This small makeup brand is going onto its fourth year as it was founded in MArch of 2014. Although it has only been a short about of time the company has made a huge selling and it labeled as a huge makeup company in 2017. Laura and John Nelson are two siblings from California that had a dream. They wanted to create a cosmetic brand that shared a close relationship with 3 things: the product, the customer, and the influencers. They felt that the makeup industry lacked the ability to allow their customers to have a voice and an opinion in the products that they sell. On their website, in the about us tab they share this funny yet relatable quote about who they are as a company and we can all relate.
Welcome to ColourPop!
ColourPop was born, raised and made with love in the City of Angels. Founded in 2014 by Seed Beauty, we pride ourselves on being wallet friendly and bunny approved. We test our products in the nicest way possible, leaving fur babies to be fur babies and experimenting on people instead (the people at ColourPop HQ to be exact!). We like long walks on the beach, sipping margaritas, swatching Lippies in the moonlight, and… oops, got a little sidetracked! Back to business. Trends come and go, so it’s super important to us that you can keep up with this ever-changing industry without breaking the bank. You can try out the latest trends without serious commitment because our luxury formulas are priced for experimentation. They’re also, like, really pretty. We’re dedicated to creating the best possible products in every shade imaginable for our loyal ColourPoppers & ColourPopettes.
First up is their Facebook page: https://www.facebook.com/ColourPopCosmetics/. They Have over 1.5 million likes and over 1.5 million followers.
Next is Twitter: ColourPop CO joined twitter in April 2014. They have 734 thousand followers while only following 98 people. THey also have over 16,000 tweets and 75,000 liked tweets from fans.
Instagram: ColourPop has 5.4 Million followers and is following back 70. They also have over 4 thousand posts.
WHen you go onto Colourpops Fscebook page the profile picture is a simple picture of their logo and the cover photo is a model wearing the makeup from their line. It is a very effortless approach just promoting the brand itself. Under the about tab is where you find a brief description of the company. It talks about their main goal with is helping the cool kids find their beauty. It says that they sell products under $8 because you should hae to go broke to look nice. They have their company email and website incase you want to see more or have any questions.
80 to almost 100 percent of the posts on the Facebook page are pictures and/or videos of the product that they are selling, the product being tested or the final results of customers and makeup artist wearing the brand. I think its cool that they are able to show how the lipsticks and eyeshadow look on different people and how easy it is to apply. I like how the company has direct links to the glosses they are promoting so you don’t have to go through the hassle of looking for it on the website. There is not too much customer interaction. Although they do have a chat that instantly pops up that allows you to give feedback, check on orders or ask any questions you may have which is cool.
What is so cool about the profile picture and header on twitter is that it is almost exactly the same as their Facebook page, The profile picture is the same exact logo and the header is a model with the same makeup the only difference is the color of her skin and it goes to show how the products look different on different people. Just like Facebook the bio has the “Beauty for cool kids” saying and has their website as well. A Majority of their tweets have pictures and links directly to the website to purchase it. I’m starting to think they really believe in “A picture is worth a thousand words”. What I have noticed is that a majority of their pictures are screenshots from different people’s instagrams and not their own pictures.
They post a lot of pictures of customers wearing their product more than just the product itself. The most popular tweets are about the sales that are going on. They have over 75 thousand liked tweets from thousands of their fans tweeting a lot of positive feedback on how inexpensive the product is, how fast it shipped, great deals and so much more.
ColourPop’s Instagram I think is where they are the most interactive. Their Insta stories include actual tutorials on how to use the products, behind the scenes on how they actually make the products and more. They post very often and repost tons of picture and videos of other makeup artists with their products, They receive a lot of positive comments about their products. however if they do have any negative comments or unhappy customers they make sure to address it immediately. If customers have any questions about a product or about a promotion going on they answer within an hour and try to respond to almost every question.
They take polls on their instagram stories as well asking which collection should restock or what colours you like best for the winter. They ask the customers and followers to pick who they should collab with or what stores should they put their products in.
I think they are doing a fantastic job at promotion their brand and staying true to what they believe in.on their instagram page. Not only do they answer people’s questions and concerns directly, they are taking polls and asking their customers what they want next. They repost and like thousands of pictures and videos from makeup artists and customers who are satisfied with their products. They provide tutorial on how to use their products and even show you the products swatched on different skin colors.