An Introduction to Ellen DeGeneres
Ellen DeGeneres is a comedian, actress, writer and producer. In addition, she is a staunch defender of animal rights, vegetarian, and takes interest in humanitarian aid. Ellen, getting recognition for coming out on her own show 1997, has been advocating for human rights, first in her sitcom show, and later in her talk show. It is the talk show that made her even more famous as she was able to recognize the importance of social media, YouTube the most, to further grow her brand.
Further, Ellen can be seen as a pioneer and a master in social media branding. She has been able to connect to a very wide audience not only through her TV show appearances linked to YouTube, but she utilized the internet overall. In addition to social media, Ellen has been careful about leaving the digital footprint to paint a picture that corresponds with her personal and professional brand. She is branding her shows as someone who is current with what is going in the world beyond celebrity and gossip. She promotes herself as a person next door who is there when you need her, a compassionate and empathetic entrepreneur caring about people and animals in need. Her brand is being promoted via Facebook, Twitter, Instagram, Pinterest, a website called www.ellentube.com, Tumblers, and she is also featured in a few smartphone applications.
Social Media Presence
Ellen uses wide spectrum of social media to make people aware of her brand and to further increase her audience:
Analysis & Evaluation
Ellen joined Facebook in 2008. She has more than 27 million likes on this particular social media site. Her personal brand is promoting that she is a comedian, an animal lover and a talk show host. In her own words saying: “I tell jokes about cats to celebrities.” Being a public figure she has 28,375,356 people follow this account. Her Facebook account features video, photo and posts. He video posts usually have over hundreds of thousands of views. Her pictures and posts generate likes in the number of tens of thousands and more. She usually posts 5 times a day. People tend to comment on all of her posts and share them often, yet she is not participating directly in that conversation.
Ellen DeGeneres has a large group of followers on the Instagram account name “theellenshow”. Over 50 million people follow this account, where she has posted close to 6000 posts, and followed 314 other accounts. Her log features the new show Ellen’s Game of Games, while the banners still promote her The Ellen Show. She is posting 5 pictures and videos daily, accumulating up to 6.7 million views and 11.3K comments on one particular post. She posts videos from her talk show as well as funny pictures or links posts that are invoke strong feelings of compassion, such as the animal videos, or reflecting on current events such as the bomb cyclone snow storm, or the mud slides in California.
Her Instagram is well organized to promote her personal and professional brand. In addition to that she has ads linked to her Instagram. One of them is True Value. He Instagram account is mostly for her professional branding, there are very few pictures or videos depicting her personal life, unless it is an event she decides to share with her audience. An example of that was her paying tribute to her just deceased father. She has a large audience which does not rely on her to interact with her. Promoting her new show Game of Games.
Although this is her Instagram with the most followers, her persona is linked to other Instagram accounts as well. She is promoting her lifestyle brand under the name EDbyellen account ( https://www.instagram.com/theellenshow/), and she also has her private life Instagram account named ellen_degeneres (https://www.instagram.com/ellen_degeneres/) and another account named ellendegeneresshowofficialpage (https://www.instagram.com/ellendegeneresshowofficialpage/). These three Instagram have not become as recognized and have a limited amount of posts and pictures. They seem to be inactive.
Ellen is running two Twitter accounts. They each have a separate logo and banner. Her “Ellen’sReactions” parody account is less known. It was created in 2013. She has tweeted 3,730 times. On daily bases, she posts between 3 and 5 posts of funny video and pictures. On this account, she follows 124 other accounts, while she has about 383,00 followers. She has posted 34 likes and l list. This Twitter account mostly contains memes found on the web. Despite the fact that most of them have been viewed more then million times, Ellen generate likes in the range between 500 to 1,700 per post. She also generates retweets in the range of 50 to 500 approximately. Very few comments are being posted to this Twitter account.
Her other more recognized account EllenDegeneres@TheEllenShow is linked to her public persona and to her show. This account has over 77 million followers, follows 36 thousand other accounts. This account was created in August 2008 in California. On average, she is active on her account at least 10 times a day, but sometimes even up to 15 times a day. Her posts are hashtaged to her new show Game of Games. This social media is less appreciated by her audience in comparison to another social media. She generates minimal amount of replies, her tweets are retweeted in hundreds, and she received likes in thousands. Despite the response rate she is very active on her twitter account and links her posts posted in other social media accounts to this account to stay current.
Ellen joined the YouTube on November 20, 2006. To this day this account called the Ellen Show had 10,990,754,659 views. More the 22 million subscribers regularly watch her YouTube channel. She uploads between 5 and 7 new videos a day to this account. They are being viewed somewhere in the range of 10,000 and millions of times. He followers tend to engage, post comments and interact. However, Ellen does not participate in the conversation.
Despite that, YouTube is her most influential social media promoting her brand. The videos posted are carefully selected to further paint Ellen as a down to earth and funny person. In addition to her headlines featured on her daily show, she manages her YouTube account into categories to make it easier for people to browse through. On the sidebar are link recommendations related to her YouTube channel.
Again, Ellen has a couple of accounts registered with her name. She uses the goodthingitsellen account to microblog mostly about animals and nature. In this particular account she received between 1000 and 2000 notes. https://www.tumblr.com/search/ellen+degeneres this account is linked to her show. Although, this features blogs from her show it is still not generating much notes. Similarly, it gets about 1000 notes, with some exceptions, when she gets 10,000 notes per blog.
Ellen uses the Pinterest to further promote her professional brand. She has almost 500,000 followers and over 4,000 pins. The pins pertain mostly to her brand expansion in home design and decorating. The links to her boards are more varied, yet they still manage to stay with the message of who Ellen wants to be seen like. They are funny, animal loving, inspirational, DIY ideas, décor and style, and personal. She has linked her Pinterest account to her website http://www.ellentube.com.
Ellen DeGeneres is not on LinkedIn personally, but how show The Ellen DeGeneres’ Show has profile describing the brand entertainment and as a partnership company type formed in 2003 employing between 51 and 200 people. There are 186 employees of this partnership on LinkedIn, and with 35,847 followers. Further the LinkedIn account refers the viewer to Ellen’s website http://www.ellentube.com (https://ww.w.ellentube.com)
Summation of my Analysis of Social Media
Ellen’s social media brands have a common message, yet some posts are tweaked to the type of the media the posts are being made to. Since Ellen has been among the few to embrace the social media since the early start of when they become released, she has a large international group of followers, who seek her posts out. This is a great advantage, because she does not need to put extra effort to connect with her fan base in promote her brand.
When googling Ellen DeGeneres for her digital footprint, first her website “Ellen Home Page” https://www.ellentube.com/ comes up. The website is followed her Twitter account, a Wikipedia page, and social media websites Facebook and YouTube. The next link is leading to her show and tickets for the show. Then there are links to her interviews with Vanity Fair, Good Housekeeping NYT and other magazines. These are very good hits for people interested about Ellen beyond her show. The interviews are very interesting and inspiring. In the one from the Good Housekeeping magazine she made a good point that could be helpful for all of us to go by:
“I think it’s good to not be too comfortable. It’s good to keep growing.”
She most certainly seems to living by this wisdom, as she connects with her audience and parlays a consistent message about being funny, but kind to everyone. She is the embodiment of honesty and positivity with a great sense of humor.
Commendation and Recommendations
Ellen DeGeneres, being a public figure and comedian does not have trouble connecting with audience not only on the TV screens or stages, but is very natural at embracing and furthering her personal and professional brand in social and digital media. She fully utilizes the advantages of social media to post pictures and video of her guests, about current affairs, while also interacting with her audience to some degree.
Although she is very active on the show and often directly works with her show audience, she is not having a dialog on social media websites. Her social media interaction would boost her fan base and eventually help even more the causes she stands for. This way should would put a more personal touch to her posts, being able to raise awareness about her humanitarian volunteering as well as caring for animals. People would become more interested and hopefully more included. She does not have to take on a role of a politician to stay a comedian, but still be involved in a more active way. From the great number of followers there are still people who would like to get involved in helping along with Ellen. She could post contests, or ask questions to entice her social media followers as well.
The digital footprint of Ellen is well managed. Along with her own website, and her social media account, pertinent interviews appear on the first page of Google. The headlines sum up of what to expect of reading about Ellen, the comedian, a happy human being, and groundbreaking person all in one.