Disney Worlds Digital Footprint

The Walt Disney Company is one of the most recognizable brands in the entire world. Their presence in the entertainment industry is nothing short of amazing. They have theme parks, an move production business, and animation studio, stores, and many more divisions. And because the company is so popular and recognizable it makes it a perfect candidate for all forms of social media. For the sake of this project, because every division of the Walt Disney Company has their own social media following, I am going to concentrate on Walt Disney World. The resort in central Florida is my home away from home. To think that one man, Walter E. Disney, came up with an idea of an animated movie, crazy for his time, and turned it in to an entertainment giant is truly unbelievable.
On Facebook, the company’s username is WaltDisneyWorld and they have 15,650,926 followers. On Twitter their username is @Waltdisneyworld and they have 2.8 million followers and 20.5 thousand tweets. On Instagram, their username is Waltdisneyworld and they have 6.1 million followers with 1,038 posts. And to think, this is just one small division in their vast empire. Their social media footprint is almost beyond belief.
Walt Disney World’s Facebook page is definitely a reflection of the Disney World that I have come to know and love. It’s profile picture is just a shadow picture of the symbol that everyone has come to associate with Disney World, Cinderella Castle. It’s Facebook page picture is actually a video advertisement for Pandora, The World of Avatar. This is a new section of the Animal Kingdom theme park that has great new rides and entertainment. The Disney Company invested a lot of money in the new section of the park and by using social media and bringing awareness to it they can draw millions of visitors each year. In the “About” section there is more advertisement for Disney World including all that there is to explore while there.
The posts on the Walt Disney World page are mostly videos and pictures. They are basically all advertising for different parts of the resort. It is designed to make people watch and look and then want to go. It also appears to be geared towards both children and adults. There are videos of their animated movies for children and pictures of the International Food and Wine Festival. All of the posts have thousands of views and many have thousands of comments as well.
All in all I like the the Walt Disney World Facebook page. It is informative and, for a Disney nut like me, it is exciting. The only thing that I would like to see is more of the behind the scenes kind of material. I get that Disney doesn’t want to lose the “Magic” but curios minds like mine would love to learn more about how my favorite place works.
Walt Disney Worlds Twitter page is almost exactly like it’s Facebook page. Almost every tweet from the company is exactly the same as it is on Facebook. There are animated videos geared towards children and information on The International Food and Wine Festival for adults. The Disney Company has always been very protective of their brand and always wants to keep a consistent message. Because of this, I’m not really surprised that the pages are almost identical, including the profile pictures; they are trying to keep their brand message consistent.
The real big difference that I see on this page is that the number of likes is much lower on each post on the Twitter page. Also, Walt Disney World’s tweets have been retweeted many times but they have never retweeted a tweet from anyone other than another division of their company. Again, I believe that this is how they are being protective of their brand. As far as comments go I find it somewhat surprising that I could not find any negative comments on any of Disney’s tweets. There were response to Disney tweets that were asking specific questions and they were being answered by WDWToday. The assumption is that this is also investigation it is Twitter page with live updates from inside the parks.
On Instagram Walt Disney World 6.1 million followers with 1038 posts. The profile picture is again the same and consistent with that of their Facebook and Twitter accounts. This is what helps make it recognizable to anyone that woulD want to follow the company.
Walt Disney World’s Instagram page has mostly pictures of all of its’ parks and resorts. It also has many pictures of favorite characters such as Mickey Mouse and Olaf. Each picture has hundreds of comments and thousands of likes. There is however no response from the Disney Company on any of the comments. Each picture also has hashtags of many of Disney departments that are associated with each picture. The pictures are all very bright and relevant to Disney in the world today.
The five most recent pictures are mostly of Halloween and the International Food Festival that are both being celebrated in Disney World this month. The comments on these pictures are all pretty much positive. They are people that have either been there and already enjoyed these places and activities or people that will be going this week before the Disney decorations turn from fall to Christmas. The people’s comments alone are free advertisement for Disney World; when other people read them it makes them want to go there and enjoy the festivities as well.

Of all of the social media pages that Walt Disney World has I can honestly say that Instagram is my favorite. I say this because when I log on and see all of the pictures of the place I have enjoyed since I was little I get extremely happy. It makes me want to go there immediately!(I guess Disney’s social media advertising works!) I find this totally interesting because on the other social media pages Disney has much more advertising with videos that are created to make you want to visit. To the more than regular visitor all I need to see is the pictures without the extra “noise”. However, as far as Walt Disney World’s social media presence it would appear that Facebook has the biggest reach. This is where most of their followers are and where they are reaching the greatest amount of people. It would seem that so far Facebook is its biggest win.
Disney’s social media footprint is huge. It is to the point where one Disney entity is commenting on their Disney entity pages. As some people say that Amazon is taking over the world, after doing this assignment, I feel like Amazon has to take the world over from Disney if it wants to conquer. The social media pages from Walt Disney World alone are a lot of free advertisement for them and I believe that their social media presence will only continue to grow as more platforms are introduced to the web. This will reach even more people and will continue to grow their attendance numbers at the Walt Disney World resort.






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