Jared Leto is a 45 year old singer, songwriter, director, and actor. He is most commonly recognized from his band Thirty Seconds To Mars, or his roles in Suicide Squad and Dallas Buyers Club. On social media, Jared primarily brands himself through his work. Most of his content is pertaining to his band or film related releases. Jared is especially impressive because he did not make success in just one market, he excelled at all three markets.
(Here is a clip of Jared in his role as The Joker in the 2016 movie, Suicide Squad.)
Jared has a impressive social media presence. Across all of his social media accounts he has over 19 million followers. He uses Facebook, Twitter and Instagram. A great aspect to his social media is that he is not afraid to post personal and lifestyle photos. Most celebrities of that caliber use their social media pages solely for promotional purposes or entirely for lifestyle purposes. Jared has a good mix of both.
(Not only does Jared do the vocals for his band Thirty Seconds to Mars but he also directs their music videos.)
On Facebook, Jared has about 6 million likes on his page. His posts are primarily movie trailers for upcoming films, movies he directed, new music releases for his band, and occasional personal pictures. He posts every two days or so but posts more than once on those days. He does not seem to engage with fans comments and he gets anywhere between 10-60 thousand likes per post and 200+ comments. The content he posts is almost always photos and videos, not text. Jared does a good job of promoting his upcoming films and music by sharing the videos on Facebook because I am sure he realizes that video sharing on Facebook is very beneficial. The one thing I think he could improve on is replying to some of his fans comments, especially the top liked comments.
On Twitter, Jared has about 3.8 million followers and is following 91 people. His content is primarily selfies and photos of himself as well as the usual band and film related clips. He posts every other day but usually posts multiple times in that same day. He does not reply to fans directly but he does retweet sometimes. Each tweet gets anywhere between 3-7 thousand likes and 400-900 retweets. Jared continues doing a good job of mixing his promotional posts with his personal posts which I think engages the average fan well. His twitter could be improved by posting more organic thoughts via text instead of only pictures, videos and retweets. I think this would let fans see his actual personality though his social media.
On Instagram, Jared has about 9.7 million followers and is following 10 people. He posts mostly the same content as Twitter and Facebook but he definitely posts most of his personal photos here. It seems Jared is most comfortable on this social media platform because he doesn’t focus so much on the promotional advertisements for his music and film. He posts about every five days but posts more than one photo on those days most of the time. He gets anywhere between 200-500 thousand likes per post and between 2-6 thousand comments. Like the rest of his social media sources, Jared does not seem to reply to any comments on his Instagram page either. I really like how Jared does his Instagram most out of all of his social media pages because it doesn’t seem like he only wants to post promotional photos and videos. I would say the only things on his Instagram that need improvement are his lack of replies to comments and he could post more often.
Jared’s digital footprint is definitely well thought out. When you search his name into Google it has very impressive search results. It is well organized with new articles including him on the top, showing recent news for whatever is going on in his life whether it is his music, movies, directing or even personal. To the right, is his quick Wikipedia bio which includes a description of him, his accomplishments and all of his social media links all in one place. Below the headlines, the first regular link that shows up is his website. After the website are direct links to his social media pages, IMDB page and Wikipedia full page. Overall he does a great job of prioritizing what he wants fans to see first.
Jared Leto does a great job of staying active on social media. He does his promotions in a subtle way which doesn’t make the user feel like they are following an advertisement page and also keeps a large part of his personal life posted so the fans can feel a connection to him. Being a big part in three different types of the entertainment industry must give him a pretty busy schedule but he still finds the time to make posts on his social media accounts to stay connected to his fans.
Sources: Getty Images, youtube.com, and the Daily Mirror