Social Media Links
Personal Website/Blog: www.gordonramsay.com/#.
Gordon Ramsey is a popular television show host, mainly of culinary shows. Ramsay has appeared on many popular cooking shows, including the ones he hosts himself, such as “The F Word,” “Kitchen Nightmares,” and “Hell’s Kitchen.” Ramsay, although born in the country of Scotland, was raised in the United Kingdom, in the town of Stratford-upon-Avon. As a child, Ramsay dreamed of becoming a professional footballer, or soccer player as we would say. However, this dream was cut short after getting severely injured on the pitch. After leaving behind football, Ramsay went back to university in London to take a course on hotel management. Ramsay had a natural talent in the field, and this led him to make many connections in the culinary environment. Some of these connections include the most famous chefs in London and France.
Gordon Ramsay’s role as a celebrity has been portrayed as the overly explosive, but internally soft and wholesome reality TV chef. In his shows, he is shown to get quite angry when in the kitchen, to the point of swearing at the chefs under him, and yelling and throwing items around when chefs show to be incompetent. Although their is a lot of focus on the fierce side of Ramsay, when the chefs, or sometimes kids on the show, in the case of one particular TV series, become emotionally distraught, he is shown to be quite soft on the inside. On many occasions helped people under emotional stress under the show, remain calm and cool headed. However, in most of his shows that are solely focused on him, he is shown to be very cool headed, and to be able to keep his composure very well.
Gordon and his family.
Ramsay has a blog page on his personal website, www.gordonramsay.com/#. His website has many features to do with his career, such as a personal biography, a section about careers, gifts based on the TV personality, and classes taught by him. On the website, on the cover page, is a short blog hosting different things from multiple of his social media accounts. The page has news about some of his shows, like “Hell’s Kitchen.” There is a post about a new restaurant of his that is opening up, and there is an article about the “Ultimate Fit Food,” as designed by Ramsay himself. Below that, the blog features a few posts off of his Instagram account, showing pictures of himself, other chefs, and some high quality pictures of delicious looking food. Also on the page, is an interactive map with hotspots where Ramsay has recently traveled. This allows the audience to see where he has traveled, what he has been up to, and other details about his daily life.
The twitter account of Gordon Ramsay is especially interesting. Found at https://twitter.com/GordonRamsay, it is an extremely popular account, hosting over six and a half million followers. The header is a picture of himself which is also an advertisement for his show “Hell’s Kitchen.” His profile picture is just a basic picture of himself with his arms crossed. His account personally follows thirty four thousand people, mainly followers of his account, who interact and send pictures or questions to his twitter account. Many of the posts on the account are pictures and advertisements for the restaurants which Ramsay owns and operates. As there is a large number of these establishments, these posts make up a solid majority of the content on his twitter account. Other posts on the account, are responses to pictures which followers on twitter send in pictures of food for him to review, in which generally is responded with a snarky or somewhat rude comment about the food. This is meant to maintain his explosive television personality, but is not really meant to actually be offensive. The joking nature of the activity allows for more interaction with his fans, and serves for a better public following and image.
On Facebook, Gordon Ramsay also has a very strong following. The account is found under the URL https://www.facebook.com/gordonramsay/. The account has seven million and six hundred thousand followers. This is more than any other of his social media accounts. Under his about page, includes a link to his personal website and blog, and a personal biography. However, the biography that is found on his Facebook profile, is also the same one found on his personal website. The banner and profile of the account is the same as his twitter account, including the advertisement for “Hell’s Kitchens.” Found under the photos section of the account, are advertisements for some of his shows, pictures of food, pictures of other chefs, and pictures of his friends and family. The content of his posts on the account are the posts which contain descriptions of the items in his photos, as well as video clips from his tv shows.
Gordon Ramsay’s Instagram, although popular, is the least popular of all his social media accounts. The URL to the account is https://www.instagram.com/gordongram/?hl=en. The account has three million and eight hundred thousand followers. The account follows a little over two hundred accounts, mostly verified accounts of other popular celebrities and company sponsors. The account has a little under two thousand, eight hundred posts. Many of the posts are of pictures from his shows on television, as well as photos from places he has traveled to. Many of these photos are group photos with organizations, or groups of celebrities. There are also many high definition photos of food on the account. Of all the accounts, this one has the most photographs with Ramsay actually being the subject of the shot.
The YouTube account of Ramsay is less of a reflection of personality, and more of an informational and entertainment centered account. The account has five million and three hundred thousand subscribers, and can be found at https://www.youtube.com/channel/UCIEv3lZ_tNXHzL3ox-_uUGQ. The banner for this account is different from his others, and is a banner of his name, and two pictures of himself photoshopped onto it. The banner also links to his other social media accounts, and his personal website. The featured video on the account is an instructional video on how to remove all of the meat from a lobster. After that, are two groups of clips for different shows. One is for “Gordon Ramsay Restaurants,” which helps to advertise for his personal restaurants. The other group is for his show, “Hell’s Kitchen.” After that, is a section of compilation videos, from other shows and media appearances. Following that, are other sections of the channel for videos from his other shows, a popular upload section and, a section for recipe instructions.
Social Media Summary
In summary, the social media accounts of Gordon Ramsay generally serve to reflect the personality which is portrayed on television. However, the different social media accounts portray the personality in different ways. The twitter account represents the more explosive version of Ramsay, while the Instagram account shows the much more calm, cool mannered personality of Ramsay. His Facebook and blog are more mild mannered and bland, showing mostly the same content that is found on the other social media pages.
Social Media Footprint
The first hit that appears in a search for Gordon Ramsay on Google, comes up with the link to his personal website. The second hit, links to the top stories relating to Ramsay, which are the most popular news and blog posts about him. The third hit on Google, links to Twitter posts from Ramsay. After that, the next hit is a link to the Wikipedia page about him. Following this, is a hit which links to his YouTube account. The next link, lead to two links to his restaurant group, then his Instagram account, finally followed by his Facebook account. The last hits on the page are to popular news posts about Ramsay, from popular internet news outlets. There are also many photos and videos which come up for Ramsay, on the appropriate sections of the search engine.
Commendations and Recommendations
Gordon Ramsay’s social media accounts are all put together very well. They are neatly organized, they have good content, and they are very good about interacting with the follower base. All of the photographs on the account are very detailed, and offer a variation in content, while still displaying new things which will be interesting to the follower base. The pages also add entertaining clips from the shows which Ramsay stars in, which both add to the enjoyment of the viewer, and allow the shows to gain more viewers from the additional following.
My biggest recommendation would be an improvement in the variation of the different social media accounts. A lot of the content on some of the accounts are the same, and are just a reuse from other pages. If there was a lot more variation between the content which each account produces, I believe it would have a good effect on the follower base for the different accounts, and encourage more people to follow each account, for the ability to see the varied content.
Personal Website/Blog – www.gordonramsay.com/#.
Facebook – https://www.facebook.com/gordonramsay/
Twitter – https://twitter.com/GordonRamsay
Instagram – https://www.instagram.com/gordongram/?hl=en
Image 1 – esquireuk.cdnds.net/17/14/1600×800/landscape-1491385818-la-dd-jacques-pepin-gordon-ramsay-20140715.jpg
Image 2 – https://i2-prod.mirror.co.uk/incoming/article10215903.ece/ALTERNATES/s615b/PROD-BAFTA-Childrens-Awards-Red-Carpet-Arrivals.jpg
Image 3 – http://78.media.tumblr.com/d97514f8fa04195d7a07ed7d9c342bf2/tumblr_inline_mrt8cdTRh21qj1vtr.jpg
YouTube Video – https://www.youtube.com/watch?v=S66_ETzu5tc