Kenny Chesney: Social Media Analysis

Introduction Kenneth Arnold Chesney, better known as Kenny Chesney, is an American country music singer, songwriter, and producer. He grew up in eastern Tennessee and has garnered fame for having over 40 top 10 country hits in the United States. He has recorded over 20 albums, the most recent one being released just this month … Continue reading Kenny Chesney: Social Media Analysis


KPMG Social Media: Case Study 4

Overview In this case study, I will compare and contrast the Facebook page, Twitter profile, and Instagram account of KPMG, a Big Four accounting firm that happens to be my current employer. KPMG is and international company that employs nearly 200,000 people and provides various service lines to other businesses around the world. The company’s … Continue reading KPMG Social Media: Case Study 4