Branded as a relatable resource and personal journal, Young Adventuress, is a blog written by Liz Carlson. The blog consists primarily of her experiences with solo travel, as well as advice and recommendations on both travelling and blogging. There is also a strong focus on photography with her travel photos generally being the most prominent feature of the blog and a dedicated photography section.
The heading is more of a front page which covers the entire screen with a featured photo, directory buttons, and title text. The home page heading includes a welcoming greeting, a tagline, and a pronounced button leading directly to the blog’s “Meet me” page. This heading style is repeated on every page and post, only with individualized featured photos on each with the text replaced and minimized to match the content.
Just below on the home page is a section that visually displays Liz’s travel experience instantaneously. There is a collection of seventeen “as seen on” logos, of well-known companies such as the BBC, National Geographic, and Buzzfeed. Also included is another photo with the overlaid text: “These are my unfiltered adventures, musings, and stories. I talk about birds, coffee and overcoming personal fears too much,” and three graphics displaying “60ish countries, 7 continents, 10 odd years.” To follow up she has placed a box offering an email subscription and linking to her Instagram and Facebook.
Lower on the page are several featured categories of blog posts including “My recent adventures, “My favorite stories,” and “Where I screwed up big time.” Every photo doubles as a link to it’s related blog post and when the photos are moused over they display the post title, the first line, and a redundant but enticing read more button. These photo-focused buttons are also repeated on every specific category and location page, mimicking an Instagram-style layout.
The footer at the bottom of the site is dominated by a large photo similar to the header; only it is consistent across the blog and the cloudy atmosphere is designed to seamlessly fade into the white background of the blog above. Laid over-top the photo is another box linking to and displaying her Instagram page, and below that is a short paragraph about Liz Carlson, eight featured blog posts, and a search bar.
On specific blog posts there is also an additional piece to the header and a persistent sidebar widget, both with buttons to share the post to Facebook, Twitter, or Pinterest. Included at the bottom of each post is also a headshot photo of Liz with a short “About the author” section, and below that a comment section and several more photo-links to other posts.
Liz Carlson’s Young Adventuress blog consists of three different types of posts, guides to blogging, guides to moving abroad, and destination-specific posts; with the addition of full “Meet me” and photo guide pages that follow the same general format as the blog posts themselves.
Her “Meet me” page details her life history, exemplifies herself with photos and her personality with her writing, and also both tells you what to expect on her blog and directs you throughout it with many links to various posts. An excerpt reads:
I started this blog around seven years ago in 2010 when I was getting ready to move to Spain to teach English and procrastinate on life. I’m sure you can relate. I thought my path would take me to graduate school to become a medieval history professor (raises eyebrows). Instead I turned out to be a professional nomad (read: hobo). My parents are, of course, thrilled.Liz Carlson
Each post alternates between short lines or paragraphs and a multitude of large photos; the majority of which are her own, and several rarer ones are credited to other sources. Generally all of the photos fall into the broad category of travel, wide landscapes, environmental portraits, and even the occasional food picture.
Some of the blog’s more successful posts have been shared close to 5000 times and commented on close to 1000 times, though they average closer to a few hundred shares and several dozen comments. All of them are titled with a mix of simpler names such as The raw and wild power of the remote Auckland Islands, and more sensationalized ones like 5 crazy solo female travel facts that will blow your mind. Curiously, one post From Oviedo with Love has been shared 10838 times yet commented on only 107 times.
Young Adventuress is very personable blog with a good mixture of content consisting of interesting and oftentimes useful information; all always presented in a friendly and witty manner. All of the text itself is written conversationally directly to the reader in brief quick-to-read sections, with many links to other topics or parts of the blog as they come up. It is designed well to maintain engagement as there is always something else to explore on the blog and each post is visually interesting to look at as the photos dominate.
Aside from the photos however, the posts are stark white pages behind the text, which is comparatively small and limited next to each photo. This does keep focus on the photography quite well, though as a byproduct some sections appear exceptionally plain. Additionally, there is no effective way to easily view a full catalogue of older posts. The photocentric links of the visible newer posts—while visually enticing—also effectively hide the titles of every post until they’re moused over. Meaning someone may easily pass over a post they’d be interested in before realizing what it’s about.
Liz Carlson has an entertaining personality and much to say and offer. Some of that may be difficult to find or appear mundane, but the many stunning photos and experiences still create a bright and enchanting splendor.