Majid Jordan is a Canadian R&B duo, composed of Majid Al Maskati and Jordan Ullman. They are signed to OVO Sound the record label founded by Drake, Noah Shebib and Oliver El-Khatib. The duo started making music in 2011 out of their dorm room and Jordan’s basement. If you listen to Drake then you know one of his hit singles called “Hold on we’re going home”. Majid Jordan was apart of the making of the song. Majid Jordan does not only sing but they produce music as well. Majid actually does the singing while Jordan focuses on producing. Their branding promotes their fans to do what they love. They make music they are happy to make rather than making music to make money. One of the big reasons that make them great artists is the freedom to make the music they want to make.
Social Media Presence Overview
Their social media platforms are:
On a basic Google search it just shows their social media accounts respectively and their Wikipedia page. It does not show much in terms of articles, but just information on them and where to purchase their album or concert tickets.
Analysis and Evaluation
Their Instagram consists of everything they do. Pictures of them after they performed at a concert, photos of other OVO members, photos with each other, and just photos of them touring the world because of their passion in music. They promote their recently released second studio album The Space Between in their bio and also have snippets posted on Instagram. They do not post frequently the last post was on December 10th, 11 days ago.
Their Twitter Consists of essentially the same thing. Promotion of their new album as well as promotion of their fellow artists signed to OVO Sound. They have roughly the same amount of followers, 285k, compared to their Instagram, 273k. Their pinned tweet is a link to buy their album or stream it online with Spotify or Apple Music. They also use Twitter to promote their upcoming tour with North American dates and world dates as well.
They retweet Roy Woods another artist signed to OVO Sound promoting his debut album. They do not post frequently on Twitter, it has been 4 days since their last tweet.
Their Facebook is one of their least updated social media networks. They have essentially the same content on their Twitter and Instagram. They have a few more things like promotion posters for concerts and posts promoting their fellow artists and their album. They also have videos for their “Body Talk” music video
They only have roughly 125,500 likes on Facebook compared to their followers on Twitter and Instagram with almost 300,000 likes respectively.
Their website takes on a contemporary theme. It contains their recent videos posted on YouTube and their drop down box consists of Home, Live, and Shop links to each part of their site respectively. It also has shortcuts to each of their social media platforms. Live shows their tour dates for their upcoming tour following the release for their new album The Space Between. Shop brings you to their online store to purchase apparel and their vinyl and hard copy of their first album Majid Jordan.
The main page on their website is just a series of recent videos form their YouTube channel.
Their social media use as a whole is pretty consistent. They post seldom if at all every few days up to weeks even. Their interaction with fans is minimal even on their personal accounts. The image portrayed to someone looking at them solely form their social media is more like a minimalist group. Everything they do conforms to the contemporary minimalist picture. They let their work explain themselves rather than to explain who they are and what they do they just have their work show for it. They are making the most of what they want. They want loyal and loving fans and despite the lack of substance their social media platforms have they know their work makes up for it and fans stay loyal. They can improve more by having some more fan interaction, but having seen them perform they show it with their performances. Their digital footprint is shows only their social media and where to purchase concert tickets. There are a few articles about 2 pages into the search mostly about their new album and who they are as artists. Their digital footprint does not contradict their branding it actually remains consistent with everything. Fans can search them up and find everything they need to know and a little more but otherwise, it is just that.
Commendations and Recommendations
Their doing well in terms of their branding. They get what they want their fans to see. Tour dates, album links, and thanks for their fans support.
Majid tweets to his fans to have a happy holiday season and the importance to give in the season of giving. They take the minimalist approach while also giving more. They give fans what they need to attend concerts, and how to support them, but also give peeks into what they are working on as well. Their Instagram stories consists of snippets of beats or new songs in the works. They also
Majid tweets his thanks and appreciation after his performance in Boston in October for their album release. During a Louis Vuitton fashion show earlier this year the playlist had an unreleased song from their new album. Giving fans a new song to listen to. One of the big reasons that make them great artists is the freedom to make the music they want to make. They are able to do what makes them happy in turn making great music that fans love. Their branding is positive and do not show anything that would contradict what they are trying to portray.
In terms of doing things differently I think they can add more to their digital footprint in general. If I was a new fan just typing their name in the search bar I want to see insight on who they are and not just their work. Seeing who an artist is and how they are is quite beneficial to supporting them. I would not want to support anyone that I would disagree with. For example, they could do more interviews regarding their music, current project and current goals. Seeing how they are, what they are working on and what they want to accomplish is good for fans.
I would improve on a few things. The most important one I think would be fan interaction. As much as they show their appreciation for fans interaction through social media is one of the best for praises for their fans. They do meet and greets for every concert for those that purchase the ticket to attend the meet and greet. They can increase their digital footprint. Increasing it would be beneficial for exposure. Trying to get songs out and album release exposure. Many have heard their single “One I Want” featuring fellow OVO Sound artist PartyNextDoor on the radio otherwise their music has not been played a lot. I think more exposure like that can prove beneficial. Considering their demographic are “millennials” I understand their main social media networks are Instagram and Twitter, but people also use Facebook. I think they can keep that updated as Facebook has some capabilities that Instagram and Twitter does not. Facebook can reach millions of people as well as Instagram and Twitter, but Facebook has a quicker reach in my opinion. Utilizing Facebook to its fullest potential is crucial for exposure and branding. Increasing digital footprint as well. For example, they did something with Red Bull Music giving insight on the new album and the meaning behind it. You can watch it here. They talk about why they make the music they make and how they started. With Noah one of the co-founders of OVO Sound narrating their experiences and their journeey to stardom. More content like this would be great for them because fans like to see where they come from. They want insight on a life they look up to. “The space between is the moment that we are always chasing. When we’re not touring and not performing. We’re chasing that same feeling when we’re making music. I want to see it grow and reach and inspire as many people as possible.” – Majid Al Maskati That was a quote form the video with Red Bull Music. Personally, I and I know many other fans like to see things like this video. Picking their brain on why did a certain thing or why did something a certain way. Why they did the music video for this song a certain way. Trying to see form their eyes and think like they do is cool and a lot of people would like to see that.
Their digital footprint is consistent with their image and branding. Showing the minimum amount required but at the same time doing the most to show what they can.