Final Project – Oprah Winfrey


Oprah Winfrey is a 65-year-old American media executive, actress, talk show host, television producer and author.  She is one of the most respected and admired public figures today.  She became well known for her Talk Show – “The Oprah Winfrey Show” which run from 1986-2011.  Oprah was born in poverty in Mississippi but while still in high school, Oprah began her career in the media industry as the co-anchor of the local evening news in Nashville Tennessee. 

In 1986, Oprah founded the Harpo productions Inc. Oprah was the richest African American of the 20th century and first black multi-millionaire in North America.  Currently, Oprah’s net worth is US$2.7 billion.  Through her talk show, Oprah was able to brand her name and that of her company well.    She produces the Oprah magazine which comes out every month and you can find information such as health, food, gardening and women issues in it.

Social Media Presence Overview:

Social Media Platforms:

Facebook:    YouTube: › user › OWN OWN – YouTube Twitter: Instagram: › oprah

Twitter: 42.8M Instagram: 17.6M Facebook : 12M Likes YouTube: 3.79M Subscribers

Analysis and Evaluation


Oprah’s Instagram profile picture is a black and white side headshot with a white background. In this picture, you can tell she has makeup on and has long wavy hair. She has a header with a link to download a copy of her latest pick from her book club. Oprah has currently 17.6M followers and 1,055 posts. Her latest post is that of her newest book selection “American Dirt” by Jeanine Cummins which she will start discussing with her followers on January 27th. Most of the videos she posts on Instagram are interactions with her fans.


On twitter Oprah’s profile picture is that of five dogs on the grass with trees in the background and again she uses her side headshot of the black and white picture that she uses on Instagram. Here on twitter she has the same videos as she has on her Instagram. Her latest tweet is that of her new book pick and she is urging her followers to order, read and then have discussion with them about it on January 27th. Twitter is by far her biggest social media platform with 42,8M followers.


Just like twitter, Oprah uses the same profile picture of the five dogs as well here on her Facebook. She posts the same videos on twitter, Instagram and Facebook. Just like Instagram and twitter her latest post is that of her newest book selection and she is encouraging her followers to order a copy from her book club.


This is probably the least active of all Oprah’s social media platforms. Her YouTube channel has only 3.7M subscribers. She mainly uploads videos of her live shows on the Oprah Winfrey Network. A week ago she uploaded a video of 7 cheating husbands and two weeks ago another of moms who drink too much.

Digital Footprint

When I used google to look up Oprah Winfrey, the first thing that came up was her latest controversial “American Dirt” for her book club. This controversial book pick was posted by The Los Angeles Times, CBS News and Entertainment Weekly. What surprised me was that this book pick seemed to have been a hit on her social media platforms but was referred to as controversial by the media. Next was the (which includes the book club, Harpo Productions Inc., and the Oprah show). Then Wikipedia and last was twitter.

Commendations and Recommendations

Oprah is doing very well on twitter and she does a good job letting her fans know what she is going to be doing next or where she is going to be for example what location her show will be for the 2020 vision tour. Oprah’s connection to her audience is one of reasons she has a big social media following. I recommend Oprah to upload more videos on YouTube which will boost her YouTube platform.


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