Cristiano Ronaldo dos Santos Aveiro, was born in Santo Antonio on February of 1985. His mother is Maria Dolores dos Santos Aveiro, a cook, and his father is Jose Dinis Aveiro, a municipal gardener. He was the youngest of three; his older brother’s name is Hugo and he also has two older sisters, named Elma and Liliana Catia. His father named him after his favorite actor, Ronald Reagan. Many know Ronaldo as the famous striker for the Spanish Club, Real Madrid. However, most don’t know that Ronaldo was raised in poverty, with only a room for his brothers and sisters to share. He has escaped poverty and now he is not only known as the star player for the Spanish Club, as mentioned earlier, but he is also the captain of Portugal’s national team. His exceptional skills have been recognized by numerous awards throughout his career. Most notably, he won the Fifa World Player of the Year award in 2008, 2013, 2013, and again in 2016. At the young age 32, he is praised as being one of the best soccer players of all time.
Ronaldo worked his way up from the bottom, quickly becoming one of the highest-paid athletes in the world as he makes approximately $88 million a year, including $32 million from endorsements.
However, Ronaldo has proven to be extremely generous as he has donated ample amounts of money for charitable causes. His generosity may be motivated by the poverty he experienced in his younger years, causing him to want to use his star status to give back and help struggling communities. He has donated about $100,000 to build a cancer center in Madeira, 1.5 million to fund schools for children in Gaza, joined Fifa’s ’11 Health program to help raise awareness against drugs, HIV, obesity, and malaria, and assisted those affected by the tsunami in Indonesia. Therefore, in addition to his Fifa awards, he has been recognized as “the world’s most charitable sportsperson.”
Aside from playing soccer, Ronaldo is a model and fashion entrepreneur as he has created and promoted his own personal brand called CR7, which represents and signifies perseverance and power. Since he follows numerous diet plans and strict exercise schedules, he has maintained both his appearance and smart body, which aid in the promotion of his products on social media.
Not only does he sell his own products, but he is valued by brands across the world who utilize his soccer fame and good looks to promote their products, especially on social media. Emporio Armani, Coca-Cola, Jacob and Co, and Nike are just a few of the brands he has advertised for.
Social Media Overview
Ronaldo seems to excel in all areas, even in social media. He his the first athlete and the 3rd celebrity in the world to reach over 200 million combined followers across Facebook, Twitter, and Instagram combined.
The rise of social media has enabled the Portuguese to promote his products and merchandise online. His charisma has caused millions to want to mimic his style
On Facebook, he has reached a record of 121, 022, 846 likes and 118, 808, 043 followers.
On Twitter, he has gained 52, 324, 175 followers. Finally, on Instagram, he has 101,000,000 total followers.
His social media base is higher than the following of Michael Jordan, Kobe Bryant, Lebron James, Stephen Curry, and Kevin Durant combined! That makes him not only one of the most charitable athletes in the world, but the most marketable as well.
His most successful posts include shots with wining trophies, pictures of him showing off his new car, and a picture of him running into Jason Statham.
Analysis and Evaluation
Ronaldo has gained significant levels of interactions (likes, shares, and re-tweets) from this massive following. According to Hookit, each of Ronaldo’s promoted posts generated about 651, 778. I
With this level of outreach and interaction with people all over the world, Ronaldo utilizes his social media presence to promote his band as well as partner brands, such as his line of Nike CR7 Footwear, Ronaldo uses social media liberally to promote his partner brands. He uses social media often to promote his own line of products with Nike CR7 Footwear, which amounts to $34 million dollars in media value, his ROC headphone line, amounting to $21 million dollars and his Sacoor Brother’s line of suits, amounting to a $12 million dollar value.
On average, Ronaldo’s Facebook post is worth $143,750 of advertising for his brand.
Interestingly, a combined media value of $371 million dollar was generated by the top 100 highest-paid athletes on 6,230 posts with 358 million interactions. Also according to Hookit’s research, nearly half of the total value was generated by Ronaldo alone.
His partner’s are largely benefiting from Ronaldo’s strong social media presence. According to Hookit, which tracked Ronaldo’s sponsorship value in digital and social media, he has generated about $500 million dollars in media value for Nike from his promotional work on social platforms,
Ronaldo’s powerful digital footprint is key when he and his team negotiates with sponsors.
Ronaldo said that 2016 was the best year in his career. It appears to be the most popular year as well, based on his social media.
Commendation and recommendations
The thing Ronaldo does best through his social media that contributes to his success and social media is the relationship he has built with his fans. He is very active on the various platforms and posts very frequently. Furthermore, he voices his opinion and speaks publicly on social issues, such as his video in support of Syria. This helps him to reach out to people across the globe beyond just his soccer fans.
Ronaldo adds a personal touch to his account by posting selfies, and accounting his daily activities and involvements, which makes his followers not only feel like he is personally engaging with them, but it also makes them feel like they are a part of his life. He also does a great job of showcasing his personal life with photos of him with his son or mother, and this makes him seem more down to earth and personable. His followers feel like they can connect with him on a personal level through these posts, and he becomes more likable.
One aspect of social media marketing that I believe he can improve on his conveying his brand’s message more effectively and clearly. That way, there will be more people interested in buying his brand as it will represent more than just him.
Ronaldo is the GOAT of soccer, and even social media. For him, even the impossible is possible.