and all things The Bachelor. The best part of the blog is that it is meant for everyday people on a budget. Looking into the most popular posts (found on the sidebar), five out of six of the posts are in the fashion category, with the remaining being about lifestyle. The majority of blog posts are fashion, with that being the heart and soul of the blog. It makes sense that these are the most popular. Every post contains at least one photo, often many more. Almost all of the pictures contain Ali, many times with her husband or daughter. The pictures display fashions, food or products that are discussed in the post to follow as well. Ali herself creates these pictures. The most compelling part of these photos and the blog as a whole is that the post ends with links to every piece of clothing or product seen in the photo. This makes for easy shopping. This is something Ali does really well.

The titles of the blog posts are fun, yet straight to the point. The titles give a clear indication of the post’s topic in an exciting way. Examples of titles include – “Mommy Must Haves”, “Velvet – Oh La La”, and “Will You Accept This Rose Daiquiri?”. Aside from blog posts; Ali has a menu item called Gift Guide. This is a one-stop shop for the best gifts (with links, of course) at an affordable price. There are gifts under $25, under $50, over $50, and gifts for kids! These gifts fit alongside her brand, including accessories, kitchen gadgets, home décor, and more. Lastly there is a page for readers to contact Ali with any questions, comments, feedback or ideas. This is a great way Ali connects with her readers and keeps them coming back to the blog. If you want to get in touch with Ali, click here!

Below are some examples of photos seen on the blog, items showcased throughout the content shared, and Ali herself! (Photo credits – Aliluvs.com)

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Audience Interaction

Interactions with readers are critical to a blog’s success. Ali does a great job at this. She makes sure her readers know that it is her responding to them – she does not have a team behind her. The readers are active participants on this blog. Looking into the amount of comments on the most popular posts, they range from 15 comments to 70 comments. Ali responds to almost every one. Ali does not have social media sharing buttons for each blog posts. Because of this, there is no way to share her blog post or site as a whole on your own social media. This limits site exposure to potential readers. However, on the sidebar, there is the option to subscribe to a newsletter. This is a great way to keep current readers involved and up to date on new posts.

Conclusion

Aliluvs.com is an interactive, innovative, informative, and fun blog. I love how she makes each post interactive, by including links to everything being worn or used in the picture. A shopaholic like myself appreciates the ease of this! Another great thing about the blog is the range of content between fashion, home, lifestyle, and food. It does not get repetitive or boring. One thing to improve upon is the ability for readers to share the site and individual blog posts on their own social media. This will bring more and more readers to aliluvs.com, spreading the luv.

You had me at NAMASTE

Well, not at first. I must admit, I was the biggest skeptic of yoga not too long ago. For someone who has always stuck to cardio and has the flexibility and movement of a brick wall, yoga did not seem like the fit for me. But after my first namaste, I quickly knew I was mistaken.

Yoga helped me slow down and focus on myself. And as the New Year rolled round, this was a great way to set an intention going into 2018. What I love about yoga is that it is beneficial to both your mental health and your physical health. While it is an amazing workout, it is also a reset for your day, week or month.

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Yoga is flexible in itself. You can do yoga by yourself. You can do yoga with others. You can do yoga inside. You can surround yourself with nature. You can take a class. You can do it at in the comfort of your own home.

There are also many types of yoga you can try out. In addition to the many basic yoga flows, there are hot yoga classes (the room is over 100º!!!), yoga classes combined with weights, circuits, or even Pilates. This allows to maintain the mental aspect of yoga while introducing new workouts to the basics. It is important to find your flow. Everyone is different and there is a yoga class for each and every person.

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If I have convinced you at all to try yoga or peaked your interest to do more research, I wanted to leave you with a few links to get going and a quick video about the benefits. There are a number of amazing yoga studios in the Boston area that welcome yogi’s of all levels and experience. A few include, Yoga Works, Core Power Yoga (this is where I go), Exhale, Prana Power Yoga, and Sadhana Studios. Check them out and I’ll join ya in downward dog!

Inhale, exhale yogis!