Meghan Markle

What happens when a diverse American actress dates and then becomes engaged to a member of the royal family? Meghan Markle has lived this experience. Meghan is a popular American actress known for many roles in TV shows and movies. She is now better recognized as the fiancé of Henry Charles Albert David, also known as Prince Harry. With Meghan Markle’s rise to royalty, it is very unique to see how she has handled her social media and internet footprint. As a result from her recent engagement, Meghan has deactivated her Facebook, Twitter, and Instagram accounts. She has stated that she hasn’t used her social media accounts for a while, thus the reason for deactivating. Prior to deactivating her profiles in December of 2017, Meghan had 1.9 million people following her posts on Instagram, and more than 350,000 Twitter followers. Although Meghan stated is was due to not using the profiles, Meghan’s soon to be sister-in-law conveniently gave a speech in the use of social media just the day after she deactivated her accounts.

Being a royal also comes with a few other guidelines. While she won’t be using any personal accounts, we can still see posts from her through the Kensington Palace accounts. While this may keep her from posting any harmful selfies, memes, or thoughts, this also means she does not get direct say on what does get posted on the social media accounts. While Meghan does have many fan pages, below are accounts that authorized to post media on her behalf.

Facebook

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  • The Royal Family – @TheBritishMonarchy
  • Number of Followers: 4,135,526

Meghan Markle is just one (soon to be) member of the Royal Family. This Facebook account tends to post several times a day and has attracted many users worldwide. Despite their professional profile, this does not keep others from commenting hateful comments to their posts. The profile managers have professionally not responded to any of these comments as responses can always be misconstrued. Out of the last ten posts, only one of them have been about Meghan Markle, featuring both her and Prince Harry on a trip across Wales.

Unlike other company profiles or profiles of celebrities, this Facebook profile is very refined stating facts within their posts instead of opinion. The cover photo depicts a very lively crowd and the United Kingdom flag. The profile picture shows Queen Elizabeth and her husband, Prince Philip.

Twitter

MM Twitter

  • Kensington Palace – @KensingtonRoyal
  • Number of Followers: 1.16 Million

The Kensington Palace Twitter page is now also the home of Meghan Markle. Although she hasn’t been officially added to the bio section, she has been a constant feature on the page as the bride to be of Prince Harry. Out of the last ten posts, she has been featured in all but two of them. This may also be due to the fact that Kensington Palace posts several times a day on their Twitter page as well. Similar to their Facebook page, the profile has a banner consisting of a very lively crowd waving the United Kingdom flag. Unlike their refined Facebook account, the profile picture on the Twitter account shows an image of Prince (Duke) William, Duchess Kate, and Prince Harry.

Comments from other users on this social media account have a much more positive demeanor in comparison to the Facebook account. Similar to the Facebook account, the managers have chosen to not respond to comments and only post statements and facts on the account.

Instagram

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  • Kensington Palace – @KensingtonRoyal
  • Number of Followers: 3.1 Million

Besides the forced layout of Instagram and Twitter, the accounts of the Kensington Palace look almost identical. It shares the same profile picture and recent posts. The major difference is the number of followers and who they are following. Although not a company of official one person, we can also note that all three of these accounts are verified.

Conclusion

Unfortunately for Meghan, deleting her social media accounts does not stop the hateful words or discrimination others on the internet have aimed towards her. Thankfully she no longer has be responsible for what is shown of her on social media. While this may be a weight off her shoulders, it does not stop other accounts from posting pictures of her taken from paparazzi or of other professional photographers. Through social media, Meghan has often been the subject of change. While many people dislike change, no one can predict what the future may bring.

Despite all the change Meghan has gone through in the past few years, joining the royal family is most likely the most transition she’s had to make. While she was in the spotlight previously, she is now a very public figure and expected to follow in the same footsteps as her soon to be sister-in-law Duchess Kate. Unlike Kate, Meghan did not grow up in an English boarding school learning all things etiquette. As many American actors do, Meghan had a large online presence through social media and interviews. While she has still been featured online and in interviews, she is now not only speaking for herself, but as a member of the royal family.

By not worrying about her social media accounts, one can be sure Meghan has had more time to focus on other things like planning her wedding! Disconnecting from the virtual world can often help connect better with the real one and those in front of us. With all the attributes that comes with joining the royal family, her personal social media accounts are most likely the least of Meghan’s worries.

 

Sources

http://www.bbc.com/news/uk-42619509
Meghan Markle deletes all of her social media accounts

https://www.instagram.com/kensingtonroyal/?hl=en
https://www.facebook.com/TheBritishMonarchy/

 

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Adidas

Welcome to Adidas where “Impossible is Nothing”. Adidas is a sporting goods industry specializing in shoes, clothing, and accessories. For this case study, we will analyze Adidas’s social media usage; more specifically their Facebook, Twitter, and Instagram profiles.

Facebook

Adidas Facebook
@Adidas

Adidas Facebook: https://www.facebook.com/adidas/

For such a large company, Adidas hasn’t put in much effort into their last ten posts. Within those posts, they have changed their profile or cover photo eight times! The other posts are short advertisement videos showcasing their brand. The Adidas Facebook page has 32,505,796 likes and is the 2nd largest sportswear brand in the world behind Nike.

Adidas’s Facebook page consists of their logo on a plain black background. While simple, this is also smart as it makes it easier for others to easily recognize their brand page. Their background image is actually a video of their most recent advertisement. This puts the focal point on this portion of their profile as soon as the page loads. In their “About Me” section, Adidas has kept their information light and sparse detailing just the date the company was founded, links to their website, and rules for their Facebook page. Again, while simple this is smart. Many people don’t like to read too much on social media however if they do, they can follow the links directly to the Adidas website. Using analysis tools, the company can also see exactly how many people click on these links or other sections of their profile. Adidas has posted a large number of pictures and videos to their Facebook profile page which have created abundant engagement and followers over time. Although their page does seem rudimentary, I’ve seen that users prefer simplicity and authenticity within social media profiles. On the other hand, I would hide all the times I change my profile and cover photos. This takes away from their engagement and products. It seems like Adidas posts about once a week lately which may be enough for people to remember they are still their but not quite enough to gain a significant amount of new followers. While people do have good engagement with their posts, it does not seem like the most positive engagement. Many people have commented on Adidas’s recent posts to describe their bad experiences with their products only to receive no response. I don’t know if Adidas responds privately, however it would be nice to see any sort of response to these angry messages.

Twitter

Adidas Twitter
@Adidas

Adidas Twitter: https://twitter.com/adidas  @Adidas

Although Adidas has less followers on Twitter, it seems like their content on this social media platform has more thought to it. Out of their last ten posts, Adidas has posted advertisements promoting their products in each of them. Unfortunately, Adidas’s Twitter page has only 10% as many followers as their Facebook page: 3.33 million. Although this may be less, this is still a significant amount of followers and yet their last post only received nine comments and 266 likes. Their most recent advertisement did receive 11,000 views however. Adidas follows just 152 Twitter users which is common for brands. Adidas has also posted 13.1 thousand Tweets since they joined Twitter in May of 2011. That is an average of five Tweets per day and also seems to be average for large brands or even users trying to grow their profiles.

Adidas has kept their profile images on all three platforms identical. This helps with the consistency of their brand and identity. Unlike their Facebook counterpart, the Twitter account does include a short bio which seems to be updated constantly. Under “Tweet’s and Replies” and comments under their posts it also seems that Adidas is doing a better job of responding to their comments on Twitter. As mentioned previously, Adidas does post better content on their Twitter profile versus their Facebook. They tag celebrities that have worked with in their advertisements however tend to only add one hashtag. While I can understand that they do not want to overload their post, one hashtag does not seem sufficient. In addition, it seems like every recent post consists of some sort of advertisement photo or video. They don’t post just words or questions within their Tweets. Also unlike their Facebook account, the comments on their Twitter profile has shown a more positive reaction as opposed to negative. Perhaps this has to do with a significantly less amount of followers.

Instagram

Adidas Instagram
@Adidas

Adidas Instagram: https://www.instagram.com/adidas/?hl=en  @Adidas

Instagram is considered the 3rd most popular social media platform following Facebook and YouTube. We can certainly see this trend based on comparing the followers that Adidas has. On Instagram, Adidas has accumulated 17.9 million followers while they only follow 120. Over the span of their 930 posts, Adidas has received more engagement on their posts in comparison to Twitter and even Facebook. Their most recent posts are almost the exact same ones as their Twitter account consisting of the same short advertisements.

Adidas Instagram profile looks cleaner than its Facebook and Twitter profiles. This is just due to the layout of the Instagram website. Because it is a platform built for pictures, Instagram has made sure that the photos on everyone’s individual profiles are consistent with the shape of the images and how many images you can include per row. The comments on Adidas’s Instagram profile also gravitate more towards the positive side versus the negative. Unlike their Twitter profile, Adidas doesn’t reply to most of the comments on their posts simply because there are too many of them. Similar to their Twitter profile, Adidas has included the same bio in their Instagram profile.

Conclusion

Adidas is a brand that hits home because my husband is currently contracted by them to promote their brand on his Instagram page. Although he does have hundreds of thousands of followers, he does not have anywhere near the amount of followers the Adidas page does. Despite this, his videos receive 3 times as many views and 5 times as many comments as those on the official Adidas Instagram page. There are many other Instagram users that also have contracts with this brand like James Harden and Lionel Messi. I state this because instead of having great interaction and engagement on their own profile pages, Adidas does much better advertisement on the pages of other celebrities and athletes versus their own. Also, even though Facebook has twice as many followers on the Adidas profile, the engagement on their Instagram profile is much better. Their responses to users is alternatively stronger on their Twitter page however. Overall, each of these social media profiles has its strengths and weaknesses and I believe Adidas has played well to this.

 

The Search for Seafood

My family and I recently made a trip to New Orleans and Texas. While everyone else was worried about where we’d stay, I was more concerned about what we would eat! Now, everyone knows that Louisiana is the heart of craw-fish country, but which restaurant has the best tasting dish would be tough to find.

Upon our arrival, we went to a restaurant near the airport, Harbor Seafood and Oyster Bar. While their food was excellent in comparison to their prices, they did not have what I was looking for. I did try some delicious crab claws and Asian ribs however!

Later that night we headed to the French Quarter. While it is a nice walk to see the area, it’s not the best family spot. You sure do see some odd things and people! Amidst all the bars and their patrons, we did encounter a one of a kind pizza place called Crescent City Pizza. I had a cinnamon apple, pulled pork, and BBQ sauce pizza and my husband had a Buffalo Chicken and Mozzarella cheese pizza. Both were absolutely mouthwatering yet not what I was looking for.

crescent

The next day we decided to revisit the French Quarter and discovered the French Market.

Finally, somewhere where any of us could choose what we wanted to eat! One of opted for an alligator sausage, another for a traditional po-boy, but I went for a seafood platter. The platter included fried oysters, fried craw-fish, and Jambalaya. It was delicious and a great way to end our day at New Orleans!

New Orleans City guide: http://www.neworleansonline.com/neworleans/fq/