By Eric McMahon
Lilly Sign is a social media star and content creator on YouTube. She is from Toronto CA and has occupied over 25 Million followers through all her social media. When she started her channel she was known as “iiSuperwomanii. However, she steers away from that name with her more professional work but obviously still goes by that name everywhere else. Lilly made a movie, she wrote a book and constantly supports charity, so much so that she even has her own company. Lilly also has a team of people that help her shoot her videos as well as run her campaign. It is called Girl Love and if focuses on empowering women by supporting one another and stopping “girl-on-girl hate“. A lot of her branding is meant to support her message of Girl Love and has raised so much awareness for this cause over 2 years.
Social Media Overview
Lilly Sign uses many social media platforms, some more than others:
Analysis and Evaluation
Lilly Sign has 5.29 Million followers on Twitter. Her posts are mixed with text, photos, and videos, as well as links to her YouTube channel and the videos she creates. The majority of this page is used for personal purposes, posting funny and random videos or life updates, etc. But, she does post links to all of her videos once they get uploaded, inspirational quotes or saying so her followers can get inspired and sometimes a thank you to her followers for doing something good to support her cause “Girl Love”.
She has a pinned post and it is the link to her latest YouTube video called “How To Fix Any Bad Day”. The video is a comedy skit about the simplest thing can make a bad day better. Every time she uploads a video she pins it on her Twitter in order to get more views.
She posts multiple times throughout the day and she posts about 21 times a week but that varies each week. Her tweets get around over 200 likes but can easily post something which would get 1,000 or more. Her three most recent posts have gotten mostly positive comments on them. I did not find any comments that were negative. Lilly Sign does not really respond to people on this account, at least to the people that reply to her through the thread of the tweet. She will retweet or respond to somebody who tags her in a photo or tweet, however. If her fans do this, she retweets those who do the action.
Lilly Sign does not have a public Facebook page I could have access to this post. She does, however, have a Facebook page that she advertises, that is what I looked at. Her page has 3,159,063 likes and has 3,149,470 followers. The posts on this page are a mix of text, photos, and videos, and the posts are usually linked to her YouTube videos. Lilly has links to her merchandise as the pinned post.
She posts about 15-20 times a week and half of them are links to her videos, whether it is her main channel or her vlog channel. This platform is run both by her team and herself. When a video is uploaded to YouTube, somebody will post the thumbnail to whatever video was released that day and make a creative caption about what happened in the video to entice people to watch it. A quote that links to the video will also be made in the comments of the said post.
Lilly sign has two YouTube channels: the first is her main channel called “iiSuperwomanii” and the other is called “Superwoman Vlogs”. Her main channel is where she posts her skit/comedy style videos. This is where she makes the most impact and it is where she started. On this channel, she has over 13 Million subscribers. On her second channel, she has over 2 Million and she posts vlogs of her everyday life. What she calls her “Vlog Channel”, Lilly posts behind the scenes of her videos and other projects that she is a part of such as Girl Love. FableVision has 2,147 YouTube channel subscribers. Lilly uses both platforms to spread her message of self-positivity and Girl Love. WHenever she want to talk about something inspirational about Girl Love she will usually talk about it on her Vlog channel. Then, she will use her main channel to make people happy and talk about controversial topics using comedy.
Her most recent video has been advertised through all of her other social media such as Twitter, Facebook, and Instagram. This video is a comedy skit about the smallest things can make somebody’s day better and it got 970, 000 views as of January 19th, 2018. It is called “How To Fix Any Bad Day”. This was already discussed in the “Twitter” section of the analysis but it seemed important to mention the video here as well. Her most recent videos have gotten around 1 Million views or more. One of her recent videos, “An Intervention For Cheap People” got 1.1 Million views but some do even better getting around 5.6 Million views. Lilly Sign’s vlog channel videos get around 100k views with her most recent three getting anywhere from 89, 000 to 100, 000 views.
Considering her brand focuses on encouraging people to find self-positivity and self-love, her activities along this social media really help sell it…especially her vlog channel. Her vlog channel focuses on her day-to-day schedule and she is very real in these videos. Whenever she feels upset or down Lilly talks about what she is feeling. But then she accepts those feelings and tells her viewers comforting and inspiring things to use those feeling to grow as a person.
She does respond to her audience a lot on YouTube. Lilly posts two main channel videos a week, Monday and Thursday, and the first hour the video is posted she personally responds to the comments on those videos. She calls this process “Super-Sixty”. She will respond to people on her vlog channel as well, but not as much as she does with her main channel. However, she loves meeting her fans and sometimes she will invite them to be on her vlog channel.
Lilly Sign has 7.2 Million followers on Instagram. She posts photos and videos and they usually have a cool description and/or hashtag. Her profile picture is one that was taken a long time ago. This photo was one of her first YouTube channel profile pictures and she kept it for years. Lilly posts on Instagram about once a day t Her posts mostly consist of small clips of her main channel videos, pictures of things that happened in her vlog, and some usual artistic posts. This is also one of the platforms she uses to write posts about women who have done amazing things for their community. Promoting someone’s videos on all of their social media is a great idea and Lilly Sign has accomplished that with everything she creates.
She does not really respond much to her audience on this platform. She will like a picture if somebody tags her in it. Especially if the post is supporting her cause or projects.
Lilly is a published author and even a NewYork Times best selling author. When I typed in her name on the google search this, and her merchandise store popped up. The first website, her book’s website, is a place where people from all over the world can purchase her book. The second website is where she sells her merchandise. This site was posted on her Facebook as a pinned post. It was also advertised on all of her other social media platforms. Lilly even makes sure to link the merch store in all of her main channel and second channel videos as a way to make more business.
Summation of My Analysis
Lilly Sign is a very inspirational person who wants to spread her cause. Her entire brand focuses on self-positivity and equality and empowering women. She achieves this through her main YouTube channel where she makes comedy videos. As a way to make her goal a reality, she wrote a book called “How To Be A BAWS” which is “A guide to conquering lofe”. It is basically a self-help book that makes the reader evaluation their life decision, how they treat others and themselves.
A lot of her posts are made for her projects like her YouTube videos, merchandise, or charity. But these are her personal accounts and while she may go on some more than others, Lilly does use them for fun. Just like anybody else who has social media, she uses it to see what people are up to, like posts she finds interesting and giver her opinion on important problems going on in the world.
One of the first things a person would see if they were to google “Lilly Sing” would be a website called “MetoWe“. It is a charity site that focuses on the power of Girl Love. Girl Love is a movement Lilly Sign created and the purpose of it is to empower women to become stronger and treat one another right. Ther one can buy her book, learn more about the cause, or purchase a handmade Rafiki that was created by women in Kenya. All proceeds go to those women so their daughters can afford to go to school.The next few hits when you search her name are her social media platforms such as YouTube, Twitter, Instagram (in that order). The fourth hit is her Wiki page where it talks about her career, her past, projects, businesses, etc. The remainder of the first page consists of her IMDB page, a new Time magazine article, and Interview with her.
There are no hits for her on the second page until the fourth and onward. The remainder of them consists more of her social media, some photos of the YouTube star, as many articles about her. But most importantly, there are links to buy the Rafikis to further help out that charity. (https://shop.metowe.com/girllove)
Commendations and Recommendations
Lilly Sign is an incredibly smart businesswoman, writer, content creator, and public figure. She is very consistent with her posts and it all connects to each other because she uses all of her social media to promote her projects such as her YouTube videos, merchandise, and Girl Love. When she posts a video on YouTube Lilly makes sure to share the video using her other social media platforms. Lilly does really well with branding, constantly talking about her projects such as her book and her company. She knows what people want and she knows how to market. There was not one social media platform where she did not post a link to her videos. Wheather the platform is used personally or professionally, she makes sure to posts things in support of her projects. Those are probably the best things she does with her social media presence. She could improve on posting a bit more frequently on some platforms, like Facebook. She and her team do not post a lot on there but if they did it would bring them even more in views.
What the iiSuperwomanii team is doing well at would be the content of Lilly’s projects. Wheather it is for her videos or merchandise, they always get the best quality. But, the price on all of her stuff is a bit pricey. As you could see in the Facebook section of this analysis, her clothes went for over $30. I would recommend lowering the prices on those because more people will buy them if that would happen. But for her social media presence, they are doing great!
Lilly Sign’s digital footprint is widely diverse with all of her projects and the things she is a part of. She is conquering all forms of social media as well as the business world. There is not much more than she needs.