Ellen DeGeneres

An Introduction to Ellen DeGeneres

Ellen DeGeneres is a comedian, actress, writer and producer. In addition, she is a staunch defender of animal rights, vegetarian, and takes interest in humanitarian aid. Ellen, getting recognition for coming out on her own show 1997, has been advocating for human rights, first in her sitcom show, and later in her talk show. It is the talk show that made her even more famous as she was able to recognize the importance of social media, YouTube the most, to further grow her brand.

Further, Ellen can be seen as a pioneer and a master in social media branding. She has been able to connect to a very wide audience not only through her TV show appearances linked to YouTube, but she utilized the internet overall. In addition to social media, Ellen has been careful about leaving the digital footprint to paint a picture that corresponds with her personal and professional brand. She is branding her shows as someone who is current with what is going in the world beyond celebrity and gossip. She promotes herself as a person next door who is there when you need her, a compassionate and empathetic entrepreneur caring about people and animals in need.    Her brand is being promoted via Facebook, Twitter, Instagram, Pinterest, a website called www.ellentube.com, Tumblers, and she is also featured in a few smartphone applications.

Social Media Presence

SocialMediaMarketing

Ellen uses wide spectrum of social media to make people aware of her brand and to further increase her audience:

Analysis & Evaluation

Facebook

https://www.facebook.com/ellentv/

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Ellen joined Facebook in 2008.  She has more than 27 million likes on this particular social media site.  Her personal brand is promoting that she is a comedian, an animal lover and a talk show host. In her own words saying: “I tell jokes about cats to celebrities.” Being a public figure she has 28,375,356 people follow this account. Her Facebook account features video, photo and posts. He video posts usually have over hundreds of thousands of views. Her pictures and posts generate likes in the number of tens of thousands and more. She usually posts 5 times a day. People tend to comment on all of her posts and share them often, yet she is not participating directly in that conversation.

Instagram

https://www.instagram.com/theellenshow/

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Ellen DeGeneres has a large group of followers on the Instagram account name “theellenshow”. Over 50 million people follow this account, where she has posted close to 6000 posts, and followed 314 other accounts. Her log features the new show Ellen’s Game of Games, while the banners still promote her The Ellen Show.  She is posting 5 pictures and videos daily, accumulating up to 6.7 million views and 11.3K comments on one particular post. She posts videos from her talk show as well as funny pictures or links posts that are invoke strong feelings of compassion, such as the animal videos, or reflecting on current events such as the bomb cyclone snow storm, or the mud slides in California.

Her Instagram is well organized to promote her personal and professional brand. In addition to that she has ads linked to her Instagram. One of them is True Value. He Instagram account is mostly for her professional branding, there are very few pictures or videos depicting her personal life, unless it is an event she decides to share with her audience. An example of that was her paying tribute to her just deceased father. She has a large audience which does not rely on her to interact with her. Promoting her new show Game of Games.

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Although this is her Instagram with the most followers, her persona is linked to other Instagram accounts as well. She is promoting her lifestyle brand under the name EDbyellen account ( https://www.instagram.com/theellenshow/), and she also has her private life Instagram account named ellen_degeneres (https://www.instagram.com/ellen_degeneres/) and another account named ellendegeneresshowofficialpage (https://www.instagram.com/ellendegeneresshowofficialpage/). These three Instagram have not become as recognized and have a limited amount of posts and pictures. They seem to be inactive.

Twitter 

https://twitter.com/TheEllenShow    

Ellen is running two Twitter accounts. They each have a separate logo and banner.  Her “Ellen’sReactions” parody account is less known. It was created in 2013.  She has tweeted 3,730 times.  On daily bases, she posts between 3 and 5 posts of funny video and pictures. On this account, she follows 124 other accounts, while she has about 383,00 followers. She has posted 34 likes and l list. This Twitter account mostly contains memes found on the web. Despite the fact that most of them have been viewed more then million times, Ellen generate likes in the range between 500 to 1,700 per post. She also generates retweets in the range of 50 to 500 approximately.  Very few comments are being posted to this Twitter account.

Her other more recognized account EllenDegeneres@TheEllenShow is linked to her public persona and to her show. This account has over 77 million followers, follows 36 thousand other accounts. This account was created in August 2008 in California. On average, she is active on her account at least 10 times a day, but sometimes even up to 15 times a day. Her posts are hashtaged to her new show Game of Games.  This social media is less appreciated by her audience in comparison to another social media. She generates minimal amount of replies, her tweets are retweeted in hundreds, and she received likes in thousands.  Despite the response rate she is very active on her twitter account and links her posts posted in other social media accounts to this account to stay current.

 

YouTube

https://www.youtube.com/user/TheEllenShow/videos

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Ellen joined the YouTube on November 20, 2006. To this day this account called the Ellen Show had 10,990,754,659 views. More the 22 million subscribers regularly watch her YouTube channel.  She uploads between 5 and 7 new videos a day to this account.  They are being viewed somewhere in the range of 10,000 and millions of times. He followers tend to engage, post comments and interact. However, Ellen does not participate in the conversation.

Despite that, YouTube is her most influential social media promoting her brand. The videos posted are carefully selected to further paint Ellen as a down to earth and funny person. In addition to her headlines featured on her daily show, she manages her YouTube account into categories to make it easier for people to browse through. On the sidebar are link recommendations related to her YouTube channel.

Example Video:

Tumblr

https://www.tumblr.com/search/ellen+degeneres

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Again, Ellen has a couple of accounts registered with her name. She uses the goodthingitsellen account to microblog mostly about animals and nature. In this particular account she received between 1000 and 2000 notes. https://www.tumblr.com/search/ellen+degeneres this account is linked to her show. Although, this features blogs from her show it is still not generating much notes. Similarly, it gets about 1000 notes, with some exceptions, when she gets 10,000 notes per blog.

Pinterest

http://www.pinterest.com/ellentv/

Ellen uses the Pinterest to further promote her professional brand.  She has almost 500,000 followers and over 4,000 pins.  The pins pertain mostly to her brand expansion in home design and decorating. The links to her boards are more varied, yet they still manage to stay with the message of who Ellen wants to be seen like. They are funny, animal loving, inspirational, DIY ideas, décor and style, and personal. She has linked her Pinterest account to her website http://www.ellentube.com.

LinkedIn

https://www.linkedin.com/in/ellendegeneres

Ellen DeGeneres is not on LinkedIn personally, but how show The Ellen DeGeneres’ Show has profile describing the brand entertainment and as a partnership company type formed in 2003 employing between 51 and 200 people. There are 186 employees of this partnership on LinkedIn, and with 35,847 followers. Further the LinkedIn account refers the viewer to Ellen’s website http://www.ellentube.com (https://ww.w.ellentube.com)

Summation of my Analysis of Social Media

Ellen’s social media brands have a common message, yet some posts are tweaked to the type of the media the posts are being made to.  Since Ellen has been among the few to embrace the social media since the early start of when they become released, she has a large international group of followers, who seek her posts out. This is a great advantage, because she does not need to put extra effort to connect with her fan base in promote her brand.

Digital Footprint

When googling Ellen DeGeneres for her digital footprint, first her website “Ellen Home Page” https://www.ellentube.com/ comes up. The website is followed her Twitter account, a Wikipedia page, and social media websites Facebook and YouTube. The next link is leading to her show and tickets for the show. Then there are links to her interviews with Vanity Fair, Good Housekeeping NYT and other magazines. These are very good hits for people interested about Ellen beyond her show. The interviews are very interesting and inspiring. In the one from the Good Housekeeping magazine she made a good point that could be helpful for all of us to go by:

“I think it’s good to not be too comfortable. It’s good to keep growing.”

http://www.goodhousekeeping.com/life/entertainment/a45504/ellen-degeneres-cover-story/

She most certainly seems to living by this wisdom, as she connects with her audience and parlays a consistent message about being funny, but kind to everyone. She is the embodiment of honesty and positivity with a great sense of humor.

ellen_degeneres

Commendation and Recommendations

            Ellen DeGeneres, being a public figure and comedian does not have trouble connecting with audience not only on the TV screens or stages, but is very natural at embracing and furthering her personal and professional brand in social and digital media. She fully utilizes the advantages of social media to post pictures and video of her guests, about current affairs, while also interacting with her audience to some degree.

Although she is very active on the show and often directly works with her show audience, she is not having a dialog on social media websites. Her social media interaction would boost her fan base and eventually help even more the causes she stands for.  This way should would put a more personal touch to her posts, being able to raise awareness about her humanitarian volunteering as well as caring for animals.  People would become more interested and hopefully more included. She does not have to take on a role of a politician to stay a comedian, but still be involved in a more active way.  From the great number of followers there are still people who would like to get involved in helping along with Ellen. She could post contests, or ask questions to entice her social media followers as well.

The digital footprint of Ellen is well managed. Along with her own website, and her social media account, pertinent interviews appear on the first page of Google. The headlines sum up of what to expect of reading about Ellen, the comedian, a happy human being, and groundbreaking person all in one.

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References

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Free People

Overview

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I get inspired by the outfits from “Free People” featured in social media. Free People is a retail store mainly targeting middle class female customers from early teens to early 30’s. They sell, not only trendy bohemian clothing and accessories, but they also offer limited selection of beauty and wellness products. In addition, they use their website and social media platforms to promote traveling and a healthy lifestyle.

1,620,552 people like the Facebook page and 1,568,938 people follow Free People (https://www.facebook.com/FreePeople/) on Facebook. In addition to Facebook, they also joined Twitter in September 2008 using their company’s name “freepeople” as the username. They have a significantly lower number of followers on Twitter with 255,000, about a 1/6 of Facebook followers. The company has tweeted 43,000 times, accumulating over 8,000 likes, and following 507 twitter accounts. Their Instagram has been the most successful social media to promote their goods. They use the same logo and username “freepeople” on Instagram as in other social media. Unlike other social media, their follower base is large, having 3.2 million followers. The Instagram account of free people has posted over 9,000 posts, including both pictures and videos.  Similarly, to Twitter, they follow about 504 other Instagram accounts.

 

Analysis

Facebook

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The Facebook page of Free People is mainly featuring outfits in pictures. The profile pictures and cover photos are carefully set so that they look like two pictures of models in bohemian chic style giving the impression that life should be free and liberating. In the profile picture the model is casually sitting down and backwards on a chair, while supporting her chin with her hand. The cover photo is featuring a model in slightly faded background that compliments the colors of her outfit. She is posing as if she is letting the wind take her wherever it is and she is very comfortable about it.

While the majority of the Facebook posts are pictures with their sales announcements, there are a few posts featuring blog linked to the company. In the About tab they give out their basic business information including the year it was funded (1970), the telephone number, links to messages, link to their website, a short history of the company’s business accomplishments, and finally, describe what products they sell and what is the company’s agenda – “The Free People woman lives free through fashion, art, music, and travel. She is a free spirit, pushing the limits in the name of adventure.” Under the “About” tab are other tabs including Instagram with pictured linked to the Instagram account, YouTube, Videos, Pinterest, Post, Events with an updated calendar of store events, Community with links to video and pictures where FP was mentioned, Store with a location according to a zip code. Although it does not appear that Facebook page of “free people” does not appear to engage the audience on their home page at a first glance, if a person decides to explore it is easily discovered that free people is engaging in community and the brand awareness. They do that via their community video links. The videos feature the connection between the natural world and the free people clothing.

The free people page is promoting brands similar to their own line, Madewell, Topshop, Anthrophology, Urban Outfitters, and a few others. This page engages in posting likes to other Facebook accounts. Who What to Wear, and Fashion Gone Rouge are examples of the likes of bloggers and stores. The audience of free people is not using Facebook account to participate. The comments we can find on the page are mostly brief evaluation of the featured items on the posted pictures. Interestingly, many of the post are negative, giving a critique about the picture. For example, one person mentioned that she would love to see the dress only if the model could stand up.

The recent posts on Facebook generated somewhere between 200 and 300 hundred likes. There was a minimal about of shares of those looks, with a very few comments. This is perhaps because Facebook is popular among audience who somewhat older then the products free people sells, and therefore the potential buyer tend to look at different social media to get their information about promotions and sales.

 

Twitter

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Twitter is the least followed social media for free people.  The justification for that is that Twitter is more of a real time and real-time trending social media which is not what this company thrives for. Nevertheless, in order to stay current their active Twitter account features some identical and some different pictures as seen of Facebook. The same images currently featured on profile and cover photos of Facebook make the same banner image in Twitter. This is not necessarily a bad thing, because the audience gets the images imprinted in their memory, which can ultimately lead to unconscious willingness to search for the brand.

The Twitter account is active also due to the hashtags which post pictures of Instagram pictures. The picture above has really not much to do with free people, yet a blogger and eclectic store owner posted and tagged free people to create more traffic on her website, while also bringing attention to other websites. The image is sweet, but despite that it just does not generate the buzz. There are very few retweets and in comparison to the amount of followers it just does not generate many likes either. The Twitter is managed, so that at least 5 daily posts are posted to the account. Additionally, their blog is also linked to Twitter. Despite a careful social media management, the Twitter platform is not what free people company can rely on to market and advertise. The highest amount they got was not for featuring their products, but for post like the one bellow, generating almost 400 retweets and close to 1,000 likes.

Further, the company is not using any particular celebrity on their Twitter account to feature or promote their items.  The reason for this could be that they want to stay to their branding claiming that woman is free through fashion, music, and travel and that a woman is a free spirit. They are trying to have more of a hippie unregulated vibe for people who are interested in their products.

The Twitter account would benefit from having someone as ambassador of these values, a face that would make twitter followers pause when scrolling through the Twitter feed and pay attention what that person has to say, but also what she wears. Bloggers just won’t have accomplished that, because they either become a social media personality on their own or they get lost among the many who try to make it in social media world.

 

Instagram

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The Instagram is the best social media for free people. It is the platform that identifies with the philosophy of the company – being free meaning being creative.

It is no wonder, that Instagram account has the over 3 million followers.  This is the demographic group, where people and companies can post with less frequency, but still reach the generation who prefers to see a picture rather then read a few lines of text with weaved with someone else’s thoughts and opinions.  The Instagram page is simple featuring many great pictures and short movies. The pictures are often filtered, some of them are using the social media photography basics, such as playing with the grid, taking pictures from different angles.

The difference is striking when comparing the feedback from Facebook and Instagram on one and the same picture. As an example, the picture featuring a woman in a dress sitting on a lounge chair got almost no feedback and a few negative comments. On Instagram, it accumulated over 11,000 likes and about 20 comments. Similarly, the picture of a dog sitting on the rug had much larger response on Instagram then on Twitter. When reviewing the last five post, they generated positive comments, but the range of likes had varied greatly.

Their profile picture is simple, featuring the logo of their company. The bio is not really developed.  Only links to free people movement and free people Beauty and Wellness are provided. The Instagram account is updated with less frequency then Twitter. On average, three post a day are being posted. They usually get likes tens of thousands, in some cases even in hundreds of thousands of likes. Again, the company could implement some basic marketing techniques to engage with the audience by asking questions and opinions about products and encouraging feedback via contests to win either just by liking the picture or by following the account.

 

Conclusion

Based on the compare and contrast analysis of social media Facebook, Twitter, and Instagram, one social media dominates the others. Instagram is the one social media that benefits the brands of free people company.  While Twitter was found the least effective, perhaps because free people, an apparel company, relies on visual inputs and outputs, Facebook was also find less effective despite the large number of followers.   This fact is perhaps due to the fact that different age group of people visits and posts on Facebook, and they also tend to be negative when giving feedback. Unlike Facebook users, the Instagram users much enjoy seeing creative pictures. This is very beneficial to the free people brand, because they don’t necessarily need to create a big marketing campaign to appeal to their consumer base.

 

 

Redhead Runway

Case Study #3 Blog Analysis

Redhead Runway

 

Overview

A few of my friends and acquaintances have started their own blog. I have chosen the redhead runway blog by Caroline Forlenza for my case study. Caroline Forlenza is a junior at Notre Dame University pursuing a marketing degree. She has been and intern in Bottega Veneta Public Relations and ELLE Magazine Fashion News.  Based on her interest in fashion trends she devotes her blog redhead runway (http://www.redheadrunway.com/?page_id=11) to fashion featuring outfits and accessories she finds appealing to young women. She has launched her blog in 2016.

 

Analysis

The layout of the blog Redhead Runway is very well organized. The header is simple featuring the blog’s name. The title hints that the author is getting inspirations from the main stream designers often features on fashion runways.

The main part of the blog is very simple and appealing, mainly featuring pictures.

Caroline trying to make her social media footprint by posting pictures of herself wearing outfits that are fit for the season of the year, for the holidays we are observing, as well as she keeps her followers informed about her presence in the fashion world and about her travels to see fashion and the experiences she has in the fashion world. Caroline also links looks which she believes are worth trying out. She does not write lengthy descriptions about the styles. She sticks to easy rules of what she likes and what she does not like much.

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The menu bar with four tabs is easily identifiable, featuring these links:

Home http://www.redheadrunway.com
The Runway http://www.redheadrunway.com/?cat=2
The Redhead http://www.redheadrunway.com/?page_id=11
In the Spotlight http://www.redheadrunway.com/?cat=3

The home tab contains her blogs with the looks she likes and models. She publishes photos from a few different angles to enable to viewers to see the details of the particular outfit part.  Below the pictures are listed the items she wears along with the links where the particular pieces of the outfit can be purchased. Similarly, the tab runway features Caroline in her favorite outfits mainly from her experience working as in intern in New York City. The tab In the spotlight is dedicated to Caroline’s picks and opinions on fashion styles features on social media. She gives her opinion on the outfits, what she likes about them and what she would do different. She chooses fashion designers she admires the most. The last tab is devoted to describe Caroline, her interests, where and how she can be reached, and her acknowledgement to people who help her with her career and her blog.

Forlenza’s blog is linked to a twitter account and to Instagram account. Her twitter account has 5 posts and 34 followers. Her Instagram account is more active as she links her looks to the blog as well as the Instagram. Her Instagram posts are averaging in about 200 likes and more. She also received a few positive comments.

 

Content

Caroline relies heavily on visual content of her blog. She chooses to describe her outfits in details. Although her blog has been running for a couple of years, she seems to stick to the same theme – featuring high end fashion designers and links to her favorite looks and accessories. She does not have any particular posts written with the intend to sway her followers about her fashion sense. She does not write much about why she chose to wear certain pieces of a wardrobe. She is appealing to the audience of her age, mainly focusing on the visual presentation, while leaving the interpretation of the outfits to the viewers of her blog to make their own decision.  The titles of her post are compelling, clearly foreshadowing what to expect in the pictures that follow.  Although, the audience does not participate in the blog, her links to Instagram, twitter, and Pinterest makes us believe that Caroline is actively blogging for the fun and passion she has for a high-quality designer clothing and for fashion overall. We can also make this assumption based upon the fact that Caroline is not encouraging people to follow and promote her blog by subscription.

Conclusion

Keeping in mind that this blog was created by a 17 years old aspiring fashion marketing major student who loves to express herself by the way she presents herself in a sense of fashion and being put together, this blog accomplishes just that. Caroline Forlenza enjoys posting picture of her outfits and outfits she admires. The blog could be a bit more organized as far as the menu categories go.  It may seem that instead of four tabs she could use three tabs at most.  She could have a tab about herself, another tab about the runway outfits featured in magazine and other press and media. The third tab could be dedicated to featuring her outfits and recommendations based on holidays, seasons, or occasions.

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Redhead Runway


Case Study #3 Blog Analysis

Redhead Runway

Overview

A few students from my high school have started their own blogs. I have chosen the redhead runway blog by Caroline Forlenza for my case study. Caroline Forlenza is a junior at Notre Dame University pursuing a marketing degree. She has been and intern in Bottega Veneta Public Relations and ELLE Magazine Fashion News. Based on her interest in fashion trends she devotes her blog redhead runway (http://www.redheadrunway.com/?page_id=11) to fashion featuring outfits and accessories she finds appealing to young women.  She has launched her blog in 2016.

Analysis

The layout of the blog Redhead Runway is very well organized. The header is simple featuring the blog’s name. The title hints that the author is getting inspirations from the main stream designers often features on fashion runways.

The main part of the blog is very simple and appealing, mainly featuring pictures

Caroline trying to make her social media footprint by posting pictures of herself wearing outfits that are fit for the season of the year, for the holidays we are observing, as well as she keeps her followers informed about her presence in the fashion world and about her travels to see fashion and the experiences she has in the fashion world. Caroline also links looks which she believes are worth trying out. She does not write lengthy descriptions about the styles. She sticks to easy rules of what she likes and what she does not like much.

 

The menu bar with four tabs is easily identifiable, featuring these links:

Home   http://www.redheadrunway.com

the runway (http://www.redheadrunway.com/?cat=2)

the redhead  http://www.redheadrunway.com/?page_id=11

in the spotlight    http://www.redheadrunway.com/?cat=3

 

The home tab contains her blogs with the looks she likes and models. She publishes photos from a few different angles to enable to viewers to see the details of the particular outfit part.  Below the pictures are listed the items she wears along with the links where the particular pieces of the outfit can be purchased. Similarly, the tab runway features Caroline in her favorite outfits mainly from her experience working as an intern in New York City. The tab in the spotlight is dedicated to Caroline’s picks and opinions on fashion styles features on social media. She gives her opinion on the outfits, what she likes about them and what she would do different. She chooses fashion designers she admires the most. The last tab is devoted to describe Caroline, her interests, where and how she can be reached, and her acknowledgement to people who help her with her career and her blog.

Forlenza’s blog is linked to a twitter account and to Instagram account. Her twitter account has 5 posts and 34 followers. Her Instagram account is more active as she links her looks to the blog as well as the Instagram. Her Instagram posts are averaging in about 200 likes and more. She also received a few positive comments.

 

Content

Caroline relies heavily on visual content of her blog. She chooses to describe her outfits in details. Although her blog has been running for a couple of years, she seems to stick to the same theme – featuring high end fashion designers and links to her favorite looks and accessories. She does not have any particular posts written with the intend to sway her followers about her fashion sense. She does not write much about why she chose to wear certain pieces of a wardrobe. She is appealing to the audience of her age, mainly focusing on the visual presentation, while leaving the interpretation of the outfits to the viewers of her blog to make their own decision.  The titles of her post are compelling, clearly foreshadowing what to expect in the pictures that follow.  Although, the audience does not participate in the blog, her links to Instagram, twitter, and Pinterest makes us believe that Caroline is actively blogging for the fun and passion she has for a high-quality designer clothing and for fashion overall.  We can also make this assumption based upon the fact that Caroline is not encouraging people to follow and promote her blog by subscription.

 

Conclusion

Keeping in mind that this blog was created by a 17 years old aspiring fashion marketing major student who loves to express herself by the way she presents herself in a sense of fashion and being put together, this blog accomplishes just that. Caroline Forlenza enjoys posting picture of her outfits and outfits she admires. The blog could be a bit more organized as far as the menu categories go. It may seem that instead of four tabs she could use three tabs at most.  She could have a tab about herself, another tab about the runway outfits featured in magazine and other press and media. The third tab could be dedicated to featuring her outfits and recommendations based on holidays, seasons, or occasions.

 

Senior Trip

https://www.osheaga.com/en

This is a Youtube video my friend Timi made with his GoPro our first year, I’m in the video about three times: https://www.youtube.com/watch?v=jQ-wULK_n9s

About five years ago, when I was a senior at Lexington High School, a bunch of my good friends and I were sitting together at lunch in gloomy January. We decided we all wanted to go on a fun senior trip, kind of like a “last hoorah.” We were all brainstorming ideas, like taking a road trip to California, renting out a condo in Cancun, spending a week at one of our lake houses in the White Mountains of New Hampshire. Holden, a friend of mine, told us he came across a post on the Instagram explore page. It was a video advertising for a music festival located in Montreal, Canada. We looked up the festival website and saw the lineup and decided we all HAVE to go to this music festival over the summer. So that summer fifteen of us attended the Osheaga Music and Arts Festival. We rented out two air bnb’s and decided to make it a trip of five days. The festival is three days long located on a private island. We saw artists like the Red Hot Chili Peppers, Flume, Post Malone, Lorde, The Weeknd, etc. Not only was the music incredible, but there were food trucks, hammocks, private sleeping areas, everything you can imagine and more. It felt, looked, and sounded so magical. The trip was a great way to end our summer and an even better way to start our new lives going into college.

Our trip was so amazing that we decided to make it a tradition. We have gone every year since, so most of us have gone around four times. Not only did it become a tradition among my group of friends, but others came along with us. As each year goes by more and more kids from our high school started attending the festival. We passed the tradition down to other grades. The three years below us also started attending this music festival and making it their own traditions. Every time we walk over to a different stage we always walk by at least two kids from Lexington High school.

Now when we go, we know all the shortcuts to get to places like where the “secret bathrooms” are located or where the faster back entrance is. It’s become a place that we’ve all come to know very well and feel very comfortable. It’s become a place we all call home.