Case Study #3 – Social Media Usage

I have chosen to look at the social media pages of the celebrity Miley Cyrus, who is a 24 year oldsinger and actress. Cyrus’ Facebook page, which has 46,163,516 likes, can be found athttps://www.facebook.com/MileyCyrus/. Cyrus’ Twitter username is @MileyCyrus, and she has 34million Twitter followers. Additionally, Cyrus follows 372 people on Twitter. Cyrus joined Twitter inMarch 2011, and has made 8,642 tweets. On Instagram, Cyrus’ username is “mileycyrus,” and she has69.5 million followers. Cyrus also follows 510 people, and she has made 6,356 posts.
For her Facebook page, Cyrus’s profile picture is a headshot of her from a photoshoot for Bazaar magazine. Her cover photo is a photo of her lying in the grass, and the cover photo has text saying thather new song, “Inspired” is out now. Information included under the “about” tab are Cyrus’s birth date,her website, her music genre, her hometown, her biography, her gender, and her current location.Cyrus’s posts always contains pictures, and sometimes videos. Usually if Cyrus is interviewed for anarticle, she will provide a link to it in her posts. The audience interaction on Cyrus’ Facebook wall is a considerably active one. With Cyrus’s five most recent Facebook posts, there are thousands ofcomments, both negative and positive.
Cyrus’ Twitter profile picture and banner image are the same images as her profile picture andcover photo on Facebook, respectively. Cyrus’s bio reads, “#Inspired – out now! iTunes –miley.lk/Isnpired Spotify – miley.lk/StreamInspired.” Cyrus’s tweets always contains pictures, andsometimes videos. Cyrus’s tweets are mostly written by herself, although occasionally she has retweeted somebody else’s tweet. Usually Cyrus retweets something neutral, or positive-toned, such as a link to an article she was interviewed for. The audience interaction is somewhat strong – hundreds to thousands of people retweet Cyrus’s tweets, and Cyrus’s tweets always gets lots of comments.
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