Ronaldo CR7

Introduction

Cristiano Ronaldo dos Santos Aveiro, was born in Santo Antonio on February of 1985. His mother is Maria Dolores dos Santos Aveiro, a cook, and his father is Jose Dinis Aveiro, a municipal gardener. He was the youngest of three; his older brother’s name is Hugo and he also has two older sisters, named Elma and Liliana Catia. His father named him after his favorite actor, Ronald Reagan. Many know Ronaldo as the famous striker for the Spanish Club, Real Madrid. However, most don’t know that Ronaldo was raised in poverty, with only a room for his brothers and sisters to share. He has escaped poverty and now he is not only known as the star player for the Spanish Club, as mentioned earlier, but he is also the captain of Portugal’s national team. His exceptional skills have been recognized by numerous awards throughout his career. Most notably, he won the Fifa World Player of the Year award in 2008, 2013, 2013, and again in 2016. At the young age 32, he is praised as being one of the best soccer players of all time.

Ronaldo worked his way up from the bottom, quickly becoming one of the highest-paid athletes in the world as he makes approximately $88 million a year, including $32 million from endorsements.

However, Ronaldo has proven to be extremely generous as he has donated ample amounts of money for charitable causes. His generosity may be motivated by the poverty he experienced in his younger years, causing him to want to use his star status to give back and help struggling communities. He has donated about $100,000 to build a cancer center in Madeira, 1.5 million to fund schools for children in Gaza, joined Fifa’s ’11 Health program to help raise awareness against drugs, HIV, obesity, and malaria, and assisted those affected by the tsunami in Indonesia. Therefore, in addition to his Fifa awards, he has been recognized as “the world’s most charitable sportsperson.”

Aside from playing soccer, Ronaldo is a model and fashion entrepreneur as he has created and promoted his own personal brand called CR7, which represents and signifies perseverance and power. Since he follows numerous diet plans and strict exercise schedules, he has maintained both his appearance and smart body, which aid in the promotion of his products on social media.

Big announcement coming @cr7limitless . Any ideas?

A post shared by Cristiano Ronaldo (@cristiano) on

Not only does he sell his own products, but he is valued by brands across the world who utilize his soccer fame and good looks to promote their products, especially on social media. Emporio Armani, Coca-Cola, Jacob and Co, and Nike are just a few of the brands he has advertised for.

Social Media Overview

Ronaldo seems to excel in all areas, even in social media. He his the first athlete and the 3rd celebrity in the world to reach over 200 million combined followers across Facebook, Twitter, and Instagram combined.

The rise of social media has enabled the Portuguese to promote his products and merchandise online. His charisma has caused millions to want to mimic his style

On Facebook, he has reached a record of 121, 022, 846 likes and 118, 808, 043 followers.

On Twitter, he has gained 52, 324, 175 followers. Finally, on Instagram, he has 101,000,000 total followers.

His social media base is higher than the following of Michael Jordan, Kobe Bryant, Lebron James, Stephen Curry, and Kevin Durant combined!  That makes him not only one of the most charitable athletes in the world, but the most marketable as well.

His most successful posts include shots with wining trophies, pictures of him showing off his new car, and a picture of him running into Jason Statham.

🎤

A post shared by Cristiano Ronaldo (@cristiano) on

🏡😎☀️

A post shared by Cristiano Ronaldo (@cristiano) on

Look who I found!👀💪🏽

A post shared by Cristiano Ronaldo (@cristiano) on

 

Analysis and Evaluation

Ronaldo has gained significant levels of interactions (likes, shares, and re-tweets) from this massive following. According to Hookit, each of Ronaldo’s promoted posts generated about 651, 778. I

With this level of outreach and interaction with people all over the world, Ronaldo utilizes his social media presence to promote his band as well as partner brands, such as his line of Nike CR7 Footwear, Ronaldo uses social media liberally to promote his partner brands. He uses social media often to promote his own line of products with Nike CR7 Footwear, which amounts to $34 million dollars in media value, his ROC headphone line, amounting to $21 million dollars and his Sacoor Brother’s line of suits, amounting to a $12 million dollar value.

On average, Ronaldo’s Facebook post is worth $143,750 of advertising for his brand.

Interestingly, a combined media value of $371 million dollar was generated by the top 100 highest-paid athletes on 6,230 posts with 358 million interactions. Also according to Hookit’s research, nearly half of the total value was generated by Ronaldo alone.

His partner’s are largely benefiting from Ronaldo’s strong social media presence. According to Hookit, which tracked Ronaldo’s sponsorship value in digital and social media, he has generated about $500 million dollars in media value for Nike from his promotional work on social platforms,

Ronaldo’s powerful digital footprint is key when he and his team negotiates with sponsors.

Ronaldo said that 2016 was the best year in his career. It appears to be the most popular year as well, based on his social media.

Commendation and recommendations

The thing Ronaldo does best through his social media that contributes to his success and social media is the relationship he has built with his fans. He is very active on the various platforms and posts very frequently. Furthermore, he voices his opinion and speaks publicly on social issues, such as his video in support of Syria. This helps him to reach out to people across the globe beyond just his soccer fans.

Ronaldo adds a personal touch to his account by posting selfies, and accounting his daily activities and involvements, which makes his followers not only feel like he is personally engaging with them, but it also makes them feel like they are a part of his life. He also does a great job of showcasing his personal life with photos of him with his son or mother, and this makes him seem more down to earth and personable. His followers feel like they can connect with him on a personal level through these posts, and he becomes more likable.

Good night ❤️❤️️

A post shared by Cristiano Ronaldo (@cristiano) on

Love you❤️ #happymothersday

A post shared by Cristiano Ronaldo (@cristiano) on

One aspect of social media marketing that I believe he can improve on his conveying his brand’s message more effectively and clearly. That way, there will be more people interested in buying his brand as it will represent more than just him.

Ronaldo is the GOAT of soccer, and even social media. For him, even the impossible is possible.

References:

Account, Cristiano RonaldoVerified. “Cristiano Ronaldo (@Cristiano).” Twitter. Twitter, 16 May 2017. Web. 16 May 2017. <https://twitter.com/Cristiano&gt;.
Badenhausen, Kurt. “Cristiano Ronaldo Is First Athlete With 200 Million Social Media Followers.” Forbes. Forbes Magazine, 24 Feb. 2016. Web. 16 May 2017. <https://www.forbes.com/sites/kurtbadenhausen/2016/02/23/cristiano-ronaldo-is-the-first-athlete-with-200-million-social-media-followers/#3bca75b21426&gt;.
Chambers, Liam. “The Ridiculous Amount of Money Cristiano Ronaldo Earns for Social Media Posts.” GiveMeSport. GiveMeSport, 17 Feb. 2017. Web. 16 May 2017. <http://www.givemesport.com/988370-the-ridiculous-figure-real-madrids-cristiano-ronaldo-earns-through-social-media-posts&gt;.
“Cristiano Ronaldo (@cristiano) • Instagram Photos and Videos.” Instagram. Instagram, n.d. Web. 16 May 2017. <https://www.instagram.com/cristiano/&gt;.
“Cristiano Ronaldo.” Facebook. Facebook, n.d. Web. 16 May 2017. <https://www.facebook.com/Cristiano/&gt;.
“Cristiano Ronaldo.” Wikipedia. Wikimedia Foundation, 14 May 2017. Web. 16 May 2017. <https://en.wikipedia.org/wiki/Cristiano_Ronaldo&gt;.
Dawson, Alan. “Cristiano Ronaldo’s Social Media Channels Are worth $500 Million a Year to Nike.” Business Insider. Business Insider, 12 Mar. 2017. Web. 16 May 2017.<http://www.businessinsider.com/cristiano-ronaldo-social-media-2017-3&gt;.
Palic, Marijan. “Cristiano Ronaldo and the Power of Social Media!” Overtime Sport Marketing. Overtime, 16 Mar. 2015. Web. 16 May 2017. <http://promoovertime.com/cristiano-ronaldo-power-social-media/&gt;.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

My First Football

I received my first football on my 10th birthday from my dad. I remember watching the NFL games every Sunday, eating nachos, and wearing my kids-sized Pats jersey. It was always my favorite day of the week, and not just because I got to watch football, but because it was the only day I really ever got to spend with my dad.

When I was younger, and before my father got a stable career as a computer programmer, he used to work long hours. I would be asleep by the time he got home, and the times he was home early, he would be sleeping from exhaustion. Sundays, though, was the one day he didn’t work, and it became a tradition, a source of bonding for us, even to this day.

From a young age, I dreamt of being a professional football player. That first ball was a sign of support from my father and motivated me to want to work hard to make him proud. On the sticker attached to the wrapping paper were words in his handwriting that said, “To my future star football player.” I remember beaming, and tearing open the wrapping paper in a fit of excitement. I remember running up and hugging him. I remember my first time catching the ball, hitting the ground with a thud as my brother tackled me.

I started playing football everyday with my friends at school, in my neighborhood, and with my family. Shortly after, I joined the Junior Football League, and played the position of wide receiver. My mom was not happy about it. She thought the sport was too dangerous and especially with me being the youngest, she was always afraid of me getting hurt. My dad would always say, “You need to stop babying him and let him pursue his dreams.”

Displaying IMG_0281.JPG

I played football all throughout middle and high school, but stopped playing when I started college. Even though I never made it pro, football remains my favorite sport, and I still play with my friends and family sometimes. We still watch football every Sunday, eating nachos, me wearing my adult-sized Pats jersey besides my father. I still own the football I received when I was 10, And I still dream of being a part of professional football. Now, though, I aim to coach professionally, and am starting to pursue that goal by coaching the junior teams. “Blue-82! Blue-82! Hut-hut, hike!”

Watch this great NFL video:

Case Study #3 – CHIHaircare

chi hair care

CHI Hair care products(photo taken from http://farouk.com/)

 

“CHIHaircare” is a substitute to major haircare companies in the market like MAC and Sephora. The Ramallah- based business prides itself on their dream to “provide products to fellow hair artist that are safe and free of harsh chemicals which are crafted in a safe work environment by professionals with advanced knowledge that can’t be duplicated at home.” CHIHaircare mission statement has always been and still is: Environment, Education, & Ethics. The company started off small in a tiny village making products handmade and expanded and now has branches in Houston, and distributes to over 200 countries as well. Personally, I actually know the Founder, Farouk Shami he grew up in my home country in Ramallah and started off with his own salon and used to actually cut my hair when I was younger. He is a Palestinian-American who became an entrepreneur and is known for making an appearance on The Celebrity Apprentice in 2011. He invented the first ammonia-free hair color when he got an allergy to the chemical. I think his company is fantastic and support it.

Overview: 

  • # of Facebook likes= 295,556
  • Facebook URL=https://www.facebook.com/CHIHaircare/
  • # of Twitter followers= 7,302
  • # of Twitter users the celebrity/company follows= 1,288
  • # of Tweets= 4,613
  • Date the celebrity/company joined Twitter= September 2012
  • Twitter username= @CHIHaircare

 

Facebook Analysis: 

Looking at CHIHaircare Facebook page, the first impression that I got as a customer is that it has a simple layout that focuses on a lot of  professionally shot images of hair. The profile picture is the company’s name in all capital letters (CHI). The letters in “CHI” are in all red with a white background, demonstrating the company’s branding and strengthening the marketing of its brand and its product. It looks very professional and official, which is one way that indicates it the real CHI Facebook page and not a fake one created by a fan. The page has a very simple and sleek look. For instance, while the cover picture, which is an advertisement of their new hair styling tools, is the first and largest image on the page, it has a simple design and is made up of a basic color palette (black, white, and grey, with the brand name standing out in red).

When it comes to the “About” section, the company includes general information about the company.  Essentially, this provides background information about the company, such as when the company was founded, a short description of the company overview, their mission statement, contact info, a list of their products, awards and a link to their website.

 

The most trending timeline posts are posts advertising their hair products as well as photos of hairstyles created using their products. For instance, the most recent post was an advertisement for their Iron Guard Style & Spray, which says, “Needing a firm hold? Try our #CHIhaircare Iron Guard Style & Stay. Perfect for protecting the hair, too! #potd.” It also includes a picture of the bottle being sprayed on a girl’s curled up-do. Another post shows a picture of a hair style with the caption, “Loving this textured #style by @nashvilleglam. Try our #CHIhaircare Texturizing Spray to achieve this look!” Both of those post demonstrate two different ways of marketing their products.

Here is a video

 

 

Twitter Analysis: 

When looking at the company’s Twitter page, it is fairly similar to the Facebook page. It has the same large red capital letters for the name as its profile picture, unifying the brand. However, it has a different cover photo. It is an image of their various hair products lined up next to one another, with the brand name lightly glowing behind the products. It also had a red and white glitter effect surrounding the products. This design really adds a lot of color to the page and makes the image stand out. It is a more energetic design than the page design on Facebook. Also unlike Facebook, there is no “About” tab but there is a small section with general information to the left underneath the profile picture. This information includes when the company joined Twitter (September 2012) and the location of the company, which is based in the USA.

CHI also takes a different approach to its marketing strategy on Facebook. Instead of directly advertising their own products like they do on Facebook, the company simply “Retweets” tweets by people, and especially celebrities who have used and posted about their products. For instance, they retweeted a post by An Dyer that included a link to her blog post about “What’s New in Beauty Technology,” which highlighted some of CHI’s products. They also retweeted a tweet by Miss Universe, which shows a video of how the stylists style Miss Universe’s hair, and in the video he stylist is using a lot of CHI products. They also retweeted Katie Belle Akin’s tweet where she posted about her love for their new dry shampoo and included a picture. Essentially, CHI uses its Twitter page to convey its popularity, high-end value and quality by showing how it is used by celebrities and within the high-end community.

Watch This

https://twitter.com/MissUSA/status/788367795050328064

 

Conclusion: 

In short, I feel the company has a consistent and dominant presence on both Facebook and Twitter, but slightly focuses more on Facebook. This is evident in 296,803 total pages likes and 2,464 people talking about the company on Facebook compared to the 1,374 likes and 4,613 tweets on Twitter. Also, when looking at both pages, you can see the company is more frequently on Facebook posting/sharing on a day-to-day basis whereas their Twitter page is updated on more of a month-to-month schedule, which shows how the company is reaching out to more people on Facebook. However, they still do a great job of keeping the content on both of the platforms relatively identical, with the majority of their posts on both dealing with hair and women. I felt as though they used Twitter to also share more videos with hair tips than they did on Facebook. With that in mind, it also seems that the company is more successful with communication with their audience on Twitter even though they post more on Facebook, due to the fact they have a Tweet & replies section used for customers with any questions or who have had any issues with their products. This is important, as it provides an area for feedback, and shows how the company aims at pleasing its customers. On the other hand, Facebook doesn’t have a space for that, and therefore, customers leave comments on random pictures complaining about certain products or experiences they have had using their products even if it is unrelated to the post or the product that is advertised in the post. Twitter helps CHI avoid that issue, as it provides a specific place for that rather than have complaints all over their posts. In my opinion, the company did a great job on both social media platforms, but has more output and a better outreach strategy on their Facebook page as it is more organized, especially with adding links to their Pinterest, YouTube Channel, and Twitter, which allows you to follow their current events and watch any livestream they have in a very simple, easy, and convenient way.

For more information, here’s how to find CHI Haircare online:

On Facebook- https://www.facebook.com/CHIHaircare/

On Twitter- https://twitter.com/CHIHaircare

On their own website- http://farouk.com/chi